WORLD TIME ATTACK

+ FACTS & F IGURES13 - 14 OCTOBER 2017SYDNEY MOTORSPORT PARK

C H A L L E N G E

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I have raced al l around the wor ld including 24 Hours of Le Mans. What you put on here is on par with anything I have ever seen.

KEIICHI TSUCHIYA

(P ro fess iona l Race Dr i ve r and Dr i f t K ing )ドリキン

WTAC is the largest time attack event in the world and one of the largest motorsport events in the Southern Hemisphere.

It attracts competitors, spectators, exhibitors and media from all around the world.

+ WHAT IS WTAC?

Time attack is one of the purest forms of motorsport .The ultimate pursuit of speed.

WTAC is an action-packed, 2-day event comprising of Time Attack, Drifting, Flying 500, Motorsport Legends, Stunt Shows, Trade Displays, Miss Time Attack and the largest outdoor car show in Australia.

+ MORE THAN JUST A RACE

WTAC br ings motorsport fans from al l walks of l i fe together.

It is a celebration of racing and car culture.

In 2016 World Time Attack Challenge was live streamed to 48 countries worldwide and viewed by well over 670,000 people.

The event was also broadcast on free-to-air TV as part of the SBS Speedweek show to a national audience of 409,591 people.

+ BROADCAST WORLDWIDE

The action doesn’t end when the sun goes down either. With 11,000+ excited fans staying to watch the International Drift Challenge under lights, WTAC also boasts the largest drift event in Australia’s history.

+ DRIFT ALL NIGHT

Over the years we have brought some of the rarest and most idolised cars to World Time Attack Challenge. Seeing these hero cars in person is a once in a lifetime experience, and to top it off they always put on amazing demonstration laps for the crowd!

+ HERO CARS

+ ROD MILLEN AND HIS PIKES PEAKS WINNING CELICA RALLY CAR

From racing royalty to over the top Italian hypercars.Our fans can a lways count on seeing something unique at WTAC.

+ KEIICHI TSUCHIYA DRIVING THE PAGANI HUAYRA BC + NISSAN / CALSONIC R88C LE MANS

+ MAZDA 767B LE MANS + FERRARI F40

2,750,657Source: Google, Facebook, Instagram Stats October 2016

30,000+Source: Ticketek October 2016

186,124Source: Google Analytics October 2016

155Source: WTAC October 2016

409,591Source: AVE / SBS Speedweek 2016

29,125Source: Instagram November 2016

234.220Source: Facebook Insights - November 2016

11,297Source: Campaign Monitor - Nov 2016

1,849,432Source: Facebook Insights - October 2016

677,079Source: LiveStream.com + Facebook Insights October 2016

WTACBY NUMBERS

TOTAL EVENT ONLINE REACH SPECTATORSWEBSITE VISITS

COMPETITORSVIEWERSHIP ONFREE-TO-AIR TV

INSTAGRAMFACEBOOK FANS

NEWSLETTERFACEBOOK REACH

TOTAL LIVE STREAM VIEWS

+ Print Circulation: 30,000

OPTION MAGZINE

+ Monthly Visits: 490,000 + Facebook Fans: 3.8 million+ Print Circulation: 57,000

+ Monthly Visits: 1.4 million+ Facebook Fans: 555,566

SUPER STREET

SPEEDHUNTERS.COM

+ Monthly Visits: 15,000+ Facebook Fans: 51,600

STREET COVER

+ Monthly Visits: 25,000+ Facebook Fans: 265,000

THE-LOWDOWN.COM+ Facebook Fans: 371,000

DOWNSHIFT AUS

+ Print Circulation: 233,837

DAILY TELEGRAPH

+ Facebook: 9,471,266

STREET FX

+ Monthly Visits: 120,000+ Facebook Fans: 91,500

+ Print Circulation: 30,000

MOTOIQ.COM

SPEED NATION

THE CHRONICLES

HP ACADEMY

GRIP SHIFT SLIDE

REV SPEED

ZEN GARAGE

AUTO CRAZE

HYPERTUNE MAGAZINE

SPEED CAFE

MOTORSPORT RETRO

+ Monthly Visits: 30,000+ Facebook Fans: 925,897+ Print Circulation: 20,000

NZ PERFORMANCE CAR

+ Monthly Visits: 40,000+ Facebook Fans: 71,000+ Print Circulation: 15,000

+ Facebook Fans: 263,655+ Print Circulation: 130,000

+ Facebook Fans: 29,000+ Print Circulation: 19,155

AUTO ACTION

BANZAI

MOTOR MAGAZINE

19,733,497TOTAL GLOBAL REACH

+ Monthly Visits: 30,000 + Facebook Fans: 921,000+ Print Circulation: 120,000

D-SPORT

+ Facebook: 263,655+ Print Circulation: 31,000

CAR ADVICE

+ Monthly Visits: 30,000 + Facebook Fans: 921,000+ Print Circulation: 120,000

FULL BOOST

+ Online: 1,463,854 + Print Circulation: 32,471

PERFORMANCE AUTO SOUND

18-24

25-34

None

Some Maintenance

Most Maintenance

Most Mechanical

Mechanical and Maintenance

+ KEY PURCHASING FACTORS

HOW MUCH WORK DO YOU DO ON YOUR OWN CAR?

+ KEY DEMOGRAPHICS

SPECTATOR / LIVE STREAM COUNTRY OF ORIGIN

Australia: 52.3%

New Zealand: 5.6%

United Kingdom: 3.8%

Malaysia: 2.4%

+ OTHER: 18.3%

United States: 9.4%

Canada: 2.0%

Japan: 4.7%

Italy 1.2%

WTAC DEMOGRAPHICS

22%

14

%

12% 11% 10%

7%

24%

8%

92%

Very important

Somewhat important

Not very important

Not at all important

+ KEY PURCHASING FACTORS

HOW IMPORTANT IS BRAND REPUTATION?

Brand reputation

Price

Peer recommendation

Racer endorsement

Press reviews

Packaging

+ KEY PURCHASING FACTORS

WHAT MAKES YOU BUY A SPECIFIC PRODUCT?

Toyota

Nissan

Mazda

Honda

BMW

Subaru

Ford

Mitsubishi

VW

Other

GM/Holden

+ KEY PURCHASING FACTORS

CAR OWNERSHIP BY BRAND

Engine Management

Tyres

Transmission

Suspension

Cooling

Exhaust

Forced Induction

Wheels

Aero

Brakes

Interior

Paint Wrap

PLANNED PURCHASES IN THE NEXT YEAR

+ KEY DEMOGRAPHICS + KEY DEMOGRAPHICS

SPECTATOR AGE SPECTATOR GENDER

22%

14

%

12% 11% 10%

7%

24%

8%

92%

+ KEY DEMOGRAPHICS

OTHER INTERESTS

Computer Games Extreme Sports

Formula 1 WRC / Rallycross

Drifting Supersprint

Drag Racing

24% 11%

14% 7%

22% 10%

12%

13 - 17

45 - 54

25 - 34

65 +

18 - 24

55 - 64

35 - 44

10%

29%

2.5%

40%

4%

1.5%

12%

35-44 45-54

YOU ARE IN GOOD COMPANYJOIN THE EXCLUSIVE CLUB OF WTAC SPONSORS AND SUPPORTERS

13th - 14th OCTOBER SYDNEY MOTORSPORT PARK

2017WORLDTIME ATTACKCHALLENGE

www.worldtimeattack.com

To book your sponsorship package today, or for more information contact us at:

+ WTAC HEAD OFFICE

36 Mary Parade, Rydalmere NSW 2116 Australia

Phone: (02) 9638 4643 Email: ian@superlap.com.au