Box# 33

Folder# 636

World's Fair Corporation: Board of

Directors Meeting

Sep 26,1963

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* * tll/icinl PM--:J.ailt. dJoM. CtllldA * * NEW YORK WORLD'S FAIR 1964-65

for BOARD 0!= DIRECTORS MEETING, Sept. 26,

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New York World's Folr 191>4·65 • ~· ..;.-THAI PAVILION ~.:: "Peace through Undentandinq" ~ _ '}

Thil pavilion duplicate~ the architecturul >lyle F '_) of the Marble Wdt. The replica of the fdm,:,u~ .' ·· · ... temple in Bangkok is pref.Jbric:uted. • ·· ~ ::::@:.::.:.:·

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THE PAVILION Of THE VATICAN New York World's Fair 1964-65

''Pe<Jce througf-t Under,ldndinq Oe,igned to credte \epdrdiC d;~tinct sellinq; lor lh me~ lor exhibih - Mic heldngelo's Piet<~ ..tnd dn 8ddy c.,ri~lidn ~culpture from the Cdt.JCOfllb~ "Tne Good Shepherd "

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THE PORT OF NEW YORK AUTHORITY ~~,.~ Heliport and Exhibit Buildin9 R:;; • "Air Gatewdy to the Fctir"

New York World's Fair 1964-bS .!;Jj

"lop of the Fair'' rest-aurant and the ' Dr1nks ~ Around the World" cocktail lounged both located .. "'r...,i"-~-- _

~:tic~;:~~ ~~~n~i~~fo:i1sit~~~h t~il\~~q F~~rck fr~0~ Manhattan and other poinh. Also home ot The ,.. Terrace Club. offkial World's Fair Club. Z

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THE NEW YORK STATE EXHIBIT r· New York World's Fair 1964-65 ·- •

"Pec1ce through Underst.Jnding" ~ · · . Three m•in •lruclure• including • "Tent of Tomor • .;} row,'' a circulc1r thedler showtng d pcu1oram1c

81 motion picture of New York StdtCI c1nd three -·· ., .. _ • .,.,4 obiorvdtion towers. -·8---

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WORLD'S FAIR MARINA New York World's Fair 1964-1965

' Peace through Understanding'

The new, ultrd·modern WORLD'S FAIR MARINA. located on the punoramic New York World'~ Fair 'ite Here discriminilfinq skippen will find lu •urious HHvice, complete facilities and gracious hosp1tdli1y.

Make sure your visit to New York include~ d

stop-off dt the \pdciou~ WORLD'S FAIR MARINA . . where the New York World, Fair is dt the end of every bodt slip

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PLAZA OF THE ASTRONAUTS -THE ROCKET THROW!R

New York World's F•lr 1964-65 The Unlspherwl9 Is tho thomo symbol of tho F•lr. Its top is 140 foot above ground level and the ;lobe i1 120 fttf in diameter with an open qrld

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01 Peac1 throuQh Understanding."

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THE HALL OF EDUCATION Now York World's Fair 1964-65

"PodtO through Under~fdndinq" Symbolic of the sublime victory of light o'o"el d11rkness, thh wedge-shdped mdin structure wdh futuridic columns tells the story of Americdn Educdtion-ih Pdll, present, dnd prim~ui/y ih direction towcJrd the future. The School of Tomar· row, the centrdl fedture, chdllenges imdgindtion and foresiqht,

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"Pe•co through Understdnding'' · •.· PLACE

CONTINENTAL CIRCUS [;J·.';' John Ringling North Presents tho Continent•! _, ' • · STAMP Circus Follies, First Time in Amerlcct, o1nd the , ' ' Circus Museum in ci 50,000 sq. ft. Bulldin; sedting ,. · 'ft HERE 5,000 Person>. :.::'@:.:.:.:·

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THE PAVILION OF THE SUDAN New York World's Fair 1964·65 "Pec~ce through Under~tanding"

In the shape of d contemporary mosque fec~turing lectk lo;Jttice walls of Islamic design to c~chieve char.tcteri\tic lightinc;J lilffech inside as well di outside.

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'"' MO>O• OOM"" '""'0' r· New York Worlds Fuir 1964 65 ~1-.f~.-~ "Pedco through Understunding'' · f '

This drd":'dtic e•hibd structure, in the trdnsportu- ~~-~~ ~~ lion sec lion of the Fdir, features d un1que und <:: exciting .lutomobile trip through u f.Jnld~Y lund .t'f " of the PtHI, present dnd future, creuted b; ~~~~-·.:::;.· Walt Di~nt~y.

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On display in the headquarters lobby

399 Park Avenue September 16 through November 1st !'resented in cooperation with the ~e11 \ork World's t'air

1!16-1·1965 l'orporation and Time, Inc.

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AT THIS PREVIEW ...

Here's just a glimpse of the many won­derful things to come when the New York World's Fair 1964-65 opens on April 22, 1964. It includes:

* Accurate scale models and drawings of 39 of the exhibits and pavilions now under construction at Flushing Meadow.

*An entire section of the exciting City of New York Exhibit which will have a building by building replica of the Metro­politan area. When completed at the Fair, the exhibit will consist of 270 sections similar to the one in this Preview.

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AT THE WORLD'S FAIR . ..

You'll see why this will indeed be the world's greatest Fair! You'll view gleam­ing pavilions, wander through serene gardens, see exotic sights, sample foods from every corner of the globe. There will be sports, water shows, fireworks, rides and a chance to explore the new worlds of science-man's greatest accom­plishments of today and tomorrow. You'll have fun and education-filled days at this great World's Fair and be in­spired for the rest of your life with the many representations of the Fair's theme: "Peace Through Understanding".

Open weekdays 10 to 6, Saturdays 10 to 3. Admission free.

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... the only bank at the Fair

The first of our two Branches at the Fair is now open to serve the needs of personnel of the Fair as well as exhibitors from all over the world. Our Visitors' Branch, serving all those who attend the Fair, will be open in April when the Fair opens to the public. All Citibank Branches in the Metropolitan area are Official New York World's Fair Ticket and Information Centers ... where you can make advance purchase of World's Fair Admission Tickets at substantial savings.

Regular Price Advance Price

Adult's Ticket Children's Ticket

$2.00 1.00

Official Travelers Check­New York World's Fair

$1.50 .68

On display in the headquarters lobby

399 Park Avenue September 16 through November 1st Pn•srnted in rnuperation ~ith thr Sew York World's Fair

1!16·1-1!165 !'nrporation and Time. Inc.

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01 © 1961 New York World'1 Fa~r 1964.1965 Corporatron

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FOREWORD

This graph1c standards manual illustrates the proper use of the New York World's Fair symbol, as well as the map and other graphic materials of the New York World's Fair 1964-1965 Corporat1on, (the "Fair Corporation"). In the thousands of applica­tions for such symbol, map and other graph1c matenals that will be developed, 1! is necessary that uniformity 111 color, de­sign and typography be mamtained, and that all necessary legends, Including copy­right and trademark notices be given. The Unisphere• symbol, as well as maps and the other graphic matenals of the Fair have been specially designed for and are the property of the Fair Corporat1on. Accordingly, any reproductiOn of the Fa1r symbol, map or any other graphic matenal will be perm1tted only after written permiS­sion of the Fair Corporat1on has been ob tained. In order to obta1n such permiSSIOn, request should be made to:

Communications & Public Relations Department of the Fa1r Corporation.

PermiSSIOn must be sought for each In­tended use: no blanket perm1ssion for use will be granted by the Fa1r Corporation Before the Fa1r Corporation will grant f1nal permiSSIOn for any particular use, a dummy or proof of each reproductiOn of the sym­bol, map or other matenal, must be ap proved by the Commun1cat1ons & Publ1c Relat1ons Department. Two weeks should be allowed for the process1ng of all re quests for perm1ssion to use Fa1r Corpora· lion matenal.

THE UNISPHERE' SYMBOL

The theme of the New York World's Fa1r 1964-1965 IS "Peace Through Understand­ing." It is symbolized by the Un1sphere'. a stainless steel scale model of the world, 140 feet h1gh, surrounded by a 310-foot reflectmg pool. Land masses are supported by an open gnd framework of lat1tudes and longitudes. Three ori.Jit nngs suspended from the structure by virtually lllVISible sta1nless steel w1res pay tr1bute to man's prob1ng of outer space. The Un1sphere", presented to the New York World's F a1r 1964-1965 CorporatiOn by the Un1ted States Steel Corporation, wll I become a permanent feature of Flush1ng Meadow Park after the Fa1r.

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RENDERING OF UNISPHERE'

Unlsphere. ,.._,. • {§ UnHed Statu SIBil ·C· 1961 New l'o•k World 1 Fau 1964 19b5 Co•porohon

MODEL OF UNISPHERP

Unlsphere, ,.._,. • @ UnHed S!Jtes Steel

C '9bl New Tark Wo•ld 1 fa.r '964 196~ (orporolrOt>

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BLACK AND WHITE

~e-" ~ Utlllld SIJIII SIJel C1961 NtwYorll Wortd'1fair 196.(..196-S C01poc'CJtion

THE@ SYMBOL AND LOGOTYPE

The credit line "Unisphere® presented by ~United States Steel" must always be

used in immediate juxtaposition to the sym­bol except in special cases specifically ap­proved in writing by the Fair Corporation. The type is "Standard Bold Condensed." The "presented by" must not be more than half the height of "United States Steel," e.g., 12 point as against 24 point (or other appropriate sizes) except when the Uni· sphere® symbol is reproduced so small that "presented by" becomes illegible. The re­lationship in size between the @I and "United States Steel" must always be the same.

COLOR

llnllpbene -" ~ United Statll Sllel C 1961 New Yorll World"• fair 1964-196' Corpo~otion

SYMBOL REPRODUCTION

~~e •• n:~~· ~~~ ~~:c:r:~9ew~~: symbols, printed on pages 4 and 5, Indicate colors and tints required. The screen ohould be as fine as the chosen printing proceu per· mils. The three drawln&• et right Indicate the acetate oaparatlons available at the Communications & Public Re·

~~~o~~J>~:~~~e~!lro~9'A~ 1965 Corporation to be used to reproduce the black, orange and blue or black, dark gray ud light gray symbols. The reproduction on the right Is Illustrative and may not be uoed. Color sample• will be available at the above oflice.

ORANGE OR BLUE OR 20% BLACK fiO% BLACK

UN I S F' 1-4 IE F'i ••

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© © © © © © © © © COPYRIGHT

Tile Un1spllere" symbol shown on pages 4 and 5 1n orange and blue, and m black and wl11te. 1s a grapl11c simplification of the actual structure to be erected at the center of the World's Fa1r. Tile architectural ren· denng on page 3 IS but one of the many that have been prepared. The photograph of the model 1s also reproduced. The Unl­spllere" symbol and all rend1t1ons thereof are prolt.:cted by copyr1ght,trademark and other legal protections The copynght not1ce- 1961 New York World's Fair 1964-1965 Corporation- must always be used 1n 1mmed1ate JUxtaposition to the symbol. No words m the copyngllt not1ce may be abbrev1ated.

TRADEMARK

Tile Un1sphere". as the symbol of the New York World's Fa1r 1964 1965 Corporation, and the word "Un1sphere"" are both regis­tered trademarks of the Fa1r Corporat1on. Accord1ngly, m add1t10n to the copynght not1ce, an " must be used by anyone us1ng the U n1sphere" 1n any case where a pic­tonal representation of the symbol or the word "Un1sphere"" IS used. The'" should appear in the Immediate VIC1n1ty of any p1ctonal representation, and 1mmed1ately following any use of the word "Uni· sphere~."

LICENSING

Media Enterprises Inc. is the licensing

agent for the New York World's Fair 1964·

1965 Corporation for com mercia I uses of

the World's Fair Rights. These Rights in·

elude the name Unisphere®, the symbol,

the name "New York World's Fair 1964·

1965" or any part thereof, and reproduc­

tions of the buildings, exhibits and scenes

of the Fair. Any person wishing to use any

of the Rights on or in connection with a

commercial product, whether for resale

purposes or for promotional purposes,

must obtain a license providing for pay­

ment of royalties to the Fair Corporation

for such privileges. Interested parties

should call or write:

Mr. Milton P. Kayle, at Media Enterprises

Inc., Time & Life Building, Room 2760,

Rockefeller Center, New York City.

Telephone: JU 2-2300.

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MAPS

All maps of the Fair site are protected by

copyright and are the property of the

Fair Corporation. Generally, permission is

granted for the use of the map, illustrated

on page 9, only to exhibitors, concession·

aires, licensees and others participating

directly in the New York 1964-1965

World's Fair. The map does not contain

exhibitor sites or names, and outlines only

major walkways .and roads, and the five

areas 'of the Fair site. An exhibitor, conces·

sionaire or licensee is usually permitted to

add its name and site location to the out·

line map. Written permission must be re·

quested from:

COMMUNICATIONS l PUBUC RELATIONS DEPARTMENT

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

Notice of copyright must accompany each repro­

duction of the map in close proximity thereto, and must read, without abbreviation:

© 1960, 1961, 1962, 1963 New York World's Fair 1964-1965 Corpor•tlon

LUNAR FOUNTAIN

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OTHER GRAPHIC MATERIAL

As 1s the cJse of tile symbol and rnap of the F <m CorporatiOn, requests for perm IS· S1on to reproduce other graphic mater1al

of the Fa1r Corporation will be treated on

cHI IndiVIdual b:JSIS. In supplying photo­

graphs ann other s1mllar graphic material5 to any person granted permiSSIOn by the

F<m CorporJt1on to reproduce same, the

Fa1r CorporatiOn will mform the rec1p1ent

of the proper copyr1ght not1ce. Notice of

copynght must be 1ncluded 1n close prox­imity to the photograph and read Without abbrev1at10fl'

c (year) New York World's Fair 1964·1965 Corporation

It you IJ,Jve c11Jy questions w1th respect to the forego1ng, please wnte

COMMUNICATIONS & PUBLIC RELATIONS DEPARTMENT

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

P.O. BOX 1964, FLU5HING 52, NEW YORK

PRlSS BUILDING

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MAIN M:\1 l

The World's Fair Ford exhibition will contain a 12-minute sky-ride throue:h a world of industry and fantasy.

At Gem•ral t:lf't·trir'" "ProJ:"rrs-.land'' I'Xhihit. lht• atHiit•twr will movl', nnt tltr st'l'nt'~ on ~lx diffrrt•nt ~ta~:•·•·

Sights wi II transport patrons physically and emotionally

By ALLAN KELLER

IF EVERYONE in the country knew what was being planned

for the World's Fair next year the roads and airlines and trains would burst their seams trying to handle the crowds.

Tljis sounds like publicity put out at Fair headquarters, but it Isn't. It is nothing more than the amazement engendered by just looking at exhibits under con· struction and talking to planners.

A man will be hard to please if he doesn't find a dozen places, buildings or exhibits to marvel at. As a matter of fact the biggest worry today isn't a lack of visi· tors, but a growing fear that the Fair will have a physical effect more serious than the last Fair's blistered feet. This time it may well be stenographer's spread be· cause there will be so many rides, moving ehair arrangements and PVPn auditoriums tha~ move pa­trons from theater to theatPr without making them get out of th€'ir srats.

Peace Theme Ali hough the Fa1r ts hu!lt ahout

the thrme of peace through un· rlerstanding, it may well turn out to be the advance showing o! man's trend away from walking. There are plans, it seems, for ridPs everywhere.

Argus Camera Co w1ll havP 10 nf!Ps for cam!'ra enthustasts. The Bell Sy,t~m will transport "isi· tors through J(; thPaters on mov· 1ng chatrs ~o they mav watl·h ~~t'l1P' rrodurrrl hi' .Jo ~leiJt.inN.

depending on how well off they are.

For the average visitor there will be the familiar tractor-trains. All that is not known about these multl-jointed vehicles Is whether the horns will blare the same notes they did a quarter of a cen· tury ago. For those with fatter purses, there will be a vehicle called the "glide-a-ride" and for the poshest ride of all through the miles of promenades and streets there will be the four man "escorter," built something like a boardwalk carriage with the rlriver·gUide ensconced in a seat high at the back.

Thrill-seekers ean ride hundreds of fept about the main area of the Fair on the Swiss sky ride and morP srclate passengers can ncle around the amusement sec· tion on a n1onorail.

Fair vi~1tors who tirP of riding places thrm~elves f'an watch the ''hell-driver~" who Will put on ex· hibitions of prPcision driving, multiple roll·oVPrs, and a 50-foot !Pap in a rar from one ramp to another.

All Kinds of Eating Lr,t 11 appear that Pverything

at !he Fdlr clepPnri~ u ball· hrann):!~ nn!' has to

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places to meet the more or1 tastes, but there will be variations on the theme o: intake as well. Spain wUI three restaurants of varyin1 ranges and Japan will hav· In the more expensive of t tl'r, geisha girls will cook meal for you while musiciar softly in the background.

Veu .. •zu~ra's pavilion wlll roasted hedgehog among rare items, and the Frontlt ace will serve Texas beef the sensible ways known I ans.

Perhaps the most extra• plans center on the Five Vc Restaurants, to be backed · wall. In addition to regular served every day Inside,

wi II transport patrons ically and emotionally

By ALLAN KELLER

depending on how well off they are.

For the average visitor there will be the familiar tractor·tralns. AU that Is not known about these multi·jolnted vehicles Is whether the horns will blare the same notes they did a quarter of a cen­tury ago. For those with fatter purses, there will be a vehicle called the "gllde·a·rlde" and for the poshest ride of all through the mllea of promenades and streets there will be tbe four man "escorter," built something like a boardwalk carriage with the driver·guide ensconced in a seat high at the back.

Thrill-seekers can ride hundreds of feet about the main area of the Fair on the Swiss sky ride and more sE>date passengers can ride around the amusement sec· tion on a monorail.

Fair visitors who tire of riding places themselves can watch the "hell·drivers" who will put on ex· hibitlons of precision driving, multiple roll-overs, and a 50-foot leap In a car from one ramp to another.

All Kinds of Eating

Everything Will Be 1Go' At the World's Fair

The Bell System's "floating" building looks like a giant flying saucer.

places to meet the more ordinary tastes, but there will be many variations on the theme of food intake as well. Spain will have three restaurant-; of varying price ranges and Japan will have two. In the more expensive of the !at· ter, gE>isha girls will cook your meal for you while musicians play softly in the background.

Vet .. 'ZU'!ta's pavillon will offer roasted hedgehog among other rare items, and the Frontier Pal· ace wlll serve Texas beef in all the sensible ways known to Tex· ans.

Perhaps the most extravagant plans center on the Five Volcanos Restaurants, to be backed by Ha· wail. In addition to regular meals served every day Inside, there

hours and will tnclude young pig roasted on hot bricks as It was when the first missionary landed on Oahu.

At the American Indian Vl!lage where braves will pass the day in archery contE>sls and tomahawk tossing tests, the squaws will be busy smoking salmon as It is done in the tepees of the Pacific Northwest. A Jot of New Yorkers will undoubtedly visit this spot if only to find out how squaw· smoKed·salmon differs from lox.

No Belly Dancers Robert Moses has declared that

In an era when the barest of hi· klnls expose the American female figure In all Its fulsome charm

Eighth Ave. Only time will teD whether attractions like the wax museum will equal the pu!Hnr power of Little Egypt or Sally Rand.

People who stroll through the Leibmann Brewery's Little Old New York, with its cobblestone streets, or dine In Schaefer's re• taurant of tomorrow, or watch the first public demonstration of nuclear fission may be In no mood for anything as ordinary as a girlie show.

Where but at the Fair can one see a kitchen of glass with "pop­up•• fixtures, match wits with an electronic computer, watch how a color TV show Is put or gaze at a shaft of

Carol Haney murlic arranged by Mor·

ton Gould. The seats will be equipped with audio devices.

Rides at the General Motors, Ford ·and Chrysler exhibits a1·e ' still clothed in secrecy. Agents and counter-espionage agents for the motor firms are as plentiful as spies at Army maneuvers. But It is known that they will dwarf the Futurama ride that made GM a big attraction in 193940.

SeotsMove At the General Electric'exhibit,

"Progressland," staged by Walt Disney, the audience will remain seated and their seats will be moved to six different stages where the actors will be li!e-slzed, talking, animated Disney char· act era.

Perhaps the most ama:ling ex· ample of Industry's effort will be at the IBM building. Here 400 per· sons at once will be seated in a sort of orchestra section which will then ht: lifted by hydraulic jack!' 53 feet up Into the theater itsell.

It seems almost certain as of now that shoe manufacturers and stair builder& will boycott the Fllr.

Greyhound, which wlll be re· sponsible for all transportation In· side the grounds, as well as pro­viding bus connections between parking lots and the Fair, has de· vised three ways to carry people,

REPRINTED FROM THE

New York World!felegram AUGUST 8-9, 1963

The Top of the Fair Bestaunmt atop the HeHport wUI mnk

NEW YORK WORLD'S FAIR 1964-196!5 CORPORA1

FLUSHING M!ADOW PARK FLUSHING !12, H.'

~···

r The Top of the Fair Bestaurant atop the HeHport will mnk high among 60 eatin~t places.

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

FLUSHING MEADOW PARK FLUSHING !12, N.Y.

Fair Is Rising in Creative SJ. @ 1961 New York Wodd·, Foir 1964-1965 Corporation

Here are two views of the 1964-65 New York World's I•'air as workmen fight the calendar for an April opening. Numbered sites :

Legend of Fair Sites I. Uni$phere, symbol of the World's Fair. 2. City of New York permanent building. 3. General Motors Building. 4. Grand Central Parkway. 5. Heliport. 6. Chrysler Building. 7. Van Wyck Expressway extension. 8. Bell Sys+em Building. 9. Formica House of Tomorrow.

I 0. Travelers Insurance Building. I I. Pool of Industry and Fountain of the Planets. I 2. General Electric Bu:lding. I 3. Pavilion of American Interiors. 14. Simmons Beautyre$t Pavilion. 15. IBM Building. lb. Johnson's Wax Building. 17. Power and Light Industry·~ Cathedral of Ligh!.

18. Eastman Kodak Building.

New York's great view of the world's fantastic

By ALLAN KELLER

F ROM THE AIR it looks like the top level of the Tower of Babel. r~rom the ground it resembles something DantP might have written or Goya painted if commissioned to

depict chaos. In, above and around it there is a vast tumult of sound bred of bulldozers, earth movers, riveting hummers, electric saws and pile-driVers.

All this apparent eonfusion is actually as well·ot•dered as a trick gridiron play and il make~ Robel't Moses very happy. A few exhibits are behind in ron· ~truction. A few nation» are still on the fence about partiC'ipating, but in general the World's Fair of 1964-65 is on schedule.

As the countdown to opening day- on April 22 next year--­moves immutably on, the >lla~w ot the Fair to come i~ alt o':l i .. ,·Jea,·Jy outliJH•d. T\\'o-l1llnd(~·Li·thiJ r!a_, . ..., n1a~· .')t'l'i11 a ..,:1''· ~ 1.1nt>. ~---.1·

J1)Ct:lY of

administration wltlt applications !or remaining spare and alread.v experts c·laim the New York PX·

travaganza will be uninu<' in t hts re,prct.

Use Site Advantages In the !aft World's Fair here,

in 1939·40, GPneral Motors' Fu· turama 1iric was constdered the ~tar attt·ar:uon. This time the G:l! nde will he much larger. Ford has retairu:d the Walt Di<.· r:Py Ef'lt'rpri;es to create a 12· m:mt:·' "sl;l'·rldP" in 196~·morlrl

· riders through ~----'T

rnatic rorle hut its building rises high abow Flw•hing Meadows and is causing tremendous spec· ulation.

Mosr·s and his assistants haw' a !at going tor them. This fair will 0\'Prlay the old one. This means that many of the avenues, promcnadPs and malls were al· ready in existence. Many of the Jines of trees sPt out in 1938 are still there, lending a sen~e of heauty 1hat shines thwugh even till' noise aml dirt.

If there l~ any one a~pp<·t of the fall' that promises to impre!ls the e\pcrted 80 million visitors 1t is lhf! arrhitecturr. Some of the nation's top designers, and many foreign (J!1Ps to boo:, have given their im'lginations full scope.

There wtll be a theater wh!'!'e tlF• audience is lifted from ;.:round to amphitheater. Kodak will usP its outer walls for live

bri1 of ha1 of Th ese of cht thE Mr otl ch; lhi

tiE dr In te in A

• • • ISing In Creative Splendor

New York World's Fair as workmen fight the calendar for an April opening. Numbered sites are identified in legend below.

New York•s great view of the world•s fantastic tomorrow is on schedule By ALLAN KELLER

ROM THE AIR it looks like the top level of the Tower of Babel. From the ground it resembles something Dante might have written or Goya. painted if commissioned to chaos. In, above and around it there is a vast tumult of bred of bulldozers, earth movers, riveting hammers, saws and. pile-dnvers.

a,pparent confusion is well-ordered as a play and it makes

very happy. A are behind In con·

A !ew nations ru·e still about participating,

the World's Fair Js on schedule.

the countdown to opening on April 22 next year­Immutably on, the shape Fair to come Is already ouUlned. Two-hundred-o,ld

seem a short time, but the exhibits and

administration with applications lor remaining space and already experts claim the New York e;,.. uavaganza will be unlq ue In tIlls respect.

Use Site Advantages In the last World's Fair here,

in 1939·40, General Motors' Fu· turama ride was considered the star attraction. This time the GM l'ide will be much larger. Ford has retained the Walt Dis­ney Enterprises to create a 12· minute "sky-ride" In 1964-model cars carrying riders ..... uu"'"'

matic code but its building rises high above Flu~hing Meadows and Is causing tremendous spec· ulatlon.

Mosf's and his assbtan!s ha\'f' a lot going for them. This fair will ovPrlay the old one. This means that many of the avenues, promenades and malls were al· ready in existence. Many of the lines of trees set out in 1938 are still there, lending a s!'n~e of beauty that shines through even tllP noise and dirt.

If there ls any one a~p<'l'! of the fail' that promi!'cs to impreos the expected 80 million vi~itors it is the architecture. Som<:! of the nation's top designers, and many foreign nnes to boo:, have given their im'lginations full scope.

There will be a theater \\ hf're tHe audience is lifted from ground to amphitheater. Kodak will use its outer walls for five

bridges, a dozen interpretations of the arch and other techniques have already created structures of incredible interest and beauty. The Arabic turret on the Sudan· ese pavilion, the gem·like tracery of the Hong Kong building, thP ehalets of the Swiss exhibit and the adobe style used in the New Mexico State building, on the other hand, reveal the lasting charm of architectural styles that were old eenturies ago.

Monorail Planned Taking a leaf from the Seat·

tie Fair's book, engineers have drawn pLans for a monorail ririe In the amusements center. Swiss teC"hnicians, expert in the throw· ing of cable car tramways across Alpine gorges, will build a sky ride that traverses the center of thP fair hundreds of feet In the

A huge marina will serve thousands of visitors who

than 300,000 pPI'SOnS Will attend the fair on weekend days, more than 60 eating places will be scattered through the grounds. They will range from the exclt· lng Top of the Fair restaurant atop the heliport, and unusual restaurants in foreign pavilions, to places where a hot dog and a hamburger serve the same pur­J!Ose-allaylng hunger induced by walking over 646 acres of ex· hi bits.

To. the uninitiated, the move· ment of trucks, machines and thousands of men ~eems to indl· cate confusion. But to planners, architects and construction men the challenge of finishing on time Is being met without pres· ent worry.

Smooth-Running Team To one who saw the last fair

rise on Flushing Meadows there

.: \

Daring Architecture Even to the layman's eye, de·

spite dusty roa:ds, piles of con· structlon material, scaffolding and the like, the daring of archl· tectural concepts Is clearly ap­parent. Structures to house Gen· eral Motors and Ford exhibits are .already closed against the weather.

The Bell System's "floating" building, looking like a giant fly· lng saucer supported on four small points of steel, the Kodak display wlth its roof patterned after the surface of the moon, and the bellpo•·t with its sky· high restaurant, all have taken .final shape.

The Unlspbere, a vast globe of lacy steel, which Is Uulted States Steel's contribution as the symbol of the fair, stands majes· tlcally above the tiny ligures in overalls who are building a "world of tomorrow."

As with any large project, there are a few negative entries in the ledger. Great Britain and Soviet Russia wiU not be repre­sented. France, which planned a fine pavlllon, bas run into trou· ble at home and may have little more than token representation. The Islamic religious building will not be erected.

But industry has swamped the

Chrysler's plans are all secret as the State Departme11t's dlplo·

@ 1961 New York Wor\d's Fo;r 1964.1965 CorporoHon

supports, flying

Fair president Robert Moses poses before the symboHc Unlsphere at Flushing MeM

COME TO THE NEW YORK WORLD'S F

Fair president Robert Moses poses before the symbolic Unisphere at Flushing Meadows site.

NEW YORK WORLD'S FAIR

TO MORRO\\' The. World's raJ.r.wm be

a moving scene bl . 0\0l'e ways than one.

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

Ft.UIHtNO 52. N Y. • TELEPHONE ·AREA COOE 212 • WF 4·1tit84 • CAlL& ADDREII "WOALDSFAIR"

IOCOICifM"'\\OM UIIIOC"''""DI"O

209 DAYS TO OPENING OF FAIR

AGENDA

MEETING OF THE BOARD OF DffiECTORS

SEPTEM:BER 26, 1963

11:00 A, M,

Thomas J. Deegan, Jr. - Presiding

OPENING STATEMENT

Remarks

Plans for "Little League"

***********

AGENDA ITEM 1. Ratification of minutes

a. Directors Meeting- April 22, 1963

b. Executive Committee meetings March 28, April 22, June 7 and July 15, 1963

AGENDA ITEM 2. Resolutions - deaths

Orvil E. Dryfoos Alicia Patterson Guggenheim

AGENDA ITEM 3. Opening statement 9th Progress Report released today

Advance Ticket Sale program Progress to date, future program including Time, Inc. promotion

AO.CAT MOSES fllfllltDCNT

Mayor Wagner

William A. Shea

Dana Mozley

Mr.Preusse

Mr. Deegan

Mr. Deegan

AGENDA ITEM 4. Financial report

AGENDA ITEM 5. International Area

AGENDA ITEM 6. Lake Amusement Area

AGENDA ITEM 7. Concessions, Licenses, etc.

AGENDA ITEM 8, Transportation Area

Terrace Club

AGENDA ITEM 9. Hall of Science·

AGENDA ITEM 10. Industrial Area

AGENDA ITEM 11. States Arm

AGENDA ITEM 12. Flushing Bay Marina

AGENDA ITEM 13. Subway program for Fair

AGENDA ITEM 14. City Eldlibit and Botanical Gardens

AGENDA ITEM 15. Arterial program

AGENDA ITEM 16. Post-Fair restoration and improvement of Flushing Meadow Park

AGENDA ITEM 17. Annual Meeting Members and Directors Terrace Club-January 22, 1964-11 A.M. (Marking 3 months to opening of Fair)

AGENDA ITEM 18. Public Relations program

AGENDA ITEM 19, CLOSING STATEMENT

••••••••••••••••••

PREMIERE Third Progress Film

- 2 -

Mr. Spargo

Gov. Poletti

Judqe Rosenman

Mr. Constable

Mr. Tozzoli

Mr. Tozzoli

Mr. Screvane

Mr. Stone

Gen. Potter

Mr. Groenendyke

Commissioner Gllhooley

Commissioner Morris

Mr. Hodgkiss

Mr. Andrews

Mr. Deegan

Mr. Berns

Mr. Moses

BEARSE MANUFACTURING CO.

MAIN OFFICE AND PLANT

3815 Cort1an~ Street

Chi~aqo 47, Illinois - 60647

Telerhono .11? - 235-8710

m ' ' J -

... -- .... --

SHOE TOTE BAG & MINlAnJRE. BAG

NE:W YORK SALE:S OFFICE

50 E~st 42nd Street

t-;ew Ycrk 17. New York · 10017

Te1c>phcne 212 -- 867-0570

MEW YORK WORLD'S FAIR 1984·1965

TRAVEL J[JT & PASSPORT FOLIO

Ur-..JISPHE~E'

- ~ (§ u.rt• Sl>tn SIN!

c - -- ---- - - ~ ---

NEW YORK ORLD'S FAIR 1964-1965 SEPTEMBER 26, 1963

1

2 3 4

5 6 7 I

I

.......,.® ,..WIIr ~ IJIIW llltn Stul

C 1901 New York Workl'• Pair 196 .. 19" Corporotion

Unisphere: ........ .

The Unisphere ,® symbol of

the New York World's Fair, will

rise 140 feet above a 310-foot

reflecting pool, with its land

masses supported on an open

grid of latitudes and longitudes.

It will dramatize the interrela­

tion of the peoples of the world

and their hopes for ••Peace

Through Understanding."

~--Builders of the Fair

CONTENTS

© 1963 New York World's Fair 1964-1965 Corporation

- ...... -·

BUILDERS OF THE FAIR

INTRODUCTION

EXHIBITS

TICKET INFORMATION

BASIC CONSTRUCTION

FINANCES

COMMUNICATIONS

INTERNATIONAL

FEDERAL & STATES

LAKE AMUSEMENT AREA

INDUSTRIAL

TRANSPORTATION

OPERATIONS

OLYMPIC TRIALS

JONES BEACH

LINCOLN CENTER

MUSEUMS & INSTITUTIONS

THE STATE OF NEW YORK

WORLD'S FAIR APPROACHES

1

5

12

26 29 32 35 37 42

46

48

50 52

54

55 56 57 58

60

ADMINISTRATION A great fair starts with ;

to present to the world ; of man's achievements in universe and on a shrinki basic purpose Is to bring peoples of the world to a through understanding."

To make this ideal a re organization, financing, sel struction abilities.

The basic framework of tl World's Fair set the desia Fair. The "Preparation of port of mid-1960 set the 1 hard tasks ahead.

The first Progress Rep the site and plan; regulatio the various exhibit areas; tion of the Fair to its sun to the City of New York. ~ ports have shown the bas ing into concrete, wood a~

The executives have sol' International, Industrial, 1 Federal and States and Lal Areas. The comptroller t problems of finance. The for Communications has tc the Fair throughout the wt

As Builders of the Fair, gineer's Office had the ir construction and coordinal separate projects from pol parking fields, from lightin ply. Every item was close to see how it could be rele toration of Flushing Meadt Central Park of Queens aft

The Engineer's Office n ing exhibitors' plans, with tails of utility connections; plans as it continues consl a finished setting for ove1

Meanwhile, the vice prl erations has a staff workil maintenance, concessions,

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ADMIHI$1'RATION A. 1reat filr starts with a great Ideal,

to ptestnt to the world an exposition of .man's achievements in an expandlnl universe and on a shrinking IIObe. Its basic . purpose Is to bring together the peoples of the world to assure "peace throulh understanding."

.To make this Ideal a reality requires organization, financing, selling and con· stn.tctlon abilities.

The basic framework of the 1939·1940 World's Fair set the design of the new Fair. The "Preparation of the Site" re· port of mld-1960 set the format for the hard tasks ahead.

The first Progress Report discussed the site and plan; regulations and codes; the various exhibit areas: and the rela· tion of the Fair to Its surroundings and to th& City of New York. Succeeding re· ports have shown the basic ideas grow· lng into concrete, wood and steel.

The executives have sold space in the International, Industrial, Transportation, Federal and States and Lake Amusement Areas. The comptroller has faced the problems of finance. The vice president for Communications has told the story of the Fair throughout the world.

As Builders of the Fair, the Chief En· gineer's Office had the Intricate job of construction and coordination of over 50 separate projects from police stations to parking fields, from lighting to water sup· ply. Every Item was closely Investigated to see how It could be related to the res· toratlon of Flushing Meadow Park as the Central Park of Queens after 1965.

The Engineer's Office now is process· lng exhibitors' plans, with the many de· tails of utility connections and approval of plans as It continues construction toward a finished setting for over 200 exhibits.

Meanwhile, the vice president for Op· sports, cultural activities and the host erations has a staff working on security, of day-to·day activities of the Fair after maintenance, concessions, special events, It opens.

Tickets are now on sale at 321j2% discount. Come to the Fairl DESIGNERS

The Corporation has supplied a frame· work for the Fair ... the exhibit design· ers are supplying, above all else, variety - from a Thai temple to a floating steel and concrete slab. Structures are being conceived as architecture, as stage sets and as corporate symbols.

The architect today has readily avail· able material only hinted at In the Fair of 1939·1940. He has new methods of construction at his command. He has clients from all over the world, each in· tent upon telling his story In a dramatic way, not buried in an overall pattern of architectural monotony.

Plan file room at Administration Building.

The architects and designers study the problems and prepare plans, renderings and models for presentation to clients. They ask and need the help of daring en· gineering, down·to·earth mechanical de· tailing and the planning of landscape architects. Their ideas eventually become working drawings, a sheet of glass shown as two thin lines on a blueprint.

Always in mind is the estimated cost of construction, in order to make as much structure as possible relatively maintenance-free for two years. They must meet the Fair codes for safety and health. They must also always remember that the deathless works of art will go into a scrap heap after 1965. With luck they may go into the photographic rec· ords of the architectural historians of the future.

With drawings completed and con· tracts let, the designer's final task is day· by-day inspection of construction. CONTRACTORS

Many of the organizations that have been directing New York's multibillion dollar building boom of recent years are at work at the Fair.

The contractor's job is complicated. He analyzes the plans, prepares bills-of· materials and coordinates deliveries. He stakes out the site, prepares foundations and sees to the proper erection of the superstructure, which may have a com· plicated free·form roof or a simple can· vas cover.

The contractor supplies the major equipment required by the building trades. More powerful bulldozers, cranes and machinery along with specialized tools have increased efficiency of con· struction.

From the architect's plans the contrac­tor prepares a schedule for the building trades required at each stage of construe· tion. The estimates are discussed with the local labor representatives at the Fair site and plans are made to assure com· pletion on time.

construction tradesmen are racing against time to assure that the Fair and the ap· preaches will open on April 22, 1964. They play the final part in the long task of creating reality from an idea. The finished product, clean and polished, is labor's contribution to a great Fair. Un· noticed, but of equal importance, is the work on buried utilities and foundations, the hidden structural frames and me· chanica! equipment that make an exhibit possible.

More than 200 exhibits, buildings and other structures are under way at the Fair. It is an outstanding tribute to the building trades unions that no labor dis· agreement has adversely affected prog· ress toward the opening day goal. The pledge of labor peace has been kept. By June 30, 1963, when collective bargain· ing agreements of fifteen of the construe· tion trades were due to expire, most contracts had been successfully renegoti· ated. The other trades continued work without interruption until contracts were signed.

Early in the Fair history, the Building and Construction Industry, both manage­ment and labor, established machinery to which all disputes, actual or potential, could be referred. Peter J. Brennan, pres· ident of the Building and Construction Trades Council; Peter W. Eller and Walter M. Colleran, chairman and secretary re· spectively, of the Building and Construe· tion Industry Advisory Committee, and leaders from each union have cooperated to make it function effectively.

During July 1963, 6,665 men worked at the Fair site and 2,332 worked on re· lated arterial improvements-a total of 8,997. Since the start of the Fair com· plex and as of July 31, 1963, man hours of work totalled 12,936,660 with a total payroll of over $65,000,000.

With a little over six months to go, there is every indication that labor rela· tions, with one of the greatest armies of workers ever assembled in a square mile site, will continue to be excellent and that labor's previous record of outstanding performance will be more than equalled.

More than 30,000 will be employed by the exhibitors and concessionaires at the Fair in maintenance, service and en· tertainment. The same care and fore· thought is being given to the problems of this even greater army. Means are being set up for ready adjustments of disputes. Results will, no doubt, come up to the record made during the construction period.

Administration, designers, contractors and labor together have produced an out· standing example of cooperative effort.

Board of Directors Meeting at William A. Shea Stadium.

The administration of the New York World's Fair is very pleased to welcome the Board of Directors and friends to this meeting at the William A. Shea Stadium on September 26, 1963.

It is appropriate that this future home of sports, so near to the greatest fair of history, should be our meeting place. Side by side, the two projects went through years of planning; the Stadium even longer than the Fair.

Flushing Meadow Park, conceived and created through long range vision, was the home of the Fair of 1939-1940, and will be the ultimate Central Park of Queens. At the geographic and popula­tion center of the City, the park is the natural site of a great municipal stadium, the home of the baseball Mets, the foot· ball Jets and of many outdoor spectacu­lar productions.

During the two Fair years the Stadium will be the scene of special Fair presenta· tions.

Shea Stadium, being built by the City Department of Parks, will have a seating capacity for 55,000 and can be ex· panded in the future to 80.000 without disturbance to the present structure. A movable roof for all-weather use can be added. Parking areas for over 5,000 cars surround the Stadium. Immediately ad· jacent are the IRT subway and Long Is· land Ratl Road.

The New York World's Fair takes this occasion to wish its neighbor a long and happy career.

4

The progress report which follows speaks for itself. In sum­mary, the record shows finances, pavilions, exhibits and concessions in reasonably satisfactory condition, attractions balanced and sched·

uling of events proceeding, construction, excepting a few highway

contracts, close to schedule, public reaction favorable, initial scepti­

cism largely overcome and every indication that with continued hard work the Fair will open on time, that the attendance will exceed our

estimates and that there will be a sufficient balance left at the end to finish Flushing Meadow Park.

We have reached the stage at which the passersby, sidewalk

superintendents and assorted pundits hear much noise and see what they interpret as signs of confusion and discord. On the other hand,

the conductors of this enterprise detect harmony in the cacophonous roar of construction. The musicians are beginning to play together. This may seem fanciful, but so it is. There are symphonies at Flushing Meadow as well as Lincoln Square.

To the Directors and Members and the Executive and Finance Committees who have provided leadership, guidance and support,

we offer our thanks and trust that they will conclude that their confidence has not been misplaced.

ROBERT MOSES,

President

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JOHNSON'S WAX

:·.·.<'::·ae.· )atiiiYI · .rrii •. ·lJil.lpp.· •.• il!CII.tt· ''.· .. Mtrau .. lies.~ Inc. :· ,;>!COnslrllc.tkllh. Jul'lllr Construction Company

TRANSPORTATION & TRAVEL

Architect: Clive Entwistle Designer: The Displayers, Inc. Construction: Thatcher Construction Company

Above, and for several following pages, are sketches of the many exhibits that have been published in past Progress Reports. Projects announced since the last report of April 22, 1963, are shown on subsequent pages. To the right are construction photographs taken at ran· dom throughout the Fair site.

PORT AUTHORITY HELIPORT

Architect: Port of New York Authority Construction: W. J. Barney Corporation

SCHAEFER BRE'II

Architect: Euers & Hlalns Duigner: WiTter Dorwrri Tee: Construction: Georae A. Fulll

SINCLAIR DINC

Archltectd. GordoR CJfl' & Deslgnert Lew. IS hilt· •. · · · Con$tructlont C•p Con~

SCHAEFER BREWING

Arelll •. •.f.M .. '.lHI · . · · · ' Dlllit*(i' Wililr: · ll· t•.,;,. AisOclates .~,~~ . ..,,_-~. Futifr"'~pany ·

··--",•;/. ' ··. '· ' .

MEXICO

Architect: Pedro RllllllriZ Vazques·amt Rafltl Ml,llres, Lev Zttlln & AJsocletes; U.S.A. ·

Construction: Starrett Brothers & Ellen, fnc.

• ~ - I I f~ • ,

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""'··

MAIN

MALL

FESTIVAL OF GAS

·~Jntr! ~•tter DOtwin.Teap Associates ~lllli.W., J,.Btm.y Corporation

FORMICA

Architect: Emil A. Schmidlin Ot$lliler: Miss Ellis Lei&ll construction: John W. RYan Construction Company

_an~ . ,.. .... '

LUNAR FOUNTAIN

HOUSE OF GOOD TASTE

Architect: Jack Pickens Coble, Morris Ketchum, Jr. · Edward Durell Stone, Royal Barry Wills

. . . ~ates · · .. COQStructjllnJ 0; ·Fortunato, Inc.

SUDAN

Architect: Noel and Miller Construction: Auserehl & Son emuructlllil ,ftl!

BETIER LIVING

Architect: John LoPinto & Associates Designer: American Institute of In~!~!~~~,~~..!~! Consiructlon: Thompson-StarreH r.;

CITY BUILDING ICE S

LIEBMANN BREWERIES

Architect: Kalin a Jacoba Conlttucllon: Turner Construction Company

IBM

Architect: Eero Slarlnen a A$soeiates and Charles Eames

Designer: Presentation Industries Construction: Gilbane Building Compeny

c 1 .. 1 Nt• 'for• Woold 1 fe.l 1964 lf6~ Coopooatoo<o

RCA

Architect: Malcolm B. Wells Designer: John Vassos Construction: James King & Son, Inc.

CHRISTIAN SCIENCE

Architect: Edward Durell Stone Designer: Vandeburg-Linkletter Associates Construction: Theo. l. Rubsamen & Company, Inc.

NCR

Architect: Deeter & Ritchey Designer: Fred S. Dubin Associates

Gardner Displays Construction: George A. Fuller

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BILL'! GRAHAM

. m 11t man Ill tnt !Jell' !? :11 ' $9'1' .... l

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TRAVELERS IN COMPAI

THE PAVILIOI Architect: Eggers & Designer: Synergetil Construction: Jame1

AUSTRIA Architect: Gustav Peichl Designer: The Displayers, Inc.

PARKER PEN Architect: Thomas Flad & Associates Designer: Don Doman Construction: D. Fortunato, Inc.

INDONESIA Architect: R. M. Soedarsono, Indonesia

Max Urbahn, N. Y.C. Construction: Turner ConstruQtlon Company

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SANTA ~1ARI.l l"'"h··~r· ~~:rn r .. t~ ~ :J~s1 ~n·~·; :~ C ;.:se \Ia· ra \ra•t.nez H;da'go Barcelona 3.a'S~ .\~~., ~e-:: ("'3r ~S ~~ ~~·~~"CI:

JORDAN r,rr.hiter.t Victor Hi~harat. Califorma De~iv.ner Jame~ A. [vans CfJnstrur;t!On F. 0 Rich. William L. Crow Construction Company

SI:RMONS FROM SCIENCE An:lnter.t H. Robley Saunders lle\if~ner Robert Cham1des Cnn\tlllr.tmn r. W Howelf ConstructiOn Company

MOIWCCO Airlntl'rl Ch.nlt•' Koolt1.1n" llt'"l:nt•r ll~ur 11 lll'n~.""

JAPAN JETRO Architect Kuma Maekawa. Tokyo

Oppenheimer, Brady and lehrecke Associates Construction: William L. Crow Construction Company

HA Architect: Kiyoshi Se1ke. Tokyo

Kyoichi ltaoh. N.Y. Construction: Vermilya·Brown Co .. Inc.

SOCONY MOBIL llr'>'l'.ilt'r Pt•ter Schlatlerrnundl Associaleo, Cun''"" lulll William l Crow Construction Company

DYNAMIC MATURITY Architect: Ira Kessler & Associates Designer: Exhibit Crafts Construction: Hegeman-Harris Company, Inc.

NEW YORK CITY MODEL Designer & Construction: Lester Associates

COCA-COLA Architect: Welton Becket Associates Designer: The Displayers, Inc. Construction: George A. Fuller Company

GUINEA Architect: Noel and Miller Construction: Auserehl & Son, Construction Corporation

Architect: Gordon Powe Des1gner Vandeburg Li ConstructiOn. John W. I

MUTINY ON TI­Deslgner Metro-Goldw!

HALL OF FREE Arch1tect Ira Kessler Des1gner The Display Construct1011 Hegem<

I Duell Wolf

· m Parker McFadden Construction Company

Archrtect Gordon Powers Desrgner Vandeburg Linkletter A;,ocrates ConstructiOn John W Ryan Construct ron Company

MUTINY ON THE BOUNTY

GREECE Archrtect Prsanr and Carlos Desrgner European Drsplays. ltd Constructron 0. Dallas

AUTO THRILL SHOW Archrtecl Hausman & Rosenberg Constructron Bartley Brother~, Constructron Corporatron

PHILIPPINES Archrtect Otllro Avelldno Manila

Camacho & DrCarlo. NYC Oesrgner JeHrey Ellrs Aronrn Constructron Thatcher Constructron Cunrpdnv

SPAIN Archrtect Francrsco Javrer CarvaJal Ferrer. Spa<n

Kelly and Gruzen, N. Y Constructron Paul Trshman Company

Arrl11tect f<nclr, Alt'<iHHier fl.Jrlll'' 1<<-IIUhiltl & Paschall De;<gne< Stru1 tu<al D<'pla~ Cump,lll) Con;tructiOn Turner Culbtrur t111n Cllll'pdny

MALAYA Archrtect Paul Leung, 1\uala Lumpur

Trppett;-Abbett McCarthy-Stratton NYC Cumtructron D Fortunato. Inc

J ,•. ' \ ~'/I '

r i ~~ r I!AL AMl RI(:APANAMA i•· ~-.r,. 1 IPrtefl', Mordles. [I Sa!iddor

Hdl<Jrrl Huok N Y C r1 1·. t,, 11 RanrJ f'un'.'~ut t1un Companv

SEVEr I-UP De'-<r.n" Becker and Becker As c:uw;t,,- ion Thatcher Construe

1\EW JERSEY- [ : :hrtect Collin>. Uhl & I : signer Peter Quay Van ·•. nstructron Harold A. B

SEVEN-UP Designer: Becker and Becker Associates Construction: Thatcher Construction Company

INTERNATIONAL PLAZA

KOREA Architect: Kim Chung Up, Seoul Designer: Walter Darwin Teague Associates Construction: Parisi and Son

Architect: Ira Kessler, George S. lewis, lawrence Arens Construction: Hegeman-Harris Company, Inc.

NEW JERSEY- DETAIL Architect: Collins, Uhl & Hoisington Designer: Peter Quay Yang Associates, Inc. Construction: Harold A. Brandt

BOY SCOUTS OF AMERICA Designer: Vollmer Associates Construction: George A. Fuller Constructron Company

Advance Ticket Sale PROGRESS

TOTAL CLIMBING RAPIDLY!

Brisk sales activity in World's Fair ad· mission tickets is reported by the Advance Ticket Sales group under the direction of Thomas J. Deegan, Jr., chairman of the Executive Committee, and Erwin Witt. comptroller. The Fair's whole financial plan is predicated on the sale of seventy million paid admissions.

Advance admission ticket sales have approached the one·m1ll1on mark. w1th six months remaining before the advance sale deadline of February 29. 1964.

More than 12.000 direct contacts with prospective purchasers have been made. offering a 321/2 % ticket savings in quan· tity buying.

Total goal- biggest in history- for the advance ticket drive is ten mill1on tickets before Fair opening, April 22. 1964. Expectations are promising. ac· cording to Mr. Deegan. that th1s goal will be reached.

The group reports numerous uses of tickets. Many banks and financial institu· tions are selling them as a service to depositors. and are using them as a gift to stimulate savings and checking ac· counts.

Airlines and bus compames have pur· chased blocks of t1ckets to sell to New York City·bound passengers during the periods of the Fair.

Large corporat1ons. including both ex· hibitors and non·exh1b1tors. have found ready acceptance among employee groups. Employees are purchasmg t1ck· ets early to take advantage of savmgs.

They also are being used 111 vanous sales incent1ve campaigns and are being awarded to dealers and salesmen as prizes in a variety of sales contests. Some major corporations are utilizing tickets as employee suggestion contest awards.

T1ckets are be1ng made available to consumers. and some f1rms are mak1ng g1fts of the t1ckets to wholesalers and d1s· tnbutors.

The special Great Days promot1on 1s resulting in sales to all types of orgamzed clubs, serv1ce and civic groups.

26

Youth groups. Boy Scouts. Girl Scouts. schools and other organ1zat1ons are pur· chas1ng t1ckets now. and then sav1ng the1r money and mal\1ng plans to enJOY the Fa1r next year.

Several ma1or corporat1ons are includ·

ing tickets in a package tour of the Fair. bnng1ng thousands of dealers from all over Amenca to New York. Tickets have been purchased by one major national company in connectiOn with a preview at the Fw in 1964 of the1r 1965 line of

appliances. Several dozen groups 1n the metro·

politan New York C1ty area have made substant1al t1cket purchases at the dis· counted prices and are reselling them at gate value and using the proceeds for chantable and church activities. The tickets prov1de an impetus for exciting fund·ra1sing dnves.

A sales program is under way among governmental agencies on local. state and national levels to enable employees to enjoy the substantial savmgs by pur· chasmg 111 advance.

The Off1C1al World's Fa1r Gift Package. 1n cooperat1on w1th Time. Inc .. is finding acceptance among major corporations as a su1table Chnstmas or business gift; the $10.10 pnce comes well under the In· ternal Revenue Serv1ce allowance on bus1· ness gifts.

The T1cket Sales staff also reports a vanety of Independent packagers offering admiSSIOn t1ckets w1th various entertain· ment packages which include Fair attrac· t1ons. tours and transportation with1n the Fa1r.

Travel and transportation agenc1es are makmg use of the1r des1gnat1on as Offi· c1al T1cket and lnformat1on Centers through an 1111t1al purchase of 1.000 t1ckets: and some are us1ng the t1ckets w1th local customers as a means of creal· mg exc1tement and future bus1ness 1n tours to the Fa1r.

The mcent1ve for t1cket purchases 1s the one·th1rd sav1ngs available when the t1ckets are purchased 1n quant1ty. Cor· poralions wh1ch are heavy users of the mails. 1ncludmg cred1t card companies. banks. department stores and utilitieS. are offenng t1ckets 1n the1r d1rect mail and 1n the1r billmgs to customers.

Fa1r exh1b1tors 1ncludmg mdustnal f1rms. fore1gn governments. church and serv1ce groups have developed programs 1nvolvmg d1stnbut1on by the Fair of t1ckets to the1r members: and t1ckets are also be1ng packaged 1n InVItatiOn envelopes conta1n1ng details on the Fa1r pavilions.

TICKET PRICE INFORMATION An admission ticket is required for each visit to the Fair. No season tickets are being sold. Tickets are good for both 1964 and 1965. Prices quoted, other than the "Regular Gate Price," apply to 1964 season only.

Regular Gate Price of Tickets: Adult $2.00 each Child (age 2 thru J 21 $J .00 each

Now through February 29, 1964

50 OR MORE TICKETS- Bulk Orders. Either all adult, all children, or a mix· ture totaling 50 or more.

Adult

Child

. $J.35each

.. $0.67 112 each

INDIVIDUAL TICKETS­(Quantity from 1 to 49)

Adult $ J .80 each

Child $0.90 each

at pie . · .. · ....

' ... -.",:".:.:~ .. "·· .... .;;·,_ ... ,.~,.l

Adult --·-" ...... ;. Child .... : ... .

SPECIAL DISCOUNTS END february 29, J 964

Orders must be accompanied by check, cash or money order.

Send ro

Wortcl's Fair Tickets Room 2762 Time & Ufe Building New York 20, New Yortt

The

OF

we

© 1963 New Yo

Order tl

Facts on The Official New York World's Fair

1963 Now York World's Fair 1964·1965 Corporation

A $15 VALUE

FOR ONLY $10.10

Gift Package

Save 32-%% on Tickets and Official Guide Book

WHAT YOU GET: Seven Adult Admission Tickets*, worth $2.00 each

One Certificate, exchangeable at the Fair for the Official Guide Book, worth $1.00.

WHAT YOU SAVE: $4.90 on each Official Gift Package you order.

HOW TO ORDER: Direct from the Fair.

Order the Official Fair Gift Package Today- for yourself, for Christmas gifts, for business gifts,

for your employees.

•Each adult ticket Is exchangeable for two children's tickets, worth $1.00 each.

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

,.,, '~''·•. :,O>f." •

PARKING

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GENERAL Engineering and . esi!

Corporation ar::l P< rk [ constructiro~ have Jeet contrar::s on all rr 1jor aw?;ded. Over tw• nty· :ars of constructto. ha Including bas1c ro ds planting and other ian and overpasses a r· l ad 1ce buildtngs. UTILITIES CONST WC

Electnc. teleph( ne, gas facilities now nee· needs of the hUI drec workmg throughc. Jt t r.onnection po1nts 1dja1 ~re available for Sf rvic1

The extensi~e : ~ste duits WiiS designe• to r foreseeable need~ thr but 1n the interf- ;t o contracts covered ~bOl preliminary estim3ted studtes were comtletet addit1onal cables, t

. switchgear are b dng · ftnal requirement;. U

..._. __ Basic Construction GENERAL

Engineering and design for World's Fair Corporation and Park Department major construction have been completed, and contracts on all major items have been awarded. Over twenty·nine million dol· Iars of construction has been completed including basic roads and utilities, tree planting and other landscaping, bridges and overpasses and administration serv· ice buildings. UTILITIES CONSTRUCTION

Electric, telephone, water, sewer and gas facilities now meet the construction needs of the hundreds of contractors working throughout the Fair. Utilities connection points adjacent to exhibit lots are available for service.

The extensive system of electric con· duits was designed to meet the maximum foreseeable needs throughout the Fair, but in the interest of economy, initial contracts covered about two-thirds of the preliminary estimated load. Final load studies were completed this summer and additional cables, transformers and switchgear are being installed to meet final requirements. Underground street

lighting conduits and wiring, and the in· stallation of concrete bases for light standards are practically complete. The standards and the very attractive World's Fair luminaires will be placed this fall. The early completion of underground utilities has facilitated the work of exhibi· tors and is permitting an early start on landscaping. INTERNAL ROADS AND TRANSPORTATION FACILITIES

The major paving program started in May 1963. Twenty miles of pedestrian walks, asphalt roadway and concrete curb have been placed, over one-half of the total. Close coordination with under· ground utilities work assures that road and curb cuts will not be required later on. Coordination has also been main· tained with tree planting and exhibit construction. Present progress indicates that all paving throughout the Fair will be completed by December 1st, well be· fore the onset of winter. Final surfacing may be held over until spring to insure a perfect surface for the opening of the Fair.

The parking fields at Meadow Lake, Lawrence Street and Flushing Airport are substantially complete. These, together

with the Roosevelt Avenue parking area, already in operation, have a capacity of 20,550 passenger cars. Bus terminals are provided at lllth Street and Rodman Street. Long distance buses may be parked in the charter bus terminal park· ing area. The parking fields are being used by workmen on the Fair site. The pedestrian overpass connecting the IRT and L.I.R.R. stations at the main entrance, almost finished, is in use to admit em· ployees. Over one-quarter of a mile long, it will remain as a permanent feature serving Shea Stadium and the post·Fair Flushing Meadow Park.

The service area in the east corner of the Fair provides for World's Fair and exhibitor receiving and storage, commis· sary facilities for the Brass Rail, truck· trailer parking area and other service needs. A service building is completed, a post office nearly so, and all other work is under way. LANDSCAPING

To round out the existing park plant· ings, over 1,000 trees have been planted in street malls. An additional 2,000 are being placed this fall in open areas be· tween groups of exhibit buildings. Screen planting around the edges of Fair and around utility buildings has begun. Final work is under way on the grading and seeding on the shore line of Meadow Lake. Substantial planting has been done in the arboretum area in the Queens Botanical Gardens. Display planting was started in September including decora· tive evergreens, 100,000 tulips and other

30

flowers along the Fa1r "ronlPni-lrlP< Add1 t1onal florill plantmg w1ll be done 111 the

spnng POOLS AND FOUNTAINS

pants represent1ng 210 seJJctrate struc turP'· on the ~a1r s1te Most have started r onstruct1on and are proceSSing plans for later stages of the work

Reque~.ts are rece1ved regulMiy for ap provdl of new ;mel rJ,fferent bu1ld1ng rna tendiS. novel mPthods of construct1on ,ncl drliiplat1ons of forf'lgn construcl1011 rnethods The 1JTlag1nat1on of arct11tects ,Hid eng1neers should produce an out stand1ng Fa.r from the :.t<Jndpomt of modern bu1ld1ng ro'lstruct1on and des1gn.

Thr> pools dnd foun!dlllS nnw IHlllrr construct1on. wh1ch are by f,H thP most extens,ve dOd spectJcuiM ever con ce1ved. will be rna1or featurrs of the Fa1r Most of tlw pools dnd port1ons of the founta1ns Me to be permanent l he more spectar ular water. l1ght111g nnd mus1c effects would be too cxpens1ve for con t1nued operat10r> All perrnilnent work IS f1n1shed for the Astral. Mansh1p and Central Reflect1ng Pools Permanent work 111 the Founta1n of the Planets and the Un1sphere" pool IS schedulerl for corn plet1on 111 October Work on the lounta1ns and the spectacular l1ght111g features as souated w1th them 1s neanng complet1on w1th d per1od of aclpJstment and test1ng start1ng 111 the l;,te fall SPECIAL FACILITIES

S1nce the l;lst Progress Report. the plan for il permanent assembly pavi11on to be built by t11e Park Department has been replaced by a new concept for an open s1derl geodes1c dome structure. In th1s penod, plans were prepared and the contract was let. Piles have been dnven and concrete work for the loundat1on 1s done The Pavil1on. seat1ng approx1mately 2.000 persons. at a s1IP ne;H the ma1n entrance. will be an outdoor theatre w1th stage and clress1ng room facil1t1es and 11ght1ng for teiPVISIOn broadcasting

Good progress has been made on the Arena (previously railed the Assembly Areal a concrete stad1urn w1th 15.000 seats for .lthlet'c events .Jnd 3.000 ~dd1 t1onal sed!S for stilge shuNS The stage will niove autorndllca!ly from the s1dP to the center of the stad1um L1ght1ng w.ll be provtdecf lor even1ng as well as dayl1ght

events The Pntrance towers are rnult1planar

60 and SO-foot h1gh pr1sm l1ke steel structures of novel des1gn. Plies and foundat1ons for the bases are completed and shop fabncat1on of steel IS now

under way. Construct,on of the AMF Monorail IS

progress1ng on schedule The seventy four pi!e supported loot1ngs as well as foundat1on work for the stat1on were rushed 111 piJ<e to avo1d 111terfer1ng w1th ut1l1ty construct,on 1ust stMt1ng. The new. s1lent. V1brat1onless nde c"cles the Lake Amusement A red The Sw1ss Sky R1de also requ1red careful coord1nat1on Foundat1on work on the towers and the two term1nals IS completed. Erect1on of the structural steel for the SIX towers the 111ghest 112 feet h1gh. Will beg1n shortly. 1 he spec1al motors and equ1pment Will soon amve for 111Stallat1on Ered1on of r <Jble ever the tops of exh1b1tors' build,ngs Will requ1re careful attent1on. REVIEW OF EXHIBITORS PLANS

The Construct1on Pprm•t Otf,,-p to,-,s rece1ved submittals from 11\4 p.Jrt,r.

The ma1o"ty of the exh1b1t bLilld1ngs are mr.et1ng the1r construct1on schedules. Tile bu1ld1ngs of latecomers are rev1ewed very carefully to assure that there IS t1me to complete the work pnor to open111g

date

·"'"'~~ . .il.it

lmpecting conslluction for the fountain of thP Planets 01e Gilrnorp D Clarke, Sam Homel, General William E Whipple and Robert longer.

W. Earle Andrews, Andrews & Clark, and John A. Mulcahy. Executi•e Officer, New York City Deportment of Parks, at fair site

ThP n101n entronr:P to lhP Fair, with pedestr 1on

C'lv£'rpas'\ (onnpcting subway und roilrood stcd1ons to thP Williorn A Shea Stadium at recn and the e.d11bit area, foreground The

Pnlarr._Jerl ser:t1on wdl conta1n two restaurants

'Jnd o U S Cu~loms rheckpo1nt

-With plans and rendering for The Pavilion ore David Eggers, Eggers & Higgins; General William E. Whipple, fair Chief Engineer; Edward McCormick of James King & Son, Walter E. Giebelhous, Fair program director.

Piping and lights for the fountain of the Planets

Marina Administroti.>n west side of Flushir~

being consllucted fa· c

-ring for The Pavilion

& Higgins; General Fair Chief Engineer;

James King & Son; Fair program director.

View showing the co1nplicoted pipe system for Fountain of the Planets.

~-----------Marina

Marina Administration Building located on west side of Flushing Bay. Similar building being constructed for a restaurant.

J. Rich Steers crane placing section of header float into position in basin.

The water approach to the Fair, now officially named the World's Fair Marina, is well under way.

New Owens-Corning Fiberglas floats have been placed in the existing basin. The main floats to be placed along the west shore are being fabricated off the site. The large steel pile anchors for satellite floats and the shore pier struc­tures will be installed this fall.

The Marina administration building, with facilities for marine supplies, sales and services, and a restaurant are under co:1struction. The Park Department con­tract for utilities and parking area paving is under way.

Three dredges are working on the Marina approaches under Federal con­tract. Three quarters of the 2,800-foot breakwater has :leen put in place. The Federal Government will pay half the cost of dressing the breakwater, riprap­ping with stone, planting of beach grass and digging a circulation channel if found necessary.

City Department of Public Works con­tracts have been let to correct and con­trol pollution in Flushing Bay. Over 6,000,000 gallons of fresh water will be added daily to Meadow lake from four wells to assure a clean flow through the Fair site.

As a World's Fair exhibit. the sailing vessel constructed for the motion picture H.M.S. Bounty will be moored in the Marina. Metro-Goldwyn-Mayer, the spon­sors, will also build a South Sea Island village on shore.

; '

CORRECTION .

Previous Image Refilmed to Correct

Possible Error

...... (/_//··· View showing the complicated pipe system for Fountain of the Planets.

------------Marina

Morino Administration Building located on west side of Flushing Bay. Similar building being constructed for o restaurant.

J. Rich Steers crane placing section of header float into position in basin.

The water approach to the Fair, now officially named the World's Fair Marina, is well under way.

New Owens·Corning Fiberglas floats have been placed in the existing basin. The main floats to be placed along the west shore are being fabricated off the site. The large steel pile anchors for satellite floats and the shore pier struc· tures will be installed this fall.

The Marina administration building, with facilities for marine supplies, sales and services, and a res tau rant are under construction. The Park Department con· tract for utilities and parking area paving is under way.

Three dredges are working on the Marina approaches under Federal con· tract. Three quarters of the 2,800-foot breakwater has :1een put in place. The Federal Government will pay half the cost of dressing the breakwater, riprap· ping with stone, planting of beach grass and digging a circulation channel if found necessary.

City Department of Public Works con· tracts have been let to correct and con· trol pollution in Flushing Bay. Over 6,000,000 gallons of fresh water will be added daily to Meadow Lake from four wells to assure a clean flow through the Fair site.

As a World's Fair exhibit. the sailing vessel constructed for the motion picture H.M.S. Bounty will be moored in the Marina. Metro·Goldwyn·Mayer, the spon· sors, will also build a South Sea Island village on shore.

Based upon the forecast of income and expenses made shortly after the Fair Corporation was organized, the Finance Committee recommended and the Direc· tors approved the sale of $40,000,000 of 6% Notes maturing August 1, 1966. Estimates of construction costs and op· erating expenses were conservatively on the high side and experience showed that the sale of only $35,000,000 in Notes would be needed tor pre-Fair construction and operation. The Fair Corporation goal was altered accordingly.

return $111,900,000 to the Fair. These estimates are based on a conservative attendance figure of 70,000,000 per· sons, which is the minimum attendance forecast by the reputable revenue engi· neers employed tor this purpose. It is also based on admission charges which are the same as they were tor the sue· cesstul 1962 Seattle Fair. An allowance of 8o/o as a reserve tor contingencies provides an additional safety factor in these estimates.

The expenditure projection is grouped

To date subscriptions tor approxi· mately $30,000,000 of Notes have been received, of which $26,800,000 have been paid for. The remainder is due on January 1, 1964. Since the last meeting of the Directors the office of the Comp· troller has revised the forecast as of July 1st, 1963 and this shows that the $30,000,000 of Notes already sold will cover the financial requirements of the pre-Fair period except for a few months prior to the opening date of the Fair on April 22nd. The predictions show that the cash position improves rapidly thereafter.

into four major classifications. Construe· tion costs are estimated at $33,700,000 of which $18,331,000 was paid tor by August 31, 1963. Most of the con· tracts have been awarded, tess than $2,000,000 remaining to be let. The contract prices are well within the total cost estimate. Interest and financial costs can be calculated accurately. General, Administration and Operating Expenses are in the amounts budgeted for the vari· ous periods. To date these expenditures have been consistently tess than the · amounts budgeted. The estimates show that the cash position of the Fair Corpora· tion will be over $4 7,000,000 at the close of the first year's operation, sufficient to retire all of the 6% Notes.

The Finance Committee determined that it would be cheaper tor the Fair to cover its Notes during this short period by borrowing from commercial banks and most of the commercial banks (who are noteholders) have agreed to provide this

At the end of the Fair on October 17, 1965, there will be an adequate amount to reimburse the $24,000,000 to the

financing. To accomplish this, it was necessary

for the Fair Corporation to obtain the ap· proval of our noteholders to an amend· ment to the Note Agreement and this has been accomplished. On August 1st, the Chairman of the Finance Committee wrote the noteholders asking tor their approval of the amendment and the con· sents necessary to carry out the plan were received in less than tour weeks.

City of New York tor its expenditures for ' permanent park improvements, sufficient surplus to build a complete Flushing Meadow Park, and for educational ·

The statements made when the Fair first started that all estimates were con· servative, that is, that costs were on the high side and income was estimated on the low side, have been borne out by the experience thus far.

For example, the revised forecast of the income and expenditures estimated that ground rents would be $28,825,000 and this was based only on leases actu· ally signed. Of this amount, $12,362,000 has already been received and the bat· ance is due periodically between now and the end of the Fair. The estimate of $13,025,000 which will come from con· cessionaires and licensees is also con· servative. Admissions are estimated to

purposes. The advance sale of tickets under the

supervision of the Comptroller is pro· ceeding satisfactorily. $6,300,000 was included in the forecast of revenue for advance ticket sale. This represents about 5,000,000 tickets. The 1939·1940 World's Fair had an advance sale of 6,000,000 tickets and the 1962 Seattle Fair 4,000,000.

The Thomas J. Deegan Company, under the direct supervision of Thomas. J. Deegan, Jr., has been assigned · actual promotion of the advance ticlketM sale. The offices of the Deegan cornpa1nYi• are in the Time and Life Build August 31st, approximately had been received from advance sales.

The following statement is a sum of the revised forecast of revenues expenses mentioned above:

RECEIPTS

Proceeds of Notes Space rentals, ad~

sales and other Short term borrowi

Admissions, space 1964 operatin· 1964-65 interi1 1965 operatin•

Remainder from o

ESTIMATED RECEIPTS AND COSTS Pre-Opening Period

RECEIPTS

Proceeds of Notes . . . . . ... .. .. . . . . . . . . .. . . .. . . Space rentals, advance ticket

. sales and other . . . . . . . .. . . .. .. ............ .. Short term borrowings .·... .. . . .. ....... .

Admissions, space rentals and other 196.4 operating .season . . . .. .. . . . .. ... 1964·65 Interim period .. .. .. .. .. .. . . 1965 operating season and after ...

ITO APRIL 22, 196.4)

$ 30,!)00,000

2.4,900,000 5,525,000

$ 60,425,000

Construction ...................................... . Interest and financing costs ............ : .. Other expenses

!including contingencies) . .. . .. .......

Fair Operating and Interim Periods

$ 69,900,000 13,375,000 50,275,000

$133,550,000

Post Fair Period

1964 operating season . . .. ... . .. . .. ...... . Repayment of short term borrowings ... . Payment of Notes . . .... .. . .. .................. . 1964-65 Interim period ................... .. 1965 operating 1eason and after ...... .

COSTS

$ 31 ,000,000 3,.5.50,000

.25,875,000

$ 60,425,000

$ 17,150,000 5,525,000

30,000,000 8,800.000

15,3.50,000

$ 76,825,000

Remainder from operations .. .... .. ... .. $ 56,725,000 Demolition ......................................... . Restoration of Park ............................ .

$ 1,000,000 5,000,000

$ 56,725,000

To New York City for relmbur.sement for Park improvements .................. ..

Park Improvements and educational purposes ................................. ..

24,000,000

26,725,000

$ 56,725,000

Erwin Witt, Fair comptroller, Postmaster Christenberry, and Thomas J. Deegan Jr., chairman of the Fair's Executive CommiHee are shown with Mr. Christenberry's check pur• chasing tickets for New York Post Olllce em­ployees. Photo token around Coca-Cola e11hibit model in the Time ond Life Exhibition Center.

ARCHITECTS AND DESIGNERS

Relno Aarnlo American Institute of Interior Designers Andrews & Clark, Inc. Samuel S. Aldersteln & Associates Otlllo Arellaro Lawntnce Arens Jeffery Ellis Aronln Raymond G. Barser Sven BackstrOm & Lelf Relnius Becker and Becker Associates Welton Becket & Associates Ed Belason Ta)·ud·din M. Bhamanl Victor Bisharat lrvlns Bowman Will Burtln, Inc. campbell & Aldrich Paschall Campbell J. Gordon Carr & Associates Carreiro Industrial Designers Daniel Chait Robert Cham ides Chapman, Evans & Delahanty PaulK. Y. Chen Clarke & Rapuano, Inc. Jack Picklns Coble Coffey & Levine PhiliP Sheridan Collins Connell, Pierce, Garland & Friedman Richard Cripps D. H. Daruvala Deeter & Ritchey Alphonse de Ri)dt Donald Oeskey Associates, Inc. Thomas V. DiCarlo Edmundo Dlquez The Displayers, Inc. Henry Dreyfus Fred S. Dubin Associates Charles Eames Eaers & Hlsslns

34

Mohamed Zaki Elhag Clive Entwistle Associates A. Epstein & Sons, Inc. Exhibition Services International James A. Evans CarvaJal Ferrer Finch, Alexander, Barnes,

Rothschild & Paschal fordyce & Hamby Associates Paul M. Friedbefll Gardner Displays General Motors Styling Staff Oscar Gonz61ez John Graham & Company Guex, Kirchoff & De Freudenreich Hamel & Langer Harley Earl Associates Harrison & Abramovitz Hartwig Displays Seth Hiller Associates Samuel Homsey Howard·Samis-Davles

Raymond P. Hughes Hurley & Hughes Indonesian Architectural Comm. International Fair Consultants Kyolchi ltoh lvel Construction Corp. Jaros, Baum & Bolles PhiliP Johnson & Associates Stephen J. Kagel Kahn & Jacobs D. Francisco Javier Albert Kahn Associates Charles W. Kallman William Katavolos Katz, Weisman, Weber,

Strauss & Blumenkranz Kelly & Gruzen Kempa & Schwartz Ira Kessler & Associates Morris Ketchum, Jr. Klff, Colean, Voss & Souder Dan Kiley Associates Geo. E. Kirkpatrick Kivett & Meyers Charles J. Koulbanis Douglas Leigh, Inc. Miss Ellis Leigh Stephen Leigh & Associates, Inc. William E. Lescaze Raymond Lester Associates Paul Leung Lionel K. Levy George S. Lewis William Lindh Lippincott & Margulies John LoPinto & Associates Joseph Loring Associates Charles Luckman Associates Luders & Associates Victor A. Lundy Costas Machlouzarides Kunio Maekawa Mandeville & Berge Charles Middeleer Rafael Mijares Eric Moeller Federico Morales Ismail Nazif Georse Nelson & Company, Inc. Noel & Miller Eliot Noyes & Associates John L. O'Brien, Jr. Oppenheimer, Brady &

Lehrecke Associates Pancoast, Ferendino, Grafton,

Skeels, Burnham Chune Myon Park Pisani & Carlos Port of New York Authority Gordon Powers Praeger-Kavanagh·Waterbury Everett Rader Habib Rahman

Robinson·Capsls·Stern Associates Robinson, Keefe & Devane James Rose Wm. A. Rutherford Eero Saarinen & Associates Assem Salaam Binich Sampatisiri H. Robley Saunders Ben Schlanger Emil A. Schmidlin Daniel Schwartzman Bernard J. Shaw & Associates Peter Schladermundt Shreve, Lamb & Harmon Associates Ernest F. Siegel Sinclair Refining Co. Staff Skidmore, OWings & Merrill Edward Slater Paul Slusaro Eldredge Snyder Abel Sorensen Albert Sternkopf Edward Durell Stone Henry W. Stone Stonorov & Haws Strobel & Rongved Structural Display Company, Inc. Harold Albert Sumner Sverdrup & Parcel Synergetics. Inc. Syska & Hennessy, Inc. Tatar & Kelly Walter Oorwin Teague Associates Three Dimensions Tippetts·Abbett·McC&rthy·Stratton Cyril Tucker Kim Chung Up Max Urbahn Vandeburg·Linkletter Associates Van Fossen Schwab John vassos Pedro Ramirez Vazquez Vogel & Strunk Vollmer Associates voorhees, Walker, Smith, Smith & Haines Richard K. Webel WED Enterprises, Inc. Edwin A. Weed Frederic P. Wiedersum Associates Malcolm B. Wells Werner, Jensen, Korst Royal Barry Wills Associates Wilcox & Erickson R. J. Winters Charles W. Wittholz Wuest & Bailey Chao Chen Yang & Associates Peter Quay Yang Thomas H. Yardley York & Sawyer Robert Zion-Harold Breen

In late spring, f retary Pierre Salin the Press Bulldlni tended by 600 re~ broadcasters and sharpened focus tt tion activities of t aires and the con the Fair working of William Berns, municatlons and I

Mr. Moses has riodic press cont calving wide nati media coverage.

The activities c on massive proP< has been stagins ences throughout surance already I to the governors the mayors of 8 City and Chase launched saturatl campaigns on F~ opened a major 1 Exhibition Hall, ' of models and 1 the Unisphere® mural. More tha visit the Time month run.

These activltlt new headlines:

"Everythint Moses"

"The Man New Vo1

"They're o Baii".N

The CBS teh hour show aro~ Moses. As part c the show has b the finest docun television and n devoted to the I

The radio·l cations and P working on all ; medium. Its pr ing television sl aration of a writing special sion to radlo·l mentators and utives.

In an effort 1

tion to the Fair has been wort broadcasters. 1 France, Englan1 West Germany or commentary

StationWNY

· · ,; i;r~.·~~·tprl~e/Presidentlal Praa Sec· .. ~;ffl~.'Sallnsetfqrmally dedicated

t.ht P,_• ·Bt.illdlni»( this event Wis at· ~ ..... iif 'liiU; 600 ... . .. • ... · . . . · L.~:.~ .,.,:, . ,repot:tll'aipt.ibll~hers and · ~~~~~I'J ~nd broulht • ''"" and . ,i,}\~~#141!!ffi#l to the press and promo· :tlotJ;:ac;tMti• of .exhibitors, conceislon· : al.~ atKJ ·~ttie co~nmuolcations group at :~,.:,..1( working under the supervision

.. . · of Will.~. aerns, vice president of Com· munl~lOJ.ls and f'ublic Relations.

: Mr; Moses has begun a series of pe· ·· riC!dlo PreSs . conferences which are re· ~Jving wide. national and· International mldla cove~ge. , • ·The activities of exhibitors have teken

on missive proportions. Genefl!l Motors h•s been $tl&inl realonal press confer­ences tlli'oUihOut the U.S.; Travelers In· durance already .. has made presentetlons to the .Pernors Of twelve states and to the .maYQra of 83 cltle&; First National ·City . •n<~ .·Chase· Manhattan Banks have . launched saturation metropolitan TV spot campaigns .on Fair progress; Time, Inc. opened a major preview of the Fair In Its Exhibition Hall, consisting of a number of ~Is and renderings, a replica of the Unfspberefl and an enormous wall mural., .More than 500,000 tourists will vi•!t the '.llme Exhibit during its two· morrtfJ fUn. . • · Th..e activities have brought a host of new headflnes:

·· · · ''Ewrything's Comtna Up ~o'"" •.......... Ufe

.. The Man Who Built N.w:York" •..••• CBS•TV

"They'l'e on the . : BaiW. New York DIIIJ News

; The CBS television network built an hour show around the career of Robert Me>8et; As part of the CBS Reports series, the show has been described as one of the finest documentaries in the history of . televlilon and much of the procram was ~~~eel to the Fair.

The radio· TV section of Communi· cations· and Public Relations is now worklns on all areas of the broadcasting fl)tdlu'" •. Its proaram includes schedul·

.· 'lrli ttlevlilon shows from the Fair, prep·

. •ritlon. of a radlo·TV promotion kit, -wrltinaspeclal· Falr.materlal for submls·

. ilon. tO ·riclio-TV .newscasters and com· · ·. ~ra and briefing broadcast exec· ~.· .. ·

·: :·rn an etfQrt to bring world·wlde etten· '.tlQtl·to ·Vte· Fair, the radio-TV department : "'* beerf worklnt closely with. foreign

.. -1'91dcalte~. To date, networks in Italy, •. F(J~, Enatand, Canada, South America,

. . '~~Germany and Japan have used film · ot·~rnentary orl8fnated at the Fair.

'Station WNYC·TV and WNYC Radlo~re

. curre11tly presenting "Wot!d's Fair Re· port," a series of programs on all phases of Fair activities. William Bems, serving ·as host commentator, !las Interviewed top· Fair executives; representatives of many Fair exhibitors .will follow. ·

When the Fair opens, the municipal station will broadcast most of Its pro· gramming from Flushing Meadows. PROMOTION . . The Thomas J. Deegan COmpany, Inc.

is responsible for public relations coun· sel to and the development of Fair promo­tion. As part of this plan, a World's Fair sales promotion slide pr.esentatlon has been made to some 250 corporations, publishers, . travel agents, carriers and hotel owners. On the basis of present commitments, the Fair will be featured in $150,000,000 worth of paid advertis· lng during Its first year. The Deegan Company's European office, headed by William Humphreys In Paris, covers pro­motion on the Continent.

As one part of its promotional pro· gram, the Fair Is negotiating with hun· dreds of communities In the New York trading area to plan special days during the 1964 season. The American Society of Travel Agents, under the leadership of ASTA President Milton Marks, has asked the Fair to present. its promotion plans at its annual convention '" October. ASTA has established a World's Fair Ad· visory Commi«ee to coordinate activities of the World's Fair Housing Bureau, travel agents and Fair personnel to en· courage travel into New York durin& the two Fair seasons. A basic purpose of this group Is to make known the fact that agreements ·with the hotel Industry will protect visitors from price gouglna and that there will be no shortaae · of hotel rooms.

Ute, NIWIWttk, and·Macy's have each developed cross-country department store promotions which will feature the Fair and the products of its exhibitors and licensees. The Fifth Avenue Association has set aside the week of October 21, 1963, as World's Fair Week on Fifth Ave­nue. As part of this week, Mr. Moses will address the. annual meeting of the Asso­ciation's Board of Directors at the Hotel Plaza. Exhibitors have been asked to work closely with the stores in develop· ing specific displays and exhibits. SPEAKERS SERVICE

With the guidance of the Fair, the New York Telephone Company has presented tho World's Fair slide preview throughout the Long Island territory, which includes Brooklyn, Queens, Nassau and Suffolk . More than 100 lectures have been sched· uled, which twenty speakers are currently

World's, American· ""'rea•, :r~~~llen~·n;~av~rinct;::;;'!' Delta Alrlinecs; IC' ......... """ Oorponl$n• eral ~lectrlc, Gas, tlonal '""'~···· ... _ .... Swi~lair,,'

The World's SPtt8~•~t$Jiinrlcii•hD been in oDAr'l!ltl•11n has over Fair executives, exhibitors .. .,~~"-"'*• unter groups. · · · .. · ·. . · .· · . · · PUBLiCITY A,.D 'PRESS RELATIQNS

The William J. Dqnoghue Corporiatlo~; publicity and press relations· repre$enta· tlves of the Fair, is now expandlril ~ .• coverage on a wortd,wlde basis as ·the publicity emphasis has shifted to ad.· vance ticket sales and admissions eM~. ing the Fair years. · .·. ·

More than a . thousand Wl!lkly n~·· papers and all dally newiplf)tl'$ l.l'l thla country are regularly rece!vlng copy.: 1'he, major dallies througho1,1t the.· .wortc:r al~ receive it as do mapzlnes, teleliiSioi'I,Q~~; lets, radio stations, trade journals a~: compariy magazines. · · · · ·

In the magazine field, recent spruds, and individual stories have apr*ired .In Ufe, The New Yorker, GI11110Ur, . F•11111J . Clrclt, Gentlemen.'• Quat11rty, . f'~~. · .· H~ldaJ and many other wideiYci~l·~ publications. Forthcoming featuf'eS',IIU•. schec:Juled for This Week, &.oOk and 1J !118• jor story in the national lciitlon Of ~ ·

A weekly script· goes to th•maJoro~t· •· lets and to radio and teiJYI.slon statiOn• In New York State, N.W JetseYan~.C:O~·. necticut. . . . · .. · · . ••.·.

A weekly round.up of events at the .Falri . is sent to weekly newSpapers throuaftollt · . the country. Central and South Am•t:rc.i:l : · · · · newspapers receive translated ce,py frolj\ the Fair. · · · · · PRESS CREDENTIALS . . . . . ..

A eommittee has been formed to WOrk out the Fair's policy on the acerectltlna of · the· working press, riot.only.fCir.entra~ . ., Into the Fairgrounds, but ·fOr occu"'ncy . . . . .. of the Press Buildh1s; A brochure difln· · ·• •• · ing policy will be circulated ·shortly ·to media people. TheWorklnl Pre-.Advfsory Committee of the Fair. (Franklin K. Arthur, AP; Eugene s. Hagerty, UPI: Max Klein, Radio· Newsreel· TV Woi1dns Press AI.OCI· atlon; Robert Mindlin, Newspaj)er R~lt· ers Association of NewYorkCity; Ellsworth Schell, New York Press Photo&raphers . Association, Inc.;· Ernest Wiener, Fonti&n Correspondents Center; Georaes R. WOlff, Agency France Press) is worklna ciOMiy with the Fair's Press Cl'edendals ·Com· mlttee. FUTURE OPERATIONS .

The Donohue orcanizatlon has atsl&ned a staff member to each of the Fair's areas so that every phase of the. overall pub­licity operation will continue to recaive

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AFRICA- SUB-~ Many countrie1

will be represente which will be bu plot, adjacent to

Reflected in th ture, history an• various countries will be a tree 1

guests, a theater wood carvings, j pies of African ~ be exhibited and ARGENTINA

The Argentin1 proved a pavilio private Argentin•

Construction the week of Sept• the pavilion rese bildo" in Argent Buenos Aires wa The pavilion will taurant; here ba1 of the Pampas v the public on a wheel. Soaring spaced with hu1 afford the passi interior of the t· restaurant and AUSTRIA

The Austrian in design to syr of mountains a constructed of richness of its

The pavilion, tive interior, w main sections: 1 motion of tou economy. BILLY GRAHA~

Ground was Graham's Pavi! Area. Octagon< was designed b! includes a 400· evangelical filn

CORRECTION .

Previous Image Refilmed to Correct

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full attention. They will continue to work closely with their opposite numbers on the staffs of exhibitors, licensees and concessionaires. SPORTS

An agreement with the Olympics Com· mittee was signed on June 24th, ensuring that the 1964 Olympic Trials would be part of the Fair's program in 1964. The Fair's Sports Program is under the direc· tion of William S. Adams, Jr. FILMS

Distribution of the third progress film, in 12 and 2B·minute versions, narrated by Lowell Thomas. produced by John Campbell Films, Inc., has begun to ex· hibitors, television stations, community groups, and abroad through USIA and the USTS. OFFICIAL PREVIEW BOOK

The official Preview Book of the Fair, with reports by Chet Huntley and David Brinkley of NBC News. (24 pages, 8112" x 11 ", full color) will be published by

Time, Inc. by January. The Preview Book will include photographs, line drawings and facts, including "What You Should Know About the World's Fair." The main edition will be available from the Fair and special editions will be created for Fair participants upon request.

Cutting the ribbon at dedication ceremony for the World'i Fair Press Building ore Thomas J. Deegan, Jr., chairman of the Fair's Execu­tive Committee; Presidential Press Secretory Pierre Solinger; Fair President Robert Moses; William J Donoghue, director of Publicity nnd Press Relations for the Fair, and William Berns. Fair vice president in charge of Com­munications und Public Relations

Bill leonard interviews Robert Moses at Jones Beach for CBS Reports; "The Man Who Built New York."

William Berns, Robert Moses and American Airlines Chairman C. R. Smith with oversize Fair admission ticket commemorating Ameri­can Airline's purchase of S 101,000 in tickets.

William Berns addresses the flrst session of a series of press conferences in which Fair officials answer reporters' questions concern­ing Fair progress. The meeting was held in the Fair's Press Building, where newsmaking activity increases as opening day approaches.

World's Fair President Robert Moses receives ceramic bulldog from James F. Oates, Jr., chairman and president of Equitable Life Assurance Society of the United States, at Equitable press preview of its Foir plans. In­scription on bulldog's walnut bose read "To Robert Moses for your Vision, Courage and Tenacity, 1964-1965 New York World's Fair, from The Equitable, July 30, 1963." Mr. Moses is a Phi Beta Kappa graduate of Yale, whose mascot is a bulldog.

Visiting the World's Fair preview in the Time Exhibit Hall, Cardinal Spellman slops to in­spect the model of the Vatican Pavilion. left to right: His Eminence Francis Cardinal Spell­man, Archbishop of New York; Thomas J. Deegan, Jr., chairman of the Fair's Executive Committee; Andrew Heiskell, chairman of Time, Inc., and His Eminence laurion Cardinal Rugonbwa of Tanganyika.

' f~ I

AFRICA-SUE Many countr

will be represen which will be 1 plot, adjacent t

Reflected in ture, history a various countriE will be a tree guests, a theat1 wood carvings, pies of African be exhibited an ARGENTINA

The Argenti proved a pavili private Argentit

Construction the week of Sep the pavilion res bildo" in Argen Buenos Aires w The pavilion wi taurant; here be: of the Pampas the public on , wheel. Soaring spaced with hu afford the pass interior of the 1 restaurant and AUSTRIA

The Austrian in design to sy1

of mountains c: constructed of richness of its

The pavilion tive interior, ~ main sections:

1

motion of tou economy. BILLY GRAHAf

Ground was Graham's Pavi Area. Octagonc was designed b• includes a 400: evangelical filn

preview in the Ti~e Spellman stops to m· Vatican Pavilion. Left

Francis Cardinal Spell· New York; Thomas J. of the Fair's Executive

Heiskell, chairman. of Eminence laurian Cardmal

----International AFRICA -SUB-SAHARA

Many countries of Sub-Saharan Africa will be represented in the African Pavilion which will be built on a 58,000 sq. ft. plot, adjacent to the Unisphere.•

Reflected in the exhibit will be the cul­ture, history and achievements of the various countries. Included in the pavilion will be a tree restaurant seating 150 guests, a theater, a zoo and shops where wood carvings, jewelry and other exam­ples of African handicrafts and arts will be exhibited and sold. ARGENTINA

The Argentine Government has ap­proved a pavilion to be organized by a private Argentine group.

Construction on the pavilion started the week of September 1st. The design of the pavilion resembles the famous "Ca­bildo" in Argentina where the Viceroy of Buenos Aires was deposed in May 1810. The pavilion will house a luxurious res­taurant; here barbecued beef in the style of the Pampas will be cooked in view of the public on a huge 10-foot diameter wheel. Soaring columns will be inter­spaced with huge glass panes and will afford the passing visitor a view of the interior of the two floor exhibit hall and restaurant and bar. AUSTRIA

The Austrian Pavilion will be A-shaped in design to symbolize Austria as a land of mountains and tourism, and will be constructed of wood to symbolize the richness of its timber and industry.

The pavilion, with a simple but effec­tive interior, will be divided into three main sections: promotion of Austria, pro­motion of tourism and promotion of economy. BILLY GRAHAM

Ground was broken in April for Billy Graham's Pavilion in the International Area. Octagonal in shape, the pavilion was designed by Edward Durell Stone and includes a 400-seat theatre. A 28-minute evangelical film, produced in Todd-AO,

will be shown. Counselors will be avail· able for personal consultations in small rooms in the pavilion. Dr. Graham plans to make a number of personal appear· ances, both at the Pavilion and in the Arena. CARIBBEAN PAVILION

With the signing of the formal agree­ment of participation on May 27th, work began on what will be one of the most exciting and colorful pavilions of the International Area- the Pavilion of the Caribbean. Visitors passing this corner site near the Unisphere~ will hear the calypso singers and steel bands for which these islands are famous; inside, they will see limbo dancers and other entertain­ment typical of the area. There will be a rum bar and displays of handicrafts and products of the participating islands. CENTRALAMERICA- PANAMA

On August 1st construction began on the Centralamerica-Panama Pavilion, which will be located on the Avenue of the Americas. The design of this pavil· ion, by Federico Morales, is simple yet unique; it will consist of six stylized native sombreros. At night, shafts of light will shoot skywards through the translu­cent tops of the sombreros, making them look like the many volcanoes in Central America.

The exhibits will emphasize the unity of the Central American Common Market (EI Salvador, Costa Rica, Guatemala, Honduras and Nicaragua) and its eco­nomic goals. Large murals will depict aspects of Central American life and of the recently completed Pan American Highway. CHILE

The Pavilion of Chile will be a modular two-story structure which will present ex­hibits showing such products as nitrate, copper and fish products, along with spe­cial exhibits of the famous Chilean wines. REPUBLIC OF CHINA

A pavilion of exquisite detail, framed in a carved wooden gateway, will repre-

Governor Charles Poletti, vice president of International Affairs and Exhibits, stands before a collection of dolls, presented to the International Division from nations all over the world. Columns in background will sup· port New York State's "Tent of Tomorrow" exhibit.

sent the Republic of China. Rising four stories to a Chinese ornamented roof, it will contain an art collection dating back to 3,000 B.C. Included in the exhibi· tion will be bronzes, jade, sculpture, jew· elry, paintings and calligraphy. A section of the pavilion will contain typical Chinese rooms, and there will be an area with beautiful wall panels where Chinese teas and other foods can be sampled. CHRISTIAN SCIENCE

The Christian Science building, de· signed by Edward Durell Stone in the shape of a seven-pointed star, will be centered on the theme "Christian Science Embraces the World." The pavilion is 35 feet in height and is set in a shallow pool 100 feet in diameter, with eleven illumi· nated fountains. The main exhibit of Christian Science publications and churches around the world will open into an area devoted to evidences of the healing powers of Christian Science. A smaller building nearby will be used as a reading room.

The pavilion will be flexible in arrange· ment and will make use of radio, tele· vision and other media. The center will be staffed by experienced Christian Science church members. DENMARK

Denmark's participation in the Fair was confirmed early in July when Mr. Erik Stockmann, President of the Danish Agricultural Marketing Board, announced that Danish industry would sponsor a Pavilion of Denmark. This sponsorship by private industry, including the brew· eries, major industrial companies and skilled crafts, assures displays of Danish furniture, china, silver and other prod· ucts of fine design and workmanship. There also will be a restaurant serving Danish food, beer and aquavit. Erik Moel· ler, the well-known Danish architect, will design the pavilion. GREECE

The Pavilion of Greece will be spon· sored by the Greek Industrialists Associa· tion, the Greek Center of Production and the Greek Chamber of Commerce. The

38

Meeting in Athens during Governor Poletti's recent trip ore: !left to right) Athanase N. Makris, managing director of the Greek Pavilion; interpreter; Governor Poletti; and A. Lozos, vice president of the Chamber of Commerce and Industry of Athens.

theme of the pavilion, "The Wonder That Is Greece," is blazoned in Greek·style letters across one side of its building. The exhibits are planned to show both modern tourism and the history and art of Greece from antiquity to the presen+. Products of modern industry, handicrafts of differ· ent periods and a number of museum pieces of ancient sculpture will be shown. A "taverna" will serve Greek foods and beverages. GUINEA

On July 18th, ground was broken for the Pavilion of the Republic of Guinea. The pavilion, located on a 25,000 sq. ft. site, will consist of three separate struc· tures surrounded by a continuous moat. To enter the exhibit the public will cross a bridge which spans the moat. Two small circular huts with simulated thatched roofing will represent the traditional type of building seen in Guinea. In these huts, native craftsmen will be working on items to be sold. There will be a restaurant in the main building with a stage in the center for performances by members of the famous ballet troupe of Guinea. The hexagonal roof of the main structure, 108 feet in diameter, will be entirely sup· ported on a circular steel truss 80 feet in diameter. The underside of the roof of this building will be similar to that of the multi·colored woven straw ceiling in the President's new house in Conakry, the capital of Guinea. HALL OF FREE ENTERPRISE

Steel is going up on the site of this Hall. Visitors will be able to read on The Ten Pillars of Economic Wisdom the basic principles of free enterprise. Exhibits in the pavilion are designed to show the superiority of the economic principles on which a democratic system of free enter· prise rests. The American Economic Foundation, which is sponsoring the pa· vilion, hopes to spread the validity of a free market economy and private com· petitive enterprise. HONG KONG GARDEN

The Pavilion of the British Crown Col· ony of Hong Kong has added a garden. The garden is accessible from the pavil· ion itself, but many Fair visitors will prefer to cross the Chinese bridge that arches across a quiet pool stocked with goldfish. The garden itself, with its Orien·

tal landscaping and rock settings, is dominated by a large Chinese pagoda. This building, connected to the main pavilion by a covered walkway, has on its various levels a circular bar, a bandstand and a dance floor. Around the pagoda, a gravelled terrace with small tables is the place to try Cantonese and Mandarin cooking. Along the perimeter of the gar· den are small stall·shops selling some of the wares of Hong Kong. INDIA

The pavilion will show India's past and present through models, photographs, charts, books and the finest specimens of ancient art and sculpture. India's eco· nomic and industrial progress and future planning will be illustrated by a display of industrial goods, including handicrafts and handloom products.

India has selected "Progress in De· mocracy" as its special theme.

Fair President Robert Moses presents a me­dallion to Mrs. Indira Gandhi at the ground­breaking ceremonies for the Pavilion of Indio.

INDONESIA The Indonesian Pavilion, a joint effort

of the Indonesian Government and Indo­nesian private enterprise, will emphasize four main themes: political, cultural. trade and tourist.

This pavilion will have a tropical ac­cent. Precious native woods, marble flooring and other typical Indonesian ma­terials wi II be used in the construction and decoration.

Potential tourists will be provided with a display of the country's natural beauty. Cultural demonstrations and dance per· formances will be held inside, as well as outside the pavilion. INTERNATIONAL PLAZA

International Plaza is located adjacent to the terminal of the Swiss Sky Ride, with the Pavilions of France, Sweden and Switzerland as immediate neighbors. The only multi-nation exhibit at the Fair, Inter· national Plaza will also include foreign industries, trade groups and manufac­turers. Each of the small pavilions will have a fac;ade reminiscent of the tradition and culture of the exhibitor. The Plaza will feature an international restaurant.

Governor Charles Poletti, His Excellency Karim Bangoura, Ambassador of Guinea to the United States, Madame Diollo Telli, wife of the Ambassador and Permanent Repre­sentative to the United Nations, and His Excellency A. Bela, Ambassador of Guinea to Morocco, begin digging the foundations for the Pavilion of Guinea.

IRELAND While President Kennedy was visiting

President de Valera of Ireland in Dublin, Fair officials and representatives of Ire· land were putting in place the commemo· ration stone of the Irish Pavilion. The exhibit, Consul General John O'Brien ex· plained, will present an overall image of Ireland. The small entrance court, its walls engraved with the names of promi· nent Irish-American families and their places of origin, opens into a main dis­play area where a selective survey of Irish history, economy and culture will be shown. One high point of this exhibit is the presentation of the origins of the Irish language and its development. On the terrace of the pavilion, at tables topped with fine Irish marble, visitors will be able to order Irish coffee and light refresh· ments. EXODUS PAVILION

An Exodus Pavilion at the Fair was assured when signing ceremonies took place on July 19th. The pavilion, spon· sored by the American-Israeli World's Fair Corporation, will display the products and art of Israel. The main exhibits will show the history and culture of the Jew· ish people in relation to the Holy Land. In addition to the main exhibit area, there will be booths selling Israeli products and a restaurant-snack bar serving Israeli and kosher foods.

The pavilion will be built on a 14,450 sq. ft. site at the crossroads of the Avenue of Asia and the Avenue of Africa. JAPAN

Japan will have three pavilions at the

Fair. The Gov1 tured stone, i: nese feudal Cl sides by a me a steel-framec: which will inc court. The thi Japan, will co1 taurant, beer 1 rooms and ot life. JORDAN

Ground was Pavilion of Th Jordan. The on Jordan as a Ia The Fourteen : be portrayed in The pavilion w hi bit areas spe1 region. The DE the greatest tn be exhibited. KOREA

The Korean designed by Kir architect, will sq. ft. in the Fl

The pavilion serving kimche will be exhibits art, handicraft: value, and up­modern living LEBANON

The Pavilior the art of trad ture in a conte ing will be c imported Leba will contain ex tural heritage c potentialities. I restaurant that MALAYA

The pavilion

Witnessing the 1 !left to right) Th1 Saeed Y. Shamn Consul of Jorda Secretory of th• Corporation; Hi1 Robert Moses, 1

Excellency of Guinea to

Dlallo Telll, wife Permanent Repre­Natlons, and His

nbassa•dor of Guinea the foundations

was visiting in Dublin,

ipres;entatlvjss of Ire· the commemo·

Pavilion. The John O'Brien ex·

an overall ima1e of entrance court, its the names of promi·

families and their into a main dis·

selective survey of and culture will be of this exhibit is

ofthelrish :teve,IOP!me~lt. On the

at tables topped visitors will be able and ll&ht refresh·

at the Fair was ceremonies took

pavilion, spon· Israeli World's

display the products main exhibits will

culture of the Jew· to the Holy Land. exhibit area, there

Israeli products and blr servinalsraeli and

bl. built on a 14,450 crossroads of the

the Avenue of Africa.

Fair. The Government pavilion, of sculp· tured stone, is an adaptation of a Japa­nese feudal castle, surrounded on three sides by a moat. The second pavilion is a steel-framed, elass-enclosed building which will include a traditional garden court. The third pavilion, the House of Japan, will contain a fine Japanese res· taurant, beer garden, show area, tataml rooms and other features of Japanese life. JORDAN

Ground was broken on July 2nd for the Pavilion of The Hashemite Kingdom of Jordan. The one-story pavilion will depict Jordan as a land of sun and blue skies. The Fourteen Stations of the Cross will be portrayed In stained glass wall panels. The pavilion will include bazaar-type ex· hi bit areas specializing in products of the region. The Dead Sea Scrolls- among the greatest treasures of the world-will be exhibited. KOREA

The Korean Pavilion, which has been designed by Kim Chung Up, noted Korean architect, will occupy a site of 18,000 sq. ft. in the Fair's International Area.

The pavilion will include a restaurant serving klmchee and bulgoki. There also will be exhibits featuring native works of art, handicrafts and displays of historic value, and up-to-date facilities showing modern living in Korea. LEBANON

The Pavilion of Lebanon will capture the art of traditional Lebanese architec· ture in a contemporary form. The build· ing will be constructed entirely of imported Lebanese stone. The pavilion will contain exhibits illustrating the cui· tural heritage of lebanon and its tourist potentialities. It will feature an open-air restaurant that will serve lebanese dishes. MALAYA

The pavilion will be two stories high.

The fac;ade will be adorned with murals depicting the Malayan way of life. An illuminated pool, at the entrance of the pavilion, will have in its center the flags of the Federation.

The first floor will be used for national displays. Also on this level will be a res· taurant serving typical Malayan fooc:!.

The second floor will house industrial and commercial exhibits and a small theater to show Malayan films.

His Excellency Chung Yul Kim, Ambassador of Korea to the United Stales; Miss Ernes· tine Haig, secretary to the New York World's Fair Corporation and assistant to the president; and Governor Charles Poletti, vice president for International Affairs and Exhibits.

MASONIC BROTHERHOOD FOUNDATION

located at the corner of the Avenue of the Americas and the Avenue of Europe, the Masonic Exhibit in the International Area is the only pavilion at the Fair spon· sored by a fraternal organization. Visitors will pass through an arch sixty feet high, in the form of the square and compass, the symbols of the Order; they will then cross a bridge to the crescent-shaped

Witnening the groundbreaking for the Pavilion of the Hashemite Kingdom of Jordan are: (left to right) The Honorable Richard C. Patterson, Jr., Fair Chief of Protocol; The Honorable Saeed Y. Shammas Consul General and Charge d'Affaires of Kuwait; Mr. Wael D. Tuqan, Consul of Jordan· Mr. Victor Bisharat, architect for the Pavilion of Jordan; Mr. Sami Awad, Secretary of the,Mission of Jordan; Governor Charles Poletti, vice president. of the _Fair Corporation; His Excellency Abdul Monem Rifa'i: Ambassador of Jord?n to the U~1ted Naho.ns; Robert Moses, president of the Fair Corporation; and lionel Horns, International Affa1rs.

His Excellency Zofrulla Khan, Ambassador of Pakistan to the United Nations, and President of the General Assembly of the United No· lions, gives the signal to break ground for the Pavilion of Pakistan. Left to right: Consul General Ahmed Ali of Pakistan; William Berns, vice president of Communications and Public Relations at the Fair; Douglas Beaton, International Division; His Excellency Za­frulla Khan; and two hostesses from Pakistan International Airlines.

pavilion. Exhibits will show the relation· ship between the Masonic Order and the history of New York and of the country. One example is a model of the New Orleans statue of George Washington dressed in Masonic regalia. MEXICO

The final pilings for the Mexican Pavil· ion were driven in early July and con· struction is proceeding at a rapid pace. The building which will cover approxi· mately 13,180 sq. ft. of its 30,000 sq. ft. plot will rise on ten columns of concrete. There will be a reflecting pool which will occupy one-third of the plot, in the mid· die of which will be a piece of native Olmeca sculpture.

The exhibits in the pavilion will be de· signed to show the exciting progress in the many fields of activities in Mexico since the Social Revolution of November 20, 1910. MOROCCO

On July 25th, ground was broken for the Moroccan Pavilion, Inc., which has been organized by a private Moroccan company. The pavilion will consist of a one-story structure and will include a restaurant, a theatre and shops featur· ing the many fine products of Morocco. An outdoor garden restaurant will serve Moroccan specialties. PAKISTAN

A model of Islamabad, the new capital of Pakistan, will be one of the high points of the "promising future" exhibit on the third floor of the Pakistani Pavilion. The second floor, devoted to the "progressive present," will have displays of raw rna· terials, industrial products, handicrafts and other commodities of modern Paki· stan; the first floor, or "historic past" exhibit, will be given over to archaeo· logical exhibits and other antiquities.

40

A bazaar for the sale of Pakistani crafts and a restaurant where native specialties will be served are planned. PHILIPPINES

The circular Pavilion of The Republic of The Philippines, a two· story building of laminated timber, will be set in a lagoon. Inside, paneled wood carvings will show the history of the islands. Visitors will be able to see scale replicas of Bataan and Corregidor. The theme of the pavilion is the trend toward industrialization of a small and predominantly agricultural country with democratic ideals. POLYNESIA

A "long house" restaurant will be the center of a Polynesian Village where Fair visitors can look out over a tropical lagoon and watch Tahitian girls in a continuous exhibition of pearl diving and dancing. The Polynesian Village is being organized by the Poly· Trade Soc. Inc. SERMONS FROM SCIENCE

The basic laws of science and religion and their relationship to one another will be the theme of the Sermons from Sci· ence Pavilion. The non·sectarian pavilion, consisting mainly of a 600·seat theater for films, lectures, and science demon· strations, is sponsored by the Christian Life Convention, the Christian Business· men's Committee, Inc. and the Moody Institute of Science.

His Excellency Richard E. Kelfa.Coulker, Ambassador of Sierra leone, presents a fine example of ~ierro leone handicraft to Allen Beach, director of International Exhibits for the Fair, during the groundbreaking cere· monies.

SIERRA LEONE The Pavilion of Sierra Leone will con·

sist of an organic grouping of three coni· cal shapes, reminiscent of the country's mountain peaks and roof shapes and car· rying out the three·pyramid mot1f of the country's coat of arms.

One cone partly covers an outdoor· mdoor display plaza and a central cone will house an elevated stage for perfor· mances of native dances. SPAIN

Steel for the mass1ve Pavil1on of Spam

rged the typical hot worn by

Bennett, International Division of the Fair; Consul General Bartolome Umoyam; Architect Otilio Arellano; Vice President Emanuel Pelaez, Republic of the Philippines; Commissioner General Domingo Arcega; and Allen E. Beach, International Division.

is rising rapidly. Spain has leased a 78,· 000 sq. ft. site. A unique cornerstone was brought from the monument of Queen Isabella by His Excellency Antonio Garri· gues, Ambassador of Spain on June 18th. It is appropriate for this exhibit, with its three large buildings and its emphasis on the cultural heritage of the Spanish and American people. Some of the most valu· able Spanish paintings by Velasquez, Goya, El Greco and Zurbaran will be brought here along with a selection of paintings by the contemporary Spanish masters Picasso and Mir6.1n the perform· ing arts, flamenco dancers and others will be booked for the 850·seat theater. Three restaurants and a wine cellar will be additional highlights. SUDAN

On June 27th, ground was broken for the Pavilion of the Republic of the Sudan. The pavilion, located on a 14,000 sq. ft. site, will be a two·story structure, Islamic in design. Fiberglas screens be· tween wood columns will frame a large mosaic in front of the building. The first floor will be divided into several sections exhibiting Sudanese crafts and will in· elude a small theater. A specialty shop will feature products of the country. The upper floor will have displays of Sudan· ese handicrafts. SWEDEN

The colorful Swedish Pavilion is being sponsored by mdustry and banking inter· ests.

The theme of the Swedish Pavilion is "Creative Sweden." The one· story pavil· 10n will present the advanced industry and research of the country. The Swedish Pavilion will also recreate one of the great successes from the 1939·1940 World's Fair-a smorgasbord restaurant. SWITZERLAND

The Swiss Pavilion will include a Chalet Restaurant. a watch display and a Swiss bout1que. Masters of culinary art will pre· pare Swiss specialties- including cheese fondue and raclette- in the res·

taurant. In addition, renowned wines im· ported from the regions of Valais and Vaud will be available for the first time in America.

The Swiss watch industry will also pro· vide the official time of the New York World's Fair. Huge electronic clocks will appear at the Fair entrances and other selected sites.

Located in the Swiss Pavilion will be the latest scientific creation- an atomic clock-which operates with the accuracy of one millionth of a second. SWISS SKY RIDE

A Swiss Sky Ride will carry 4,800 pas· sengers per hour on a five·minute aerial tour of the Fairgrounds. Four rows of four· passenger cable cars- two rows traveling in each direction- will cross the center of the International Area at a height of 112 feet. The 2,000-foot trip will cost fifty cents. While waiting for the cable cars at either of the two Sky Ride

Ready to place the cornerstone for the Pavil­ion of Spain: (left to right) Miguel Garcia de Soez, Commissioner General of Spain; His Excellency Antonio Garrigues, Ambassa­dor of Spain, holding the cornerstone taken from the monument of Queen Isabella; and, with the plaque marking the Spanish site, Fair President Robert Moses and Governor Charles Poletti, vice president for Inter­notional Affairs and Exhibits.

His Excellency D at the groundbr were: (left to ri~ C. Patterson, Jr Foreign Affairs, of the Sudan to Poletti, vice pre·

stations, visit< products, sucl Ride. THAILAND

The pavilior the Temple o Much of the p~ in Bangkok. It· a shop and a r UNITED ARAI

The UAR F single-level st concrete. Pan typical archit4 cient mosque! cated in Egyp trance mall wi concrete arc~ pended three· Cairo. The sn will be circula1 and wall pane joined togethE characteristic

The circul; museum in 1

from the toml will be exhibil VATICAN

In October Pope John Xl Vatican in Rc Flushing Mea breaking of 1

Paul VI has r1 and Presid!!n interest.

The Vatic~ a lantern an famous "Pie will be move for the first Vatican Pavi "Good She~ from the Ca

His Excellency Dr. Osman EI·Hidari, Ambassador of ~pea at the graundbreaking ceremonies for the Sudon Pavilion. Others assisting at the ceremony were: (left to right) Robert Moses, president of the Fair Corporation; The Honorable Richard C. Patterson, Jr., Fair Chief of Protocol; His Excellency Mohamed A. Ahmed, Ministry of Foreign Affairs, Republic of the Sudan; His Excellency Omar Abdel Hamid Adeel, Ambassador of the Sudan to the United Nations; Lionel Harris, International Affairs; and Governor Charles Poletti, vice president of the Fair Corporation.

stations, visitors can buy licensed Fair products, such as a replica of the Sky Ride. THAILAND

The pavilion will be a reproduction of the Temple of The Dawn in Bangkok. Much of the pavilion will be prefabricated in Bangkok. It will contain an exhibit area, a shop and a restaurant. UNITED ARAB REPUBLIC

The UAR Pavilion will consist of two single-level structures built primarily of concrete. Panels of colored cut glass, a typical architectural feature of the an· cient mosques of Egypt, are being fabri· cated in Egypt for the exterior. The en· trance mall will be framed by three large concrete arches from which are sus· pended three ornamental lanterns of Old Cairo. The smaller of the two buildings will be circular in plan, with a domed roof and wall panels of small wood members joined together to create Arabic designs characteristic of the Old City of Cairo.

The circular structure will house a museum in which the great treasures from the tombs of the Valley of the Kings will be exhibited. VATICAN

In October of last year, His Holiness Pope John XXIII pressed a button at the Vatican in Rome to start a pile driver at Flushing Meadow for the official ground· breaking of the Vatican Pavilion. Pope Paul VI has reassured Cardinal Spellman and President Kennedy of his personal interest.

The Vatican Pavilion, surmounted by a lantern and a cross, will display the famous "Piet~" of Michelangelo which will be moved from St. Peter's Basilica for the first time. Other exhibits of the Vatican Pavilion will be a statue of the "Good Shepherd," an early sculpture from the Catacombs, color transparen·

SWEDEN Architect: Sven Backstrom

Lei! Reinius John L. O'Brien, Jr.

Construction: George A. Fuller Company

cies of the Sistine Chapel, a collection of Vatican coins and a reproduction of the Tomb of St. Peter. VENEZUELA

A remarkable feature of the Pavilion of Venezuela, which was designed by two young architects who won a national architectural contest, Edmundo Diquez and Oscar Gonzalez, is the utilization of a modernistic design developed by Felix Candela. This design is a poured rein· forced concrete, self-supporting, free· standing umbrella. Four of these massive umbrellas will cover the floor area of the entire pavilion.

Within this building, Venezuela will

exhibit both the tourist attractions of this country that borders the Caribbean and its industrial developments, with par· ticular emphasis on its mineral wealth. WEST BERLIN

The Pavilion of West Berlin will be a perfect cylinder, 60 feet in diameter and 16 feet high, topped by an unusual can· vas tent roof. The walls are prefabricated, pre-stressed cast stone. The front and rear doors are 16 feet high and reach to the roof.

Within the pavilion, exhibits will be displayed in such a manner that the per· feet cylinder form of the pavilion will be visible at all times.

........--Fecleral ancl States

42

RD£IAL MD Sf'ATES C'Gntbudion actMty is pnl(el!llflfll rap­

idly in the fedenll and States Area of the fair. With the exception of the potential 18f«.omers. all exhibits have completed their foundations and le'tlf8f are "in stlef." Mall and street curbs and light pole bases are in ptac:e. Principal mechan· leal and electrical fixtures have been in­stalled for the Unitpherell fountain and the Astral fountain. The Unis~ itself it complete except for finishing touches. The two accets bridges across Grand Central Parkway are ready for traffic as is the bridp to the lake Amusement Area. In the lake Amusement Area, Hawaii, Florida and Texas have made excellent protress on their superstructures and Hawaii's "Restaurant over the Lake" is ready to rise above its pile support. By the time this report comes off the presses, the erection of 5,000 tons of steel for the Federal Pavilion will be finished. All exhibitors are concentrating on getting buildinp enclosed before winter so that exhibit installation can begin in Decem· ber or January. All will be ready to open their doors on April 22, 1964.

The federal and States exhibits at the Fair are under the direction of the Fair's executive vice president, William E. Pot­ter, and his deputy, Michael R. Pender.

Many groundbreaking ceremonies have taken place since the last Progress Re· port was published. On April22nd, 1963, Representative John Blatnik headed a Minnesota delegation for groundbreaking ceremonies at the Fair. Representative Blatnik presented Robert Moses with me­mentos from Minnesota.

One week ~. GcMrnor William Wal· lace Barron of West Virginia came to the Fail" with Commissioner of Commerce Hulett C. Smitb. Bishop Campbell, a group of legislators. officials and their wives fvr the groundbteaking for the "land of Relaxation's" Pavilion. West Virginia press in force aa:ompanied the plane load of visitots. Both Mr. Moses and General Potter were aPJJOinted Hon­orary Mountaineers by Governor Barron.

Governor John M. Dalton and General Leif J. Sverdrup, chairman of the Mis· souri World's fair Commission led a Mis· souri delegation including Senator Albert M. Spradling, Jr., President pro-tem, and Thomas D. Graham, Speaker of the Missouri House of Representatives, in groundbreaking ceremonies on May 20. Governor Dalton said, "We are delighted to be here to break ~round for the Missouri Pavilion. We are honored to be associated with an exposition that will entertain so many people and will inform them about the world today."

Three days later New Jersey's Gover· nor Richard J. Hughes visited Flushing Meadow to participate in a "Cake Cut­ting" to commemorate his State's Ter­centenary Pavilion. Governor Hughes stated, "This is not a groundbreaking be· cause we are pretty well advanced . . . we are very happy about being alert and on time and joining with New York City in its 300th birthday celebration." Mrs. Hughes, Ambassador Patterson and Paul L. Troast, Tercentenary Commission chairman, participated.

June 17th, Under Secretary of Com-

ALASKA

merce Franklin D. Roosevelt, Jr. annou~ that the Cinerama Camera Corporation will design and operate a combination film and three dimensional exhibit on the second floor of the Federal Pavilion. This will depict the pioneer spirit of America's past. present and future and will be seen on a specially designed ride with a capacity of 3,000 persons per hour. First floor exhibits have been awarded to prominent designers.

Later in June. on the 24th, Governor Farris Bryant and the Florida Citrus Com· mission visited Flushing Meadow for the dedication of the llO·foot high Florida Citrus Tower. Said Governor Bryant: "We know that as a result of your efforts and what we are able to contribute the New York World's Fair will go down in history as did its predecessors as the outstanding event of its particular half century."

In June and early in July the legisla· tures in Massachusetts, California, Wis· consin and Illinois passed legislation related to their State pavilions.

On July 4th Maryland announced that General MacArthur would appear in the prologue to "The Dawn's Early Light," a documentary film to be shown in the Maryland Pavilion. This film will depict the Battle of Fort McHenry and the writ· ing of "The Star Spangled Banner" by Francis Scott Key. On July lOth Governor Otto Kerner signed the bill establishing a seventeen·man Illinois World's Fair Com· mission and named Ralph Newman of Chicago as chairman. Mr. Newman and other Illinois officials visited the Fair on

Architect: Olsen & Sands, Juneau Mandeville & Burge, Seattle Walter W. Stengel, N.Y. C.

.......... ·Mill­.... )W!\1 ... ~,.. ... ........

. TM$1'1 •• 1 Ublt*M''C

~-· --tht*OI lfldthfltodimen ........... , and ita future. .. btlne d•v.loPt theme. Vlsltora byme.Mofa to a courtyard. A1ASICA

TheAiuka PI ment of Ita hi Exhibit. After p duttory dilpla~ dumy and All visitor will M 1 anlmabld Plnot rtpi'Qductlon of door Alalka w display& of tote1 ARkANSAS

The State'a · trac:tiona will I exhibit aru. FlORIDA

Th• landmar Pavilion will be a heilht of ll oranp fifteen the day a 1.60 the live porpola at a World's f shows will be Keys" boardWI floatlna exhlbl1 and threa m1 homea. Them hall is 160 fee taln pricelus 1 trial, aartcultu aovemmtntll, HAWAII

The $3,500 have an "Aioh the Islands' I hi bits, an lndu a series of s wallan produc• a 600·aeat c fashion show1 tainmant and . with Island C\

HOLLYWOOD· The&IIMOI

tlon will be USA portion c the main exhl California Pa and wine Inc many other fl ILLINOIS

Llncolnla • Illinois Pavlli the chalrmar

,·~.· .... <·· II&Uit e. 1963. · : -~~oJI9wlna a" capsule descriptions of .~-. ~lllons In the Federal and States ...... · · •·· Ttwt $17,000,000 Federal Pavllkm has as lt$.Uttmt''Challenp to ·oreatneu." .cinerama. has a contract to dtllen and

. operate the ~11d floor combination film

.• and th._·dimenslonal. exhibit lllustratina

. the ''pioneer spirit of Amerle~~, Its present • and. its future:• First flOor exhibits are

belns developed around this central theme. Visitors will enter the bulldina by means· of a central pyramid lead in& to a courtyard • . ALASKA . . The Alaska Pavilion will be an enlarse· ment of its hl&hly successful Seattle Exhibit. After pauln& the various lntro· duetory displays showlna recreation, In· dustry and Alaska's way of life, the visitor will see the feature show, a larae animated panorama of the State and a reproduction of the aurora borealis. Out· door Alaska will · be depicted throuah displays of totem poles, polar bears, etc. ARKANSAS

The State's tourist and Industrial at· tractions will be fMtured in an open exhibit area. Ft.ORIDA

The landmark. for the Fabulous Florida Pavilion will be a Citrus Tower soarlns to • helsht of ·110 feet and topped by an oranp fifteen feet In diameter. Durin& the day a 1 ,600-seat stadium will house the live porpoise show, the first ever seen . at a World's Fair, and at night fashion shows will be seen. The .. Bridge to the Keys" boardwalk will connect the three · floatins exhibit buildings, Flamingo Isle and three model Florida retirement homes. The main air-conditioned exhibit hall Is 160 feet in diameter arid will con· taln priceless art objects and many indus· trial, agriculture, sports, education and aovemmental exhibits. HAWAII

The $3,500,000 Hawaiian Pavilion will have an "Aloha" theme buildina housing the Islands' historical and cultural ex· hibits, an Industrial and tourism building, a series of shops featurin& native Ha· waiian products, a native Ula Mau vlllaae. a 600-seat open-air amphitheatre for fashion shows and native island enter· talnment and a Five Volcanoes restaurant with Island cuisine •

. HOI,.LVWOOO.CALIFORNIA The.aiamor of motion picture produc·

. tlon will be feltunKI In the Hollywood USA portion of the pavilion. Surrounding the main exhibit theatre will be a series of Callfomla Pavilions featuring the citrus and wine· Industries, a restaurant and many other facets of California llvlna. IWNOIS ·

· Uncolnia will be the theme of the Illinois Pavilion beina developed under

· the chairmanship of the noted Uncoln

C1 .. 1 HtwYedW..W .. M1"'-lf65~

Michael R. Pender, director of Federal and States Area, explains the fair model to o . group fMm Florida oHendlng their State's groundbreaklng ceremony.

Governor John A. Burns of Hawaii receives the sliver New York World's fair medallion from General William E. Potter, executive vice president In charge of the Federal and States Area. The Governor and the General ore wearing Mauna loa leis traditionally made for Hawaiian royalty and consisting of 300 purple orchids each.

authority, Ralph Newman. Industrial and tourist opportunities in Illinois will be fea· tured in the court and the entrance lobby.

Shown at the tile of the Illinois PovHloft are Rolph Newman, chol11110n of the Illinois World's Fair Commission, Michael R. Pender, director of Federal and States Eahlltlts; and James A. Cassin, execvtlve director of the Illinois World' a Fair CoMmluion.

Minnesota Representative John Blatnik pre­sents Robert Moses, Fair president, with a sample Minnesota pine tree. left to right a~e: R. W. Gibson, Robert Moses, Representattve Blatnik and General William E. Potter, Fair executive vice president.

LOUISIANA . . . The three·acre Louisiana Pav1hon w1ll

feature a reproduction of ~ portion of the New Orleans Vieux Carree w1th restau· rants, night clubs .an~ other features. The pavilion also w111 mclude State and industrial displays.

Participating in the Missouri groundbreaking ore: I left to right! Generolleif J. Sverdrup, chairman of the Missouri Commiuion to the Fair; Mrs. Dalton; Governor John Dalton; Mrs. Potter; General William E. Potter, Fair executive vice president; and Ambassador Richard C. Patterson, Jr., Chief of Protocol for the Fair.

MARYLAND Adjoining the main entrance to the

Maryland Pavilion will be the Fisherman's Wharf snack bar with crab cakes, clams and fried chicken as its specialties. A rectangular pool will symbolize Chesa· peake Bay and the waterways of Mary· land. The entrance leads directly to a 120-seat theatre where a documentary film depicts the writing of the lyrics of "The Star Spangled Banner" as Francis Scott Key watched the bombardment of Fort McHenry. Other first floor exhibits include the original Act of Toleration, the original painting of George Washington resigning his commission in 1783, Chesa· peake Bay models and aquaria, the Port of Baltimore, and a glimpse of the future of Baltimore City. Stairs lead to a second level 250-seat restaurant serving Mary· land fish and seafood, poultry and ham, ' baked foods and desserts. A bar and lounge area will serve as the reception area for the restaurant. MINNESOTA

Outdoor living in Minnesota will be featured including a fishing area, an open assembly area and various other outdoor exhibits. The main exhibit hall will house State and industrial exhibits and a restaurant serving native Minne· sota products. MISSOURI

Missouri's theme will be "First in Air, First in Space." A duplicate of Charles A. Lindbergh's Spirit of St. Louis will domi· nate the entry and the Mercury space capsule will be located outside the build· ing. A simulated rendezvous in space with a Gemini space vehicle will be shown. Outside the main exhibit hall there will be an open-air restaurant seating 250 people. MONTANA

Montana's 20-car territorial centennial train will travel across the country in April 1964 arriving at the Fair on open· ing day. Four cars will remain on disp_la_y during the two Fair seasons. The exh1b1t cars will house Indian artifacts, original Charles Russell paintings, bronzes, and fish and game trophies. Outside the cars there will be Indian tepees and ceremo· nial dancing. Latest information is that Montana will need a second train to bring a rapidly growing Montana delegation. NEW ENGLAND

The Pavilion of the six New England States will be a series of hexagonal struc­tures wh1ch will portray the character and atmosphere of New England. On entering the complex, the visitor will pass through the Court of States in which will be loca· ted individual State information centers. Next the visitor sees the joint regional and industrial exhibits with displays showing New England's space age leader· ship, a country store, a village green am· phitheatre for special events including Boston Pops concerts and a 250-seat restaurant featuring New England-style cooking.

NEW JERSEY New Jersey's T~

will tell the story of 1 theme, "For Three 1

Purpose, Progress." one islands, each ~ county in the State, 1 tinuous reflecting ~ forms for the 30-m island will welcome t troductory message Among the topics co islands will be the c tation, recreation, l mous people, Thoma shipbuilding, busine search, education, c1 tial of New Jersey fo island will be an info questions will be ant will be handed out. of all kinds incluc bands, symphony 1 dancers will be prese arts a rea in the cent' NEW YORK CITY

The City of New building remaining I Fair, redecorated anc the first level will ho the City including structures within th visitors will view the lated helicopter ride ofthe City. On the o level an ice extrava by Dick Button in a : six one-hour perforr the balcony there wil its from the various botanical gardens institutions. NEW YORK STATE

The one·hundre Tomorrow will form State departmental , tic map of the Sta area for special mE fashion shows. The Fairgrounds will be ground at the top New York State obs iced by high speed feature of the host : a circular theatre where a panoramic be shown. OKLAHOMA

Oklahoma's wat1 featured in their Ia hibit. There will bt into a lake. A largE State will be develc TEXAS

The story of nm veyed to Fair visito pavilions, each of different style of fo and decor. The em industrial and ecor Texas today and u the future. There al

· .·resional ·displays ..... ~.,.

·· greei'lam· Including

a' 250~seat . f:nitand·style

·:''

NEW JERSEY .New Jersey's Tercentenary Pavilion

will tell the story of the State through the · tl\eme, "For. Three Centuries - PfM)ple, . Purpose, Progress." A series of twenty·

one Islands; each bearing the name of a county in the St.ate, will rise out of a con· tlnuous reflecting pool to form the plat-form~t~ for the SO·mlnute tour. The first Island will welcome the visitors with an In· troductory message by Govemor Hughes. Among the topics covered on subsequent islands will be the community, transpor· tatlon, recreation, tourism, history, fa· mous people, Thomas A. Edison, industry, shipbuilding, business and finance, re· search, education, culture and the poten­tial of New Jersey for the future. The last island will be an information center where questions will be answered and literature will be handed out. Pageants and shows of .all kinds Including choral groups, bands, symphony orchestras and folk dancers will be presented at a performing arts area in the center of the pavilion. NEW YORK CITY

The City of New York will occupy the building remaining from the 1939·1940 Fair, redecorated and refurbished. Half of the first level will house a scale model of the City including all of the 840,000 structures within the five boroughs. Fair visitors will view the model from a simu­lated helicopter ride around the perimeter of the City. On the other half of the lower level an Ice extravaganza will be staged by Dick Button In a 2,700·seat arena with six one·hour performances each day. On the balcony there will be thirty-four exhib· its from the various City museums, zoos, botanical gardens and other cultural institutions. NEW YORK STATE

The one·hundred·foot·hlgh Tent of Tomorrow will form an umbrella for the State departmental exhibits, a huge plas· tic map of the State and an assembly area for special meetings, concerts and fashion shows. The highest point in the Fairgrounds will be 220 feet above the ground at the top of one of the three New York State observation towers serv· iced by high speed elevators. The third feature of the host State's exhibit will be a circular theatre accommodating 600 where a panoramic film of the State will be shown. OKLAHOMA

Oklahoma's water resources will be featured in their landscaped garden ex· hibit. There will be a waterfall leading into a lake. A large contour map of the State will be developed on the site. TEXAS

The story of new Texas will be. con· veyed to Fair visitors through a senes of pavilions, each of which will feature a different style of food service, costuming and decor. The emphasis will be on the industrial and economic development of Texas today and upon her potential for the future. There also will be a 2,WO-seat

Music Hall with a musical extrava1anza, "To Broadway With Love," a Frontier Pal· ace re~urant and a Drawing Room Lounge. The pavilion ·Is being developed by Angus G. Wynne, Jr. and Compass Fair, Inc. WEST VIRGINIA

The "Land of Relaxation's" Pavilion will be varied: a trip through a coal mine, glass blowing techniques used In the creation of fine stemware, a radio astron· omy sky exhibit sponsored by the Na­tional Science Foundation and a model

Breaking ground for the State of New Jersey Tercentenary Pavilion ore Charles F. Sui· livan, director of Purchase and Property, Governor Richard J. Hughes, and John A. Kervick, State Treasurer.

of a West Virginia City of Tomorrow. The pavilion itself is designed for use In West Virginia after the Fair. Publicity in West Virginia was Initiated in June through the medium of a Centennial Train which will visit all the State's communities. WISCONSIN

The Wisconsin Pavilion will emphasize the tourist attractions and Industrial po. tentlal of the State. The cheesemakers of the State will display the largest single cheese ever produced to emphasize the State's dairy industry.

Olympic .tar Dick Button and New York Park Commissioner Newbold Morris hold the roof of the model of the theatre where the Dick Button lce-Travaganza will be presented at the 1964-19~5 New York World's Fair. Paul Felgay, co-producer of the elaborate pro­duction, Inspects the model which will be air· conditioned and with a new ·type of MOt which wilt assure complete comfort.

New York State, interior detail -diorama of Niagara Power Project.

_____ Lake Amusement Area

46

AERIAL RIDE AND WAFFLE RESTAURANT

For an unobstructed view of the Fair, a visitor to the lake Amusement Area need only step into one of four gondolas. These are then raised to a height of 100 feet off the ground. At the base of the tower from which these gondolas are suspended will be a restaurant special· izing in Belgian waffles. AMERICAN INDIAN PAVILION

For the first time at any World's Fair, there will be a pavilion devoted solely to the presentation of the art and culture of the American Indian. Through the offices of Arrow, Inc., a non-profit organi· zation devoted to the advancement of the American Indian, representatives from the Indian tribes both in the United States and In Canada will come to the Fair with their handcrafts, sports, storytelling and ritual dancing. AMPHITHEATRE, INC.

Meyer Davis, the society bandleader, and Leon Leonidoff, the director of Radio City Music Hall, will produce a spectacular musical stage, water and air extravaganza utilizing a 250-foot revolv· ing stage, an olympic· size pool and a cast of 250 in the Amphitheatre in the Lake Amusement Area. The Amphitheatre which was built for the 1939·1940 World's Fair is being completely refur· blshed. Its seating capacity is being in· creased to 11,000 and a roof is being added for the comfort of the patrons in inclement weather and to give added highlights to the unusual and fascinating lighting effects planned by Mr. Leonidoff for which he is justifiably world famous.

BOATS ON MEADOW LAKE Maroda Enterprises will launch a fleet

of colorful and distinctive boats on Meadow Lake. Customers will have their cho1ce of cruising through the canals of Venice in a gondola, steamboating up the Mississippi in a replica of the Robert E. Lee or cruising through the Florida Keys in glass· bottom boats. CHUN KING

Savory Oriental dishes will be served in glass-enclosed teahouses set in the delicate beauty of a Chinese garden. The Chun King Corporation will construct and operate a Chun King Inn specializing in medium-priced Chinese dinners. The food will be served piping hot from motorized rickshaws by waitresses dressed in flow· ing Oriental robes. CIRCUS

Fairgoers will be able to follow the Circus wagons through the Fair to the gaily-colored Circus tent under the big top. The Circus tent, seating 5,000, and the Circus parade will provide a nostalgic background against which will be played the thrills and chills of the aerialists, the tightrope walkers and other fine Circus attractions collected from all over the world by John Ringling North. DANCING WATERS

In addition to the great water fountains located on the Fairgrounds, there will be a show of Dancing Waters consisting of water bathed in dazzling colored lights syncopated with musical accompani· ment. The theatre in which the show will be presented will, in itself, be of special interest to all Fairgoers. Instead of rigid supports and solid walls, the theatre will

consist of a huge air-bubble supported solely by air pressure. Customers will pass through "air locks" as they enter and leave the theatre. FLUME RIDE

Visitors to the Fair will have the oppor· tunity of "shooting the rapids" while seated in a floating, hollow log as it rushes downstream through swift river currents and around tortuous bends. The Flume Ride, which has met with instant success wherever installed, gives every· one a chance to live for the moment on the mighty rivers of the Pacific North· west. JAYCOPTER

In line with the Fair's policy of pre· senting examples of modern forms of transportation, the Lake Amusement Area will include a Jaycopter ride. The Jay· copter, originally designed as a training device for helicopter pilots, will carry six· teen passengers at a time on a simulated helicopter ride. Because the Jaycopter is attached to a large boom, the pilot can execute sweeping turns, sudden dives and sudden climbs without endangering the passengers and without creating a safety problem for people on the ground. This is a thrill that could not be accom· plished in an ordinary helicopter in stand· ard flight. LES POUPEES DE PARIS

Song and dance in miniature will be presented by the world famous Les Poupees de Paris in a building especially constructed for them. The technique of the puppeteers and the lifelike quality of the puppets has earned the show rave reviews wherever presented. A com·

.\

pletely new staaed for th MONORAIL

lllt Amet Company ha in the field undertaklna tlon of a Me passenprs 1

Amusement American y, activities In 1 prs with a of approxlm SANTA MAl

The spac will be ....,, of Christopl Santa Marll specially fo1 nautsoftod the explore1 destination! lous. The vi and crew II historical vc WALTER'S WAX MUSI

Walter' a which drev~ tomers at · occupy 16,' ment Area more than on famous temporary events, anc personallti1 uled are patra," ...

AMF MONORAIL Architect: Sverdrup and Parcel Contractor: D. Fortunato, Inc.

pletely new show Is being written and staged for the New York World's Fair. MONORAIL

The· American Machine and Foundry Company has launched Its participation In the field of mass transportation by undertaking the construction and opera· tlon of a Monorail Ride which will take passengers completely around the Lake Amusement Area. This first example of American Machine and Foundry's future activities In this field will provide passen· gers with a 4,000-foot ride at a height of approximately forty feet. SANTA MARIA

The spaceship of the 15th Century will .be represented by an exact replica of Christopher Columbus's flagship, the Santa Marla, now being built in Spain specially for the Fair. Just as the astro· nauts of today set off Into unknown space, the explorers of that period set out for destinations equally strange and myster· lous. The visitor will see how the officers and crew lived and worked during their historical voyage. WALTER'S INTERNATIONAL WAX MUSEUM

Walter's ·International Wax Museum, which drew over 1,000,000 paying cus· tomers at the Seattle World's Fair, will occupy 16,000 sq. ft. In the Lake Amuse· ment Area. The museum will contain more than 30 life-sized tableaux based on famous paintings, historical and con· temporary figures, mythology, religious events, and motion picture and television personalities. Among the scenes sched· uled are "The Last Supper," "Cleo· patra," "The new Pope Paul, Cardinal

Spellman, and Pope John," "Presidents Kennedy and Eisenhower." MUSIC HALL AT N.Y.W.F.

Angus G. Wynne, Jr. has joined with George Schaefer, producer of many highly acclaimed television shows, to construct an elaborate music hall In which they will present an original stage production of the development over the past 100 years of American musical comedy. In addition to the theatre which will seat 2,500, there will be a restaurant and a nightclub which will be open until 2:00 o'clock in the morning.

Angus Wynne of Texas, General William E. Potter, executive vice president for the Fed· eral and States Area, and James J. Wolfsan, of Tiahman Construction Company, discuss construction progress at the site of the Texas Pavilions and The Music Hall.

~.._.Industrial

48

Thirty-four major exhibit pavilions are currently under constructron in the In· dustnal Area. Of these. four are multrple· exhibit buildmgs which have rented space to over 200 American firms.

There are over 4,000 wor1<ers on the Industrial site in various phases of con· struction. Bell System, Coca-Cola, du Pont. Electric Power & light, Formica, Gas Inc., IBM. Johnson's Wax, Pavilion of American Interiors and RCA are in the final stages of their superstructures. Sim· mons is the first completed pavilion in the Industrial Area. General Electric's build· ing structure is completed and they are now installing their intricate interior ex· hibit. as is Eastman Kodak. U. S. Steel has placed the last land mass on the Unisphere. • Travelers has long since held its "topping out" ceremony celebrating the erection of the final roof steel.

The Pepsi-Cola· UNICEF Pavilion plans were announced on August 8th for a Disney-designed water ride which will take children and adults on a visit to far· off places around the world.

In the past weeks activity and interest has continued. H.L.H. Fun and Food Inc. has reserved 152,582 sq. ft. of space in the Industrial Section. Restaurant and amusement attractions will be combined in a tastefully designed landscaped set· ting.

Parker Pen signed a lease with the Fair for an exhibit that will help young visitors select the perfect pen pal with the aid of a UNIVAC machine. The Chunky Corporation will have an outside land· scaped garden and sculpture exhibit pri· marily for children. American Express will have an exhibit centered around a scale model of the World's Fair showing all of the pavilions.

The Pan American Highway Gardens, adjacent to the Eastman Kodak Pavilion. will give photographers an opportunity to capture their subject against startling background shots along one of the world's most ambitious and important roadways.

Awareness of the exciting potential in consumer impact has grown so greatly over the past months that several major industrial exhibitors have expanded their shows. Du Pont will have two theaters presenting rotating live productions; General Electric will include an actual demonstration of atomic fusion; and The Equitable Life Assurance Society has an· nounced plans for their Equitable Demo· graph, a 45-foot electronically-controlled map of the United States on which every birth, death, immigration and emigration will be recorded including the State in which these events occur.

Pepsi-Colo will sponsor "It"s o S~oll World," on exhibit soluting UNICEF, wl11ch has been designed by Walt Disney who _will also c~~­strucl and operate it. Shown woth the exhobot model are Walt Disney, Mrs. Guido Ponto· Ieoni, Jr., president of the U. S. Committee for UNICEF, Robert Moses, and Herbert L. Barnet, president of The Pepsi-Colo Com·

pony.

Howard Ridgway, vice president of The Seven-Up Company and president of The Seven-Up Export Corporation, performing the "ground uniting" for The Seven-Up Exhibit. Shown with Mr. Ridgway ore children of offi· ciols of various embassies with samples of their native earth, and to the right is Ben Wells, vice president in charge of Sales and Advertising of The Seven-Up Company.

INDUSTRIAl American £xptess Con The Bell System Exhit Better livina Buildina The Chunky Cofpot'atiCJ The Coca-Cola Compar The Continentallnsura E. I. du Pont de Nemo' Dynamic Maturity Eastman Kodak ComPI Electric Power & Li&ht The Equitable life Ass,

the United States Festival of Gas Formica Corporation General Cigar Compan General Electric Comp H.l.H. Fun and Foods Hall of Education The House of Good Ta International Business

Corporation Johnson's Wax Liebmann Breweries, I Mastro·Piua. Inc. The National Cash Re1 The Parker Pen Comp Pavilion of American I Pepsi-Cola Company Radio Corporation of J The F. & M. Scha&fer Scott Paper Company The Seven-Up Exhibit Simmons Company The Travelers lnsuran United States Steel C• Westinghouse Electric

R, J, Schaefer, pre sit Schaefer Brewing C• Robert Moses !seated), breaks ground for the

INDUSTRIAL American Express Company The Bell System Exhibit Better living Building The Chunky Corporation The Coca-Cola Company The Continental Insurance Companies E. I. du Pont de Nemours & Co., Inc. Dynamic Maturity Eastman Kodak Company Electr~c ~ower & Light Exhibit, Inc. The Equttable Life Assurance Society of

the United States Festival of Gas Formica Corporation General Cigar Company, Inc. General Electric Company H.l.H. Fun and Foods, Inc. Hall of Education The House of Good Taste, Inc. International Business Machines

Corporation Johnson's Wax Liebmann Breweries, Inc. Mastro·Pizza, Inc. The National Cash Register Company The Parker Pen Company Pavilion of American Interiors, Inc. Pepsi·Cola Company Radio Corporation of America The F. & M. Schaefer Brewing Company Scott Paper Company The Seven-Up Exhibit Simmons Company The Travelers Insurance Companies United States Steel Corporation Westinghouse Electric Corporation

R. J. Schaefer, president of the F. & M. Schaefer Brewing Company, watches as Robert Moses (seated), president of the Fair, breaks ground for the Schaefer Center.

Actress Penny Edwards (Miss Tiparilla) "floats" over the site of the General Cigar Pavilion at the Fair as General Cigar Presi· dent Edgar M. Cullman turns the first shovelful of earth at the groundbreaking ceremonies. Assisting is magician Mark Wil· son, producer of the magic show which will be featured in the pavilion.

Diane Sawyer, America's Junior Miss, is shown kissing James A. Farley, chairman of the board of The Coca-Cola Export Corpora­tion. J. Poul Austin, president of The Coco­Cola Company, and Robert Moses, Fair president, look on during the dedication ceremonies for Coca-Cola's "Tower of Music."

Robert Moses, fair president, and the late Mark W. Cresap, Jr., former president of Westinghouse Electric Corporation, standing between the Time Capsule from the 1939-1940 World's Fair and the shaft being sunk for Westinghouse's new Time Capsule.

Robert Moses, Fair president, shown with officials of Continental Insurance Companies: (left to right) Samuel Ricker, Jr., director; J. Victor Herd, chairman; Robert Moses; Newbold Herrick, director; and Henry E. Coe Ill, director.

EQUITABLE LIFE ASSURANCE Architect: Skidmore, Owings & Merrill Designer: Douglas LeiRh, Inc. Construction: Humphrfes and Harding

~~~------Transportation HALL OF SCIENCE

Work is progressing rapidly on the planning and construction of the Hall of Science, a permanent New York City fa· cility to remain in Flushing Meadow Park after the World's Fair closes. The struc· ture will be erected on a 200,000 sq. ft. plot with funds appropriated by the City of New York.

With the foundation contract awarded to theW. J. Barney Corporation, ground was broken in mid-June and excavation has been completed. Foundations will be finished by October, and the installation of exhibits will start in mid-January, 1964.

For the Hall of Science, the central cathedral-like hall will be constructed of over 3,000 two-foot by three-foot cement panels with random translucent blue glass. With a clear span 80 feet high, the effect will be an atmosphere suggestive of the challenges of space and the horizons of science.

The proposed introductory presenta· tion of science will include the story of man's struggle and success in harnessing the elements, and his current effort to bridle the universe. The setting of the Great Hall makes possible abstract pres· entations of wind, flame, tides and other influences on man's achievements throughout the ages culminating in a demonstration of space rendezvous spon· sored by Martin Marietta.

The central area will introduce visitors to the individual displays located below ground. Among those who have signed for participation in the Hall of Science are: The Atomic Energy Commission, Abbott Laboratories, Upjohn, lnterna· tiona! Telephone and Telegraph, Ameri· can Cancer Society, American Chemical Company, Hearing Aid Institute, Airborne Instruments, Ames Laboratories, Dow· Corning and General Aniline and Film. SKF INDUSTRIES, INC.

Plans are being made by SKF Indus·

tries, Inc., for a pavilion on a 7,000 sq. ft. site on the mall between the U.S. Rubber and Chrysler Pavilions.

SKF, a leading manufacturer of ball and roller bearings for home, transporta· tion, industry and defense, with offices in Philadelphia and other cities, will con· struct a unique theatre and display based on the company's theme- Motion Engi· nee ring.

The presentation will emphasize man's achievements in the field of motion engi· neering and will involve the use of ad· vanced presentation techniques. EASTERN AIR LINES

Eastern Air Lines will have a passenger terminal located within the Fairgrounds. Passengers on Eastern flights to La Guar· dia and Idlewild airports will be taken to the Fair in special buses and enter the grounds through the airline's own termi· nal building.

Eastern's New York-Boston-Washing· ton Air-Shuttle is a no-reservations pay-on-board service with space assured through the availability of back-up air· planes supporting the regularly sched· uled flights. This simplified air travel combined with the bus service will make traveling much easier for the many thou· sands of visitors expected from the Wash· ington and Boston metropolitan areas.

The Eastern Air Lines building will be staffed with veteran passenger service representatives specially trained to serve World's Fair visitors. SOCONY MOBIL "DRIVER GAME"

Work is progressing rapidly on Socony Mobil's driver game pavilion, an ex· panded version of the company's highly successful exhibit in the Seattle Fair, one of the most popular audience participa· tion shows.

Thirty-six participants may ride in the simulated driver's seats and work the steering wheel, accelerator and brake ac· cording to their reactions to a motion picture of situations which occurred in

"1 r -- '1 r

the famous Mobil Economy Run. The driver's reactions will be evaluated, and an automatic data processing machine will indicate the gasoline mileage he would have gotten under actual condi· tions. When a driver operates with cor· rect reactions, he maintains a perfect score, and when he deviates, penalties are automatically recorded.

The exhibit will occupy a 20,000 sq. ft. site north of the Greyhound area in the Transportation Section. TRANSPORTATION AND TRAVEL

The Transportation & Travel Pavilion, the only multi-tenant pavilion in the Transportation Section, is presently tak· ing shape. A full city block in size, the pavilion will be distinguished by a giant "moon dome" reproducing a section of the satellite's surface.

For the interior of the pavilion, the story of people and products on the move is being prepared, with dramatic exhibits already scheduled by leading organiza· tions such as Allied Van Lines, Canadian Pacific, Motor & Equipment Manufac· turers' Association, Trans World Airlines, United Airlines and United States Power Squadrons. Two spectacular theme ex· hi bits will highlight the pavilion- one the Transportation Hall of Fame and the other the Man on the Moon show.

First steel for the Transportation & Travel Pavilion was erected by Elizabeth Iron Works on August 6, 1963. Founda· tions were built by Cayuga Construction Corporation. Thatcher Construction Com· pany is general contractor for the city· block size structure. THE UNDERGROUND WORLD HOME

The Underground World Home spon· sored by the Underground World Home Corporation, New York City, will receive visitors in a modern pavilion covering a stairway leading down to a large, com· plete-in-every·respect, modern home. It will be completely enclosed within a concrete shell the top of which is five-feet below ground level. All the most current appliances and furnishings will be tea· tured in its interior which includes three bedrooms. Its "exterior" features a patio, terrace and terrace garden area with

living plants and f101 Proponents of the

will live better by ta conveniences undet Underground living complete climate cc noise, freedom from and nuisances, low~ air conditioning, im nance, longer·lastin construction and a the predicted popul' traffic problems of t But most of all, it of and his family the p himself- his own · and controlled.

The Fair's Under, exhibited under the designed and built tl ground home in Plai his family have live ously in it for over t a prototype for the I visited by over 18, most fifty different

Lunch hour interlude Port Authority Helice monica rascals at WI

the l)avilfon, the · on the move dramatic exhibits

· leadllll organiza· Van Lines, Canadian

Equll)meot Manutac· ' Trans World Airlines,

United States Power SIMICt81CUii~r theme ex·

the pavilion- one Hall of .Fame and the

the Moon show. the Transportation &

erected· by Elizabeth 6, 1963. Founda·

Cayuga Construction Construction Com·

l'nntnui!Mr for the city·

living plants and flowers. Proponents of the Underground Home

will live better by taking all our modern conveniences underground with them. Underground living boasts of pure air, complete climate control, elimination of noise, freedom from all climatic hazards and nuisances, lower costs for heating, air conditioning, insurance and mainte· nance, longer-lasting and more durable construction and a possible solution to the predicted population explosions and traffic problems of the immediate future. But most of all, it offers the average man and his family the proverbial island unto himself- his own way of living, private and controlled.

The Fair's Underground Home will be exhibited under the aegis of a Texan who designed and built the world's first under· ground home in Plainview, Texas. He and his family have lived happily and luxuri· ously in it for over two years. This home, a prototype for the Fair exhibit, has been visited by over 18,000 people from al· most fifty different countries. Assisting the construction worker in the groundbreaking. of the Century Grill .are: (l~ft to

right) Joseph R. Holden and Morrie Ratner of Century Gr1ll, Stuart Constable, .v1ce pres1dent of Operations at the Foir, and Francis D. Miller, director of the Transportation Section of the Fair.

SKF INDUSTRIES Architect: Francis A. Pisani Designer: The Displayers Inc. Construction: Brown & Matthews, Inc.

Lunch hour interlude at future Terrace Club, 0." to~ of the Port Authority Helicopter Tower at the World s Fa1r. Har· monica rascals at work.

Operations OPERATIONS

During the summer the staff of the Operations Department, under the direc· tion of Stuart Constable, vice preside!"lt, Operations, completed much of the major preliminary planning necessary to ensure the smoothest possible day-to-day opera· tion of the Fair. A new organizational chart for the department, reflecting a re· orientation toward Fair time (as opposed to pre-Fair) needs and problems was de· veloped and adopted.

The Fair Protocol Office, directed by Richard C. Patterson, Jr., was established in April at Fair Headquarters to program all Fair functions and V.I.P. visits.

On August 15, Walter Giebelhaus, for· merly assistant chief engineer for the Fair, joined the staff of the Operations Department as program director. Mr. Giebelhaus will direct the radio and tele· vision operations of the Fair Corporation itself, its participants and exhibitors. He will also supervise the Special Events and Cultural Programs. Reporting to the program director during the Fair years will be:

• The director of Special Events, Mary Jane McCaffree, in charge of the planning and execution of the Fair's daily calendar.

• The director of Special Exhibits, William H. Ottley, whose responsibility includes supervision of the religious and eleemosynary pavilions assigned to the Operations Department. On July 10, the Masonic Brotherhood Foundation, Inc. joined the list of non-profit groups ex· hibiting at the Fair, following successful completion of negotiations for the Ma· sonic Hospitality Center on a 25,114 sq. ft. site in the International Area.

The director of Special Exhibits will also maintain liaison with Industrial and Transportation exhibitors during the op· erating period of the Fair.

• The director of the Cultural Pro· gram, Louis B. Ames, in charge of plan· ning and supervision of cultural and free entertainment events sponsored by the Fair Corporation, as well as liaison with the Lincoln Center for the Performing Arts. MAINTENANCE AND SECURITY

General Harry F. Meyers, director, and General Willis Matthews, assistant di· rector, are in charge of the ever-growing operations of the Fair's maintenance and security forces. Early in May the Allied Maintenance Corporation and the World's Fair Maintenance Corporation moved into the largest of the Fair's maintenance .. buildings with a staff of thirty.

The second of the Fair's three fire trucks was delivered in July.

Later in the summer the Fair-built Maintenance Building in the Transporta·

tion Area and the South Precinct Station of the Fair's police force were occupied. This police force, recruited and con· trolled for the Fair Corporation by Pink· erton's National Detective Agency, Inc., commenced operations in June at the Fair's Identity Building, headquarters for all employee passes and identification and security procedures.

All Fair-owned service buildings have been put into regular operation. The serv· ice staffs occupying them report through General Meyers to the vice president of Operations. HEALTH

On July 1, General Sheldon S. Brown· ton, chief medical officer, assumed his responsibilities on a full time basis, in time to represent the Fair at completion of negotiations for the installation of a pre-fabricated atomic-age, 44-bed hos· pital,.a gift to the Fair by the Atomedic Research Corporation of Montgomery, Alabama. On August 1st, the Fair's chief nurse, Caroline Schosser, also joined the staff of the Operations Department. CONCESSIONS

The Fair's Concession Department, supervised by director of Concessions, William A. Kane, is seeing to it that all concessions and exhibits will be open and operating on April 22, 1964. To this end continuing close control of construction schedules and actual field progress will be maintained.

During the summer Transportation Productions, Inc., signed one of the largest concession agreements yet nego· tiated. for 181,000 sq. ft. of space in the Transportation Area, where "Koch· man's World Champion Hell Drivers" auto thrill show will be presented in an out· door arena. LICENSING

Media Enterprises, Inc., licensing agent for the Fair Corporation has exe· cuted thirty-six licensing contracts. Those negotiated since the last Progress Report are:

• Macksan Imports, Inc.- rainwear, umbrellas and parasols.

• Haffkine Manufacturing Company, Inc.- towels, table linen, aprons, bibs and pot-holders.

• Scarves by Vera, Inc. - scarves and handkerchiefs.

• The Tie King, Inc.- men's and boys' ties.

• Ed·U·Cards Manufacturing Corpora· tion- children's card games.

• Annin & Company and Hortie-Van Manufacturing Company- flags.

• Goldfarb Exposition Souvenir Cor· poration- costume jewelry, souvenirs and novelties.

• Peerless Plastics, Inc.- plastic and leather wallets, address books, port· folios and related advertising specialty products.

• RMS Sales Corporation - novelty savings banks and play money.

• Parker Pen Company- pens and mechanical pencils.

• World Wide Paper Products Cor· poration - paper book covers.

• Frederick A. Krause Associates, Inc.- metal trays and stamped metal items.

• Imperial Knife Associated Com· panies, Inc. -knife novelties.

• Alvimar Manufacturing Company, Inc.- plastic inflatable toys.

• Ebasco Industries, Inc. -cigarette lighters.

• Indian Head Mills, Inc.- calendar towels.

• Allen Hollander Company, Inc.­auto emblems, bumper strips and decal· comanias.

• Thompson-Leeds Company, Inc. -retail sale of official World's Fair posters.

• Park Electrochemical Corporation -plastic and metal emblems and related items.

• Linn Myers, Inc.- souvenir glass products for the home.

RESTAURANTS AT THE FAIR A recent survey conducted by Robert

Cohen of the Operations Department shows that visitors to the Fair will be bountifully supplied with restaurants and snack bars, whatever their tastes and pocketbooks.

The survey, while not complete since many exhibitors and participants are still developing final plans, shows that the Fair will include at least sixty-three res· taurants offering sit-down table service, ranging from sandwich menus to gourmet cafes of international calibre, with a total seating capacity of 18,448 diners. The tabulation which follows shows that these restaurants will be widely distributed throughout all parts of the Fair: Industrial Area

Public restaurants . . . . . . . . . 11 Total seats . . . . . 4,765

International Area Public restaurants . . . . . . . . . 27 Total seats . . . . . . . . . . . . . . 5,065

Federal and States Area Public restaurants . . . . . . . . . 8 Total seats .............. 1,600

Transportation Area Public restaurants . . . . . . . . . 8 Total seats . . . . . . . . . . . . . . 2,860

Lake Amusement Area Public restaurants . . . . . . . . . 9 Total seats .............. 4,158 In addition to the restaurants listed

here, twenty-five refreshment unit com· plexes, offering snack bar services, will be located all through the Fair. These complexes will be operated by the Brass Rail Food Service Organization.

Greyhound P restaurant at T ronsportotio accent the no Decor will b Cod Cocktol Room and t~ Reconstituted will be brou! in seconds. T! various roan eating a reo ~ persons.

At the swit< Reporting : Building, is supervised special swlt wires to a grounds an Fire Depar system. Ul' phones wil grounds a1 for the rep This ultra"' testing of all alarms, emergency primary f1 work for ! system will

Greyhound Post Houses, Inc. will operate a restaurant at the Greyhound Building in the Transportation Areo of the Fair, designed to accent the nation-wide service of Greyhound. Decor will be "East to West" -the Cape Cod Cocktail Lounge, the Federal Dining Room and the Western Room (shown herel. Reconstituted food will be served here which will be brought from freezing to piping hot ·in seconds. The restaurant will seat 386 in the various rooms qnd there will be a stand-up

area accommodating on additional 80

At the switchboard of the Fair's Emergency Reporting System, located in the Security Building, is Ralph Carballal, fire dispatcher, supervised by Captain David Buckley. The special switchboard pictured here, with direct wires to oil emergency ;quipment on the grounds and to the New York City Police ond Fire Departments, Is the nerve center of the system. Ultimately some 300 special tele· phones will be located throughout the Fair· grounds and connected to the switchboard for the reporting of emergencies of all types. This ultramodern system features continuous testing of all lines, a typewritten record of all alarms, and permanent recording of all emergency conversations. In addition to its primary function as a communications net· work for the reporting of emergencies, the system will also serve the World's Fair Pollee.

Representatives of Labor Local 3, World's Fair, and the Boy Scouts of America met on the site of the Boy Scout Exhibit to discuss and plan the building of the "Wonderful World of Scouting" demonstration and exhibit. Among those attending the meeting are Bill Ottley, Coordinator for World's Fair; Nat Chadwick, labor local 3; and Marsh Ammerman, assistant chief Scout Executive.

ATOMEDIC HOSPITAL Architect: Gilmore, Farris & Associates

Rehearsal of folk dances in costume on Fairgrounds in preparation for their pa,. ticlpotion In the Nationality Day Folk Festival to be otle{ed in 1964 under World's Fair auspices.

________ Olympic Trials In 1964, the City of New York and the

World's Fair will be hosts to the Olympic trials for teams to represent the United States in Tokyo later on in the year. Schedules are being prepared for the va· rious events to be held at several loca· tions in the City.

54

OLYMPIC TRIALS SCHEDULE

SPORT Basketball

Boxing Canoeing Cycling (track) Cycling (road) Fencing (men and women) Field hockey Gymnastics (men and women) Judo Rowing (singles and eights} Rowing (other small boats) Soccer Swimming and diving

(men and women) Volleyball Water polo Weightlifting

TENTATIVE DATES Apr. 2·3·4

May 18·19·20 Sept. 12·13 Sept. 10·11 Sept. 12·13 July 12·13·14 Uncertain• Aug. 19·20·21·22 June 12·13 July 8·9·10·11 Aug. 26·27·28·29 Uncertain• Aug. 31·Sept. 7

FACILITY St. John's University

Gymnasium World's Fair Arena Orchard Beach Lagoon Kissena Park Track Central Park, New York City World's Fair Pavilion Randalls Island (if played) World's Fair Arena World's Fair Arena Orchard Beach Lagoon Orchard Beach Lagoon Randalls Island (if played) Astoria Pool

Sept. 3·4·5 Queens College Gymnasium Aug. 27 ·28·29·30·31 Astoria Pool Aug. 21·22 World's Fair Pavilion Aug. 24·25·26·27·28 World's Fair Arena Wrestling

•soccer and field hockey teams must engage in world preliminary tests prior to the Fair, and if still in contention, will schedule games at New York City stadium

(Randalls Island).

Astoria Park, Queens

The World's Fair Arena will be the scene of boxing, fencing, judo, gymnas· tics, wrestling and weightlifting. The Arena, near the main entrance to the Fair, will seat 18,000. As the principal Fair area for special events it will be used for many other sports besides the trials.

Downing Stadium at Randalls Island will be the site of the many field and track events. from pole·vaulting to shot

put. Astoria Pool across the East River

from the Stadium will be used tor swim· ming, diving and water polo.

Road·cycling races will be held in Manhattan's Central Park and speed cycling at the new track in Kissena Park to the east of the Fair. Canoeing and rowing trials will take place in the Or· chard Beach lagoon in the Bronx.

The City and the Fair will be pleased to entertain the thousands of athletes from all over the country.

Many other athletic and sports pro· grams are in planning including the all· star baseball game at the new William A. Shea Stadium. The Mets baseball and Jets football schedules will be announced in the future. The 55,000·seat stadium will be the site of many other spectacular productions.

JONES BEACH Because of the glo

aspects of the World' and Guy Lombardo, years, investigated s as timely possibilit Theatre. Their joint present Mike Todd's In 80 Days" was a Jules Verne classic 1

suitable for the Mar particularly approp Fair.

The production ~ ful run at Jones Be new attendance re seat Marine Theat1 tion of Fair Preside Park Commission P yea, Jr. the re·OPI

Guy Lombardo, pr will begin his eleve

Trials of New York and the hosts to the Olympic represent the United

on in the year. prepared for the va·

held at several loca·

the East River be used for swim·

polo. will be held in Park and speed

in Kissena Park Fair. Canoeing and

· ke place in the Or· in the Bronx. Fair will be pleased

~nl'l!!uo1ntl~ of athletes

_____ Jones Beach JONES BEACH

Because of the global and international aspects of the World's Fair, Robert Moses and Guy Lombardo, for the past several years, investigated several show themes as timely possibilities for the Marine Theatre. Their joint decision in 1962 to present Mike Todd's "Around The World In 80 Days" was a logical one, as the Jules Verne classic is not only eminently suitable for the Marine Theatre, but also particularly appropriate for a World's Fair.

The production had a highly success· ful run at Jones Beach in 1963, setting new attendance records for the 8,200· seat Marine Theatre. Through coopera· tion of Fair President Robert Moses and Park Commission President Perry B. Our· yea, Jr. the re-opening of the show in

Marine Theatre

Guy Lombardo, producer and bandleader, will begin his eleventh season at Jones Beach.

June 1964 for the first year of the Fair will provide a thoroughly seasoned pro· duction, with innovations, for thousands of Fair visitors.

The facilities of Jones Beach State Park will be an attraction to many Fair visitors who have had no previous oppor· tunitity to take advantage of this world· renowned public seashore. The park, 30 miles by parkway from the Fair, on the South Shore of Long Island, has bath· houses, beaches, swimming pools, park· ing areas for 25,000 cars, eating places and game areas. Also, the new Robert Moses State Park, on five miles of ocean beach on the western tip of Fire Island, will be opened for the first time when the new bridge over Fire Island Inlet is com· plated by the Long Island State Park Commission in June 1964.

The "Barbary Coast" scene.

Around the World in 80 Days-all the means of transportation utilized by Phileas Fogg on his celebrated trip.

Fair President Robert Moses and Pork Com· mission President Perry B. Duryea, Jr.

Lincoln Center

NlWYORK STATE

THEATRE

56

SCHEDULE 1964 APRIL Z4 TO MAY 17 ••• NEW YORK em BALLET

JUNE 29 TO SEPTEMBER 20 ••• MUSIC THEATER Of UNCOLN CENTER

MAY 18 TO JUNE 7 .•• ROYAL SHAKESPEARE COMPANY JUNE 8 TO JUNE 28 ••• BAYANIHAN PHILIPPINE BALLET

SEPTEMBER 21 TO OCTOBER 25 ••• NEW YORK CnY DA~I.I&l•

Lincoln Center for the Performing Arts, on a fourteen acre site in Manhat· tan's upper west side, will include Phil· harmonic Hall, the New York State Theater, the Metropolitan Opera, the Vivian Beaumont Theater, the Library Museum, the Juilliard Building and the outdoor Damrosch Park and bandshell.

Philharmonic Hall, seating 2,658, was opened on September 23, 1962.

The New York State Theater, seating 2,703, will open on April 23, 1964 and continue through the Fair year with the programs listed above. The theater rep· resents part of the State's and City's contribution to the Fair.

DIRECTORS ANTHONY A. BLISS ROBERT E. BLUM GILBERT W. CHAPMAN JOHN W. DRYE, JR. CLARENCE FRANCIS ARTHUR A. HOUGHTON, JR. C. D. JACKSON DEVEREUX C. JOSEPHS DAVID M. KEISER GUSTAVE L. LEVY REV. L J. McGINLEY, S.J. ROBERT MOSES JOHN D. ROCKEFELLER 3rd WILLIAM SCHUMAN CHARLES M. SPOFFORD FRANK STANTON GEORGE D. STODDARD HARRY VAN ARSDALE, JR. GEORGE D. WOODS EDGAR B. YOUNG

EX-OFFICIO ROBERT F. WAGNER, Mayor

of the City of New York NEWBOLD MORRIS,

Commissioner of Parks

OFFICERS JOHN D. ROCKEFELLER 3rd

Chairman of the Board ' WILLIAM SCHUMAN,

President CHARLES M. SPOFFORD

Vice-Chairman of the Board ARTHUR A. HOUGHTON, JR.,

Vice-Chairman of the Board DEVEREUX C. JOSEPHS

Vice-Chairman of the Board EDGAR B. YOUNG,

Executive Vice President GUSTAVE L. LEVY, Treasurer JOHN W. MAZZOLA, Secretary LINCOLN CENTER COUNCIL RUDOLF BING,

Metropolitan Opera EDWARD G. FREEHAFER,

The New York Public Library CARLOS MOSELEY,

New York Philharmonic PETER MENNIN,

Juilliard School RICHARD RODGERS,

The Music Theater of Lincoln Center

WILLIAM SCHUMAN, Lincoln Center

ROBERT WHITEHEAD, The Repertory Theater of Lincoln Center

Museun

~

AMERICAN MUSEUM OF NATURAL HISTORY

ASIA SOCIETY

BROOKLYN BOTANIC GARDEN

BROOKLYN MUSEUM

GALLERY OF MODERN ART mUNTINGTON

HART RD MUSEUM)

THE HISPANIC SOCIETY OF AMERICA

JEWISH MUSEUM

METROPOLITAN MUSEUM OF ART

MUSEUM OF MODERN ART

MUSEUM OF THE AMERICAN INDIAN

MUSEUM OF THE em OF NEW YORK

MUSEUM OF CONTEMPORARY

CRAFTS THE MUSEUM OF

PRIMITIVE ART

NEW YORK BOTANICAL GARDEN

NEW YORK HISTORICAL SOCIETY

NEW YORK PUBLIC LIBRARY

NEW YORK ZOOLOGICAL SOCIETY

THE PIERPONT MORGAN LIBRARY

RIVERSIDE MUSEUM

SOLOMON R. GUGGENHEIM MUSEUM

STATEN ISLAND INSTITUTE OF

ARTS AND SCIENCES

WHITNEY MUSEUM OF AMERICAN ART

s .. tl h tt

1 1

c s

The CARLOS MOSELEY,

New York Phllhlnnonlc PETER MENNIN,

Jullllard ·:SchOol RICHARI) . RODGERS,

The Music Theettr of UIICOin Center

WILLIAM SCHUMAN, Uncoln Center

ROBERT WHITEHEAD, The Repertory Theater of Uncoln Center

Museums ancllnstitutions

1) Landmarks of American Art- Between the Fairs: 1939· 1964, June 10-September 30, 1964. 2) ''Young America 1965," June a-September 7, 1965.

"Hudson River Landscape- 1951" by David Smith, an Important sculpture from the permanent collection of the Whitney Museum of American Art.

57

__ Come to New York ..... The Empire State

• SYRACUSE

N.Y. THRUWAY

PENN TURNPIKE

New York Thruway

Palisades of the Hudson

The State of New York joins the City of New York in an invitation to the people of the world to come to the Fair in 1964· 1965. From Niagara Falls to the end of Long Island, New York in itself is an ex· position of the commerce, culture, trans· portation and recreation of our times.

The New York State Thruway extend· ing over 350 miles from Buffalo to New York is, with its spur roads, a principal approach to the Fair. It has played an important part in the development of in· dustry along the route.

Over 100 State parks will welcome visitors on their way to the Fair. New parks at Niagara and near the St. Law· renee Power Project attest to the coor· dination of planning by the Power Authority of the State of New York. Over· looks, observation buildings and tourist facilities have been completed at both projects, at Niagara where a power ca· pacity of over 2,000,000 kilowatts has been installed and at St. Lawrence with a capacity of 940,000. With the Canadian installations, the Niagara-St. Lawrence is an 8,000,000 kilowatt waterway, one of the great waterways of the world.

From the north and west to the At· !antic Ocean, New York is proud of the Adirondack and Catskill Mountains, the beautiful Finger Lakes and the rolling valleys of the Mohawk and the majestic Hudson.

Many miles of beaches front on the Atlantic Ocean. Hundreds of piers make the port of New York the greatest in the world. Newark, La Guardia and New York International Airports will bring millions to the Fair.

The City of New York is preparing to house and entertain the Fair visitors of 1964·1965. The State of New York is cooperating in assuring a pleasant visit.

Robert Moses Niagora Power Plant

The $325, Bridge will bE for the secc 4,260-foot c make it the lc

As appro2 interconnecti system almc spent on 2 Brooklyn. Tl direct route Long Island

As an out ingenuity, tt tons of con1 of steel.

The Tribe thority is fit erate the Bt that over l the bridge

During tl bridge will visitors to of the Fa approach.

State

York joins the City to the people

to the Fair in 1964· Falls to the end of

in Itself is an ex· culture, trans· of our times.

Thruway extend· from Buffalo to New

roads, a principal • It has played an development of in·

parks will welcome to the Fair. New near the St. law·

attest to the coor· by the Power

of New York. Over· ildings and tourist completed at both where a power ca­

kilowatts has St. Lawrence with With the Canadian

!alliHa··:St. Lawrence is waterway, one of

of the world. and west to the At· York is proud of the

II Mountains, the and the rolling

and the' majestic

beaches front on the of piers make

the greatest in the rdia and New York will bring millions

The $325,000,000 Verrazano-Narrows Bridge will be opened in late 1964 in time for the second year of the Fair. The 4,260·foot center suspended span will make it the longest in the world.

As approaches to the bridge and as interconnections with the City arterial system almost $50,000,000 are being spent on arterials in Richmond and Brooklyn. The complex will open a new direct route between New Jersey and Long Island bypassing Manhattan.

As an outstanding example of engineer ingenuity, the bridge will require 570,000 tons of concrete and over 225,000 tons of steel.

The Triborough Bridge and Tunnel Au· thority is financing, building and will op· erate the Bridge. The Authority estimates that over 12,000,000 vehicles will use the bridge in the first year of operation.

During the first year of the Fair the new bridge will be an unusual exhibit for visitors to New York. In the second year of the Fair it will serve as a major approach.

RICHMOND

NEW YORK STATE Architect: Philip Johnson Associates Designer: Robinson·Capsis-Stern Conslruction: Thompson·Starrett-Conslruction Company

60

Worlds Fair Approaches Major arterial, railroad, subway and

water approaches to the New York World's Fair are shown on the accom· panying aerial photograph. With La Guar· dia Airport, lower left, New York Inter· national Airport ten miles away, and the Heliport within the Fair site, these routes and terminals are the means of access to the Fair.

New York International Airport will have its new Terminal City ready for Fair opening, and La Guardia's major expan· sion program, including a new runway, parking areas and a modern terminCJI building is near completion.

The World's Fair Marina, accommodat· ing 800 boats in Flushing Bay, will serve both visiting yachtsmen and excursion boats from points around New York City and Long Island Sound.

Work on the Willets Point Station of the IRT·Fiushing subway line is well ad· vanced, looking forward to receiving the majority of Fair visitors. The pedestrian overpass from the station to the exhibit area is almost completed.

The new Long Island Rail Road sta· tion, which connects to the same over· pass, has been completed.

The Port of New York Authority's Heli· port has completed all structural work and the finishing touches are being made both inside and out.

Arterial contracts are indicated on the photograph by numbers as follows:

1 and 2. Widening of Grand Central Parkway from six to eight lanes from Brooklyn-Queens Expressway to the Kew Gardens interchange with the Van Wyck Expressway at center right.

3, 4, 5, 6, 7. Widening of Grand Cen· tral Parkway from four to six lanes from Van Wyck interchange to Clearview Ex· pressway at upper right.

8, 9, 10, 11, 12. Van Wyck Express· way Extension, six new traffic lanes along the eastern border of Flushing Meadow Park from the Whitestone Expressway to Northern Boulevard.

13. Jewel Avenue interchange be· tween Meadow and Willow Lakes, con· necting Van Wyck Expressway to Grand Central Parkway. Access to Lakeside parking area will be provided from this interchange.

14. Northern Boulevard is being re· constructed to serve as an interchange to channel traffic from the north and south on Grand Central Parkway, from Van Wyck Expressway and from White·

stone Expres! 15. A new

Flushing Riv1 bridge at tht Parkway.

16. Widen from four to mercia! as w

17. Clear1 tended to m1 tral Parkway

The Verra der construe the Fair, wit the world's : faring an e~ 1965, the n to the Fair.

Wyck Express· traffrc lanes along Flushlns Meadow

ElCpressway to

is being re· as an interchange

the north and Parkway, from

and from White·

Northern Bo.ul11vard: Flushing Bay at left with dredging progr~ssing for the Marina.

Grand Parkway passing between Area and Federal and Stales Area, with Long Island Expressway interchange in foreground.

stone Expressway. 15. A new four·lane bridge over the

Flushing River parallel to the existing bridge at the south end of Whitestone Parkway.

16. Widening of Whitestone Parkway from four to eight lanes to carry com· mercia! as well as passenger traffic.

17. Clearvlew Expressway is being ex· tended to meet the widened Grand Cen· tral Parkway at upper right.

The Verrazano·Narrows Bridge is un· der construction ten miles southwest of the Fair, with spinning of the cables for the world's longest suspension span of· fering an exciting tourist attraction. By 1965, the new bridge will bring visitors to the Fair.

LA GUARDIA La Guardia Airport was opened in 1939

when flying was still an adventure and the DC·3 was pioneering commercial aviation. The tremendous expansion of air service since the Fair of 1939·1940 inspired plans for complete reconstruc· tion of the field at the cost of $115,000,. 000. Construction has been accelerated to assure opening for the Fair of 1964· 1965.

The new terminal will have passenger and plane capacity of over six times the old one. Four two·story finger buildings will lead to 36 aircraft gate positions. With a new five story Airline Wing Build· ing, a total of 650,000 sq. ft. of floor space will be available.

The new 150·foot control tower will direct plane takeoffs and landings on the enlarged existing runway and on the new 5,965·foot runway. Additional taxiways, parking aprons and warm·up pads have been added.

New access roads to the terminal sur· round new parking areas for 4,300 cars.

Van Wyck Expressway Extension curving around the Indus· trial Area with Long Island Expressway interchange in fore· ground.

NEW YORK WORLD'S FAIR 1984·1988 CORPORATION

Y TELEPHONE AREA CODE 212 WF 4-1964 CABLE ADDRESS "WORLDSFAIR"

FLUSHING 52. N. .

HONORARY CHAIRMEN

HERBERT HOOVER

BOARD Of DIRECTORS

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. JOH~ J.JlOONEY JOHN A. ROOSEVELT JAMES J. RORIMER A~R()SE. MRS. 'ANNA M. ROSENBERG SAMUEL I. ROSENMAN BENJAMIN S. ROSENTHAL

, STANLEY M. RUMBOUQH, JR. ROBERT W. SARNOFF PAUL It SCREVANE JOSEPH T. SHARKEY

. DALE E. SHARP WILLIAM A. SHEA -CHARLES H. SILVER JARVIS J~ SLADE c~ R. SMITH HULETT C. SMITH JOHN I; SNYDER, JR.

· DR. RALPH W. SOCKMAN JOSEPH P. SPANG, JR. GEORGE E. SPARGO JACK I. STRAUS NATHAN STRAUS Ill RALPH I. STRAUS ARTHUR OCHS SULZBERGER LIEF J. SVERDRUP BENJAMIN H. SWIG GEORGE C. TEXTOR CHARLES C. TILLINGHAST, JR. DAVID TISHMAN AUSTIN J. TOBIN WILLIAM J. :rRACV ANTHONY J. TRAVIA MRS. MARIETTA TREE JUAN T. TRIPPE GENE TUNNEY H. C. TURNER, JR. HARRY VAN ARSDALE, JR. JAMES L. WATSON THOMAS J. WATSON, JR. SIDNEY J. WEINBERG DAVID A. WERBLIN ALEXANDER M. WHITE ROBERT M. WHITE, II JOHN HAY WHITNEY MRS. WENDELL WILLKIE EVERm T. WINTER JOSEPH ZARETZKI WILLIAM ZECKENDORF HERBERT ZELENKO EZRA K. ZILKHA

EXECUTIVE COMMI'n'EE

THOMAS· J; DEEGAN, JR., Chairmen RALPH J. BUNCH£ EDWARD· F. CAVANAGH, JR. LOU R. CRANDALL JAMES J. DELANEY BERNARD F. GIMBEL WALLACE K. HARRISON MRS. ALBERT D. LASKER VERY REV. LAURENCE J.

McGINLEY, S.J. ROBERT MOSES . ARTHUR H. MOTLEY RICHARD C. PAmRSON, JR. CHARLES POLml WILLIAM E. POmR CHARLES F. PREUSS£ SAMUEL I· ROSEtiMAN PAUL R. SCREVANE GEORGE E. SPARGO

FINANCE COMMITTEE

GEORGE E. SPARGO, Chairman FREDERIC H. BRANDl GEORGE S. MOORE WILLIAM H. MOORE WILLIAM .H. MORTON WILLIAM S. RENCHARD DAVID ROCKEFELLER JOHN M. SCHIFF DALE E. SHARP ALEXANDER M. WHITE

ORGANIZATION COMMITTEE

BERNARD F. GIMBEL, Chairman GARDNER COWLES G. S. EVSSELL ALFRED E. PERLMAN WILLIAM E. ROBINSON

Counsel

WHITMAN, RANSOM & COULS()N

Bond Counsel

HAWKINS, DELAFIELD & WOOD

Special Counsel

W. BERNARD RICHLAND

Labor Relations

EDWARD C. MAGUIRE

Auditors PEAT, MARWICK, MITCHELL

&COMPANY

NEW YORK WORLD'S PAIR 1884·1888 CORPORATION

ADMINISTRATION

EXECUTIVE ROBERT MOSES, President ERNESTINE R. HAIG, Secretary of the Corporation and

Assistant to the President MURRAY DAVIS, Special Assistant to the President

INTERNATIONAL AFFAIRS AND EXHIBITS CHARLES POLETTI, Vice President ALLEN E. BEACH, Director, International Exhibits DOUGLAS BEATON GEORGE H. BENNETT GATES DAVISON LIONEL HARRIS BRUCE NICHOLSON JOHN S. YOUNG

FEDERAL AND STATE EXHIBITS WILLIAM E. POTTER, Executive Vice President MICHAEL R. PENDER, Deputy to Executive Vice President

and Director of State Exhibits F. J. McCARTHY, Special Representative

TRANSPORTATION SECTION PORT OF NEW YORK AUTHORITY

S. SLOAN COLT, Chairman AUSTIN J. TOBIN, Executive Director GUY F. TOZZOLI, Director, World Trade Dept. FRANCIS D. MILLER, Director of Transportation Section,

World's Fair E. DONALD MILLS, Chief of Planning CORNELIUS J. LYNCH, Chief of Rentals

INDUSTRIAL SECTION MARTIN STONE, Director of Industrial Section RICHARD B. WHITNEY, Assistant Director, Sales PHYLLIS ADAMS, Assistant Director, Exhibitor Relations JOHN R. REISS, Marketing Director

OPERATIONS STUART CONSTABLE, Vice President GRACE M. GLENNON, Executive Assistant to Vice President RICHARD C. PATTERSON, JR., Chief of Protocol SAEED A. KHAN, Assistant to Chief of Protocol ROBERTO G. de MENDOZA, Deputy Chief of Protocol LOUIS B. AMES, Director, Cultural Program SHELDON S. BROWNTON, Chief Medical Officer HAROLD J. BLAKE, Office Manager WILLIAM A. KANE, Director, Concessions ROBERT I. COHEN, Assistant Director, Concessions WALTER E. GIEBELHAUS, Program Director WILLIAM H. OTTLEY, Director, Special Exhibits MARY JANE McCAFFREE, Director, Special Events HARRY F. MEYERS, Director, Maintenance and Security HUGO A. SEILER, Operations Director,

Radio·Television.Public Address MADELINE TRUSLOW, Supervisor, Files and Information Burea~.o

COMPTROLLER ERWIN WITT, Comptroller KITIY SPEAR, Administrative Assistant to Comptroller JOHN J. BRENNAN, Chief Accountant JOHN LYNOTT, Assistant Chief Accountant ARTHUR J. LESSMANN, Manager,

Insurance Department A. A. CHRISTIDES,

Customs Manager

COMMMUNICATIONS AND PUBLIC RELATIONS

WILLIAM BERNS, Vice President GREGORY DAWSON, Producer of Special Projects WILLIAMS. ADAMS, JR., Director, Sports Program HOWARD S. JOHNSON,

Thomas J. Deegan Company, Inc. PETER J. McDONNELL, Senior Representative,

William J. Donoghue Corp. JEROME EDELBERG, Representative,

William J. Donoghue Corp. EDWARD F. ROYAL, J. Walter Thompson Co.

CHIEF ENGINEER WILLIAM WHIPPLE, JR., Chief Engineer S. A. POTTER, Assistant Chief Engineer PAZEL G. JACKSON, Assistant Chief of Plans CARL A. OSTLING, Director of Construction JOHN C. BABSON, Assistant Director of Construction CHARLES THOMPSON, Project Engineer WILLIAM DOUGLAS, JR., Construction Permit Officer WILLIAM J. KELLY, Assistant Construction Permit Officer J. P. GROENENDYKE, JR., Director of

Waterfront Development OTTO A. LANG, Staff Electrical Engineer HAROLD W. LLOYD, Utilities Engineer GEORGE C. LAPINS, Assistant Engineer EUGENE HERKOVIC, Building Supervisor SHELDON BLOOMBERG, Electrical Code Supervisor

COORDINATOR'S OFFICE WILLIAM DENNY, Construction Coordinator ALFRED ROCHESTER, Exhibits Coordinator

CONSULTANT ON CONCESSIONS SAMUEL I. ROSENMAN

CONSULTANTS W. EARLE ANDREWS GILMORE D. CLARKE JEAN DALRYMPLE WILLIAM J. DONOGHUE THOMAS F. FARRELL FERDE GROFE RICHARD C. GUTHRIDGE J. S. HAMEL ROBERT G. McCULLOUGH A. K. MORGAN SIDNEY M. SHAPIRO T. T. WILEY

CONSULTING FIRMS ANDREWS & CLARK, INC. CLARKE & RAPUANO, INC. EGGERS & HIGGINS HAMEL & LANGER HAZEN & SAWYER LORIMER & KOPF MADIGAN·HYLAND, INC. MORAN, PROCTOR, MUESER & RUTLEDGE NEW YORK TELEPHONE CO. ALFRED EASTON POOR PURDY & HENDERSON SYSKA & HENNESSY, INC. TIPPETTS·ABBETT·McCARTHY·STRA TTON WILCOX & ERICKSON

CONSULTANTS TO COMMUNICATIONS AND PUBLIC RELATIONS DEPARTMENT JOHN CAMPBELL FILMS, INC. THOMAS J. DEEGAN COMPANY, INC. WILLIAM J. DONOGHUE CORPORATION J. WALTER THOMPSON CO.

.. UNITED S'1 N9RMAN ~ ·JAMESJ.·L · and Liait

NEW YORI LT. GOV. M MRS. PAUl

CHARLES. WILLIAMT MRS. MAY UtA H. GEl MORTIMEI JOSEPH A. OTTOKIN4 JOHNWAI HERMAN I JULIUS L. CLILAN B. WILLIAM~ JOSEPHT

Ex·Offlclo WALTER J JOSEPH F JOSEPHZ ELISHA T GEORGE I ANTHON' FREDW.I

STANLEY MARTIN I WILLIAM

NEW YOI ROBERT NEWBOLI

ABRAHAJ PAULR. I MARIOJ. ERICTRE EDWARD MRS. Ml ANGELO

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ROBER1 3061nte NewOrl JAcksO~

LEWM. Town H Kansas DR 1·3(

·. ~alltant to Commissioner :-•,.• . ....,,llWI'nm~cer with Fair Corporation

QQRDON KAISER

f(JN~EL .. . WAL'J1R KOESSLER

HE~MAN .f, ME~INOFF JOLIUS L. MINTZ CLILAN B; POWELL WILLIAM A. SHEA . JOSEPH r, P. SULLIVAN

~.Off!~ . WALTER J, MAHONEY J()StPH F. CARLINO JOSEPH ZARETZKI Ei.ISHAt BARRETT

··GEORGE 1.. tNGALLS ANTHONY J. TRAVIA FRED w. PRELLER

.· ST~.LEY C;HOPE, Executlve.Director .. MARTIN .Bi McKNEALLY, Counsel

WILLiAM DROHAN, Pmject Director

• NEW YORK CITY WORLD'S FAIR COMMISSION ROBERT F. WAGNER, Chairmen NEWBOLD. MORRIS, Executive Secretary

'· .. ABRAHAM D. BEAME . . PAULR. SCREVANE

MARIO .J. CARIELLO · · ERiC TREULICH . EDwARD G. MILLER, JR.

MRS; MARIETfA TREE ANGELO ARCULEO

. $TATE EXHIBITS, INFORMATION OFFICES

. EVERm T; WINTER E; MICHAEL CASSADY 1978 Railway Exchange Bldg. St. Louis 1, Missouri . CHestnut 1·5813 Area Code 314 JAMES R. SMITH ·1060 Omaha Nat'l Bank Bldg. Omaha 2, Nebraska

. 341·1378 Af'ea Code 402

· ROBERT 1,. sHORTLE 3061ntemationai.Trade Mart New OrtNris, Louisiana JACkson !1-3402 Area Coda 504

LEw. M. PARAMORE Town Houll Hotel Kansu Cit)', Kansas DR 1-3070 Area Code 816

WOMEN'S. ADVISORY COUNCIL MRS. ~OBERT F. WAGNER, Honorary Chl!irman MRS. JACOB K. JAVITS, Honorary Co·Chalrman MRS. OSWALD 8. LORD, Chalr~t~an . MRS, RICHARD J. OLDS,. Deputy Chairman . . . MRS; MARY JANE MeCAf'FREE, Executive Secreta~ •

~·COrnmltttt MRS •. DOROTHY LEwl$, Chairman MRS. SYDNEY BOYD, Deputy Chairman MR$ •. [)EXTER 0, ARNOLD MRS. BERNARD BOTEIN MRS. E.DWARD TINSLEY CHASE MRS. MARGARET TRUMAN DANIEL MISS DOROTHY I. HEIGHT MRS. WILLIAM BARCLAY PARSONS MRS. EDWARD WEINFELD

Board of Advlso,. MISS MARTHA F. ALLEN MISS MARIAN ANDERSON MRS. W. EARLE ANDREWS DR. LEONA BAUMGARTNER MRS. ROBERT E. BLUM MRS. ETIENNE BOEGNER MRS. EDWARD F. CAVANAGH; JR.

•. MISS JEAN DALRYMPLE MRS. MAY PRESTON DAVIE MRS; INDIA EDWARDS . MRS. JOHN ELLIOTT, JR. MISS JINX FALKENBURG MISS DOROTHY FIELDS MRS. WILLIAM B. GROAT MRS. RANDOLPH GUGGENHEIMER MRS. JOHN B. HENNEMAN MRS. THOMAS HERLIHY, JR. MRS. EDWIN I. HILSON MRS. WALTER A. HIRSCH MRS. ROBERT L. HOGUET MRS. HENRY ITTLESON MRS. D. R. JAMES, JR • HON. EDNA KELLY HON. ANNA M. KROSS

MRS. ALBERTf);tAst<ER MRS. JOHN . MRS. siMIS W'RCC)~NlER MRS. UHJ~KLl~l!l MRS. EMMET MCC:ORIM'A()K MRS. WII.LIAM B.LAIIIt NIIEYI!~ft·~ MRS! . . . cc· )NNI~R ~i$t~t:f:",:;;;:it.~ MRS. GEORGE MRS. JOSEP~· HON. ESTHER PETERS~··· . . . MRS. EDWARD . . . . • • ·: •· · MRS. HOLTON. R. Pit ICE, Jfi · MRS; MARY G. R~EBLlNG ..... MRS. ·SAMUEL 1. :R9$ENM~ . MRS. NETTIE ROSE ... STEIM MRS. PAUL R •. SCREV~E HON. CAROLINE K; $1MON. MRS. JARVIS J •. $LADE :. . . MR$, JOHN E; Sfi!NCE ·: ··.· . . MRS •. DAVID K .• sPeftQRD· . ,

. MRS. JOHN f', THOMPSON. JR •. · ' · MRS. MARIETTA TREE . . . . MRS. LOWELL P. WEICKER .. ·

ADVISORY COMMmEE ON SCULPTURE GILMORE D. CLARKE JAMES J. RORIMER NEWBOLD MORRIS

LICENSING AGENT MEDIA ENTERPRISES, INC. MARTIN STONE, President MILTON P. KAYLE, Vice President RICHARD L. ELLIS Suite 2760 Time II Ufe Buildins Rockefeller Center New York 20, New York JUdson 2·2300 Area Code 212

NEW YORK WORLD'S FAIR HOUSING BUREAU P.O. BOX 1964 Radio City station New York 19, New York Circle 7.0100 Area Code 212

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INDUSTRIAL

Director

MARTIN STONE

FINANCE COMMITTEE

GEORGE E, SPARGO, Chmn, WILLIAM S, RENCHARD FREDERIC H, BRANDl DAVID ROCKEFELLER GEORG£ S, MOOR£ JOHN M SCHIFF WILLIAM H, MOORE DALE E, SHARP WILLIAM H, MORTON ALEXANDER M WHITE

COUNSEL WHITMAN, RANSOM & COULSON

BOND COUNSEL HAWKINS, DELAFIELD & WOOD

LABOR RELATIONS EDWARD C, MAGUIRE

EXECUTIVE COI .. MIIlTI,..;

THOMAS J, DEEGAN. JR,, Chmn. ROBERT MOSES RALPH J, BUNCH£ EDWARD F, CAVANAGH, JR. LOU R CRANDALL JAMES J. DELANEY BERNARD F. GIMBEL WALLACE K, HARRISON MRS, ALBERT D. LASKER

PRESIDENT

SPECIAL COUNSEL W, BERNARD RICHLAND

ERNESTINE R, HAIG Sec 'y of the Corporation & Asst, to the Presodent

TRANSPORTATION INTERNATIONAL AFFAIRS EXECUTIVE VICE

Port of Voce President New York Authority Deputy

AUSTIN J, TOBIN CHARLES POLml M. R. PENDER

RICHARD B, WHITNEY

PHYLLIS ADAMS

JOHN R, REISS

GUY F. TOZZOLI FRANCIS D, MILLER

ALLEN E. BEACH DOUGLAS BEATON GEORGE H, BENNETT GATES DAVISON LIONEL HARRIS BRUCE NICHOLSON JOHN S, YOUNG

FEDERAl EXHIBIT AND COORDINATOR'S OFFICE DESIGN & CONSTRUCTION ENGINEERING CONSULTANTS

STATE EXHIBITS Constructoon Coordonator Choef Engoneer W, EARLE ANDREWS

F. J. McCARTHY WILLIAM DENNY WILLIAM WHIPPLL JR GILMORE D, CLARKE THOMAS F, FARRELL

EVERm T. WINTER Exhibits Coordinator

F. MICHAEL CASSADY ALFRED ROCHESTER ASSISTANT CHIEF ROBERT G, McCULLOUGH

JAMES R. SMITH ENGINEER A K, MORGAN

ROBERT L SHORTLE S A POTTER SIDNEY M, SHAPIRO

LEW M, PARAMORE

DIRECTOR OF CONSTRUCTION PERMIT WATERFRONT DIRECTOR OF DEVELOPMENT CONSTRUCTION OFFICER

J. P, GROENENDYKL c A OSTLING WILLIAM DOUGLAS, JR

JR

ORGANIZATI

BERNARD F GARDNER C G. S. EYSSE ALFRED E. I WILLIAM E.

FINANCE

Comptroller ERWIN WITT Accounting

J. J. BRENNAI Insurance

ARTHUR J. LESS~ Customs

A. A. CHRISTID

CHIEF OF PROTOCOL RICHARD C, PATTERSON, JR.

Assistant 1-SAEED A. KHAN

Deputy ROBERTO G. de MENDOZA

I PROGRAM DIRECl

W, E. GIEBELHAl

-

CULTURAL PROCi Director

LOUIS B. AMI

ORGANIZATION COMMtnEE

BERNARD F. GIMBEL, Chmn. GARDNER COWLES G. 8. EYSSELl ALFRED E. PERLMAN WILUAM E. ROBINSON I

I

CITY ADMINISTRATION

110A1tD OF ESTIMATE

I

MAYOR

I I

FINANCE ARTERIAL AND HIGHWAY CITY PARK COMMISSIONER

. ComptNIIer ERWIN WITT Accountlna

J. J. BRENNAN ln•unmce

ARTHUR J. LESSMANN Customs

A. A. CHRISTIDES

OF PROTOCOL RICHARD C. PATTERSON, JR.

Aulstant SAEED A. KHAN

Deputy ROBERTO G. de MENDOZA

PROGRAM DIRECTOR

W. E. GIEBELHAUS

CULTURAL PROQRAM Olractor

LOUIS 8. AMES

UA180N WITH CITY IrATE AND FEDERAL

GOVERNMENTS

CHAIRMAN TRIBOROUaH BRIDGE

AND TUNNEL AUTHORITY

ROBERT MOSES 1-

OPERATIONS VIce Prllsldent

STUART CONSTABLE EXecutive Ahlstant

GRACE M; GLENNON

HEALTH Chief

Medicll Ofllcer

SPECIAL £VENTI Director

JANE u,c~FFIIU:E I

MAINTENANCE •SECURITY

Director

HARRY F. MEYERS

SP!CIAL EXHIBITS Olroctor

WILLIAM H. OTTLEY

NEWBOLD MORRIS

Executive Officer JOHN A. MULCAHY

ASSIIrANT

ARTHUR S. HODGKISS

GREGORY DAWSON

CLERICAL. PERSONNEL

Manaaer

HAROLD J. BLAKE

I

COMMI8810HER OF. · PUILIC EVEffTt

RICHARD e, PATfEitSON, JRi

CONCESIION8 Director

WILLIAM A. KANE eon.&lltlnt

SAMUEL I. ROSENMAN

INFORMATION BULLETIN LICENSING DIVISION • NEW YORK

WORLD'S FAIR

UN I S F> t-t E ~ Ee

-- @ .............. c, .. ,_....,_,..,,,...,..," __

1984·19815 MBDIA BNTBRPRiaBa INC.

SUITE 2700 •• TIME-LIFE BUILDING •• NEW YORK. N, Y.

•

On the theory that one picture is worth a thousand

words, there are presented in this booklet photographic

samples of some of the New York World's Fair products

that have been prepared by licensees of the Fair Corpor­

ation for eventual retail sale. These products are also

available for promotional tie-ins and in many cases can

be tailored to meet the special needs of the purchaser.

Please note that the Unisphere symbol is copyright­

ed as of 1961 in the name of the New York World's Fair

1964-1965 Corporation. In addition, the Unisphere name

and the Unisphere symbol are registered in the United

States Patent Office. Also, all pictures on the following

pages are copyright 1962, 1963 in the name of the New

York World's Fair 1964-1965 Corporation.

NEW YORK

WORLD'S liFAIR

1964/65

ITEM OFFICIAL NEW YORK WORLD'S FAIR GUIDE

DESCRIPTION

COST

AVAILABILITY

Designed in handy pocket size (5" x 8"), the World's Fair Guide will have some 200 pages of information vital to Fair Visitors. Maps of Fairgrounds. Descriptions of exhibits. Schedules of special events. Information on admissions, parking, buses, subways and restaurants.

Number of copies

1-9 10-49 50-999 1,000-9,999 10,000-24,999 25,000-99,999 over 100,000

Cost per copy- FOB Bindery

$1.00 .85 .70 .65 .60 .55 .50

Approximate delivery date of first edition is April 1, 1964, but coupons and coupon books for the Guide redeemable at the Fair will be available July 1, 1963.

For further information on the Official World's Fair Guide or on the Official World's Fair Souvenir Program or Official Map, call: John S. Wiseman, LL 6 3248, Book Division, Time, Inc., Time & life Building, Rockefeller Center, N.Y. 20, N.Y.

ITEMS CALENDARS • GREETING CARDS

GIFT WRAPS & BOX WRAPS PAINTINGS & REPRODUCTIONS STATIONERY & PERSONAL NOTE PAPER

For complete list of items and prices, contact

LICENSEE: BANNER PRINTING PRODUCTS CORP. 325 GOLD STREET, BROOKLYN, N. Y. Ulster 2·2979

ATTN: MR. ANDREW KARLIN

STANDARD POST CARDS

:::.WORLD's FAIR ::: . .

I ' ' e

--~ ~ ..... \.::.-~ *~

SCENIC MINI ALBUMS

[1

STORY LETTERS

SCENIC BONUS ALBUMS

If the Products are intended for Publ1city, Advertismg

and Free Distribution -

Contact:

DEXTER COLOR NEW YORK, INC. 274 Madison Ave., New York 16, N. Y. MUrray Hill 5-4275 - 4276

5-9523 - 9524

8 EJ

SOUVENIR CUT -OUT CARDS

GIANT POST CARDS

~~·~~WORLD'S FAIR~=-,-.~~.,. '"''"""' f'~ t,..,~ -'"'~'l''l#•J<i I

·'" ·. \· -;: '1 ;/"'

" . ' .- .14".

SCENIC POST CARD PACKETS

ACCORDION FOLDERS

If the Products are intended for re-sale on or off the World's Fair Premises -

Contact:

DEXTER PRESS, INC. Route 303, West Nyack, N. Y. - 10994 Phone: Code 914 ELmwood 8-6400

ITEM

DESCRIPTION

LICENSEE

ATIN

CIGARETTE LIGHTERS

Above with metal crest, etched logos, or metal band. Customer ad copy available on each item on the reverse side. One side with official emblem of the New York World's Fair. Specify item by number on inquiry. Prices vary depending on the item and customer's imprint.

For information:

EBSCO INDUSTRIES, INC. 1st Avenue North at 13th Street Birmingham 1, Alabama Tel: (205) 323-6351

MR. ELTON B. STEPHENS, President

ITEMS

DESCRIPTION

KNITTED TEE SHIRTS AND SW·EAT SHIRTS, SPORT SHIRTS AND COTTON KNITTED CARDIGANS

Scenes of the Fair with an easy adaptability for promotional use.

For information contact:

LICENSEE ALLISON MFG. CO., INC. Empire State Building New York, N. Y. Tel. LO 3·5033

ATIN MR. N. SCHNEIDER, Pres.

ITEMS

DESCRIPTION

LICENSEE

ATTN

CHARMS AND P1ENDANTS

W' diameter, 14 Kt. yellow gold charm with Unisphere motif. Available in other sizes. 14 Kt. yellow gold light·up Unisphere replica. Slight pressure at base illuminates Unisphere. 14 Kt. yellow gold dimensional Unisphere replica. Available in other sizes. 'l's" diameter sterling silver modulated Unisphere disc. Available in 14 Kt. yellow gold. Costume dimensional Unisphere and bracelet, yellow gold plated. Suggested Retail $2.50 Costume modulated Unisphere disc and bracelet. Enameled in World's Fair colors. Suggested Retail $1.00.

Prices on request for special charms of exhibitors' buildings, pavilions or insignias.

For information contact:

THE WORLD CHARM CORPORATION 7 45 Fifth Avenue New York 22, New York Plaza 1-3960

MR. EDGAR M. SEGAL

• •

ITEM OFFICIAL PLAYING CARDS

LICENSEE

ATTN

For information please contact:

STANCRAFT (A division of Standard Packaging) 1286 University Avenue St. Paul 4, Minnesota Ml 6-4664

MR. ARNOLD ISAACSON

ITEMS

DESCRIPTION

AVAILABILITY

PRICE

LICENSEE

PENNANTS

Available in various shapes and sizes and designed to your specifications.

Immediate delivery.

Based on size, material, colors and quantity.

For information contact:

LOWELL TOY MFG. CORP. 1074 Brook Ave. New York 56, New York Tel. CY 3-2600

ATIN MR. H. DIAMOND, Pres.

ITEM

DESCRIPTION

COST AND AVAILABILITY

LICENSEE

ATTN

OFFICIAL MEDALLIONS

Reproduced from sculptured bas-relief designs. Obverse consisting of Unisphere, reverse New York City seal with legend as illustrated above.

Now available thru COIN & CURRENCY INSTITUTE, INC. 393 Seventh Ave., N. Y. C.

2W' diameter bronze medallion Retail $ 4.00 each. 1%" diameter silver medallion Retail $15.00 each. 1 W' diameter bronze medallion Retail $ 1.00 each.- available shortly.

Wholesale pricing for quantity purchases will be furnished upon request.

For New York World's Fair medallions with special reverse design symbolic of your organization or exhibit in lieu of New York City seal contact:

MEDALLIC ART COMPANY 325 East 45th St., N. Y. C. OR 9-1616

LINDSAY LATHAM

ITEM

DESCRIPTION

AVAILABILITY

LICENSEE

ATIN

FJNE~I ouaun MADf IN U S A

SOUVENIR NOVELTIES AND GIFTWARE

Lapel pins, costume jewelry, souvenir spoons, key chains, ceramic ware, and novelty giftware. Special items may be custom made for premiums and promotional purposes.

Certain items available immediately.

For detailed list please contact:

GOLDFARB EXPOSITION SOUVENIR CO. 3835 Ninth Avenue New York 34, New York

Philip Goldfarb

ITEM

DESCRIPTION

COST AND AVAilABILITY

LICENSEE

ATIN

wu~::t.r,..• NEW VCIII:tK ! i

PICTURE FLASH CARDS AND CHILDREN'S CARD GAME

Each set contains full color cards illustrating the Fair's outstanding exhibits, the reverse side contains descriptive copy. Excellent as give· aways, prizes and self·liquidators.

Available in various sizes and shapes.

Prices to fit all budgets. Samples available on request.

For information contact:

ED·U-CARDS® MANUFACTURING CORP. 36·46 · 33rd Street Long Island City, N.Y. ST 4-6711

MR. IRVING BRAMBIER

ITEM

DESCRIPTION

LICENSEE

ATTN

HANGING CALENDAR TOWELS

Stevens, branded silk screened on pure linen, cut size, 17" x 30", multicolor, solid wood stained rod, gold braided cord with tassels, gift boxed appropriate for mailing.

For information contact:

Finished Goods Division INDIAN HEAD MILLS, INC. 1430 Broadway New York 18, New York Telephone: OX 5·4343

Mr. Edward S. Concheiro

ITEMS

DESCRIPTION

PRICE

AVAILABILITY

LICENSEE

ATTN

OUTDOOR & INDOOR FLAGS, MINIATURE FLAG DESK SETS, DECORATIONS & BUNTING, CUSTOM DESIGNED ITEMS

Largest selection priced to fit all budgets. Special items for premium and promotion use.

Write or phone for specially illustrated World's Fair Catalog.

Stock items now available.

ANNIN & CO. 85 Fifth Avenue New York, N.Y. Tel. (212) AL 5-6800

DIGBY W. CHANDLER, PRES.

ITEMS

DESCRIPTION

COST AND AVAILABILITY

LICENSEE

ATIN

ASSORTED TRAVEL AND CARRY-ALL BAGS-PASSPORT AND TICKET FOLIOS

Hand style shoulder or miniature bags easily adaptable for imprinting your building, pavilion or logo.

Depending on style, material and imprint required.

For information contact:

BEARSE MANUFACTURING COMPANY 60 East 42nd Street · Room 603 New York 17, New York TN 7-0570

Gordon Ruffing

ITEMS

DESCRIPTION

LICENSEE

ATTN

INTERNAT ION.A.L

AIR

L I N E S

CO!VIe ""1"'0 ·n-u:: lr=AIR!

New York Woa'ld's Fail• ~ffilit4HIDliD

PAPER SHOPPING BAGS, PAPER MILLINERY BAGS

Shopping Bags printed to incorporate the exhibitor's name and the Fair Theme.

Available in a wide variety of sizes, finishes and printing treatments.

INTERSTATE BAG COMPANY, INC. Walden, New York PRescott 2-5500

ALEX LINDSAY

ITEMS

DESCRIPTION

AVAILABLE

LICENSEE

ATIN

OFFICIAL UNISPHERE MODEL

Style #l Model Unisphere-3lfz" across orbital ring, approx. retail price $2.95.

Style #2 Model Unisphere-2%" across orbital ring, approx. retail price $1.50.

Style #3 Model Unisphere-1%" across orbital ring, approx. retail price $1.00.

Models available in September.

For information contact:

TOPPING INC. 147 Kenwood St. Elyria, Ohio EMerson 6-6916

MR. E. W. TOPPING, President

tC-Z14·N (1-1/Z' X 10') fC·ZIZ-N (3 1 X S')

PULLDOWN SHORT PANEL DRAPE

IC -Zl6-N (All Slzeo) WORLD'S FAIR FLAG

fC-Zl7·N (S"xlZ" or IZ"xl8") SOUVENIR FLAG (mounted)

fC-Zl3-N (3 1 X 31)

CENTRE PIECE

fC-ZIB·N (IZ" x IZ") WELCOME BANNERETTE

tC-ZZO-N (4" x 6") EXECUTIVE DESK SET

fC-ZZZ·N (4" X 6") DESK or SOUVENlli FLAG

fC-ZZ.l-N (4" X 6") JR. EXECUTIVE DESK SET

ITEM

DESCRIPTION

LICENSEE

ATIN

FLAGS. BANNERS AND BUNTINGS

Official specifications by the Fair Corporation. Displays to your requirements.

For Information Contact:

HORTIE·VAN MFG. CO. 1930 E. Walnut Street Pasadena, California SY 5-7007

MR. L. S. VAN DER WYK

ITEM

DESCRIPTION

COST

AVAILABLE

LICENSEE

ATTN

COLOR TRANSPARENCIES

Color slides from architectural renderings of exhibits, pavilions and general points of interest of the forthcoming New York World's Fair.

25t per slide when purchased by sets. 35t per slide when purchased individually.

Shipment within one week.

For information contact:

PHOTO LAB. INC. 3825 Georgia Ave., N. W. Washington 11, D. C. Tel. (202) 726-2814

MR. FRANK CHRISTOPHER

OFFICIAL NEW YORK

ITEM

DESCRIPTION

COST

LICENSEE

ATTN

COLORING BOOKS • STORY BOOKS ACTIVITY BOOKS • POP-OUT BOOKS PUNCH-OUT BOOKS Children's books which are designed to give informative and creative enjoyment. These books shall contain colored illustrations of the Fair as well as pages to be colored and games to be played. Books also shall be designed so that when the covers are opened 3 dimensional displays will be visible. In addition there will be books with full colored illustrations which can be punched out and assembled as a replica of the N.Y. World's Fair.

Cost depends upon quantity and specifications.

For further information call:

SPERTUS PUBLISHING COMPANY 156 Fifth Ave. N. Y. 10, N. Y. WAtkins 9-7584

FRED SPERTUS

ITEMS PLASTIC AND LEATHER WALLETS, BILLFOLDS, CHANGE PURSES, ADDRESS BOOKS, KEY CASES; POCKET SECRETARIES, PORTFOLIOS, AND RELATED PLASTIC ADVERTISING SPECIALTY PRODUCTS.

LICENSEE

ATTN

For complete list of items and prices, contact:

PEERLESS PLASTICS, INC. 400 East lllth Street New York, New York 10029 TR 6-4500

MR. JOHN J. KAPSTEIN

ITEM SAYINGS BANKS

DESCRIPTION

COST AND AVAILABILITY

LICENSEE

ATIN

These Unisphere Savings Banks will be available in plastic, metal and ceramic in various color combinations. Also available several shapes of savings banks in metal and plastic such as animal banks, coin register, etc.

Special items may be custom produced for premiums and self-liquidators. Prices will range from 10~ to $3.00. Plastic Unisphere Banks will be available for delivery by August 15th.

For information contact:

RMS SALES CORP. 225 West 34th Street New York 1, New York WI 7-4450

ROBERT M. SILVERMAN

ITEM

DESCRIPTION

PRICES

AVAILABILITY

LICENSEE

ATTN

e'··l .. · '• ....

I

I

TIES

Above available in all colors and various materials. Easily adaptable for your insignia or pavilion.

Range from $1.00 to $3.50

Immediately

For information contact:

THE TIE KING, INC. 17 West 45th Street New York 36, New York Telephone: Cl 6-3534

Mr. Sol Weisblatt

ITEMS

DESCRIPTION

COST

AVAILABILITY

GLASSWARE

All shapes and sizes made of glass i.e. Tumblers, Ashtrays, Plates, Mugs, Steins, Stemware etc., singly and in sets. Single and multi·color World's Fair Motifs.

From 5¢ Prices depend on item, size, quantity and decoration.

Immediately

LINN MYERS, INC. 225 Fifth Avenue New York 10, N. Y. MU 5·8298

ATTN DAVID LATZ, President

ITEMS

DESCRIPTION

PRICE AND AVAILABILITY

LICENSEE

AITN

I· J,

l ' ~- .. ' ~-

TOWELS, NAPKINS, TABLE CLOTHS, APRONS, PLACE MATS, BIBS, AND POT-HOLDERS

Above items available in textile, plastic, and in some instances, paper adaptable for premiums and promotion.

Range from Bt

For further information contact:

HAFFKINE MANUFACTURING CO., INC. 105 Wooster Street New York, N.Y. Tel. WO 6-3368

MR. EDWARD HAFFKINE

ITEMS

DESCRIPTION

PRICES

AVAILABILITY

LICENSEE

AITN

STAMPED METAL ASHTRAYS, CANISTERS, COASTERS, WASTE-BASKETS, SERVING TRAYS, HOT PADS, ICE BUCKETS, MATCHBOX HOLDERS, NAPKIN HOLDERS, RECIPE HOLDERS AND OUTDOOR PATIO TORCHES

Above items available with scenes of the Fair, your exhibit, pavilion or logo. Excellent promotional items.

From 5t

Certain items immediately.

For information contact:

FREDERICK A. KRAUSE ASSOCIATES, INC. Frenchtown, New Jersey Telephone Code 201 996 2111

Mr. Fred Krause

ITEM

DESCRIPTION

COST

AVAILABILITY

LICENSEE

ATTN

FLASHLIGHTS AND FLASHLIGHT NOVELTIES

A wide variety of shapes and sizes in novelty and gift-quality flashlights, all suitable for imprinting of logotype, insignia, or pavilion identification. All lights supplied with batteries.

Depends on quantity and type of flashlight selected.

Immediately available. Delivery time required based on type of imprinting or insignia to be applied.

For further information call: MALLORY BATIERY COMPANY Tarrytown, New York, 10591 LYric 1-7000

MR. HERBERT ROBERTS

•

•

ITEMS

DESCRIPTION

LICENSEE

ATTN 0

MONEY CLIP KNIFE MYSTERY KNIFE

COIN KNIFE NAIL NIPPER KEYRING KNIFE

KNIFE NOVEL TIES

Knife novelties and nail clippers available for promotional purposes in various shapes and sizes.

For information contact:

IMPERIAL KNIFE ASSOC. CO., INC. 1776 Broadway New York 19, N. Y. Tel. PL 7-1814

MR. HENRY BAER