would you like to be my friend: patron responsiveness to academic library facebook posts
TRANSCRIPT
Would you like to be my friend?
Patron responsiveness to academic library Facebook posts
Suzanne ParfittMaster of Information Studies (Applied Research)
Charles Sturt University, Australia
https://flic.kr/p/2vbjsP
A primary benefit of Facebook is to facilitate interaction with students.
Brian Mathews, 2006
https://flic.kr/p/jFEN1u
“Going where patrons are”Farkas, 2007
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“Be where the conversation is” Lankes, Silverstein, Nicholson &
Marshall, 2007
Knowledge is created through
conversationhttps://pixabay.com/static/uploads/photo/2015/05/12/09/13/social-media-763731_640.jpg
Chen et al. (2011)
33.32% posts – announcements of events or updates 56.75% 23.43% posts – promotion of library services and resources 7.87% posts – for discussion
13.29% 5.42% posts – for enquiry
How are academic
libraries using Facebook?
Digital Engagement Framework
(Visser & Richardson, 2013)
Reach Interest Involve Activate
Followers ‘Likes’ Comments Share postsWrite posts
• Library-patron conversations to facilitate knowledge generation
• Universities are increasingly focusing on student engagement (Jisc, 2014)
• A changing world means academic libraries must find new ways to interact with students
What are the relationships between attributes of
academic library Facebook posts and patron responsiveness?
https://flic.kr/p/9EhzwC
Research Question
Plan
March 2016 Ethics approval then the study begins
October 2016 The research and the report will be complete
March 2015 Began literature review
June 2015 Began working on the research proposal
My studyCase study methodAustralia and United Kingdom
My Study
Purposive sample• Pages with lots of responses
(Activated)
• Pages with very few responses (Reached)
My studyCase study method
My Study
Data collection:• Content analysis
Coding use Philips’ (2011)
themes as a basis• Questionnaire
open & closed questions
My studyCase study method
My Study
• Questionnaire open & closed questions
Possible issue – will academic libraries be willing to post a link to my questionnaire?
ReferencesChen, D. Y.-T., Maxwell, W., Chu, S. K.-W., Li, W. Z. S., & Tang, L. L. C. (2011). Interaction between libraries and library users on Facebook. Presented at the The 2011 Research Symposium of the Center for Information Technology in Education (CITERS 2011), The University of Hong Kong., Hong Kong. Retrieved from http://hdl.handle.net/10722/161205 Farkas, M. (2007). Going where patrons are: Outreach in MySpace and Facebook. American Libraries, 38(4), 27. Retrieved from https://bocescareer.wikispaces.com/file/view/Farkas_goingwhere.pdf Jisc. (2014). Listen, understand, act: Social media for engagement. Jisc Inform, (39), 6. Retrieved from http://www.jisc.ac.uk/inform/inform39/ListenUnderstandAct.html#.VQ0TlTSUehB Lankes, D. R., Silverstein, J., Nicholson, S., & Marshall, T. (2007). Participatory networks: The library as conversation. Information Research. Retrieved from http://quartz.syr.edu/rdlankes/Publications/Journals/COLISFinal-v7.pdf Mathews, B. S. (2006). Do you Facebook?: Networking with students online. C&RL News, 306–307. Retrieved from http://crln.acrl.org/content/67/5/306.full.pdf
Phillips, N. K. (2011). Academic library use of Facebook: Building relationships with students. The Journal of Academic Librarianship, 37(6), 512–522. http://doi.org/10.1016/j.acalib.2011.07.008 Visser, J., & Richardson, J. (2013). Digital engagement in culture, heritage and the arts. Retrieved from http://digitalengagementframework.com
@sueparfitthttp://searchingshelves.weebly.com
Suzanne ParfittMaster of Information Studies (Applied Research)
Charles Sturt University, Australia
https://flic.kr/p/2vbjsP