wwv2015: wouter de vries yoursurprise keynote b_22 jan
TRANSCRIPT
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Webwinkel
Vakdagen Practical tips for cross border ecommerce
Wouter de Vries Founder YourSurprise.com
Winnaar Thuiswinkel Crossborder Award 2014
22-01-2015
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YourSurprise
Mission:
Giving brings joy: for us, our customers and the receivers of our gifts.
USP's:
• 1000+ personal gifts
• top-quality, fast delivery
• outstanding customer service
• multi-device ordering
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Everything starts somewhere...
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Companies we work for
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1 2 3 4 5 6 7 8 9 10
% % -
net promotor score
zou jij YourSurprise aanbevelen bij
anderen?
Company goal 1
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klantwaarde
hoeveel geeft een gemiddelde
klant uit bij YourSurprise?
Company goal 2
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Things to take care off: platform
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Things to take care off: Localisation
• Native speaker
• Assortiment
• Vertalingen en betaalopties
• Check-out aanpassingen
• Keurmerken
• Logistiek
• Verpakking, drukwerk etc
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Things to take care off: Legal and Finance
• Keurmerken
• Bankrekening
• Adres, telefoonnummer
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Things to take care off: Marketing / tools
• Adwords
• Lokale marketplaces
• SEO
• Datafeed Watch
• Google market insights
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Internationalization
Internationale strategie:
• Zorgt voor groei
• Spreidt risico’s
• Geeft inzicht in trends
• Is een kwestie van gewoon doen