www.pack-track.com pack-track for today & beyond tomorrows packaging ….. andrew streeter...
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www.pack-track.com
pack-trackfor today & beyond
Tomorrows Packaging …..Tomorrows Packaging …..
Andrew Streeter
Pack-Track
Breakthrough Innovation - Creating Tomorrow's Products
Wednesday 16th July - Birmingham
©Copyright of Pack-Track Limited July 2008
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www.pack-track.com
pack-trackfor today & beyond
©Copyright of Pack-Track Limited July 2008
Packaging is critical to your successPackaging is critical to your success
10 – 70% of cost of goods
It is the brand
Your point of difference & statement of values
Critical investment in a changing world
Protection of product, unit of distribution
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pack-trackfor today & beyond
www.pack-track.com
Over Time >>> FutureOver Time >>> Future
Evolu
tion
ary
Sta
ges
Evolu
tion
ary
Sta
ges
ShapeDifferentiationShapeDifferentiation
Usage Features> Friendly
Usage Features> Friendly
Branding CanvasBranding Canvas
Life-StylecomponentLife-Stylecomponent
+Protect+ProtectPack
-Tra
ck D
rives P
ack
Innovatio
n, Ideas,
Change
Sustainability MatchingSustainability Matching
ContainContain
Pack-Track Drives BrandsPack-Track Drives Brands
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pack-trackfor today & beyond
www.pack-track.com
Do you have to go through the evolutionary stages to gain success?Do you have to go through the evolutionary stages to gain success?
Key MessagesKey Messages
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Overview | Pack-TrackOverview | Pack-Track
Every day new packaging innovation, ideas & change arrives on the worlds supermarket shelvesEvery day new packaging innovation, ideas & change arrives on the worlds supermarket shelves
Packaging ideas that if you saw, could save you money, time & add values to your brandsPackaging ideas that if you saw, could save you money, time & add values to your brands
We make it possible for you to see & adaptthese pack ideasWe make it possible for you to see & adaptthese pack ideas
Identify & capture these packs. In-store imagesAnalyse, de-construct, record vital detail, lots of imagesProfessional commentary by packaging specialists…make this vital information available to you on-line 24/7
Identify & capture these packs. In-store imagesAnalyse, de-construct, record vital detail, lots of imagesProfessional commentary by packaging specialists…make this vital information available to you on-line 24/7
Inspiration | Cost/Time Saving | Ideation | Alternative/DesignInspiration | Cost/Time Saving | Ideation | Alternative/Design
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pack-trackfor today & beyond
www.pack-track.com
25 years | Global team of packaging specialists25 years | Global team of packaging specialists
Identify & capture pack innovation | Unknown ideas everydayIdentify & capture pack innovation | Unknown ideas everyday
Support exclusively branders in FMCG & OTC | Pack2PackSupport exclusively branders in FMCG & OTC | Pack2Pack
Paperless company | 85+% services are web based or supportedPaperless company | 85+% services are web based or supported
Japan packaging reputation | 改善 Kaizen is part of our cultureJapan packaging reputation | 改善 Kaizen is part of our culture
97+% clients gnpd/Datamointor | Pack-Track is professional choice97+% clients gnpd/Datamointor | Pack-Track is professional choice
Website detailed + analysed + images pack ideas | 1000’s packsWebsite detailed + analysed + images pack ideas | 1000’s packs
Overview | Pack-TrackOverview | Pack-Track
©Copyright of Pack-Track Limited July 2008
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The Consumer><
Pack Hierarchy
The Consumer><
Pack Hierarchy
The HotGlobal Pack
Trends that Drive
The HotGlobal Pack
Trends that Drive
20 Pack Ideas & Innovation
to Share
20 Pack Ideas & Innovation
to Share
5 Driversfor
Tomorrow
5 Driversfor
Tomorrow
pack-trackfor today & beyond
www.pack-track.com
Breakthrough Innovation Tomorrow’s Packs
Breakthrough Innovation Tomorrow’s Packs
©Copyright of Pack-Track Limited July 2008
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How the consumer identifiesthe pack in-store
Consumer behaviour in-storeOsaka
Packaged Brand Evolution 5Packaged Brand Evolution 5pack-track
for today & beyond
©Copyright of Pack-Track Limited July 2008
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PERSONA
VALUE FOR MONEY
ON-PACK FEATURES
TYPOGRAPHY & BRANDING
SHAPE
COLOURAs
seen o
n t
he s
helf
Packaged Brand Evolution 6Packaged Brand Evolution 6pack-track
for today & beyond
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Do you have to go through the evolutionary stages to gain success?Do you have to go through the evolutionary stages to gain success?
Key MessagesKey Messages
Colour & shape are vital for effective recognition & brand extensionColour & shape are vital for effective recognition & brand extension
©Copyright of Pack-Track Limited July 2008
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The Consumer><
Pack Hierarchy
The Consumer><
Pack Hierarchy
The HotGlobal Pack
Trends that Drive
The HotGlobal Pack
Trends that Drive
20 Pack Ideas & Innovation
to Share
20 Pack Ideas & Innovation
to Share
5 Driversfor
Tomorrow
5 Driversfor
Tomorrow
pack-trackfor today & beyond
www.pack-track.com
Breakthrough Innovation Tomorrow’s Packs
Breakthrough Innovation Tomorrow’s Packs
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Overt change towards sustainability
Overt change towards sustainability
Pack Innovation|SustainabilityPack Innovation|Sustainability
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Covert change towards sustainability
Covert change towards sustainability
Pack Innovation|SustainabilityPack Innovation|Sustainability
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
ShoutingTouchingWorkingEngaging
Packaged Brand InsightsPackaged Brand Insights
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Shouting
Packaged Brand InsightsPackaged Brand Insights
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Touching
Packaged Brand InsightsPackaged Brand Insights
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Very light one-piece (+membrane)container with multi-function features
Very light one-piece (+membrane)container with multi-function features
Working
Packaged Brand InsightsPackaged Brand Insights
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
New & promoted closureNew & promoted closure
Engaging
Packaged Brand InsightsPackaged Brand Insights
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Do you have to go through the evolutionary stages to gain success?Do you have to go through the evolutionary stages to gain success?
Key MessagesKey Messages
Colour & shape are vital for effective recognition & brand extensionColour & shape are vital for effective recognition & brand extension
Packaged Brand >< Consumer Bonding is a powerful weaponPackaged Brand >< Consumer Bonding is a powerful weapon
©Copyright of Pack-Track Limited July 2008
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The Consumer><
Pack Hierarchy
The Consumer><
Pack Hierarchy
The HotGlobal Pack
Trends that Drive
The HotGlobal Pack
Trends that Drive
20 Pack Ideas & Innovation
to Share
20 Pack Ideas & Innovation
to Share
5 Driversfor
Tomorrow
5 Driversfor
Tomorrow
pack-trackfor today & beyond
www.pack-track.com
Breakthrough Innovation Tomorrow’s Packs
Breakthrough Innovation Tomorrow’s Packs
©Copyright of Pack-Track Limited July 2008
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Pack Innovation | 4 IssuesPack Innovation | 4 Issuespack-track
for today & beyond
www.pack-track.com
investment engaging
recognition
longevity
Brand Values ViaUsage Features
UnitCost Pack Format
TechnicalPerformance
Brand ValuesVisual
Strategic ChangeInvestment
©Copyright of Pack-Track Limited July 2008
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Pack Innovation | 4 IssuesPack Innovation | 4 Issuespack-track
for today & beyond
www.pack-track.com
investment engaging
recognition
longevity
Brand Values ViaUsage Features
UnitCost Pack Format
TechnicalPerformance
Brand ValuesVisual
Strategic ChangeInvestment
Pack Innovation, Ideas & ChangeExamples
We can provide you with PackFocusPackFocus WebPages from the packaging innovation examples that were presented
at the conference.
Just email [email protected]
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Do you have to go through the evolutionary stages to gain success?Do you have to go through the evolutionary stages to gain success?
Key MessagesKey Messages
Colour & shape are vital for effective recognition & brand extensionColour & shape are vital for effective recognition & brand extension
Packaged Brand >< Consumer Bonding is a powerful weaponPackaged Brand >< Consumer Bonding is a powerful weapon
Pack innovation can be/is versatile | Creative medium | Simplicity?Pack innovation can be/is versatile | Creative medium | Simplicity?
©Copyright of Pack-Track Limited July 2008
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The Consumer><
Pack Hierarchy
The Consumer><
Pack Hierarchy
The HotGlobal Pack
Trends that Drive
The HotGlobal Pack
Trends that Drive
20 Pack Ideas & Innovation
to Share
20 Pack Ideas & Innovation
to Share
5 Driversfor
Tomorrow
5 Driversfor
Tomorrow
pack-trackfor today & beyond
www.pack-track.com
Breakthrough Innovation Tomorrow’s Packs
Breakthrough Innovation Tomorrow’s Packs
©Copyright of Pack-Track Limited July 2008
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4 Timing of change
5 New horizons ?
2 Simple packs are good packs
3 Outside the box
1 Convenience is king!
pack-trackfor today & beyond5/20 Pack-Track Hot Topics5/20 Pack-Track Hot Topics
©Copyright of Pack-Track Limited July 2008
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pack-trackfor today & beyond
www.pack-track.com
Do you have to go through the evolutionary stages to gain success?Do you have to go through the evolutionary stages to gain success?
Key MessagesKey Messages
Colour & shape are vital for effective recognition & brand extensionColour & shape are vital for effective recognition & brand extension
Packaged Brand >< Consumer Bonding is a powerful weaponPackaged Brand >< Consumer Bonding is a powerful weapon
Pack innovation can be/is versatile | Packaging is a creative mediumPack innovation can be/is versatile | Packaging is a creative medium
Whatever your goals convenience & timing are pivotal to successWhatever your goals convenience & timing are pivotal to success
©Copyright of Pack-Track Limited July 2008
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COMMERCIAL NEED
Convenience
Automation
Optimum Cost
Protects & Contains
CONSUMER NEED
Enhanced choice
Branding/ConsistencyDistribution
Convenience
New
Consumer >< Brand Manufacturer RelationshipConsumer >< Brand Manufacturer Relationship
Lifestyle Bonding
Meeting new needs
Interplay?
Friendliness
pack-trackfor today & beyond
Meeting the Change HierarchyMeeting the Change Hierarchy
©Copyright of Pack-Track Limited July 2008
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Packaging Creating Value Drives Packaged BrandsPackaging Creating Value Drives Packaged Brands
Tomorrow it is not just about brand communication with the consumer
It is about a 2-way physical+value relationshipconsumer+packaged brand
Packaging is not just for products
Tomorrow’s Packaging Is…Tomorrow’s Packaging Is…
pack-trackfor today & beyond
Packaging is for People
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www.pack-track.com
pack-trackfor today & beyond
©Copyright of Pack-Track Limited July 2008
Pack-Track... pack innovation, ideas & change+ sustainability
www.pack-track.com
Pack-Track... pack innovation, ideas & change+ sustainability
www.pack-track.com