XY DNG MT GIAN HNG MUA BN TRN MNG1/ a. MC TIU: iu kin: Bn c thc s cn n mt ca hng trc tuyn? Khng ai c th ph nhn mt s tht rng Internet vi cc trang web thng mi in t l cch thc kinh doanh v cng hiu qu khi n em li cho khch hng c hi t hng nhiu loi sn phm/dch v khc nhau. Rt nhiu cng ty nh thu li ln t cc website ca mnh mt cng c tip th hu hiu cho sn phm/dch v ca h. Tuy nhin khng phi mi cng ty u c th thnh cng vi vic cho mi mi ngi t hng sn phm ca h trc tip qua Internet. Nu bn ang ngh n nhng chin lc kinh doanh trc tuyn, hoc vic thu ht khch hng qua mng, th di y l mt vi yu t m bn cn quan tm v nm vng: Li Th Kinh Doanh Ca Bn Cc nh bn l trc tuyn ln nht phi tiu tn hng triu USD to dng hnh nh cng nh qung b danh ting cho mnh, vy m vn c nhiu cng ty khng th tn ti trn th trng ch sau mt thi gian ngn. Cc cng ty mi tng trng khng th cnh tranh theo kiu cch v mc ca nh giu vi cc chi ph khng l, nhng lun c gng th hin rng h khng mun kinh doanh theo kiu i khi. V th, nhiu hng kinh doanh trc tuyn nm bt c thnh cng khi bit nhm ti nhng im trng trn th trng vn cn b b ng, chng hn nh kinh doanh sch hng hi l nhng n bn phm t lu vng bng trn th trng. Nhng iu tng t cng xut hin ti cc phn khc th trng khc nh a VCD, DVD, dc phm v cc chng trnh phn mm. Hy m bo rng trang web ca bn a ra nhng mt hng m khch hng s khng th tm thy trn cc website ca nhng cng ty bn hng trc tuyn khc.

i Th Cnh Tranh ca Bn Mt kh nng rt c th xy ra l c mt ai va khai trng ca hng trc tuyn v kinh doanh sn phm/dch v ca bn qua Internet. Cuc cnh tranh trong lnh vc kinh doanh trc tuyn c th rt khc lit, nhng iu ny khng c ngha rng bn e ngi v lng trnh n, m ngc li, bn hy c gng tm ra nhng cch thc c o v thng minh chim lnh th phn trc tuyn. Mun lm c iu ny, bn nn kim tra, nh gi trang web ca cc i th cnh tranh v ci thin trang web ca mnh da trn c s cc trang web ny. C th trang web ca i th cnh tranh c tc truyn ti chm hay thit k hnh nh ngho nn, hoc c th cc i th cnh tranh khng a ra c mt s la chn tt, hay mt mc gi hp l cho cc khch hng Ngoi ra, bn c th tr thnh cng ty u tin a ra nhng sn phm vi dch v khch hng vt tri, giao nhn ng hn, hay m bo thc hin vic i hng hay hon tr li tin cho khch hng trong trng hp sn phm b li. Bn Cht Sn Phm ca Bn Mt vi sn phm c bin bn chy cc ca hng trc tuyn. Bn nn quyt nh xem liu sn phm ca bn c nm trong nhm hay c thch hp vi hnh nh hay khng. a VCD v DVD lun nhn c s quan tm c bit trn Internet, bi v khch hng d dng tm kim v thu thp thng tin v chng qua Internet hn l ti cc ca hiu trn ng ph. Sch cng l mt sn phm bn chy trn Internet do n d dng xy dng tnh cng ng cho khch hng - nhng ngi s bnh lun v cun sch ca h va mua c, ng thi cng c nhng li bnh lun ca ngi khc. Trong c hai trng hp, cc trang web u c th tho mn cc s thch khc nhau ca khch hng v a ra nhiu ngh vi c hi mua sm mi. Kt qu l cc khch hng s mua nhiu sn phm hn nhng g h d nh mua trc khi gh thm trang web. V cc khch hng cng hon ton yn tm v tin tng rng cc cun sch hay a CD h mua trc tuyn s ging ht vi nhng cun sch v a CD h mua cc ca hng ngoi tuyn.

Website cng l mt ni tuyt vi bn nhng sn phm m phn ln mi ngi khng mun phi do ca hng tm mua. Mt khc, c mt s sn phm m khch hng cn phi th hay chm vo trc khi mua. Bn khng th th mt b gh sofa hay mt thi son trong cc quy hng trc tuyn. iu ni ln rng nu bn c c hai ca hng ngoi tuyn v ca hng trc tuyn, cc khch hng c th kim tra sn phm ti ca hng ngoi tuyn ca bn v sau t hng chng trn cc ca hng trc tuyn. Bn Cht Kinh Doanh ca Bn Cho d ch hot ng trong lnh vc kinh doanh trc tuyn, bn cng nn dnh s ch y ti dch v khch hng v cc vn hu bn hng. Chng hn, ngay c khi sn phm ca bn c gi thp, cc chi ph vn chuyn vn c th khin gi thnh thp hn so vi vic mua sn phm ny ti cc ca hiu trn ng ph. Dch v khch hng li l mt vn nhy cm khc. Nhiu ca hng trc tuyn khng nn n lm ra ch bi h khng th cung cp mt dch v khch hng hon ho nh nhng ca hng ngoi tuyn. Bn cnh , cng a ra nhiu sn phm trc tuyn bao nhiu, bn cng phi cn thn vi hot ng kim k sn phm, hng tn kho by nhiu. Chc hn bn khng mun phi mo him khi khch hng mua hng m khng c hng d tr hay sn phm khng c sn. Hin nay, nhiu ca hng trc tuyn nhn thc c rng vic giao nhn sn phm, dch v khch hng v cc yu t chi ph khc c th tc ng nhanh chng n thnh cng hay tht bi ca hot ng kinh doanh trc tuyn. Phng thc: 7 chin lc tng tc bn hng trc tuyn Khng c mt b quyt thc s no v vic y mnh doanh s bn hng qua Internet. Bn thu ht s ch ca ng o mi ngi v gia tng cc khch hng tim nng. Khi , bn gn kt vi h v chuyn nhng mi quan tm ca h thnh cc giao dch mua sm. -

Nhng trn thc t, ni bao gi cng d hn lm. S c v vn kh khn v thch thc xut hin trong vic chuyn cc khch hng tim nng thnh nhng khch hng chnh thc. V di y l 7 chin lc c th xy dng nhng xung lc bn hng v tng tc mnh m cho ca hng trc tuyn ca bn: 1. Tm Kim Cc i Tc Chin Lc Cu hi t ra: i vi cc ca hng trc tuyn, iu g tng ng vi yu t a im, a im, a im ti cc ca hng thng thng? Cu tr li l: Cc ng link ti trang web ca bn trong tt c cc a im thch hp. Bn mun xy dng mt nhn thc su sc v sn phm ca bn trong s cc khch hng? Vy bc i u tin l xc nh r rng cc khch hng mc tiu. Bn cn nghin cu k lng h s v cc s thch ca khch hng. Tip theo, hy pht trin nhng cho mi, ve vn khch hng, gii quyt nhng thc mc cho h, y mnh chin dch qung co tng tc cng cc ni dung hp dn cho trang web ca bn. Cc cng ty nh c th xy dng nhng ni dung tng thch vi nhiu trang web khc thu ht s ch ca mi ngi vi mc chi ph thp nht, Andrew Restivo, sng lp vin trang web GourmetFoodMall.com, mt ca hng trc tuyn ni ting vi trn 150 cng ty thc phm chuyn bit, cho bit. Trong vic tm kim cc i tc hay nhng lin kt trc tuyn khc, bn ng qun cc t chc v hip hi chuyn nghip, c bit l khi bn tip th dch v. Hy giao dch hoc tr tin t ng link ca bn ti trang web ca cc doanh nghip tip th thng mi in t nh v va. Nhng trc , bn cn m bo rng ng link ca bn s b sung gi tr cho cc trang web . V d, cc ng link ti ca hng trc tuyn chuyn bn qun o ca bn c th mang li nhiu c hi kinh doanh cho trang web ca nhng nh hng a phng hay ca hng sa xe,... thm ch c phng thng mi v cng nghip a phng. 2. m Bo Mt Trang Web n Gin v Tin Li

Cc khch hng s khng nn li lu vi nhng trang web c thit k ng n, cu k hay c khim khuyt. Nhng ng link cht hay kh nng truy cp v tm kim thng tin kh khn s hu hoi cc c hi bn hng ca bn. Do vy, bn cn hp l ho mt cch c t chc v tin li nht tt c cc ng dn trong trang web v khng nhng kim tra tng ng link, tng c click chut. Hy da vo nhng ng link bng ch n gin, d dng dn ti tt c cc sn phm, dch v v mu n ng k. Hnh nh v ha s khin trang web ca bn trng bt mt hn, nhng nu khng c cc thng tin bng ch ti u ho nhng kt qu tm kim, cc khch hng chc chn s khng cm thy thoi mi, Michelle Jackson, gim c hng tip th tm kim Range Online Media, cho bit. 3. Xc Tin Kinh Doanh Cho ng ca hng trc tuyn ca bn nh l nhng a tr m ci n c, hy m bo cho n hot ng cng vi cc knh bn hng khc. Cc nh bn hng thnh cng ch ra rng trang web ch l mt knh bn hng, bn cnh cn c cc knh bn hng khc nh bn hng qua in thoi, bn hng trc tip... Mi th cn phi hot ng cng vi nhau. iu ny c ngha rng cc khch hng c th nghin cu v la chn mt trong cc knh bn hng ca bn m h cm thy ph hp nht. Nu ch bn hng trc tuyn, bn phi m bo rng hnh nh trang web ca bn rt su v rng. iu ny bao gm vic a ng link trang web vo ch k email ca tt c cc nhn vin, in ng link ln cc t ri, qung co, cc bao b sn phm, hp vn chuyn, xe giao nhn v danh thip kinh doanh,.... Nu bn tham d mt cuc hi tho hay mt hi ch thng mi, hy chc chn rng sp trng by, ch ngi v cc ti liu xc tin kinh doanh ca bn phi biu l mt ng link ULR tht to v r. ng b l c hi ny. Cng nh vy, bn hy ng k mt vi tn min tng t nhau nhng khch hng nhm ln vn c th tm thy bn. Chng hn nh mt cng ty tn l Baskets R Us cng nn ng k thm mt

tn Baskets Are Us. Hy ngh v vic ny: ch mt mt vi trm USD ph ng k nhng b li bn c th c c hng nghn USD khc t khng t cc khch hng cn ang ln ln v bn. 4. m Bo Yu T C Nhn Cc khch hng s cm thy ng gi v thoi mi hn vi vic mua sm trc tuyn ti ca hng ca bn nu bn xy dng mt li cam kt r rng. Nhng tip xc v biu l ca bn cng mang tnh c nhn bao nhiu, cc khch hng cng cm thy thoi mi by nhiu. Di y l mt phng php bn la chn: Xy dng trang chuyn mc V chng ti hay Gii thiu chung tht hp dn v c th cc khch hng c th bit c nhng thng tin c bn v cng ty bn, v i ng nhn vin v v lch s hot ng. Xy dng mt trang blog, mt a ch email hay mt trang phn hi khch hng mi ngi c th by t kin, quan im. Song iu t hi nht s l khi bn thit lp cc knh giao tip nhng ri lng qun chng. Xy dng mt cch thc cho khch hng truy cp vo trang web c nhn ca h trn trang web chnh ca bn theo di cc n t hng, ng gi v vn chuyn sn phm. Xy dng mt h thng thng ip email tr li t ng, xc nhn vn chuyn hng, ni li cm n s quan tm ca khch hng, tr li cc thc mc hay gi nhng phn thng mua sm... 5. Cho Hng Sn Phm Phi Tht Trung Thc v C Th Cng chi tit bao nhiu, cng tt by nhiu. Mi ngi mun bit r v lch s ca nhng g bn ang bn v bn l ai, l li khuyn ca Lynne Dralle, mt thnh vin ni ting trn eBay ngi bn c trn 20.00 mt hng khc nhau trong 6 nm qua. Theo Lynne Dralle, cc ca hng trc tuyn cn miu t chnh xc nhng g ngi mua s c c. Hy thnh thc. Khi bn cc snh s thy tinh, Dralle cp n mi st m hay rn nt, ng thi b cn k nhng cu truyn lin quan n sn phm, chng hn nh vic lm th no m b c Mary mua chic bnh c t Anh quc xa xi v y.

Nhng hnh nh cht lng cao v sn phm cng rt cn thit. Nu bn khng c my nh k thut s, bn nn quan tm u t mua mt chic. 6. Xy Dng Nhng Chnh Sch Giao Nhn Thch Hp Nht vi M Hnh Kinh Doanh ca Bn Nhng tranh ci lu nay v vic vn chuyn min ph c thc y doanh s bn hng trc tuyn hay khng cui cng cng tm ra cu tr li. Trong khi cn c nhiu kin phn i v tn thnh an xen ln nhau, vn ny c quy v vic nh gi sn phm. Cc chi ph vn chuyn min ph c th git bn nu bn khng th a chng vo trong gi thnh sn phm, Mark Restivo, ch trang web chuyn iu tra trc tuyn GourmetFoodMall.com, cho bit. Nhng nu bn y gi thnh ln b p vic vn chuyn min ph cho nhng sn phm ch c bn vi mc gi thp nht c th bn cng tht bi. Trong cc trng hp , cc khch hng mong i s c tr mt khon ph vn chuyn nht nh. Ni cch khc, chi ph vn chuyn cao s l mt trong nhng nguyn nhn khin doanh s bn hng tt gim, cc khch hng khng cn cm thy thch th na. Li khuyn ca Restivo: Bn nn trng cy vo vic vn chuyn hng lot theo thi gian ca bn ch khng phi thi gian ca khch hng hay thu hn dch v vn chuyn ca mt cng ty vi chi ph c tr nh k. iu ny s gim ng k chi ph trong khi khch hng vn tho mn v mua c sn phm gi thp. Cn trng hp khch hng yu cu thi gian c th, bn c th tnh thm mt khon chi ph nh. 7. Trau Chut Trang Web v Chm Sc Khch Hng Tt Mc tiu l cc khch hng quay tr li v gii thiu vi ngi thn, bn b rng ca hng trc tuyn ca bn l rt ng gi gh thm. V vy hy lm tt c mi th c th m bo nhng tri nghim khch hng th v, vui v v tuyt vi trn trang web ca bn hn hn so vi cc i th cnh tranh. Hy gii thch r rng v thng thng tt c cc chnh sch ca bn. Cam kt s hon tr 100% tin cho khch hng nu c g trc trc. Cung cp nhng sn phm mu. Nhanh chng phn hi vi cc

khc mc, bnh lun ca khch hng. u t xy dng chc nng live chat cc khch hng c th ngay lp tc c cu tr li cho cu hi v sn phm. To dng nhng l do quay tr li thng qua cu lc b khch hng trung thnh, nhng cuc thi, gim gi hay khuyn mi,.... Lun gi mi lin lc vi khch hng. im cui cng: Bn ng qun rng vic xy dng nhng miu t sn phm cng cc ni dung thng tin c son tho chnh xc v hp dn l rt quan trng - bi v chc hn bn rt mun cc cng c tm kim trc tuyn s tm thy bn. Do vy, hy quan tm ti vic ti u ho trang web cho nhng cng c tm kim trc tuyn. V ri iu tip theo bn s thy: cc n t hng bt u dn ti trang web. 10 cch tng doanh thu bn hng qua mng Cho d cng ty ca bn c thng hiu trn th trng hay ch l thng hiu mi xut hin, 10 b quyt sau y c th gip bn tng li nhun trong vic bn v u gi cc mt hng qua mng. Bn cng c th p dng nhng b quyt ny vo mt s lnh vc kinh doanh khc. 1.Chp Nhn Nhiu Phng Thc Thanh Ton Bn cng chp nhn nhiu phng thc thanh ton khc nhau, bn cng chc chn c c c hi tm kim khch hng. Cu hi t ra l liu bn c thch khch hng hay khng? C rt nhiu khch hng trung thc, h mun tr bng cch chuyn tin qua bu in hoc thanh ton bng sc. Tuy nhin cng c nhng khch hng khng trung thc, h lun tm mi cch thanh ton bng phiu chuyn tin gi. Bn s phi t quyt nh xem nguy c ri ro n vi mnh l bao nhiu. 2. Thit K Nhng Bc nh c Cht Lng khch hng lun mong mun nhn r nhng th m h quan tm v d nh mua, bn hy bo m rng cht lng cc bc hnh gii thiu phi r rng v gn gi. Bn nn s dng nh sng t nhin hoc nh sng bao quanh v mt phng nn c mu trung tnh cho bc nh ca mnh. 3. Vit Chi Tit, M T Mt Cch Thuyt Phc, Hp Dn

Mt hng phi bao gm mt vi hoc ton b nt c trng cng nh c im nhn dng, tnh trng sn phm, ngy sn xut hay bt k nhng sai st no trong khu sn xut. C gng on trc nhng cu hi m khch hng tim nng c th hi v trnh by trong vic miu t sn phm ca bn. 4. Lm Vic Khng Ngng Duy Tr S Phn Hi, nh Gi ca Khch Hng i vi Gian Hng ca Bn khng phi lc no bn cng lm hi lng khch hng ca mnh, nhng, nhng thng tin phn hi lm nn s ni danh ca bn. Tc bn hng cao v nhng phn hi tch cc lm tng ngun ng vin nhng khch hng mua hng ca bn, v th hy c x ng n vi khch hng ca mnh chn chn hnh thnh mt danh ting ng tin cy trong cng ng nhng ngi bn hng trn mng. 5. Hy Thit Lp Mt Dch V Khch Hng c Cht Lng v m Bo Bi v bn khng phi ch thn gp mt khch hng hoc vic ni chuyn qua in thoi khng c ngha l bn c php cung cp mt dch v khch hng ti t. Tr li nhanh chng nhng cu hi ca khch hng c th gip cho vic bn hng thun tin. Nu bn tr li chm tr nhng cu hi ca ngi tham gia u gi hoc mua hng, h s mt hng th trong vic mua hng ca bn. 6. M Mt Gian Hng o Nhng ngi bn hng ti cc gian hng o quan tm n vic b sung vo danh sch tm kim hng ha mt lot cc danh mc mua hng ca khch hng v c th dn h n vi nhng cuc u gi khc. Nu bn c c mt v tr trung tm, bn c th thu ht c khch hng, v ni bn kinh doanh phi c bit - khng c s cnh tranh. 7. Hy H Mua Ngay Bt c ngi bn hng no c th p ng tiu chun u c th a ra gi c nh cho danh sch cc mt hng mua ngay. C bn v khch hng u khng phi i n lc kt thc cuc u gi - bn nhn c tin thanh ton sm hn, khch hng nhn

c hng nhanh hn. l cch tt nht giao c nhiu hng hn, c bit nu bn ang c mt sn phm cn bn gp. 8. Chn cc Danh Mc a Dng v Cp Nht B Sung v c im Lit k cc mt hng ca bn trong cc catalogue a dng v lm cc im ni bt nh to ch bo v sng hn cho vn bn ng thi thm vo cc hnh nh lm tng c hi bn hng trn mng ca bn. 9. Hy C Gng Rt Ngn Thi Gian u Gi Hn Bi v 7 ngy u gi theo quy nh khng c ngha l bn b sa ly vo danh sch u gi sut mt tun. i khi vic rt ngn vng u gi c th to ra nhng nhu cu pht sinh, c bit vi nhng mt hng c nhu cu mua cao. 10. Ngh Vic Cam Kt, m Bo v Bi Thng Mi khch hng s cm thy yn tm hn vi mt s cam kt, bo m hoc cch tr li sn phm nu h cm thy khng hi lng. Nhng ngi bn hng thp c b hng mun bn sn phm ca mnh kiu nh th nn xut s bo m cho khch hng. l cch tt t mnh to ra i tc. Hy m bo rng bn thng bo chnh sch hon tr ca mnh mt cch ni bt khch hng thy. Qui trinh xy dng: Ngy nay, ngi tiu dng, cc t chc, hoc cng ty,... ang dn chuyn sang mua sm trc tuyn nhiu hn tit kim thi gian. Nu bn sn sng khai trng mt ca hng trc tuyn hay ti t chc li ca hng ang c th hy lun n cc quy tc sau. Thit Lp Mt C S H Tng Vng Chc M Tit Kim Bn khng cn thu mt chuyn gia HTML, mt ho s thit k hay mt k s mng xy dng thm mt trang web thng mi in t. Cng vic phc tp v c phn tn km ny gi y hon ton c th c thc hin bng cc website t ng sinh ra theo h thng webdoanhnghiep.biz. Vi h thng website m webdoanhnghiep.biz cung cp bn khng cn phi lo chuyn sn xut, ci t, bo tr...Nhng tnh nng hin c p ng cho nhu

cu kinh doanh trc tuyn ca bn trong khi thm m ca website th khng thua km g nhng website m bn t thu ngi khc pht trin. Nh vy bn tit kim c nhiu thi gian v tin bc tp trung vo k hoch kinh doanh ca mnh. Hiu R V Khch Hng Bn nn bit nhng khch hng mua sm trc tuyn rt khc nhng khch hng mua sm ngoi tuyn. ng qun nghin cu v xc nh nhng khch hng trc tuyn thng qua cc cuc iu tra trc tuyn, nhm nghin cu hay n gin gi in cho khch hng. Bn cng cn xc nh nhng sn phm/dch v no s li cun cc khch hng mua sm trc tuyn v t hp l ho cch cho hng ca bn. Ngoi ra, nhng xut sn phm min ph, gim gi hay dng th, cng rt gi tr. Ging nh vi mi phng thc bn hng khc, bn phi bit r v khch hng v ng a ra nhng gi nh. Duy Tr Nguyn Tc Thit K Khi bn thit k mt ca hng trc tuyn, s rt d sa vo mong mun a vo mi th, Karen Frishman, gim c tip th ca hng Ruby Lane (rubylane.com), mt trang web thng mi in t cho nhng nh bn l gm s, c,, cho bit, Tt c nhng hnh nh ng hay vic b sung thm ho trn trang web ch khin tc duyt ca trang web chm i. Mt thit k r rng v n gin l tt hn c. m Bo Yu T Ni Dung Thch Hp Bn cn c nhng miu t sn phm d c v d hiu, cc bc hnh cht lng cao, nhng hng dn mua sm v giao nhn r rng. Cc nh bn l trc tuyn thng xuyn ng ti nhng thng tin ngho nn, h t mnh son tho ni dung hay a ln nhng hnh nh m nht, cht lng thp. Kt qu l bn to ra mt hnh nh thiu chuyn nghip, khin cc khch hng kt lun rng hng ca h c chp lng thp. Thay vo , bn hy thu nhng chuyn gia vit qung co, tip th v

s dng nhng nh nhip nh k thut s c tay ngh cao. Sau xc nh ni dung cng vic bn hng c din ra tt nht. Xy Dng Lng Tin v S Tn Nhim Hy thng xuyn ti khng nh vi cc khch hng rng bn s giao hng ng hn v tuyt i bo v cc thng tin c nhn. Sai lm ln nht ca nhng nh bn hng t kinh nghim l khng a thng tin v vic h l ai v chuyn mn nh th no, Frishman cho bit, Cc khch hng mong mun bit r ngi m h ang mua hng. Vi mt mc chi ph khng ng k, bn c th ng k v c c nhng nhn mc ph chun t cc t chc t vn khch hng nh TRUSTe (www.truste.org) hay Better Business Bureau Online (www.bbbonline.org). Vic a ra m bo hon tin 100% cng s xoa du c ni bn khon ca khch hng. Ti u Ho Cc C Hi Cc cng c tm kim trc tip l phng thc nhanh chng v tit kim nht thu ht cc khch hng mi, nhng vi iu kin trang web ca bn phi c thit lp chun xc. iu ng ngha vi nhng meta tags (nhn ghi) thch hp v thng minh ti cung cp cc thng tin c a vo nhng trang web cho php cc cng c tm kim trc tip tm thy bn. Bn cn hiu r h thng qun l trang web khi no cn lm mi ni dung, bn s khng nh mt cc t kho m cc cng c tm kim trc tuyn ghi nhn. Cc chi tit v th hng tm kim trc tuyn lun thay i mi ngy. Tr khi bn c ring cho mnh nhng nh chuyn mn k thut, cn bng khng hy tm n s tr gip ca cc chuyn gia khc. ti u ho trang web vi cc cng c tm kim trc tuyn, bn cn c mt chuyn gia lm vic bn thi gian cho bn hay s dng nhng dch v trc tuyn nh Microsoft's Submit It!. Cc la chn phn mm v dch v cng c th thng k lng khch gh thm v phn tch ni m mi ngi thng xuyn click chut cng vic h ri trang web ca bn nh th no. Ngoi ra, cn c mt vi dch v phn tch v thng k web nh Microsoft's FastCounter Pro.

Lm Mi, Lm Mi v Lm Mi ng bao gi ng gt trn cnh nguyt qu. Hy thay i cc ca s hnh ho ca bn, thay i giao din trang ch,... Hy lun cp nhp cc sn phm mi, hay lun chuyn cc sn phm t nhng trang con ra trang ch v ngc li. Bn ng qun nhng phn thng. Hy nh em li cho cc khch hng trung thnh mt iu g mi m hay c bit, chng hn nh li mi gim gi hay mt mn qu tng nh no . Bn cng nn gi i nhng e-mail thng bo cho cc khch hng bt c khi no bn c sn phm mi hay h gi sn phm. Ngoi ra, bn s cn n nhng xc tin bn hng khc, chng hn nh t ng link ca ca hng trc tuyn ln tt c cc d liu tip th, qung co - t ti bn hng n danh thip kinh doanh v vn phng phm. Cui cng, mt phn quan trng ca hot ng bn hng trc tuyn ngy nay l m bo cc dch v v phn mm t ng ho lun nhanh chng gip bn vn hnh sun s ca hng trc tuyn. Tt c nhng g bn cn lm l gi cho trang web lun n nh v sn phm lun c cp nhp. 1/ b.YU CU: i. Gii thiu dch v: - Mt h thng bn hng trc tuyn hon chnh phi m bo yu cu sau: thay v n c s ca ngi bn, ngi mua c th thc hin tt c cc cng on ca vic mua hng ch thng qua Internet. Ngha l ngi mua c th thc hin vic xem hng, t hng, thanh ton, nhn hng, th hng cc dch v sau bn hng... thng qua mng Internet. - Cuc sng pht trin ko theo h qu l qu thi gian ca mi ngi tr nn ngn li. Cng vic bn rn chon ht thi gian mi ngy khin nhiu ngi khng cn nhiu thi gian cho mua sm. Cng lc , hnh thc mua sm qua mng nhen nhm pht trin v phn no gip ngi mua hng tit kim thi gian m vn mua c mt hng mong mun. Hnh thc mua bn qua mng Vit Nam pht trin ch yu l mua bn qua cc website ca c nhn

hay doanh nghip nh Golmart.vn, Home Mart, 123mua.com.vn, Shahara.com,... mc d c u im l tit kim thi gian cho ngi tiu dng, nhng hnh thc mua bn ny nhiu khi cng mang li ri ro nh mua phi hng gi, hng km cht lng hoc thm ch khng nhn c hng nu nh ngi mua s sut, ch quan. Hnh thc thanh ton khi mua hng qua mng ti Vit Nam cng rt phong ph, c th thanh ton th tn dng, chuyn khon, tin mt, sc, hoc qua h thng thanh ton,... Dch v mua hng qua mng ngy cng pht trin Dch v mua bn qua mng pht trin ti Vit Nam trong nhng nm gn y. Nhiu doanh nghip, c nhn thit lp nhng website nhm thun li cho vic trao i hng ha gip khch hng c th la chn v tr tin trc tip cho cc mn hng mnh mun mua m khng cn phi n tn ni bn hng. Mua bn qua mng hin nay Vit Nam ph bin hnh thc thit lp mt "showroom trn mng" gii thiu v doanh nghip v trng by cc thng tin cn thit lin quan n hng ha, dch v. C th k ra y trn chc website m dch v cung cp hng ha ti tn tay ngi tiu dng, nh trang Golmart.vn (Siu th gia nh Vit), Home Mart (siu th ti nh), baoha.com.vn (bn hng trc tuyn), 123mua.com.vn (trung tm thng mi in t), Shoponline.com.vn (siu th trc tuyn), Shahara.com (vn phng phm, bng a, qu tng), VneShop.com (chuyn v hoa v qu tng, phc v khch hng ch yu l ngi Vit Nam ang sinh sng nc ngoi v ngc li), eBay.com (mng thanh ton ton cu ln nht th gii),... Li ch v ri ro khi mua hng qua mng Tnh hai mt (li ch v ri ro) ca dch v mua bn qua mng chnh l ngi mua hng c th tit kim c thi gian i li v nhanh chng mua c mn hng mnh cn, nhng cng c khi ngi mua hng li b la, va mt tin li khng nhn c hng hoc nhn c hng "dm".

Li ch: u im ca mua bn trc tuyn l thng qua Internet, ngi mua c th thc hin tt c cc cng on ca vic mua hng, t xem hng, hng, thanh ton, nhn hng, hng cc dch v sau bn hng,... m khng cn phi n c s ca ngi bn. Hn th, hnh thc mua bn ny cn gip ngi tiu dng c th d dng v nhanh chng mua c mn hng khng c a phng mnh vi chi ph gi r. Ri ro: Bn cnh cc website uy tn, c cht lng l s xut hin ca nhiu trang web mua bn theo kiu rao vt khng c s tin cy. Cc website ny c hnh thc ph bin l: ngi bn a ln mng gii thiu nh sn phm ni l mnh ang c hoc sp c. Ngi mua thy ng th a trc 30 - 70% gi tin, khi nhn hng s giao nt s tin cn li. Nhiu trng hp cn a trc 100%, nhng khi nhn hng th sn phm khng hon ton nh mnh mong mun, hng cht lng thp m phi tr gi cao hoc hng b hng. Lc ny ngi mua ch c s in thoi hoc nick chat ca ngi giao hng ch khng bit ca hng c th nn khng tm c ngi bn "bt n". ii. Phn tch nhu cu pht sinh vic hnh thnh 1 gian hng trn mng.Thc t gian hng mng c th chn hnh thc no ph hp vi cc m hnh hnh kinh doanh. Nhu cu: Trong nhng nm gn y, bn hng qua mng tr thnh mt tro lu thu ht hng triu ngi tham gia Vit Nam, to nn nhng s thay i ln so vi phng thc bn hng truyn thng. Bn hng qua mng tht d dng, khng cn tn kho bi, mt bng v cng khng cn nhiu chi ph ly hng. Ch cn mt trang web vi y thng tin v thu ht ngi mua. Chnh v vy, rt nhiu ngi mun t thit k website bn hng thc hin c m ca mnh, tri nghim mt c hi mi. - Kinh doanh trc tuyn ang tng trng tt +Cng ty nghin cu th trng Cimigo, ngy 7-4 cng b bn bo co NetCitizens Vit Nam v tnh hnh s dng v tc pht

trin ca mng Internet, v mi lin h vi vic pht trin dch v trc tuyn ti th trng ny. +Kinh doanh trc tuyn l mt trong nhng lnh vc c s tng trng mnh trong vi nm tr li y, theo nghin cu m Cimigo thc hin vi khong gn 3.000 ngi TPHCM, H Ni, Nng, Cn Th, Nha Trang v Hi Phng. +Kho st cho thy mua sm trc tuyn tng trng 12% trong giai on t nm 2007 TPHCM v H Ni. Ngn hng trc tuyn ang dn tr nn ph bin vi mc tng trng t 7% n 11% H Ni v TPHCM trong vng ba nm (2007, 2008 v 2009). +Mua sm trc tuyn c s dng thng xuyn hn pha Bc (H Ni v Hi Phng) v ch yu ph bin vi nhm tui 15-35. Lng ngi s dng Internet mua sm trc tuyn v s dng ngn hng trc tuyn cng tng theo thnh phn kinh t. +Kho st trn cho thy ngi s dng Internet trong nc s dng 22 ng dng trc tuyn khc nhau, c chia lm nm loi l thu thp thng tin, gii tr trc tuyn, giao tip trc tuyn, nht k in t (blog) v mng x hi. +Trong mt bn bo co khc v th trng qung co trc tuyn, Cimigo d bo doanh s qung co trc tuyn cng s tng mnh, nu xt n yu t th trng ny cn qu mi ti Vit Nam. +Gim c trc tuyn ca Cimigo, ng Lucas Mira cho bit qung co trc tuyn ch mi chim 2% trong tng s chi ph dnh cho qung co ti Vit Nam. T ny cn qu thp nu so vi 15% ti khu vc Bc M, 14% ti Ty u, 17% ti Trung Quc v 20% ti Hn Quc. +Gim c iu hnh ca Cimigo, ng Richard Burrage l gii rng cc cng ty cha dnh nhiu chi ph qung co trc tuyn l v h cha thc s bit c c bao nhiu ngi tip cn c cc mu qung co ca h v i tng quan tm n mu qung co ca h. +Do vy, theo ng Burrage, cc cng ty vn da vo cc knh truyn thng l truyn hnh v bo giy qung co cc sn phm, dch v. Cimigo d on th trng qung co trc tuyn ti Vit Nam t 278 t ng (khong 15,5 triu la M) trong nm

2009, tng n 71% so vi nm 2008. ng Burrage ni ng s khng ngc nhin nu th trng t tng trng gp i mi nm trong thi gian 5 nm ti nu xt v tc v s ngi s dng Internet Vit Nam hin nay. iv. Cch thc giao hng thanh ton ? Khi gh thm mt s trang web mua bn, ngi tiu dng ti Vit Nam hin c th thc hin thanh ton bng nhiu hnh thc. Cc phng thc thanh ton ang c p dng gm tr tin mt khi giao hng, chuyn khon qua ngn hng, gi tin qua bu in hoc chuyn qua h thng chuyn tin quc t, thanh ton trc tuyn. Thanh ton trc tuyn: Mt s website ti Vit Nam c hnh thc thanh ton trc tuyn gip cho vic nh: Corbis mua hng v thanh ton n gin, tin li. - Thanh ton bng th tn dng hoc ghi n quc t: Khch hng s hu cc loi th mang thng hiu Visa, Master, American Express, JCB c th thanh ton trc tuyn ti hn 60 website kt ni vi cng thanh ton OnePAY. - Thanh ton bng th ghi n ni a: Ch th a nng ng v ch th Connect24 Vietcombank c th thc hin thanh ton trc tuyn ti cc website kt ni vi Ngn hng ng v cng thanh ton OnePAY. - Thanh ton bng v in t: S hu v in t ca Mobivi, Payoo, VnMart, khch hng c th thanh ton trc tuyn trn mt s website chp nhn v in t ny. Tr tin mt khi giao hng: y vn l hnh thc thanh ton ch yu khi mua hng qua cc trang web v m bo an ton, khch hng nhn ng hng t mua th mi tr tin.

Chuyn khon ngn hng: Thng qua ATM hoc giao dch trc tip ti ngn hng, ch ti khon chuyn khon sang ti khon ca ngi bn mt s tin trc khi nhn hng. Cch thc ny ch nn thc hin khi ngi mua c th tin cy ngi bn, thng thng khi hai bn l khch quen trn cc website mua sm hoc ngi bn l mt i tc c uy tn. Phng thc ny rt hu ch trong trng hp ngi mua v ngi bn cch xa nhau, khng th thanh ton trc tip bng tin mt, nhng c ri ro nht nh cho ngi mua, khi ngi bn khng giao hng hoc giao hng km phm cht so vi khi rao bn. Gi tin qua bu in hoc h thng chuyn tin quc t: trong trng hp ngi mua hoc ngi bn cch xa, li khng c ti khon ngn hng th c th dng cch ny. Tuy nhin s tn mt khon ph chuyn tin; ty dch v ca tng ngn hng, mc ph c th l vi chc nghn ng. Cc bc c bn mua hng v thanh ton trc tuyn : Bc 1: Chn la hng ha Truy cp website ca nh cung cp dch v, v chn la hng ha, dch v Bc 2: t hng Sau khi chn la xong cc sn phm cn mua, ngi mua s thc hin bc t hng bng cch in cc thng tin chi tit nh nh cung cp yu cu bao gm: Thng tin c nhn Phng thc, thi gian giao hng Phng thc, thi gian thanh ton Bc 3: Kim tra thng tin ha n H thng website s hin th ha n mua hng ngi mua kim tra thng tin trn ha n. Nu thng tin chnh xc, ngi mua s tin hnh xc nhn chuyn sang bc thanh ton. Bc 4: Thanh ton Nu website chp nhn thanh ton trc tuyn, ngi mua c th hon thnh vic thanh ton ngay trn website vi iu kin ngi mua s hu cc loi th m nh cung cp chp nhn. Hu ht

website thng mi in t chp nhn cc loi th tn dng v ghi n mang thng hiu Visa, MasterCard. Ngi mua in thng tin th hon thnh thanh ton: S th Ngy ht hn CVV Thng tin khc ty theo yu cu ca ngn hng pht hnh Lu : Giao dch thanh ton ch thnh cng khi th thanh ton c ng k chc nng thanh ton online, thng tin th in ng v th cn kh nng chi tr. Bc 5: Xc nhn t hng H thng website s gi email xc nhn n hng vo email ca ngi mua. Nh cung cp s lin h vi ngi mua hon thnh nghip v giao hng. vi. Cc nguyn tc xy dng nim tin v pht trin kinh doanh Cc nguyn tc xy dng nim tin v pht trin kinh doanh: - Thch thc ln nht i vi tt c cc cng ty kinh doanh trn mng l to c s tin tng khch hng bi nn n cp thng tin, cc s c an ninh mng, dch v khch hng khng y ... lun l ni m nh vi ngi tiu dng khi mua hng trn mng. Tuy nhin, mt vi cng ty vt qua th thch ny mt cch xut sc v tr thnh nhng tn tui quen thuc, hot ng kinh doanh pht trin lin tc vi hng triu khch hng trung thnh. Vy h lm th no thu ht nhng click u n ca khch hng? - Qu trnh to dng lng tin ca khch hng l mt cu chuyn di v khng d dng. Bi v lng tin khng th t c n gin nh l kt qu ca mt chin dch marketing t tin hay mt hnh nh bng ln chp nhong. ng hn, l mt cm gic phi c nui dng thng xuyn v lin tc. - Nh phn tch ca IDC Jonathan Gaw cho bit, d cng ty l mt nh bn l, bn bun, hay bt c mt loi hnh kinh doanh in t no khc, nguyn tc c bn xy dng lng tin u nh nhau. Theo ng, lng tin phi c to dng dn dn, khng th

nng vi. Sau rt nhiu nhng lin h, giao dch, nu cng ty lm khch hng lun hi lng th lc cng ty s c c lng tin ca h. - Mc d vic ni nh ni m hay tn ti lu di trn Internet khng c ngha l s c lng tin ca khch hng, nhng iu cng khng hn l v ch. - Gaw lu rng, khi m ra mt trang web bn hng, cc nh qun l phi cn nhc xem cch bn hng trn mng quan trng hn hay vic pht trin thng hiu to lng tin quan trng hn. Mc d c hai iu trn u c coi l rt cn thit nhng nh kinh doanh no nm c cch xy dng thng hiu s l ngi chin thng. Ebay v Amazon, hai cng ty thng mi in t ln nht hin nay l nhng v d kinh in trong vic to lng tin khch hng. - ng theo nguyn tc chm sc lin tc, Amazon v Ebay c c s lng ng o khch hng trung thnh khng ch v nhng th h bn m v khch hng thng xuyn hi lng khi s dng cc dch v ca h.Cn na, khi c vn g ny sinh, cc cng ty ny lun c phn ng ngay lp tc. Chng hn nu c vng mc trong mt khu giao dch hay c du hiu nghi ngh gian ln trn Ebay, nhng ngi ph trch s tm hiu v gii quyt vn ngay lp tc. Tng t, Amazon cng c mt mng li dch v khch hng rt chuyn nghip gii quyt nhanh chng mi phn hi t khch hng. - V trong khi mi nh kinh doanh trn mng u c mt chnh sch chm sc, gii quyt thc mc ca khch hng th chnh tc x l phn hi ca khch hng ca Ebay v Amazon a hai cng ty ny ln v tr ng u trong bng xp hng lng tin ca khch hng. - Mt nhn t quan trng na chim lng tin ca khch hng l s tin cy trong iu khan bn hng, dch v khch hng v c bit l kh nng truy cp website. - Vic o lng cc thng s truy cp s gip cc nh qun l web bit c v tr ca mnh trong cc giao dch thng mi in t. H thng Keynote o lng nng lc, tc , s n nh... v nhiu nhn t khc lin quan n hot ng ca website. Nhng kt qu

ny c th chuyn thnh lng tin bi khch hng bit rng h c th tin tng vo vo mt website chy nhanh, n nh v c th d on c. - Jeff Morgan, gim c sn phm ca Keynote cho bit: "Nm c nhng cm gic ca khch hng trn mt trang web l mt trong nhng yu t quan trng c c lng tin ca khch hng". Tc v s n nh l nhng yu t u tin gy c cm tnh ca khch hng. V vn sau l lm sao hng khch n vi mc tiu kinh doanh ca trang web. - Cho d khng mang thng hiu Amazon hay Ebay, mt cng ty kinh doanh trn mng vn c th to c thnh cng tng t. xy dng thng hiu, nhiu cng ty chi tin qung co rm beng. Ngc li mt s cng ty chn cch tp trung vo tnh n nh v bn vng to lng tin vi khch hng. Nhng cng ty nh Target, Wal-Mart, Barnes and Noble, pht trin thnh cng theo hng ny. - Cc cng ty kinh doanh in t bao gi cng phi cnh tranh nhau rt mnh, c bit trong vic to dng thng hiu c lng tin ca khch hng. Chng hn nh cng ty bn tour du lch qua mng Orbitz cho bit, h phi u t rt ln cho b phn chm sc khch hng, c v nhn lc v cng ngh. Trang web ny cng ang tip tc nng cp cng c tm kim gip khch hng c c nhiu thng tin hn. Theo nh qun l ca cng ty, "vic c nhiu thng tin s em li s tin tng. Bi khi khch hng tm c nhiu la chn khc nhau trn trang web ca chng ti, h s c cm gic chng ti chn thnh v ng tin hn". - Orbitz cng trin khai c dch v khch hng thc hin trc. Chng hn nh, nu c sng m Chicago v cc chuyn bay b hon, b phn dch v khch hng ca Orbitz s thng bo n tt c cc du khch Chicago qua email v in thoi. - Hn tt c nhng iu nu trn, cc website c tin cy khng bao gi l l hay hi lng vi danh ting ca mnh. Mt nh qun l ca Amazon cho bit: "Chng ti thng xuyn thu thp cc phn nh ci thin trang web tt hn. Chng ti khng t cho l

mnh thnh cng. Lng tin ca khch hng phi c chm sc lin tc v chng ti khng khi no qun iu ". Su bc thc hin chin dch qung co trc tuyn: Qung co trc tuyn em li cho doanh nghip nhiu c hi qung b sn phm ti khch hng tim nng mt cch c chn lc hn v vi mt mc chi ph hp l hn so vi cc sn phm qung co khc. thc hin v qun l tt mt chin dch qung co trc tuyn, bn nn xy dng k hoch theo 6 bc sau. Bc 1: Xc nh Mc Tiu Chin Dch Qung Co Trc Tuyn Doanh nghip tin hnh qung co nhm mc ch g? Qung b hnh nh? Gii thiu sn phm mi? Tng doanh thu?... Khi xc nh c mc tiu, mi hot ng trong chin dch s nhm hng ti t c mc tiu . Vi nhng chin dch qung co di hi, hy xc nh mc tiu trong c ngn hn v di hn d dng qun l v nh gi hiu qu hn. Bc 2: Lp K Hoch Cho Chin Dch Qung Co Trc Tuyn y l bc ti quan trng cho mt chin dch qung co thnh cng. K hoch cng chi tit, qun l cng hiu qu. Cc tiu ch cn c xc nh r trong bn k hoch gm c thng ip v i tng tip nhn qung co, ngn sch, thi gian chy chin dch v hiu qu mong mun thu c sau chin dch. Bc 3: La Chn Hnh Thc Qung Co Trc Tuyn C rt nhiu hnh thc qung co trc tuyn bn la chn (Banner, Text link, Inline-text, Rich Media,). Mi hnh thc qung co c nhng u, nhc im khc nhau,hy la chn hnh thc qung co da trn mc ch t ra cho chin dch. Mt s tiu ch cn xem xt khi la chn hnh thc qung co trc tuyn l kh nng phn loi i tng tip nhn qung co, t l CTR (Click-through rate: T l click vo thng ip qung co trn tng s ln qung co xut hin) v cch tnh chi ph. Kh nng phn loi i tng tip tt nht hin thuc v cc hnh thc qung co da trn t kha (Text link v Inline-text). Do

qung co hin ra ph thuc vo cc t kha c la chn nn ni dung qung co thng gn vi nhu cu ca ngi truy cp hn. Hn na, do Text link v Inline-text l cc hnh thc qung co lin kt, chia s li nhun (Affiliate Advertising) trong cc nh cung cp dch v qung co gi vai tr trung gian nn cc thng ip qung co c kh nng c hin th trn mt s lng tng i ln cc website cng nh forum hay blog. V ch s CTR, bn c th tham kho t cc bo co thng k hiu qu qung co do cc nh cung cp dch v hoc cc nh nghin cu th trng cung cp. CTR cng cao thng i i vi thng ip qung co cng hiu qu. y l mt ch s kh nhy cm do n ph thuc vo rt nhiu yu t: sn phm qung co, website ng qung co, thi im, t kha, CTR bnh qun ca mt s hnh thc qung co trc tuyn ph bin Pop- In- Text Rich up text link media CTR 3 - 0.1 0.2% 1 - 5% 1 - 5% (%) 8% 1% (Ch s CTR c tnh cht tham kho) V cch tnh chi ph qung co, a s cc nh cung cp dch v u tnh theo mt trong s cc cch di y: Chi ph c nh: Chi ph qung co tnh theo thi gian ng qung co (theo tun hoc theo thng). Cch tnh ny cng ngy cng t ra km hiu qu v t c khch hng cho n. Hin trn th gii cn rt t qung co trc tuyn p dng cch tnh ny nhng ti Vit Nam cch ny vn cn kh ph bin, nht l i vi qung co banner. CPM (Cost per thousand Impression): y l cch tnh chi ph da trn s ln qung co xut hin. y l cch tnh chi ph hiu qu hn nhiu so v cch tnh chi ph c nh do n tnh trn s ln ngi c ch ng m thng ip qung co. Banner

CPC (Cost per Click): y l hnh thc ang kh c a chung do n dung ha gia quyn li ca bn bn v bn mua qung co. Ngi mua qung co c li do ch phi tr tin khi ngi xem click vo thng ip qung co, tuy nhin chi ph cho 1 ln click thng kh cao v hin tng click gi kim tin cha c gii quyt trit . CPA (Cost per Action): Cha c nh khai thc dch v qung co no Vit Nam p dng tnh chi ph theo cch ny. Tr tin cho cc hnh ng tip theo ca khch hng (nh t lnh mua bn, ng k ti khon,) l cch tnh chi ph hiu qu cho bn mua qung co nhng ch c th p dng khi thng mi in t thc s pht trin. Bc 4: K Kt Hp ng Qung Co Trc Tuyn Xu hng hin ti ca th trng qung co trc tuyn ti Vit Nam l s hnh thnh cc nh cung cp dch v qung co trung gian thay cho vic cc ch website phi t khai thc qung co trn site ca mnh. La chn nh cung cp dch v qung co trc tuyn chuyn nghip cho chin dch ca mnh ng ngha vi vic bn s c t vn tt v chm sc tt hn. Bn cnh , vi nhng hp ng c gi tr cao hay thi gian chy qung co di th ng b qua cng on m phn v gi (thng thng lun c khung chit khu t 5% n 20% cho nhng hp ng loi ny). Bc 5: Theo Di v nh Gi Hiu Qu Chin Dch Qung Co Trc Tuyn Tnh linh hot l u im ni tri ca qung co trc tuyn. Vic thay i ni dung thng ip v ngy gi chy qung co lun c tin hnh rt nhanh chng v thun tin. Nhiu hnh thc qung co mi xut hin cn cho php bn mua qung co theo di v qun l chin dch trc tip trn cc ti khon c nhn. i vi a s cc hnh thc khc, bn mua qung co s c cung cp cc thng s c bn lin quan n lng hin th, click v IP. Nu khng c bn cung cp dch v h tr thng k v nhng s liu ny, bn hon ton c th s dng dch v min ph Google Analytics theo cp nht cc bng thng k chi tit v s lng khch ving thm website.

Bc 6: Bo Co Hiu Qu Chin Dch Qung Co Trc Tuyn Da trn nhng s liu c, vic tng kt v lp bo co v hiu qu ca chin dch tr nn kh n gin. Cc s liu cho php nh gi bc u v mc hon thnh mc tiu ra trc chin dch, t duy tr hoc iu chnh cc tiu ch chin dch tip theo s t c hiu qu cao hn. S ra i ca Internet m ra cho doanh nghip cc c hi kinh doanh mi. Cng vi l hng lot nhng tin ch ngy cng c nng cp ti a phc v doanh nghip, phc v cng ng mt cch tt nht. Hy s dng hiu qu nhng g qung co trc tuyn em li cho bn tr thnh ngi dn u, t nht l trong lnh vc m bn ang tham gia. vii. Cc bin php phng trnh vic gian ln,la o Ri ro trong bn hng trc tuyn v cch phng chng - Du Hiu Nhn Bit Ri Ro Trong Bn Hng Trc Tuyn Cc doanh nghip trin khai hot ng bn hng qua mng u chp nhn i mt vi ri ro. C nhiu cch thc nhn din ri ro trong thanh ton qua mng. Di y l mt s du hiu nhn bit ri ro da trn n t hng ca khch hng: Khch hng u tin giao dch n t hng vi s tin ln bt thng Nhiu n t hng ging nhau trong mt khong thi gian ngn n t hng yu cu gi hng nhanh v khn cp n t hng s dng a ch email min ph nh yahoo, google n t hng yu cu gi hng n cc quc gia ri ro cao - Cch Gip Bn Gim Thiu Ri Ro Trong Bn Hng Trc Tuyn Lun phi kim tra a ch ca khch hng a ch chuyn hng v a ch ho n phi khp nhau. Mt s nh kinh doanh khng chp nhn n t hng ni m i ch

chuyn n khc vi a ch gi i nht l i vi khch hng quc t. Hy kim tra cc n t hng c a ch email min ph nh yahoo, gmail. i vi a ch email dnh ring cho mt t chc no th hy kim tra website ca khch hng trn domain ca email m khch hng gi ti bng cch n gin a "www" vo trc phn th hai ca i ch email (vd: email gi n l xyz@abc.com th bn hy thm www vo trc abc.com; nh vy bn c a ch website ca khch hng ca mnh l www.abc.com). Mt s nh kinh doanh cn cn thn hn l h kim tra tn min thuc s hu ca ai. Kim tra cc n t hng khi thy l. Gi in cho khch hng nu c nghi ng. Khng vi phm mi tho thun gia bn v khch hng. 10 khuyn co v kinh doanh trn mng Nhng doanh nghip kinh doanh in t thnh cng ngy hm nay cng tng t nh nhng doanh nghip nh Rockefellers, Vanderbilts, Kennedy, Paul Getty v Henry Ford ngy hm qua, c bit l trong "thi i doanh nghip" ny (mt thut ng m ti tin rng quan trng hn v thch hp hn thut ng "thi i thng tin") Sau nhiu nm lm vic trong ngnh ny, di y l 10 iu khuyn co ca ti v cch tin hnh kinh doanh trn mng. Bn c th thy ng hoc khng ng vi chng, nhng l kinh nghim ca chnh ti v ti mun chia s vi mi ngi. (Bi vit ca Serge Daudelin, chuyn gia t vn hng u v Marketing, ang lm vic ti Canada) 1. Hiu Bit v Cng Ngh iu ny s bn kim sat c cng vic v cc mc ch c nhn. y ch n thun l mt cng c gip bn thc hin mc ch, mt phng tin thnh cng, ch t n khng phi l mc ch hay thnh cng. V vy, hy tn dng ht li ch ca cng ngh hin i cho cng vic ca mnh. Hy dnh thi gian hc v cc chng trnh my tnh v cc ng dng khc nhau ca chng. Sau cn s dng, thc hnh nhiu ln khng b qun nhanh

chng. Phn ln nhng ngi s dng web khng phi l nhng ngi gii v cng ngh v u cm thy kh khn khi tip cn vi nhng tnh nng mi ca my tnh. Ti cng vy. Tuy nhin, vi nhng n lc hc hi, gt b thi quen ngi ngng vi nhng thay i mi, lng t tin ca bn s tng nhanh chng. 2. ng T Ty Trong Cnh Tranh - ng E Ngi cc i Th Phi chp nhn rng khng c cng vic no l han ho v mi phng din. S kt hp ca my tnh, cc phng tin truyn thng, gii tr... s lm cho th gii my tnh thay i nhanh chng. Ci gi l trung tm truyn hnh, my tnh, m nhc s chng cn xa na. Cc cng ty ngy cng bnh ng hn trong mi trng web. Internet l mt th trng v cng ln, v vy, chng ta c th cnh tranh han tan "ngang nga" vi cc i th bn ngai bin gii, trong mt mi trng bnh ng trn tan cu, ni m nhng "g t hon" cng c th thch thc nhng tp on ln (tt nhin, ngoi tr ngn sch marketing khng l ca h). 3. Tp Trung vo Th Mnh ca Mnh ng c phc v mi th cho khch hng, hay cung cp qu nhiu sn phm. Tp trung vo han thin v tip th tht tt cho sn phm "best sellers" lm trng tm cho hot ng kinh doanh ca bn. y l phn to ra phn ln li nhun cho bn (hy nh n quy lut 80 - 20, 20% hat ng chnh to ra 80% doanh s). 4. Tn Trng Nhng Ngi Xung Quanh, c Bit l Gia nh Bn Gia nh l phn qu gi nht, gia nh n nh, vng chc to nn nn tng tt cho chng ta. Ti tin chc rng, nui dy con ci l phn vic quan trng nht trong mi gia nh. Lo s con ci b nh hng khng tt t Internet, cc ng b b m gim st con ci rt cht ch. Hy dy cho tr con c trch nhim hn trong vic s dng Internet. Hy chng hiu rng Internet l mt cng c gio dc tt cho hin ti v tng lai. Con ci bn c th hc hi c cc "k nng thc hnh ngh nghip" ngay trn web, v chun b cho mt s nghip tng lai. 5. Khng Gi Cc Th Rc

Chnh bn cng phi thy rng, bn chng a g khi phi nhn nhng th qung co, cho mi.... gi hng lot ngai yu cu v thng xa chng i ngay khi nhn c, bi v chng ch lm hp th ca bn ln xn m thi. 6. Khng Tung Ra Sn Phm Trc Khi Th Trng Sn Sng u tin, cn phi kim tra th trng bng mt cuc kho st. Hy t hi mnh: Liu c nhu cu no v sn phm c bit ca bn khng? Sn phm c im g phn bit vi cc i th cnh tranh ? Tan b h thng ca bn sn sng bn sn phm cha... V phi lun nh rng, tt c cc sn phm u c mt vng i nht nh, i khi kh l ngn ngi. 7. Thc Hin Tt Chin Lc Marketing Trn Mng Dn c trn mng ang tng trng chng mt vi cp s nhn. iu ny c ngha l g? Ti khng r c bao nhiu ngi online trn tan th gii, nhng t nht cng c 150 n 200 triu ngi hin ang truy cp Internet thng xuyn v con s ny tng hng ngy. Ngai ra, cc website cng tng vn vt khng km vi ni dung ngy cng a dng. V vy, s cnh tranh cng ngy cng ln. Cng vi s bng n ca th gii o, bit u mt ngy no , gn nh tt c mi ngi u khng th khng s dng Internet. Khi , iu g s xy ra vi bn v hot ng kinh doanh ca bn? Mt thtrng khng gii hn ang ch i sn phm ca bn, min l bn phi tn ti cho n lc . 8. Giao Din Web Hiu Qu Trang web cn phi trnh by ngay cho ngi truy cp bit nhng g h c cung cp khi vo trang ny. Nu ngi dng khng bit ngay l do ti sao h nn li, h s nhanh chng that ra trc khi tm hiu thm. V vy, hy lm ht mc c th trang web c trnh by tht hp dn vi thng tin phong ph. C nhiu trang web m khi truy cp vo ngi ta khng c mc ch ca trang ny l g? Khng hiu h ch thun ty cung cp thng tin hay cn nh bn th g . Bn cnh , trang web cng cn phi c thit k nh nhng download c nhanh, bi trong th gii "fast food" ny, khch hng ngy cng t kin nhn.

9. Lun Nh Rng "Qung Co Sn Phm" l Cha Kha Dn n Thnh Cng ca Bn Nu bn khng c kt qu tt trong marketing, s nghip kinh doanh in t ca bn s ch l con s khng. ng qun s dng nhng cng c marketing truyn thng, v d nh qung co trn radio, bo ch, catalog, t ri,... v hiu qu hn c l kiu qung co truyn ming trong cng ng. Hai chin lc qung co (online v offline) kt hp cng nhau s em li hiu qu tt nht cho k hoch marketing ca bn.Qung co offline nn c ch trng hn v bn ng qun dnh mt phn ngn qu marketing tng xng cho phn vic ny. Cho d bn c nhng sn phm tuyt vi nht th gii, cng ng bao gi bn chng khi cha thng bo vi ai. iu ny cng ging nh bn dn mt bn thng bo gia rng su, hay sa mc. V vy, iu cc k quan trng trc khi bn hng l phi c qung co v trang web, d qung co online hay offline. Bi nu khng c qung co, s khng c ngi truy cp, khng c khch hng tim nng s khng c bn hng. V nu khng c bn hng th s chng cn kinh doanh g ht. iu cui cng v cng l iu quan trng nht l: 10. S dng Internet Xy Dng Mt Th Gii Tt p Hn Chng ta ang c trong tay mt trong nhng pht minh v i nht trong lch s loi ngi. Internet l mt phng tin hiu qu nht, tc thi nht v tit kim nht qung co cc sn phm v dch v trn phm vi ton cu. Chng ta ang sng mt trong nhng thi k si ng, hp dn nht trong lch s; v vy hy tn dng sc mnh diu k ca Internet tm kim, lin lc vi hng triu ngi trn th gii ngay hm nay. Hy pht huy ht mc nng lc v tnh sng to ca bn c nhng tng mi m v cch tip th nhng sn phm c bit ca mnh. Kinh nghim ca ti l lun c mt s tay bn cnh mnh ghi vo mi tng ny sinh. Mt vi cu ni cui cng tng kt... Chng c ci g gi l "b quyt thn diu" c, v cng chng c g l b n trong vic kim tin trn mng. Nu khng tnh ci gi l "ngn sch qung co", th c th gii u trong mi trng cnh

tranh bnh ng. Bt c ai, t cc cng ty cho n cc doanh nghip nh ti gia, nh bn v ti, u c th cnh tranh vi cc "ng ln" trn th gii Net. Chng ta c mt li th ln l: Cc tp on cng ln th cng cng knh, kh thay i ngay lp tc theo nhng bin ng ca hon cnh v th trng. Trong khi chng ta, ch vi mt nhm bn b c th vt mt h trong vn ny. Vi s nhit tnh, chm ch, sng to v mt cht kin nhn, ti tin rng bn han ton c th thnh cng, cho d cnh tranh vi ai i na. Cho d bn sng u trn hnh tinh ny, chu Phi hay chu A', nng thn hay thnh th, th gii Net cng c kh nng em li li nhun cho nhng nh khi nghip. World wide web em li cho nhng ngi bnh thng, khng c nhiu vn u t nhng c u c sng to, nh bn v ti mt c hi kinh doanh ln: c hi lm ch cng vic ca mnh bng cch vn ra th trng ton cu. Mi ngi chng ta u c trch nhim vi bn thn v vi gia nh. Vi li nhun c c bng nhng tng sng to v c o ca chnh mnh, bn s gip c nhiu ngi v cho chnh mnh, thc hin gic m ring ca bn. Nh vy, bn tn dng mt cch tt nht kh nng ca mnh. Nhng g bn lm c ngy hm nay s c b p gp trm ln vo ngy mai, v ch c mt quy lut: Nu bn thc s tin vo sn phm ca mnh, hy a chng ln th gii o tm kim nhng khch hng tht s. V nh mt slogan qung co ca Nike: "Hy bt tay vo vic ngay, vi tt c nhng g bn c".