xinqilu portfolio-a
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MORE PROJECTShttps://www.circlelu.com
HUMAN COMEDYEXHIBITION VISUAL SYSTEM
01 01
05TIME FLIESBOOK DESIGN
02
09CEOT SENGINDIE MAGAZINE
03
12
16
POSTERPOSTER SERIES
04
THE ERAILLUSTRATION
05
TRIANGELGAME DESIGN
06 19
22PACT CAMERAAPP PROMOTION
07
24FROZENINSTALLATION ART
08
27NOT BORNTHIS WAYMULTIMEDIA FASHION
09
XINQI LU PORTFOLIO
HUMAN COMEDY
Visual identity for exhibition “Human comedy”, which explored how young people survive under social issues and gradually become the “lost generation”. As key visuals, multicolor portraits with distortion effect remind viewers the emotions and insecurity from modern youth.
2014.
EXHIBITION VISUAL SYSTEM
Insight
A growing number of young people are losing their human nature and personalities under social pressure.
GRAPHIC / MEDIA / EXPERIMENT
01
Concept
Inspiration
Using distorted facial expressions of seven youngsters to communi-
cate different stories, representing seven sections of this exhibition.
Seven Deadly Sin Glitch ArtFence Face Recognition
A Fence of“Human”
CoreIdea
Ele-ment
Ele-ment
Tech-nique
“人” is Human in Chinese Charater Pattern of The Visual System Pattern Screen Printing
HUMAN COMEDY
02
GRAPHIC / MEDIA / EXPERIMENT
Photography Testing Sketch Simulation Shot Under Projector Distortion & Color Effect
Development
Image Process
Initial Sketch Develeoped Version Production of Banner Processing of Texture
Typographic
HUMAN COMEDY
03
GRAPHIC / MEDIA / EXPERIMENT
Multicolor series of posters and postercards
Display and visual trailer in the exhibition space
Watch the trailer on vimeo
https://vimeo.com/142624794
HUMAN COMEDY
04
GRAPHIC / MEDIA / EXPERIMENT
BOOK DESIGN
TIME FLIES
Time Flies is an annual book published by MCU commercial design apartment. Inspired by the theme of "Time travel”, black hole elements and line pattern were used to evoke the depth of space. Traditional movable type printing also brought out a sensation of old era.
2015.
Client | MCU commercial design apartment
Inspiration
CaveAdventure
Worm-hole Timewrap
MovableTypographyTechnique
05
GRAPHIC / MEDIA / EXPERIMENT
Development
Topography
Time Tunnel
Worm-hole
Depth
Concept
Time Flies is primarily based on the concept of time
travel, which not only shares student’s growth and
performance in the design apartment but also
focuses on oriental art and folk techniques from
Taiwan and Hong Kong.
In this group project, I am mainly in charge of VI,
cover design, content layout and poster design.
TIMETRAVEL
SundialWorn-hole
GravityTheory
DeepSpace
Clock
Sandglass
Orbits
TIME FLIES
06
GRAPHIC / MEDIA / EXPERIMENT
Movable Type StampSketch Imagination Angular Version FlowLine Version
In terms of packaging, Time Flies was designed as a time capsule contain-
ing postcards, calendars and memos. With presents above, readers are
expected to explore the time of their lives more actively and joyfully.
Testing various layout, materials
and special printing techniques for
the cover.
Supervision and color correction in
the printing house.
Production
Image
Content ofTime Capsule { }
Wax Seal Calendar Postcard Memo
07
TIME FLIES GRAPHIC / MEDIA / EXPERIMENT
Special report aboutChinese tranditionalart techniques.
Final outcome of the book set.
08
TIME FLIES GRAPHIC / MEDIA / EXPERIMENT
INDIE MAGAZINE
CEOT SENG
An indie magazine project focused on Chinese floating population. With the concept "Urban Nomads”, life details and stories of migrant workers were collected and rearranged in the magazine. Ceot Seng is Cantonese for “flee to big cities”.
2015. Research
There is an increasing trend that more and more migrant workers are leaving their hometown to seek better opportunities in the first-tier cities.
5%
2000 2005 2010 2013
10%
20%
9.55%11.24%
16.48%18.01%
The proportion of floating population in China
09
GRAPHIC / MEDIA / EXPERIMENT
Selected Plan
Nomads
Broken andincompletecity dreams
Symbolised “who you are”
Live stories and experi-ences
Collage Art Passport
Cantonese“Ceot Seng”
Initial Sketch Selected Version Final Version
Visa Stamp
Bitmap Graphic Collage Color Scheme
Image
Mother Tongue
CMYK
2090850
000
50
000
70
IndividualIdentity
出城 The word means people flee to big cities for better life when they were young.
Development
CEOT SENG
10
GRAPHIC / MEDIA / EXPERIMENT
Interviews of migrant workers and students were organised into special report and articles in the magazine.
E-zine on tablet devices.
11
CEOT SENG GRAPHIC / MEDIA / EXPERIMENT
Rise is a poster which uses distinguishing features of goat to celebrate the year of goat in China.
Back to spring and For the rest of life are poster series to arouse people’s aware-ness of ecological environment.
POSTER SERIES
POSTER
In my opinion, poster is one of the most conve-nient and profound ways to convey visual impact in graphic design. Information or emotion can be communicated in a refined image without any explanation.
2013-15.
04
12
GRAPHIC / MEDIA / EXPERIMENT
RISE
Initial Sketch Color Scheme Magenta has the same pronunciation as “goat” in Chinese
Poster design for celebrating the year of goat in China. In order to express the philosophy from Taoism, horns of the goat were illustrated in flowing lines with paper cutting technique to enhance the sense of layering.
Chinese Landscape Painting
Fog & Air
Philosophy of Taoism
Paper-cut Layer Effect
Development
POSTER
13
GRAPHIC / MEDIA / EXPERIMENT
BACK TO SPRING
Environment Tundra Climate
White Pollution Snow
Snow melts and spring would return
Moss is indicator plant for pollution
Eliminating white pollution and restoring the environmentShape of The World
Concept
3D Draft Modeling In Polyron Layouted the moss
and artificial snow
Shooting
Production
14
POSTER GRAPHIC / MEDIA / EXPERIMENT
FOR THE RESTOF LIFE
This is a series posters of WWF which coveys the disastrous impact of disafforestation by combining different images linked to forest ecology.
+
+
=
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In order to show the texture of natural wood, wood engraving technique was utilized as image style in this series.
Concept
15
POSTER GRAPHIC / MEDIA / EXPERIMENT
ILLUSTRATION
THE ERA
From the 80s to now, the great majority of Hong Kong citizens witnessed the vicissitudes and tasted the sweets and bitters of life. This series of works not only implies the destiny of Hong Kong, but also references the calligraphy graffiti from a late renowned Hong Kong artist TsouChoi-Tsang who named himself as The King of Kowloon.
2014.
051980
1990
1997
2008
2014
Last Stage of The Kowloon Walled City
Joint Declaration
Prosperity
The Great Immigration
The Basic Law of Hong Kong
Financial Crisis
The Transfer of Sovereignty
“One Country, Two Systems”
Financial Tsunami
H3N2 Epidemic
Typhoon Disaster
The Hong Kong-Mainland
ConflictUmbrella
RevolutionOccupy Central
Research
16
GRAPHIC / MEDIA / EXPERIMENT
Calligraphy graffiti from TsouChoi-Tsang
Painted on walls and public facilitiesCinnabar Ink
Symbolised the fate of the leading charater in the series.
Using wall-like texture to disinter the sense of history and tactile impression.
Storyboard
ElementDraft
ProcessingDetails
Wall-likeTexture
Inspiration Development
THE ERA
17
GRAPHIC / MEDIA / EXPERIMENT
The Kowloon Walled City: I was born in here.
The great immigration: I have seen countless planes, but I never have a chance to get on.
The transfer of sovereignty over Hong Kong: It’s the first time I realized that the word “country” has two ways to write.
The financial crisis: I lost everything, especially my hope.
The Hong Kong-Mainland conflict: Driving a red minibus across the city is now my daily job. I know where I came from, but I don’t know where to go.
1980
1990
1997
2008
2014
1980 1990 1997
20142008
18
THE ERA GRAPHIC / MEDIA / EXPERIMENT
TRI
GAME DESIGN
Triangel is an online mobile shooter game designed for players who lived in a gloomy city. In this game, people are allowed to act like a hunter angel called ”Tri” to complete the task, including destroying those cosmopolitan cities in the world.
2014.
06
Inspiration
Three-point Elimination Game
Triangle
Trial Theme
Design Element{
According to the Book of Genesis and the Hebrew Bible, Sodom and Gomorrah were known as "cities of sin". In the Divine Judg-ment, God decided to send two angels to destroy them with fire and brimstone.
Background
19
GRAPHIC / MEDIA / EXPERIMENT
Character
TRIANGEL
UI Design
Font System and Talent IconInterface Draft Final UI Element
TRIANGEL
Rough Draft Selected Plan Primary Form Evolutionary Form ( Speed, Damage, Accuracy )
20
GRAPHIC / MEDIA / EXPERIMENT
Watch the promotion video on vimeo
https://vimeo.com/144005554
TRIANGEL
21
GRAPHIC / MEDIA / EXPERIMENT
Inspired by Magritte《The Son of Man 》
Pact Camera App
PACT COUPON
Coupon code: xxxx-xxxx-xxxx
E-Coupons
PackageTouch-point
Online Shop
APP PROMOTION
Pact Camera is not an app that considered selfie as main purposes. As a surprise, coffee beans will cover your face while taking normal pictures, which will make you feel refreshing and stimulating.
2015.
07
PACT CAMERA
Strategy
Inspiration
Create an camera app which can sync with Facebook to motivate consumers to taste Pact’s coffee while interacting with friends.
22
GRAPHIC / MEDIA / EXPERIMENT
Watch the promotion video on vimeo
https://vimeo.com/122953654
23
PACT CAMERA GRAPHIC / MEDIA / EXPERIMENT
INSTALLATION ART
FROZEN
2014.
08
ProlongLifespan
LastWishes
Exproring the reasons why people want to extend thier lives after natural death.
At any moment, people may stand at the death’s door. Once people confront their ends, they will finally real-ize their unaccomplished intention and last wishes.
Frozen, the installation art, is an experiment to explore people’s attitude towards immortality and the methods of conserving their bodies from ancient to modern times, such as cryonics.
Liquid Nitrogen
BodyContainer
Cryonics
Dead Wood
Development of Body Preservation Form
Remains
Mummy
Inspiration
24
GRAPHIC / MEDIA / EXPERIMENT
Mummies instruggling motion.
Frozen man wrapped in elas-tic fabric are walking into the “Last Wishes Tomb” .
Procedureof Immortality
Containerof Last Wishes
To invoke people’s thoughts about death, last wishes from my classmates and professors were collected and stored in the “liquid ni-trogen” Containers.
Idea & Draft
Production
Mummies to walking deads Container with last wishes and figurines
Sewing the mummies Testing the structure Spraying the models Display in exhibition
25
FROZEN GRAPHIC / MEDIA / EXPERIMENT
“I am convinced that it is not the fear of death, of our lives ending, that haunts our sleep so much as the fear that as far as the world is concerned, we might as well never have lived.”
Harold Kushner
26
FROZEN GRAPHIC / MEDIA / EXPERIMENT
MULTIMEDIA FASHION
NOT BORNTHIS WAY
Aiming to express my understanding of the complex relationship between human and nature, Not Born This Way explores various environmen-tal-friendly materials to apply in fashion design.
2012.
09
Process
27
GRAPHIC / MEDIA / EXPERIMENT
Transparent leaf veins were selected to show body’s curve and the texture of skin. The combination of fabric and skin express the inseparable relationship be-tween human and nature.
Besides, inspired by crustaceans which have unique shelters to defend threats from outside, copper-colored wire is used to shape the framework of the jacket, cultivating the indifferent and me-tallic atmosphere of Industrial Revolu-tion.
NOT BORN THIS WAY
28
GRAPHIC / MEDIA / EXPERIMENT