SUBMITTED TO-MR. ANILESH KAPOOR

PRESENTED BY-SUBHAM KUMAR GHOSH

ABOUT

YAHOO  is an American multinational Internet corporation headquartered in Sunnyvale , California ,U S A.

It was founded in January 1994 by Jerry yang and David Filo, who were Electrical Engineering graduate students when they created a website named "Jerry and David's Guide to the World Wide Web".

Name later changed to Yahoo, which stands for "Yet Another Hierarchical Officious Oracle”

It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website

In April 1994, “Jerry and David's Guide to the World Wide Web” was renamed "Yahoo!“.

The yahoo.com domain was

created on January 18, 1995.

GROWTH

Yahoo grew rapidly throughout the 1990s. Yahoo added a web portal. By 1998, Yahoo! was the most

popular starting point for web users. In 2000, Yahoo began using Google for search. In response to Google's Gmail, Yahoo began to offer

unlimited email storage in 2007. In 2011, Yahoo had a market capitalization of US$22.24 billion.

On May 20,2013 the company announced the acquisition of Tumblr officially.

On August 2, 2013, Yahoo Inc. announced the acquisition of social Web browser concern RockMelt

During July 2013 more people in the U.S. visited Yahoo Web sites during the month in comparison to

Google Web sites

On March 12, 2014, Yahoo officially announced its partnership with Yelp Inc

Acquisitions

Yahoo's first acquisition was the purchase of Net Controls, a web search engine company, in September 1997 for US$1.4 million. The derived yahoo product from this acquisition was Yahoo search.

Most of the companies acquired by Yahoo are based in the United States; 78 of the companies are from the United States, and 15 are based of other foreign country.

As of July 2014, Yahoo has acquired 106 companies and some of them resulted into yahoo products.

Yahoo mail from xoobit(webmail application) .

Yahoo games

Yahoo search

Yahoo sports

Yahoo video

Yahoo music

Classic games

whereonearth

Rivals.com

jumpcut

webjay

The latest company that yahoo acquired is FLURRY

It was acquired on July 21, 2014

In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders

HOW YAHOO MAKES MONEY

Yahoo! offers services to other the Web site companies. >pay Yahoo!< to post adds< When you click on an add, somehow the company measures this, the company pays Yahoo!

money. More money made on the product is relatively related to the popularity of the host of the Ads.

REVENUE MODEL

About 88% of revenues came from marketing services. The largest segment of it was from search advertising, where advertisers bid for search terms to display their ads on the search results; on average Yahoo makes 2.5 cents to 3 cents from each search.

Other ways of income are-• yahoo auction which is currently offering services to only three countries-

hongkong , Japan ,Taiwan .Yahoo set up this service to compete with eBay.• Yahoo shopping

PRODUCTS AND SERVICES

communication Yahoo mail Yahoo messenger Commerce Yahoo shopping Yahoo travel Small business Yahoo web hosting Advertising Panama

PARTNERSHIPS

Yahoo developed partnerships with broadband providers such as AT&T Inc., Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.

Other some of the partners of yahoo are-• Yelp• AVG• CMU(Carnegie Mellon University)-cmu partners with yahoo $10

million machine learning initiative.

COMPETATIORS GOOGLE AOL BAIDU MSM THROUGH BING

FINANCIAL DATA

Financial data(in US$ millions)Year 2003 2004 2005 2006 2007 2008 2009 2010 2011

SALES 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984

EBITDA 453 1,000 1,505 1,066

NET RESULT 238 840 1,896 751 660 424 597 1,231

STAFF 5,500 7,600 9,800 11,40

0 13,900 13,200

14,100

In 2013 yahoo announces its earnings as:$1.13 billion revenue and $137 million incomeIn 2014 yahoo Net income was $7.52 billion and the Revenue $4.61 billion and 11000 employee

FUTURE STRATEGY

Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:

The goal is to become something users touch every day.

Yahoo will focus more. To paraphrase: "Do more of what we're good at and less of what we're not."

Yahoo will be partner friendly. 

Yahoo will be strong in mobile by 2016.

Projects will only be green-lit if they can scale to 100 million users or $100 million in revenue.

Yahoo will move faster, giving employees more deadlines, ownership, resources, and tools.

Mayer said Yahoo will nurture talent through "the Four Cs." They are:

• Culture• Company goals• Calibration• Compensation.

SWOT ANALYSIS

Strengths• Social media interconnectivity• Products and services• Portal website• Yahoo has a strong Brand Name

Weakness• Weak search technology• Most of the services provided by yahoo are unknown in the internet

space

Opportunities• Increment in mobile users• Yahoo purchased flicker• Partnership with MLB and VISA

Threats• Google• Increment in competitors• Facebook and my space is more used for advertisement

BOARD OF DIRECTORS

THANK YOU!!