yahoo!general facts 2009
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Yahoo! General facts and figures 2009TRANSCRIPT
![Page 1: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/1.jpg)
In mod relevant, targetand precis
![Page 2: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/2.jpg)
Yahoo – cea mai bogata audienta online
• Cu peste 8 milioane de utilizatori lunar, Yahoo este destinatia numarul 1 destinatia numarul 1 de Internet din Romania
• Pe scurt, Yahoo este:– Cel mai popular serviciu de e-mail– Cel mai popular serviciu de mesagerie instant– Cea mai mare baza de utilizatori inregistrati– Cel mai vizitat site din Romania (cf Alexa Country Rankings)
![Page 3: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/3.jpg)
Yahoo – cea mai bogata audienta online
Monthly household income:
24%
25%
13%
10%
6%
1%
1%
1%
4%
5%
9%
Less than 500 EUR
500 to 750 EUR
751 to 1,000 EUR
1,001 to 1,500 EUR
1,501 to 2,000 EUR
2,001 to 2,500 EUR
2,501 to 3,500 EUR
3,500 to 5,000 EUR
More than 5,000 EUR
No idea
I'd rather not say
Professional situation:
66%
2%
3%
4%
2%
22%
Employed full-time
Employed part-time
Unemployed/job-seeker
Retired
Househusband/housewife
Student
![Page 4: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/4.jpg)
Yahoo – targetare precisa, relevanta
• Utlizatorii Yahoo! ne-au spus multe lucruri interesante despre ei, inclusiv:– Varsta– Sex– Ocupatie– Comportamentala *
• Investitia in media este eficientaeficienta,
Asigurand cel mai mare ROI onlinecel mai mare ROI online Ana, 28 ani,Ana, 28 ani,managermanager
![Page 5: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/5.jpg)
Yahoo – targetare precisa, relevanta
![Page 6: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/6.jpg)
Yahoo – targetare precisa, relevanta
![Page 7: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/7.jpg)
Yahoo – targetare precisa, relevanta
Persoanele cu varste intre 25 - 44 ani reprezinta 44%44% din totalul utilizatorilor Yahoo! adica
peste peste 3,5 milioane 3,5 milioane utilizatoriutilizatoricarora le putem livra mesaje relevantecarora le putem livra mesaje relevante
![Page 8: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/8.jpg)
Yahoo – targetare comportamentala
Ana, 28 ani,Ana, 28 ani,calatoreste calatoreste la Munchenla Munchen
Content
Search Clicks
Ad ClicksAd Clicks
Search
BT 2.0
![Page 9: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/9.jpg)
Yahoo – targetare comportamentala
Purchase Life Cycles Factored In
Heavier Weight to Recent Behaviors
Intense Activity Counts Most
![Page 10: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/10.jpg)
Yahoo – targetare comportamentala
Finance
FMCG
Air and charter
Automotive
Model de cost
CPM
CPC
CPC + CPA
![Page 11: Yahoo!General Facts 2009](https://reader033.vdocuments.pub/reader033/viewer/2022061219/54b972174a79595c638b462f/html5/thumbnails/11.jpg)
Yahoo – concluzii
• Targetare pe categorii de varsta, sex, ocupatii.
• Targetare comportamentala (eficienta)
• Cea mai buna performanta impresii livrate / vizite (CTR)
• E cu 20% mai ieftin sa rulezi o campanie pe Yahoo!
Multumim