Yemenia Focus (Issue No. 3) HEAD TO HEAD ANALYSIS

JEDDAH OR DOHA OPERATION!

By : Mohammed Salem Awad

Aden Regional Director - Yemenia

Usually Airlines operate to any

destination based on the sound of the

market, which will add incremental

revenue/profit to the network of the

airline. However, really it is a question

of GO or NO GO first on papers

before we put a huge investment of

money for nothing or poor decision.

We have two scenarios in such cases

based on the request situation,

1- First, if the destination is a new

one for the network, for the

airline, we have to use Gravity

Model. To evaluate the

demand.

2- Second, while if this

destination is existing one but

we want to evaluate and

compare it with another one

due to our limited resources,

then we have to study the

historical data to predicate the

right demand. (Our case study)

The Problem:

Due to Yemen crises, the operation from Aden is the economic one as Aden airport at

a Sea Level. Therefore, a primary network is setup that includes Doha (DOH) and

Kuwait (KWI) by top management of Yemenia in Cairo, the proposed table is

attached ( appendix ). The past tell us the most successful destinations from Aden are

Jeddah (JED) and Riyadh (RUH) but unfortunately, they are not addressed in the

table. So how to come with right decisions to compare these destinations in numbers,

what are the basic rules to solve this problem, what is the right seasonality pattern of

these sectors, how many flight per month, and how many passengers per flight to be.

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Basic Concept of Forecasting Model:

Forecasting is a unique science, very useful in

practice, and use widely in many fields,

especially Aviation. Here we are concerning on

the application of Forecasting for Airlines, and

Airports. Airlines can define their seasonality,

and its impacts on operations and maintenance

programs, we have to define the right demand for

the right sector in the right segment. While most

of Investors in Airline Industry are concerned for

the performance factors that’s Traffic and

Capacity, RPM ,ASM , and Load Factor. They

are evaluated them by comparing their values in past according to month-by-month

approached. Here we look forward, to future to set targets. So forecasting is tilling us the future patterns for these factors, which

consequently, we can develop and forecast the expected Load Factor, which

means also define the future performance for airlines. There are many

methods of forecasting, but the approach of Max/Min Signal Tracking,

deliver the best scenario for the data that can be analyzed. No grey region,

just in a black and white / Good or Bad based on the constrains that we are

applied.

Objective:

The main objective of the study is to developed a solid foundation of data that may

reflect the future, yes the country in total mess, so we will not address the goodness of

fit as a main factor to accept the study, but we will work on

1- Averages Trend Line That Have A Zero Growth, and

2- Defining the Seasonality Index of Stable Period.

If these two steps are evaluated, then we can explore and extend the model to the

target period safely.

Basic Data:

The data are number of passengers and cycles that reported by Aden airport.

Three basic periods are addressed:

1- 2008-2010 (Stable Period – Basically use for analysis)

2- 2011-2015 (Yemen Crises Period)

3- 2015-2016 (Target Period - Forecast)

Unstable Period Forecast Stable Period

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Analysis:

1- Jeddah Sector. (JED)

Jeddah is a unique destination, it characterize by Amera and Haje seasons, with

normal patterned of airline seasonality model. Two operators dominate the operation

the sector ADE-JED i.e Yemenia (IY) and Saudi Arabian airlines (SV) they operate a

direct flights. The period of the analysis is 2008-2010. While the target period is

2015-2016.

The analysis address the passengers and the cycles, so we can evaluate passengers per

flight.

- Passengers

- Cycles

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2- Doha Sector. (DOH)

Doha is gulf competitive hub for Asia continent, but the operation to other side i.e to

Africa needs a lot of investments, yes Yemenia can operate on the bases of 3th

and 4th

traffic freedom but that operation is not enough to run a feasible operation, based on

the data base of 2008-2010 period, which shows a poor traffic movements ended by

stopping the operation to Aden airport at half period, except those indirect flights,

represents by 1 flights in the graph. The analysis address the passengers and the

cycles, so we can evaluate passengers per flight.

- Passengers

- Cycles

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Results:

Jeddah Operation

Doha Operation

Conclusions:

The propose of study is to find a solid base that we can move forward, the concept is

to evaluate Flight/week, based on stable historical data (2008-2010), overriding the

crises period with a zero growth and reflecting the same seasonality index for the

target period (2015-2016). Using a typical forecasting model.

The results are fair; we use the same assumption on both cases for Jeddah and Doha

operation.

Based on the result tables Jeddah destination is in a better position to serve Aden,

even though there is traffic flow for Doha but it is not for feasible operation.

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Appendix:

operation the following flights to/from ADE:

SUN 13 SEP 15

IY649 A320 AMM 0800 ADE 1130 LT

IY852 A320 ADE 1230 DXB 1620 LT

MON 14 SEP 15

IY853 A320 DXB 1000 ADE 1200 LT

IY854 A320 ADE 1300 BOM 1930 LT

TUE 15 SEP 15

IY855 A320 BOM 1000 ADE 1130 LT

IY648 A320 ADE 1300 AMM 1630 LT

WED 16 SEP 15

IY649 A320 AMM 0800 ADE 1130 LT

IY826 A320 ADE 1230 KWI 1600 LT

THU 17 SEP 15

IY827 A320 KWI 0800 ADE 1130 LT

IY824 A320 ADE 1230 DOH 1530 LT

FRI 18 SEP 15

IY825 A320 DOH 1000 ADE 1215 LT IY822 A320 ADE 1330 DXB 1720 LT

SAT 19 SEP 15

IY823 A320 DXB 1000 ADE 1200 LT

IY648 A320 ADE 1300 AMM 1630 LT