your local business primer

#wcyyc @danaditomaso#wcyyc @danaditomaso

YOUR LOCAL BUSINESS PRIMERDANA DITOMASO


Why?

#wcyyc @danaditomaso

You need to speak Google’s language.


Google doesn’t care that you’re the biggest, oldest, or “best”.


Google also doesn’t care for you to repeat the word

“roofer” on your site 18 times.


Time to teach Google.


Let’s start with plugins.


Yoast SEO


A speed plugin (helps).


Redirection.


Your site must bemobile-friendly.

https://www.google.ca/webmasters/tools/mobile-friendly/


Things to do in Yoast


1. Configure everything.


2. Note when you make changes.


3. Make smart category & tag decisions.


4. Don’t waste Google’s time on stuff you don’t

want to rank.


5. Submit your site map in Google Search Console.


Title tags matter.


Stop making your home page title tag say

“home”.


URLs matter.


Please, please fix yourpermalinks.


And use your redirects.

What happens without redirects.


Speed matters.

https://gtmetrix.com

Well this is awkward.

We see these problems all the time.


Schema matters.


Schema tells the search engines what your

data means.

https://developers.google.com/schemas/


You can use a plugin. You don’t have to.


Some common schemas.

https://www.google.com/webmasters/markup-helper/u/0/

Use the highlighter to mark up the right sections.

Grab the HTML you need.


Or, use the schema.org website.


If you have a business address, you must use Local Business markup.

Nice hack for events. Thanks @whitespark!http://www.whitespark.ca/blog/post/82-how-to-get-google-

calendar-events-in-the-search-results


Protip: Check that it’s working.

You put your site in Google Search Console, right?


Set up goals.

https://en-ca.wordpress.org/plugins/gravity-forms-google-analytics-event-tracking/

Don’t forget to add your goal in Google Analytics.


Done everything?


Now you can optimize your ALT tags.


THANK YOU!

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