yt media kit
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2016
MED
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Youth Today. is the only national print and digital publication for youth-service professionals. Online 24/7 and in print bi-monthly, Youth Today. reports on the issues, challenges and state of youth in America.
Our in-depth features and reports reflect the front-line concerns of youth-service leaders, examining what works – and sometimes more importantly, what doesn’t.
From the latest headlines in the news to the everyday challenges, our reporting offers real solutions and sheds light on ground-breaking research into topics such as after school programs, juvenile justice, adolescent health and nutrition, and job training initiatives.
Along with penetrating commentary from your peers to grants available to help you achieve your goals, Youth Today. is committed to your success.
Reach out to Youth Today. You serve America’s Youth. We’re here to serve you.
Advertising Opportunities:
n Print & Online Bundle Packages
n Online Marketplace
n Conference Announcements
n Native Advertising
n Job Board Postings
n Additional Customizable Options
Contact:
Mitchell CharvinAdvertising [email protected]@csjournalism.org
You serve America’s youth.We serve you.
YOUTH TODAY MEDIA KITReadership Demographics
Your ad is viewed by ...
Percentage of our subscribers involved in purchase selection for their organization
Products of interest to our readers include:n Awards n Athletic Products &
Equipmentn Professional Developmentn Capital Expendituresn Executive/Staff Search
Servicesn Computer Hardware/
Softwaren Food Servicesn Fundraising Products &
Servicesn Consulting Servicesn Insurance Servicesn Market Research & Servicesn Furnituren Legal Servicesn Logo Merchandise &
Memorabilian Art Suppliesn Testing Materialsn Youth Grants, Awards, &
Scholarshipsn Continuing Educationn Payroll n Retirement Plansn E-learningn Curricula/Educational
Servicesn Common Care
... and many more!
After School Programs
Elementary/Secondary
Family Service
Agencies
Foundations
Government Organizations
Social Services
Juvenile Corrections
Facilities
Youth Camps
Religious Institutions
Youth Organizations/
Centers Universities
40,00017,000
84 50 52 58
Number of page views online that Youth Today averages over monthly
Roughly the total readership of each Youth Today issue nationwide, including pass-along and issues distributed at conferences annually
Percentage of our readership who make final decisions regarding purchasing
Percentage who work in organizations with annual budgets of $1 - $50 million
Percentage of Youth Today readers serving in anexecutive office or senior management position
YOUTH TODAY MEDIA KIT2016 Editorial Calendar and Due Dates
January/FebruaryViolence
Print Ads Due:December 5
March/AprilSummer Programming
Print Ads Due:February 5
May/JuneTeens and Tweens
Print Ads Due:April 5
July/AugustOST and Back to School
Print Ads Due:June 5
September/OctoberPoverty
Print Ads Due:August 5
November/DecemberToolkit for your Organization
Print Ads Due:October 5
Departments (Content featured every issue):
n Newsmakers
n Book Reviewsand Bookshelf
n Grants Awarded and Available
n Research and Report Roundup
YOUTH TODAY MEDIA KITPrint Advertising Sizes
Please note:All print ads must be press quality, meaning 300 dpi or higher. Please make sure all components of the ads are to this standard. An additional fee may be applied if we build your ad or assist you in providing an appropriate ad.
Full Center Spread21.25” W x 12.5” H
Full Page9.0” W x 12.5” H
3/4 Back Page9.0” W x 10” H
3/4 Page Horizontal
9” W x 9.5” H 1/2 Page Horizontal
9.0” W x 6.25” H
1/4 Page Vertical2.25” W x 12.5” H
1/2 Page Vertical4.5” W x 12.5” H
1/4 Page Square4.5” W x 6.25” H
1/3 Page Horizontal
9.0” W x 4” H
1/4 Page Vertical2.25” W x 12.5” H
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YOUTH TODAY MEDIA KITPrint & Web Bundled Advertising Rates
Newsletter Advertising Rates
Package Options Print Ad Size 1x 3-4x 5-6x Web Ad (included)
2-Page Spread
Full Page
3/4 Page
1/2 Page
1/3 Page
1/4 Page
$5,000
$2,335
$1,765
$1,440
$1,100
$900
$4,490
$2,100
$1,588
$1,295
$990
$810
$3,950
$1,865
$1,410
$1,150
$880
$720
Top Banner
Top Banner
Top Banner
Upper Side
Upper Side
Lower Side
Price per State:
$100
Size Specifications:
728W x 90H
Please note:Our web ads are
measured in pixels.
Banner Web Ad n
Rotating Web Advertisements Ad Size Price per Month Size Specifications
Top Banner Ad
Upper Side Ad
Lower Side Ad
$450.00
$250.00
$200.00
728W x 90H
240W x 400H
240W x 400H
Please note:
Our web ads are measured
in pixels.
YOUTH TODAY MEDIA KITWeb Ad Specifications
Upper & Lower Side Ad
n
YOUTH TODAY MEDIA KITSponsored Web Article
Pricing Options Sponsored content 1x 3-4x 5-6x Print Ad (included)
Web article $2,335 $2,100 $1,865 1/4 page
($1,167/month) ($1,050/month) ($932/month)
The Sponsored Web Article comes with a 1/4 page full color print advertisement at no additional cost. If the current print issue is already out, and the sponsored content is to go live in the same month as the current print issue, then the 1/4 page print space will default to the next issue.Ex: April 5th is the deadline for the May/June print issue. Client would like Sponsored Web Article to go live in May but has missed deadline for the current print issue. The page print advertising space will go into the July/August issue.
The Sponsored Web Article will click through to an internal landing page within youthtoday.org. The article should range from 300 to 600 words. A title ranging from 5-10 words will be provided for the article.
Along with the text file for the article, the client will include a 300 dpi high resolution SQUARE image. A minimum of 500 x 500 pixels is recommended.
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YOUTH TODAY MEDIA KITAdvertising Options
n Centerfold Insert Bundle$1,500 single issue
Limited AvailabilityDiscount for multiple issuesInquire with Advertising Associate for more detail.Insert a flyer into the very center of a Youth Today issue paired with an adjacent full-page ad for maximum effect. Space and availability is limited so contact a Youth Today Advertising Associate as soon as possible.
n 3/4 Back Page Advertisement$1,900 per issue
Limited availabilityContact our Advertising Associates for moreinformation and customization options.Youth Today is mailed out unwrapped, the back page will be the first thing everyone sees. With a back page advertisement, everyone will see you first.
n 1/2 Page Sponsored Article$1,440 per placement
Contact our Advertising Associates for more information and customization options.A maximum of roughly 200 words to share what you feel needs to be shared about your organization, company, product, or person of choice. Displayed with your name and logo
n 1/4 Page Sponsored Article$900 per placement
Contact our Advertising Associates for sizespecifications and additional details.A maximum of roughly 100 words to share what you feel needs to be shared about your organization, company, product, or person of choice. Displayed with your name and logo
n Conference AnnouncementsPrice based on Youth Today ad prices
Sizes range from 1/4 page to full-page spread.Contact our Advertising Associates for the availbility of special rates.
n Online Job Board Listing$50.00 per placement
Job listings available in print issues as well.Contact Advertising Associate for more detail.Displayed on YouthToday.org and announced on Youth Today's Linked-In page, your ad can reach out to well-educated and experienced specialists for all spectrums of youth service jobs. Additionally, listings can be posted within Youth Today print issues.