1

INTRODUCTION

CONTENT C t tCONTEXT

ANALYSIS

ContentCONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

2

INTRODUCTION

CONTENT C t tCONTEXT

ANALYSIS

ContentCONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

3

A l iINTRODUCTION

CONTENT AnalysisThe Netherlands

CONTEXT

ANALYSIS

Aging populationCONCEPT

MASTERPLAN

“Verdienstelijking” (Verkeer en Waterstaat, 2007; UWV, 2010; NICIS, 2009)

Innovation concentrated in clusters of specialization

PHASING

DEVELOPMENTInnovation concentrated in clusters of specialization

(Verkeer en Waterstaat, 2007; UWV, 2010; NICIS, 2009)

Dwelling market in heavy weather.

FEASIBILITY

CONCLUSIONDwelling market in heavy weather.

(DTZ,2012; Savills 2011)

4

A l iINTRODUCTION

CONTENT

RijnmondAnalysisCONTEXT

ANALYSIS

Forensic region(Gemeente Schiedam, 2009)

CONCEPT

MASTERPLAN

Knowledge cluster in carePHASING

DEVELOPMENT

(Gemeente Rotterdam,2011)

Slow reaction on “verdienstelijking“. Traditional focus on industry.(Gemeente Rotterdam, 2008)

FEASIBILITY

CONCLUSION

5

A l iINTRODUCTION

CONTENT AnalysisCity of Rotterdam

CONTEXT

ANALYSIS

Need for modernization of the economy(NICIS,2009)

CONCEPT

MASTERPLAN

Need for lower educated jobs > opportunities in CARENeed for modernisation economy > opportunities in CURE

(UWV 2010)

PHASING

DEVELOPMENT

(UWV, 2010)

Need for affordable calm high quality living environments enabling the people ofRotterdam to ascend the social ladder

FEASIBILITY

CONCLUSION

Rotterdam to ascend the social ladder.(Gemeente Rotterdam, 2011)

6

A l iINTRODUCTION

CONTENT AnalysisPark 16 Hoven “the plan area”

CONTEXT

ANALYSIS

Rural area

l h

CONCEPT

MASTERPLAN

Close to the airport

Close to the care and knowledge clusters (realized and planned) 

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

7

A l iAnalysisPark 16 Hoven Opportunities

Opportunities:‐Cure Modernize the economy Attract highly educated.

d d ld l‐Care Meet demand elderly Replacing vanishing jobs for the lower educated

‐Green Green low‐density living alternative with a metropolitan service l&Water

Enable people to ascend the social ladder in a quiet environment.

Enable people to let their children to grow up in Rotterdam.

Enable the elderly to grow old in peace in RotterdamEnable the elderly to grow old in peace in Rotterdam.

Create sustainability awareness.

8

C t t INTRODUCTION

CONTENT Context CONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

9

C t tINTRODUCTION

CONTENT ContextCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

10

C tINTRODUCTION

CONTENT ConceptCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Taking care of the future11

Taking care of the future

Masterplan INTRODUCTION

CONTENT M pCONTEXT

ANALYSISTerraced housingSemi detached (M I )

Wijnen

CONCEPT

MASTERPLAN

Semi detached (M.I.)Semi detached (M.I.)

PHASING

DEVELOPMENT Retail, housing & cureBYT

FEASIBILITY

CONCLUSIONSocial urban villaand health & care

Havensteder

centre

Developer CUrban villa and terraced housing

Waterdwellings

Botanical garden

12

M t l INTRODUCTION

CONTENT Masterplan CONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

13

M t l INTRODUCTION

CONTENT Masterplan CONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

14

M t lINTRODUCTION

CONTENT MasterplanCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

15

M t lINTRODUCTION

CONTENT MasterplanCONTEXT

ANALYSIS

infrastructureCONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

16

M t lINTRODUCTION

CONTENT BicycleMasterplanCONTEXT

ANALYSIShighway

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

17

M t lINTRODUCTION

CONTENT MasterplanCONTEXT

ANALYSIS

infrastructureCONCEPT

DEVELOPMENT

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

18

M t lINTRODUCTION

CONTENT MasterplanCONTEXT

ANALYSIS

green&waterCONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

19

M t lINTRODUCTION

CONTENT MasterplanCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

Fairoaksbaan

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Woensdrechtsbaan

Neighborhood acces roadg

20

Ph iINTRODUCTION

CONTENT PhasingCONTEXT

ANALYSIS

6

CONCEPT

MASTERPLAN 1

3

PHASING

DEVELOPMENT 2FEASIBILITY

CONCLUSION

45

21

INTRODUCTION

CONTENT C tCONTEXT

ANALYSIS

Concept placemakingCONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

22

C t Ph IINTRODUCTION

CONTENT Concept Phase ICONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

23

INTRODUCTION

CONTENT C t h ICONTEXT

ANALYSIS

Concept phase ICONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

24

C t Ph IINTRODUCTION

CONTENT Concept Phase ICONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

25

DEVELOPMENTSINTRODUCTION

CONTENT DEVELOPMENTSCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Developer C

26

DEVELOPMENTS - Multifunctional centre (1/3)INTRODUCTION

CONTENT N ( / )

Development type Development plot

CONTEXT

ANALYSISDevelopment type‐ Mixed development with a 

footprint of 2100 m2 i

Development plotCONCEPT

MASTERPLAN

‐ Functions:Local retail Leisure

PHASING

DEVELOPMENT

CureSocialApartments

FEASIBILITY

CONCLUSIONp

Apartments Characteristics

Target group ElderlyTarget group Elderly

Apartment  Rent, with care service

Unit 50

GFA 60‐100 m2

Rent price 800,‐ /1000,‐27

DEVELOPMENTS - Multifunctional centre (2/3)INTRODUCTION

CONTENT N ( / )Trends Figures  

CONTEXT

ANALYSIS

Increase of need for one level dwellings

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

Increase of elderly with 

FEASIBILITY

CONCLUSIONy

2000 households untill2025 (COS, 2007)

Demand changes toDemand changes to middle expensive and expensive (Reaflex, 2011)

28

DEVELOPMENTS - Multifunctional centre (3/3)INTRODUCTION

CONTENT DEVELOPMENTS Multifunctional centre (3/3)VisualisationCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Source:‐ www.7arts.nl

www doelbeel‐ www.doelbeelden.nl

‐ www.bijzonderbrandevoort.nl

29

DEVELOPMENTS - Dwellings (1/3)INTRODUCTION

CONTENT N g ( / )

Development plotDevelopment type:

CONTEXT

ANALYSISDevelopment plotDevelopment type:

CONCEPT

MASTERPLAN

Private A Private B

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Target Group

Private C

Target Group: Young Potentials 35+0-2 Young children

Midle Aged 45+Teenagers/ moved-out children

Unit Name Type GFA Plot Price Phasing

26 Private A Terrace 210 255 450,000 1st & 2nd

65 Private B Terrace 180 170 375,000 1st & 2nd

92 Private C S‐Detached 150 130 250,000 1st & 2nd

30

DEVELOPMENTS - Dwellings(2/3)INTRODUCTION

CONTENT N g ( / )CONTEXT

ANALYSIS

Trends‐Stadvisie Rotterdam 2030 : Attracting High Income‐De Grote woontest 2009 : Young Potentials

CONCEPT

MASTERPLAN

Figures  PHASING

DEVELOPMENT

0%

Social Rental Private Rental Owner OccupiedFEASIBILITY

CONCLUSION

44%

56%

Source: Rotterdam Data

31

DEVELOPMENTS - Dwellings(3/3)INTRODUCTION

CONTENT DEVELOPMENTS Dwellings(3/3)VisualisationCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Personalized facade

32

DEVELOPMENTS – Project developer C (1/1)INTRODUCTION

CONTENT N j p ( / )

Development type Development plot

CONTEXT

ANALYSISDevelopment type

Dwellings

Development plotCONCEPT

MASTERPLAN

Dwellings Characteristics

PHASING

DEVELOPMENT

Target group Families, empty nesters

FEASIBILITY

CONCLUSION

Terraced Buy, units: 86

Semi‐detached Buy, units: 43

GFA 180 ‐ 210 m2

Sell price 200.000,‐ / 300.000,‐

33

DEVELOPMENTS – Havensteder (1/3)INTRODUCTION

CONTENT N ( / )

Development type Development plot

CONTEXT

ANALYSISDevelopment type

Mixed developmentLocal care facility 800 m2 

G

Development plotCONCEPT

MASTERPLAN

GFASocial housing, 140 apts

Functions

PHASING

DEVELOPMENT

DentistPharmacyGeneral practitioner

FEASIBILITY

CONCLUSIONp

PhysiotherapistApartmentsApartments Characteristics

Target group Elderly

Apartment  Rent, with care service

Unit 140

34

GFA 75

Rent price 570,‐ (95% of M.A.R.)

DEVELOPMENTS - Havensteder (2/3)INTRODUCTION

CONTENT N ( / )CONTEXT

ANALYSIS

Vision & mission‐ Rotterdam association

d

CONCEPT

MASTERPLAN

‐ Focus on Rotterdam south“E h d th ”

PHASING

DEVELOPMENT

‐ “Earn here, spend there”‐ Small projects

FEASIBILITY

CONCLUSION

FiguresVacancy <1%‐ Vacancy <1%

‐ No demand figures

35

DEVELOPMENTS - Havensteder (3/3)INTRODUCTION

CONTENT DEVELOPMENTS Havensteder (3/3)VisualisationCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

36

Ph iINTRODUCTION

CONTENT PhasingCONTEXT

ANALYSIS

6

CONCEPT

MASTERPLAN 1

3

PHASING

DEVELOPMENT 2FEASIBILITY

CONCLUSION

45

37

St t d O i G thINTRODUCTION

CONTENT

Structured Organic GrowthCONTEXT

ANALYSIS

VariablesNational

CONCEPT

MASTERPLAN

Economyhousing marketDemographics

PHASING

DEVELOPMENT

RegionalRegional economyAirport developments

FEASIBILITY

CONCLUSION

Image RotterdamLocal

Position medical clusterDevelopments of area

38

C t Ph IIINTRODUCTION

CONTENT Concept Phase IICONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

39

C t Ph IIINTRODUCTION

CONTENT Concept Phase IICONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

40

C t Ph IIINTRODUCTION

CONTENT Concept Phase IICONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

41

St t d O i G thINTRODUCTION

CONTENT

Structured Organic GrowthCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

42

F ibilitINTRODUCTION

CONTENT FeasibilityCONTEXT

ANALYSIS

Phase 1, 2 &3M i i lit ’ f ibilit

CONCEPT

MASTERPLAN

Municipality’s feasibilityHigh municipality-owned land costLow privately-owned land cost

PHASING

DEVELOPMENT

High soil clean up cost (environmental)High profits on multifunctional centerLow profits on housing asoociations

FEASIBILITY

CONCLUSION

Low profits on housing asoociations

43

F ibilitINTRODUCTION

CONTENT FeasibilityCONTEXT

ANALYSIS

Phase 4, 5 & 6CONCEPT

MASTERPLAN

Municipality’s feasibilityHigh municipality-owned land costLow privately-owned land cost

PHASING

DEVELOPMENT

Low privately owned land costHigh site and living preparation cost (green & water)Low build densityHi h fit d lliFEASIBILITY

CONCLUSION

High profits on dwellings

44

INTRODUCTION

CONTENT

ConclusionCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Taking care of the future45

Taking care of the future

INTRODUCTION

CONTENT

ConclusionCONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

Taking care of the future46

Taking care of the future

INTRODUCTION

CONTENT

CONTEXT

ANALYSIS

CONCEPT

MASTERPLAN

Questions?PHASING

DEVELOPMENT

FEASIBILITY

CONCLUSION

47