zocial awardth2013 v1.10

#ZocialAward Data from ZocialRank.com

Zocial Inc. Online Analysis


Company Group Structure

E-Commerce Service •  Largest B2B2C Shopping Mall in Thailand •  Advance E-‐Commerce Pla=orm for

Business •  Online Payment SoluBon Share : Join with Rakuten Inc. (Japan)

Found in 1999 Total Employee +110 staffs

•  Brand & Social Network Analysis •  Data Mining and Researching •  Brand and Online Ranking •  Real Time Monitoring

We are Expert in Digital Service more than 15 years experience

Online Analysis


Brand “Monitoring & Research” System what’s people talk about your brand

Brand “Ranking & Analysis” System Where are you compare with compeBtor

Zocial inc. Advance and Unique Social Media Pla=orm Service

(Cover 10 Countries in ASIAN)


Asian Social Media Ranking

ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction and customer

engagement in to better know your customer insight and competitor.

Ranking in Top Social Network Service


Range of Time

Total Trend by Channels

Social InteracBon Category of Message Total Keywords

Where people talking

SenBmental

Product Launched Period

Gender


Dash Board Top Post in Facebook

Top message in Facebook

Top User In Twiter

Top Photo in Instagram

Top Message in TwiXer


Real Voice from People in Social Media

Related VDO from Youtube from this candidate

Real Time Monitor The Voice Thailand Final Date (15 Dec 2012) http://www.zocialeye.com/thevoice/


Bangkok Governor Elec@on 2013

•  Real Time Monitor Voice of People •  Faebook, Twitter, Instagram •  Sentiment Message •  Predict and Forecast the winner

http://realtime.zocialeye.com/bkk2013

Total Social Media Value

Social Awareness Trend

Full Detail for Each Person

Social Data Real Time Trend

Real Data and Reference

#ZocialAward Data from ZocialRank.com ZocialEye Monitor The Star#9 Thailand Top Reality Show

Real Bme monitor which candidate top

buzz in online

SCB Sponsor this program and want to show movement of

this compeBBon


Customer * Service Launched in March 2012

Many Agency and Corporate Using This Service


Growth 28% Growth 54%

Growth 125% Growth 163%


TOTAL THAILAND FACEBOOK USER

18.5 MILLION 9.0 million user

9.3 million user

Other 0.2 million user


0

0.5

1

1.5

2

2.5

3

3.5

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Average FB post in a day

Thailand Average Post in a Day

Peak Post Time 23:00


Facebook Post Per Day

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Facebook Page Post in Each Day


Thailand Facebook User Post Trend in a week


Applica@on Usage on facebook

Facebook website 28% Facebook for iPhone 17% Facebook for Android 8% Twitter 3% YouTube 2% Facebook for iPad 2% FarmVille 2 2% iOS 1% Instagram 1% BlackBerry Smartphones App 1% Share_bookmarklet 1% FarmVille 1% Other 33%

Facebook website

Facebook for iPhone

Facebook for Android

TwiXer

YouTube

Facebook for iPad

FarmVille 2

iOS


Total Thailand Facebook page 2013!

307,000 Pages Average 3,317 likes/ Pages

1.5M users has been post on pages (This year)


52.7 Likes / Posts

2.3 Comments / Posts

3.0 Shares / Posts

Average 0.4 Post / Pages / day


TOTAL THAILAND TWITTER USER

2MILLION Average > 5.5 Tweet/Day > 0.4 RT / Tweet > 200,000 active user/day


FOLLOWER Average > 180 follower

> 136 following

Average Text 72 Characters in Tweet


Tweet in a day

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Tweet Rate in Each Day Week Day Week End


Top tag In Thailand (This year) #thestar9 670,519 #ch3 435,319 #fortune 357,078 #บ่องตง 273,997 #รีล่า 269,401 #KCA 196,358 #Peemak 184,764 #Ch9 172,298 #VoteHanGeng 164,092 #MeetKiBumSJ 153,021


Ra@o of type.

88%

12%

Normal tweet With link

62%

38%

Normal tweet With menBon


Which Device they tweet from?

Desktop 33.3%

Mobile 66.7%


Tweet in a Week



Tweet in a Month (From this year)


Applica@on Usage on TwiVer web 28.16% Twitter for iPhone 27.28% Twitter for Android 14.56% Twitter for BlackBerry® 10.5% Twitter for iPad 5.88% TweetDeck 2.77% Echofon 1.79% Mobile Web (M2) 1.73% TweetCaster for Android 0.73% Facebook 0.65% Tweetbot for iOS 0.54% Instagram 0.5% Socialcam 0.43% Twitter for Windows Phone 0.37% Tweet Button 0.3% Janetter 0.24% Twitter for Mac 0.23% foursquare 0.22% Mobile Web (M5) 0.19% iOS 0.18%

web

TwiXer for iPhone

TwiXer for Android

TwiXer for BlackBerry®

TwiXer for iPad

TweetDeck

Echofon

Mobile Web (M2)


คนบ่นว่าร้อนเยอะที่สุดวันไหน (the most hoVest day)

26 มีนา 2556


Tweet by location in Bangkok Thamasart

Dhrma Guy

Rangsit U

Bangkok U

Mahidol U

Suwanabhum


Tweet by location in Thailand


Total Thailand Instagram user

603,288 Public 433,780 (72%) Private 169,508 (28%)

Since : May 3, 2013

0.6% of Total Instagram Active Global User


Total Thailand Photo in Year 2013

(4 months) 21,377,480 Average 60-70 million/year

Active User 79,600/day


Instagram Average •  656 Follower/User

•  178 Photo/user

•  159,000 Photo/day

•  82% of photo taged

•  69 Like/Post

•  2 Comment/Post


Top Tag on Instagram (this year)

#thailand 319,967 #instagood 292,739 #photooftheday 277,804 #instamood 263,702 #instadaily 260,385 #picoftheday 250,883 #photo 216,991 #instapic 197,702 #instacool 197,702 #pic 194,382 #picture 191,384


คนที่ถูกพูดถึงมากที่สุดใน Instagram Top Men@on on Instagram No. User Post Remark 1 @instaplaceapp 139,308 Tag of Instaplace App

2 @instaplacemobi 27,702 Tag of Instaplace App Mobile

3 @instaweatherpro 11,303 Tag of InstaWather

4 @mark_prin 3,568

5 @boy_pakorn 2,591

6 @insplaceus 1,515 Tag of InstaWather

7 @Tweegram 1,432 Tag of Tweegram App

8 @Photo 1,329

9 @instaquoteapp 1,246 Tag of InstaQuote App

10 @kimmy_kimberley 1,154


Top Filter on Instagram

1.Valencia 2.Rise 3.Amaro 4.X-Pro II 5.Lo-fi


Top Instagram Photo in Thailand


No.3 Top Likes in Instagram in Thailand


No.2 Top Likes in Instagram in Thailand


` No.1 Top Likes in Instagram in Thailand


Top Likes Photos in Instagram

1.  Boy_Pakorn

2.  Aum_Patchrapa

3.  Aum_Patchrapa

4.  Boy_Pakorn

5.  Boy_Pakorn

6.  Boy_Pakorn

7.  Boy_Pakorn

8.  Boy_Pakorn

9.  Aum_Patchrapa

10. Boy_Pakorn Likes 79.1K

Likes 79.8K

Likes 80.9K

Likes 81.2K

Likes 83.5K Likes 108K

Likes 90.1K

Likes 107K

Likes 104K

Likes 83.6K


รวมอันดับ Top 10

X 7 pics

X 3 pics


สถานที่ๆ ที่นิยมถ่ายภาพมากที่สุดใน Instagram Top Loca@on in Stagram

สถานที่ (Loca@on) Photo 1. Suvarnabhumi Airport (BKK) 18,766 2. Siam Paragon 18,682 3. Starbucks 16,254 4.  my home 12,577 5. Siam Center 12,096 6. CentralWorld 11,792 7.  Home 8,662 8. Aler You 8,057 9. Don Mueang Airport (DMK) 8,032 10. AsiaBque The Riverfront 6,834


พื้นที่ๆ มีคนถ่ายภาพมากที่สุดในประเทศไทย (Top Loca@on of Instagram Photo in Thailand)

ภาพสวนใหญถูกถายริมทะเล (Most of Photos Taken on the Beach)

PaXaya

Rayong

Cha-‐am, Hua Hin

Koh Kong


พื้นที่ๆ มีคนถ่ายภาพ Instagram ในกรุงเทพ (Top Loca@on of Instagram Photo in Bangkok)

IKEA BANGNA

ABAC

Siam Paragon

King Mongkut’s Institute of Technology Ladkrabang

Suvarnabhumi Airport

King Mongkut’s University of Technology

Thonburi

Mahidol University

Donmuang Airport

Muangthong Stadium

Samutsakorn ‘s Capital

Thamasat University (Rangsit)

Rangsit University

Bangkok University (Rangsit)

พื้นที่ๆ มีคนถ่ายภาพ Instagram ในกรุงเทพ (Top Loca@on of Instagram Photo in Bangkok)


Top 10 Starbucks Loca@on by Instagram 1.  àเªช็¹น·ท∙ÃรÑัÅล ÅลÒา´ด¾พÃร�ŒÒาÇว 2.  Town in Town

3.  ¶ถ¹น¹น ¹นÔิÁมÁมÒา¹นàเËหÁมÔิ¹น·ท∙� àเªชÕีÂย§งãใËหÁม�‹ 4.  ÃรÑัªชâโÂย¸ธÔิ¹นÍอàเÇว¹นÔิÇว (Ratchayothin Ave)

5.  ÇวÔิÅลÅล�‹ÒาÍอÒาÃรÕีÂย (Vila Aree)

6.  ¾พÒาÃรÒา¡กÍอ¹น (Paragon)

7.  àเªช็¹น·ท∙ÃรÑัÅล ¾พÃรÐะÃรÒาÁม 9

8.  àเªช็¹น·ท∙ÃรÑัÅล áแÍอÃร�¾พÍอÃร�·ท∙ àเªชÕีÂย§งãใËหÁม�‹ 9.  The circle ÃรÒาªช¾พÄฤ¡กÉษ�

10.  àเ«็ซ¹น·ท∙ÃรÑัÅล »ป��›¹นàเ¡กÅล�ŒÒา ** เซ็นทรัล มีถึง 4 ตําแหน่ง

#ZocialAward Data from ZocialRank.com 0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

0

500,000

1,000,000

1,500,000

2,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Instagram Post All Day

Post Likes

Instagram Data Upload

15.97% 15.98% 15.82% 15.75% 16.46%

20.02% 19.86%


Instagram Photo Upload by Day

Peak Time 20:00 – 22:00

Peak Time Sat -‐ Sunday


Total Video in Youtube by Thai People

5.3 million

Average New

2,500 Upload Viedo/day


Top View Video in Thailand in 2012


เพลงอะไรเอย?


Top 5 Video in Thailand Year 2012

1.  ลูกอม - WhatChaRaWaLee 44,443,157

2.  แค่ได้รักเธอ - 7Days Crazy 38,497,916

3.  ไกลแค่ไหน คือ ใกล้ - getsunova 32,947,715

4.  ร่มสีเทา - WhatChaRaWaLee 31,383,318

5.  เธอทําให้ฉันเสียใจ - COCKTAIL 28,148,344


รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload 1 May 2013)

7 Days 4 million views


Top Video Category in Youtube (TH)

1.   Music 1,083,207 2.   Entertainment 942,655 3.   People 604,397 4.   Comedy 598,505 5.   People & Blogs 568,231 6.   Sports 544,884 7.   Educa@on 503,111 8.   Travel 371,014 9.   Animals 356,498


Total Google Plus User World Wide

500 million user


Thailand Top Google + Page


Location


Total Location in Thailand

348,763 Thai People Check-in

25,250 per/day


Foursquare Average •  13 Check-in/Venue/Day (Foursquare)

•  -9% Check-in growth (Foursquare)

•  17.3% Venue growth

•  55.1% Check-in from Instagram


Instagram 4square

Compare Location Check-in between 4square and Instagram

The new way to

connect

It took Twitter 1,400 days and Facebook 1,600 days

to reach the 100M milestone. For WeChat, it took 433 days.

200M Born 100M 300M

2011 2012 2012 2013

Jan. Mar. Sep. Jan.

300M Users Worldwide 40M InternaBonal

Thailand: Growing user base. 400% growth 5 months after launch


Line Global User


15 Million User

Total Line user in Thailand


Top Member Official Account in Line

1.  Muang thai life 4,620,642

2.  Oishi 4,529,361

3.  Singha 4,160,329

4.  Truemove 4,143,177

5.  Thai Air way 3,997,592 ** As 7th May 2013


3G มีปัจจัยในการทําให้ Social Media เติบโตอย่างมากในไทย 3G will push Thailand Social Media


Summary


Summary in Thailand

•  Facebook 18.5 million user •  TwiXer 2 million user •  Instagram 603,288 user • Wechat 300 million user (Worldwide)

• Google Plus 500 million user (Worldwide) •  Line Chat 15 million user


Top Zocial Award in Category

1.  Real estate Sansiri Family 2.  Banking Kbank Live 3.  Entertainment & Media VRZO 4.  Insurance ไทยประกันชีวิต 5.  Electronics Samsung Mobile Thailand 6.  Food&Beverage Ichitan 7.  Telecom Dtac 8.  Airline AirAsiaThailand 9.  Auto Chevrolet Thailand 10. Beauty Beauty Mouthsy 11. Fashion Panicloset

[ Facebook + Twitter + Youtube + Instagram ]


What we lean from this data? •  พฤติกรรมคนไทยบางส่วนเปลี่ยนไปแล้ว •  โซเชี่ยลมีเดียเข้ามามีส่วนในชีวิตของเรา •  บริษัทและแบรนด์ นําโซเชี่ยลมีเดียมาใช้เป็นส่วนหนึ่งของการสื่อสารกับลูกค้า

•  ข้อมูลเชิงลึกเหล่านี้จะทําให้เราเข้าใจในพฤติกรรมคนไทยและอาเซียนมากขึ้น

•  Zocial Inc จะทําให้คุณเข้าใจคนในโลกออนไลน์มากขึ้น


Welcome to Zocial World.

•  More data at hXp://blog.Zocialinc.com

Pawoot P. (Pom) E-‐Mail : [email protected] Facebook, TwiXer, Instagram : pawoot

zocial awardth2013 v1.10

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