zomato presentation
TRANSCRIPT
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PRESENTATION ON
ZOMATO
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INTRODUCTIONo Started In- July 2008, Delhi NCR.
o Founded By: Deepinder Goyal, Pankaj Chaddah
o Initially named- “FoodieBay”
o In November 2010 it was renamed as“ZOMATO”
o Parent Company - Info edge
o Category - Mobile Application Based
o Sector - Food & Restaurant guide
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Tagline/ Slogan - Discover great places to eat around you
USP - Content is what sets Zomato apart – The restaurant & nightlife guide with menus, pictures and map locations
Segment - Young population, working professionals looking for information of restaurants
Target Group - All Smartphone Users
Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food guide
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MISSION Our mission is to ensure nobody has a bad
meal
They do this by – Helping people discover great places around them Building amazing experiences around dining Enabling restaurants to create amazing experiences
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VISIONZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT PART OF THE WORLD YOU'RE IN.
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SWOT ANALYSIS
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STRENGTH
Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)
High awareness – Top of the mind product Global presence – 25 countries – 1.5 million listed
restaurants Superior technology and a strong workforce of over
1200 people Asset less business model Simple & user friendly interface Aggressive and Innovative marketing strategy
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WEAKNESS Competition from search engines & other
similar apps means limited growth
Drastic growth means susceptible to bad content
Not customized for each target market
Work inefficiency
High staff turnover
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OPPORTUNITIES Opportunity to expand to further more
countries
Increasing internet penetration & number of smartphone users
Rapid technology development
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THREATS
Intense competition
Lack of clear rules and regulations - Changes in government policy can easily affect the business model
Business model can be easily imitated by other players
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COMPETITORSFood panda
Swiggy
(https://yourstory.com/2016/05/swiggy-foodpanda-zomato-financials/)
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PORTER FIVE FORCE MODEL
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INTENSITY OF EXISTING RIVALRY Low storage cost
Fast industry growth rate
Relatively few competitors
Exit barriers are low
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THREAT OF SUBSTITUTES
Existing competitors
Limited number of substitutes
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THREAT OF NEW COMPETITORS
Strong brand names are important
Advanced technologies are required
Industry requires economies of scale
Geographic factors limits competition
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BARGAINING POWER OF SUPPLIERS
• Low cost of switching suppliers
• Critical production inputs are similar
• Large number of substitute inputs
• Inputs have little impact on cost
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BARGAINING POWER OF CUSTOMERS Buyers requires special customization
Low dependency on distributors
Large number of customers
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Zomato belongs to – Star(http://economictimes.indiatimes.com/small-biz/money/to-cut-costs-online-restaurant-and-food-delivery-company-zomato-pulls-out-of-9-markets/articleshow/52450883.cms )
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THANK YOU