zucks introduction & japan app market
TRANSCRIPT
Mobile CPC/CPI/Video Ad Network!
©Copyright Zucks,inc.
©Copyright Zucks,inc.
No.1 Mobile Ad Network Platform in Japan!!Zucks, Inc was founded in 2011 in Japan to provide the most reliable and valuable mobile advertisement platform to our advertisers and publishers in the world.
- About Zucks -
Our Client
©Copyright Zucks,inc.
Zucks is most popular Advertising company in Japan.
CPC&CPM:
CPI(Incent&NonIncent)CPA&CPV:
©Copyright Zucks,inc.
- Japan Market -Number of Installs and Revenue Ranking by country
Number of Installs TOP10 Ranking
USA
China
Brazil
India
Russia
Mexico
TurkeyIndonesia
Japan
Korea
Revenue TOP10 Ranking
USA
JapanChina
Korea
UKTaiwan
GermanAustrali
aFrance
Canada
※Quote : App Annie 2016
©Copyright Zucks,inc.
Casual Game
mid-core strategy
Japanesemid-core
DAU
ARPU
20million USD/ m
30million USD/ m
10million USD/ m
- Japan Market -Gaming App Overview Transitive Graph of Revenue
USAJapanChina
Revenue ※Quote : App Annie 2016
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- Japan Market -Gaming App Overview
■About Game Market in Japan
・ Mobile gaming continue to drive gaming market growth.・ Console game is flat.
■About Moblie Game Market in Japan
・ Market share
<innovator> 50%Original and new game system
<Follower> 20%Existing game system + @
<Nicher> 10%Existing game system + IP
<Re-Innovator> 20%Existing game system + Segment
※Quote : App Annie 2016
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- Japan Market -Non-Gaming App Overview
Transitive Graph of Revenue
USAJapanChina
Revenue
■About Mobile Non-Gaming Market in Japan
・ Manga(comic) app large share in Japan.
・ Music and Movie Subscription app(like a Spotify, Netflix) small share.
・ Dating app is not bad, bad high barriers to entry.
※Quote : App Annie 2016
※Quote : App Annie 2016
©Copyright Zucks,inc.
- Japan Marketing -Japan Marketing Overview
Pre-Reseach
RankingBoost Maximize ROIPre-release
Campaign
Pre-register Reward(boost) Adnetwork(CPI&CPC)/Video
Market research
Zucks can help you!
Localize&Culturalize
Creative
TV CM
Real Event
Others
©Copyright Zucks,inc.
Rank Install volume Organic Volume
#1 50K-100K 30K-100K
#2 40K-70K 30K-70K
#3 40K-60K 20K-50K
#4 30K-50K 10K-50K
#5 30K-50K 10K-30K
Rank Install volume Organic Volume
#10 10K-30K 4K-10K
#20 5K-15K 2K-7K
#30 4K-10K 500-7K
#40 3K-8K 500-7K
#50 2K-5K 500-5K
JAPAN AppStore(R) Free Over all
Zucks helps over 1,000 apps to rank in TOP10!!
CPI reward campaign is very poplar way in Japan to get massive downloads within short time!!
2.CPI Reward campaign(iOS)- User Acquisition-
©Copyright Zucks,inc.
Raning Logic : Downloads volume with in 24 hours( within 30 days from app release )
→Get 20,000 dowloads everyday within 10 days
Gradually ranking up to TOP 10
Zucks helps over 500 apps to rank in TOP10!!
2.CPI Reward campaign(Android)- User Acquisition-
Tel : 81-3-5459-2061
Address : Shibuya First Place Bldg.8F, Shinsen-cho 8-16, Shibuya, Tokyo, 150-0045
Mail : [email protected] m
Skype : yu.mikaramu
LikedIn : Yu Murakami
Contact MeCompany :Zucks, Inc.
Established : 2011.April.1
Capital Stock : \40,000,000-(JPY)
CEO : Masashi Nishizono
Business : Mobile Advertisement Platform
- THANK YOU! -