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2. ReloadJourney 3. CEO iPhone - Steve Ballmer, Microsoft CEO 2007. Jan. Ballmer iPhone e-mail iPhone 0 ( iPhone 2007 1 9 6 29 ) ...youtube http://www.youtube.com/watch?v=eywi0h_Y5_U ( ) http://www.elanso.com/ArticleModule/Compare.aspx?ArticleID=G9HaU0ODONMGRRNsHvLcQcIi 4. Google 100 Yahoo... 5. 6. ReloadJourney 7. ( ) CPCPDevelopersDevelopers CP CPDevelopers Developers ( Nokia, Samsung) ( ) Portaal emome, i-mode, catch Yahoo Nokia, Samsung 8. App Content Providers (Game Developers) ( )( ) CP CPDevelopers DevelopersService Providers (Game Publishers) ( CP CP) Developers Developers iPhone ( Nokia, Samsung) Android ( ) Portaalemome, i-mode, catch YahooNokia, Samsung 9. CP( )/SP( ) (SP, ) ( )SP(Service Provider) 10. In-App purchase ... App App 11. ReloadJourney 12. From cradle to graveFeature phone App ( ) ( ) ( ) ( ) ( ) > SMS Push, Banner, ... > Push... ( ) ( ) ( ) ( ) " " " " ( ) ( ) 13. (feature phone) ( ) push( ) Banner( ) ( ) WAP 14. (App ) ( SEO...) ( ) App review push video... App ( ) ( Amazon ) IAP SEO... 15. OP walled gardenAppstoreIGB IAP (In Game Billing) (In App Purchase)Try & Buy Try & Buy 16. source chetansharma.com 17. Reload App 18. ReloadJourney 19. App ( ) 20. App 21. 22. ( )( ) vs. vs. (Biz model)SNS 23. Android Market online Apple Billing: Apple license Amazons 1-Click patent 24. 25. ( )- Dan Ariely, 2011/1/29http://www.bookzone.com.tw/Publish/book.asp?bookno=CB448 26. source http://www.slideshare.net/misteroo/how-to-market-your-app 27. source DeNA 28.