「口袋卡片」數位卡片管理平台 簡介
TRANSCRIPT
This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
ECOWORKEfficient, Economical IT Works
「⼝口袋卡⽚片」數位卡⽚片管理平台
Presented by Ecowork
112年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
客⼈人總是沒帶我家的會員卡、折價券！？Image Credit: http://www.twylah.com/CRN_UK/topics/avisen
212年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
⼿手機的直效⾏行銷⼀一定要做⾃自⼰己的 App 嗎？Image Credit: http://tech.fortune.cnn.com/2010/06/07/steve-jobs-live-at-apples-wwdc-2010-a-new-iphone-and-more/
312年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
有什麼好⽅方法嗎？ 別擔⼼心，有更簡單的⽅方式！Image Credit: http://paulbaltes.com/
412年10月4日星期四
This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
ECOWORKEfficient, Economical IT Works
pokPass ⼝口袋卡⽚片
pokPass 是⼀一套給實體店家專⽤用的數位卡⽚片的發⾏行平台
512年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 內建 Passbook 卡⽚片夾 App
• ⽀支援 iPhone 3Gs/4/4S/5†
• ⽀支援 iPod Touch 4/5 代†
• 不⽤用⾃自⼰己花⼤大錢寫 App 了!
† 所有安裝 iOS 6 以上版本的 iPhone 3Gs/4/4S/5 以及 iPod Touch 4/5 代均有內建 Passbook 卡⽚片夾 App
612年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
iPhone 的 Passbook＋pokPass 數位卡⽚片 = 你的數位會員卡
＋ ＝
712年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 完整⽀支援官⽅方 Passbook App†
• 全數位化的⾏行動卡⽚片• ⽅方便取得、不占空間• 直效⾏行銷、即時溝通
數位會員卡
† 所有安裝 iOS 6 以上版本的 iPhone 3Gs/4/4S/5 以及 iPod Touch 4/5 代均有內建 Passbook 卡⽚片夾 App
812年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
912年10月4日星期四
This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
ECOWORKEfficient, Economical IT Works
pokPass 對我有什麼幫助?
遠端管理、 ⽅方便聯繫、 推播⾏行銷、 地域⾏行銷、 省錢省時
1012年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 可以遠端管理會員的數位卡• 即時更新數位卡內容†
• 搭配每檔活動可換圖和⽂文案• 詳細資訊可以點 ⓘ 翻到背⾯面
⇢⇢
⇠
遠端管理
† 使⽤用者可⾃自⾏行開關⾃自動更新功能，此為保障使⽤用者的隱私及網路流量使⽤用
1112年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 打電話 → OK
• 地圖導航 → OK
• 開官網、粉絲團 → OK
• 通通都可以⾃自動更新†
⇢
⇢
⇢
⽅方便聯繫
† 使⽤用者可⾃自⾏行開關⾃自動更新功能，此為保障使⽤用者的隱私及網路流量使⽤用
1212年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 可以排程發送「推播訊息」†
• 直接出現在待機畫⾯面上†
• 滑開訊息直接開啟卡⽚片
⇢
推播⾏行銷 1/2
† 使⽤用者可⾃自⾏行開關⾃自動更新功能，此為保障使⽤用者的隱私及網路流量使⽤用，使⽤用者亦可⾃自⾏行關閉待機畫⾯面顯⽰示功能
1312年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 可從待機畫⾯面直接滑開卡⽚片• 直接傳達⾏行銷訊息• 直接開始使⽤用卡⽚片
⇢
推播⾏行銷 2/2
1412年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• ⾃自動根據⼿手機位置顯⽰示訊息†
• 直接出現在待機畫⾯面上†
• 可⾃自訂、即時更新訊息內容• 對⼤大型商圈的⾨門市⾮非常有⽤用
⇢
地域⾏行銷
† 使⽤用者可⾃自⾏行現制 Passbook 定位權限，此為保障使⽤用者的隱私及網路流量使⽤用，使⽤用者亦可⾃自⾏行關閉待機畫⾯面顯⽰示功能
1512年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 製作 App 需要預算和時間
• 上架 AppStore 要等待審核
• 帳號開通就可以開始發卡• 線上⾃自動發卡、零時差
省錢省時
1612年10月4日星期四
This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
ECOWORKEfficient, Economical IT Works
pokpass.com/p/nybagels
試⽤用看看吧！
1712年10月4日星期四
This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
ECOWORKEfficient, Economical IT Works
⽀支持 pokPass 的團隊
Behind pokPass: Ecowork
1812年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
Ecowork ⼀一直致⼒力提供經濟的⼯工具讓消費者的⽣生活和企業的運作更有效率
To provide economical toolsto finish life works effectively.
1912年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• pokPass ⼝口袋卡⽚片
• Findbook 翻書客
• 7-Watch for iPad 旅遊雜誌
• 品牌應⽤用規劃及⻑⾧長期營運：7-ELEVEN、⽟玉⼭山銀⾏行 ...
Image Credit: http://www.79ideas.org/2011/03/shopping-therapy-runaway-coast-runaway.html
⽣生活及品牌應⽤用
2012年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• pokCircle 企業訊息平台
• 企業應⽤用規劃及⻑⾧長期營運：永慶房屋 i 智慧經紀⼈人 ...
Image Credit: http://flickr.com/photos/wysz/167342533/
企業⾏行動應⽤用
2112年10月4日星期四
ECOWORK This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
• 營運不中斷的服務設計• 雲端機房及全球營運架構• Amazon Certi!ed Partner
全時網站設計營運
2212年10月4日星期四
ECOWORK��������
This document is confidential and is intended solely for the use and information of the membership to whom it is addressed.
⼝口袋卡⽚片 [email protected]
業務合作 [email protected]
2312年10月4日星期四