Електронна търговия, развитие в България
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Кратък преглед на електорнната търговия, развитие в БългарияTRANSCRIPT
3
Team
Board of Advisors
Dr Stavri NikolovTechnology Advisor Seville, Spain
Georgi KadrevCEO Sofia, Bulgaria
Hristo GeorgievMarketing Director Sofia, Bulgaria
Pavel AndreevCreative Director Sofia, Bulgaria
All trademarks used on this slide are property of their respective owners.
Georgios TziralisOF representativeAthens, Greece
1979
Michael Aldrich
изобретява онлайн пазаруването свързвайки модифициран телевизор с компютър осъществяващ транзакциите посредством телефонна линия
1994
Netscape ерата
Netscape Navigator
Pizza Hut започва да продава онлайн
Онлайн продажба на цветя и абонаменти за списания
1995
Jeff Bezos
Започва сагата Amazon - най-успешния онлайн магазин в света
Auction Web - първото име на eBay - основан от Pierre Omidyar
2000 The year of the DOT-COM Burst
image source: GDS Infographics - http://www.flickr.com/photos/gdsdigital/
В България
1999 - BgStore, Books.bg – първи интернет книжарници
1999 - 911.bg – платформа за продажба
1999 - GET.BG първи онлайн хипермаркет
2010 - 50 - 100 М BGN и над 3000 онлайн магазина
Social Commerce
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.
6 SMC инструмента
рейтинг и ревюта
препоръки
форуми и общности
социално пазаруване
групово пазаруване
сподолено пазаруване
THE SIX DIMENSIONSTO SOCIAL COMMERCE SUCCESS
1. SCARCITY2. AFFINITY
3. RECIPROCITY4. POPULARITY5. AUTHORITY
6. CONSISTENCY
Frederick the GreatPRUSSIA, 1774Effectively re-branded the Potato by making it a ‘scarce’ Royal delicacy
FACEBOOK DEALS (MOBILE)Geo-located local deal promotions have huge expectations for 2011Gap offered 10,000 free jeans to the first 10,000 check-ins (then 40% off)
Fiesta MovementFord’s Social Commerce Experiment (2009)100 free cars in return for monthly YouTube posts11,000 videos, 15,000 tweets, 11m social visitors, 5m shares, 50,000 enquiries, 38% awareness (Gen-Y)
Starbucks foursquareNational ‘Mayor Offer’ (USA) Loyalty Programme$1 off each drink for all Starbucks foursquare Mayors nationwide
P&G Amazon Facebook StoreSelling 1,000 products an hour (direct to consumers)Top 29 brands from Always to Zest
The undisputed Kings (and Inventors) of Social CommerceLeading the way since 1995 (£24.5bn turnover, 2009)
vente-privee.comExclusive private club for curated designer brand discounts40,000 orders per day; $1.1bn Sales; $70m profit
BlendtecWill it Blend (YouTube)Smiling is consistent with liking, liking is consistent with buying130,000,000 videos viewed; Home blender sales increased +700% since 2006
Starbucksmy STARBUCKS IDEAFeedback is consistent with caring, caring is consistent with loyaltyConsistent Customer Focus: using Social as an Ideas Platform to improve the product and service
f-commerceFacebook Stores (and storefronts)‘Get It First’ VIP Store, discounts and exclusives for Facebook Fans
f-commerceSoftware suppliers creating integrated Facebook storesE.g. Alvenda; Usablenet; Milyoni; Payvment;
SUMMARY7 KEY POINTERS for 2011
1. EXPERIMENT - START SELLING ON SOCIAL PLATFORMS2. ADD MOBILE (SHARING) INTO YOUR SOCIAL MIX3. IMPLEMENT SOCIAL PLUG-INS e.g. FACEBOOK ‘LIKE’4. UP-SELL WITH REVIEWS AND RECOMMENDATIONS5. INTEGRATE ‘CHAT’ SO FRIENDS CAN SHOP TOGETHER6. MAKE YOUR WEBSITE THE SOCIAL FLAGSHIP7. BRING YOUR OFFLINE BRAND EXPERIENCE ONLINE