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  • 1

  • 2

  • 3

    -

    2000

  • 4

    659.3 67.301.212 -65

    . ..

    - .

    ""

    ISBN 5-87983-092-6 (-) .. , 2000 ISBN 966-543-058-0 () -, ISBN 966-543-048-3 () , 2000 , ,

    , 1999

  • 5

    ................................................................................................. 8 .................................................................................................... 9

    . ......................... 11

    / .......................... 41

    / : .............................................................. 56

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    (. , . , . , ) ............................. 130

    ........................................ 138

    - ................................... 149

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  • 6 ............................................. 230

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    - ...................... 260

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    ................................................................. 290

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    .................................................... 311

    "-2" " " ............................ 323

    ....................................................... 336

    . ............................................................................. 353

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  • 7

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  • 8 . ., , -

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    E-mail : [email protected].

  • 9

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  • 13

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  • 19

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  • 29

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    1 Pfalzgraff R.L., Jr., Shultz R.H., Jr. Future Actors in a Changing Security Environment // War in the Information Age: New Challenges for U.S. Security. Washington London, 1997.

    2 . . M., 1999. 3 Toffler A. and . War and Anti-war. Survival at the Dawn of the

    21st Century. London, 1995. 4 ., . -

    // . . V. , 1971. 5 Taylor P.M. Munitions of the Mind. A History of Propaganda

    from the Ancient World to the Present Day. Manchester New York, 1995 P. 302.

    6 .. // - . ., 1987. . 5.

    7 .. - - // - . ., 1990. . 152.

    8 Clark T. Art and Propaganda in the Twentieth Century. New York, 1997. P. 9.

    9 . . - // . . - . . ., 1992. . 282-283.

    10 . 1998, 22 . 11 Ex libris . 1998, 23 . 12 .. . -

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    19 .. . . ., 1986. . 47.

  • 40

    20 . LTI. . ., 1998. . 290.

    21 . . ., 1996. . 322. 22 . . ., 1988. . 318. 23 . 1998, 35. 24 . 1998, 20 . 25 Bourdie P. Distinction. A Social Critique of the Judgement of

    Taste. London, 1994 P. 152. 26 . 1998, 20-27 . 27 . 1998, 13. 28 .. . . I.

    . , 1997. 29 . , . ., 1998. . 240. 30 . 1998, 28 . 31 . , . ., 1998. . 325. 32 Taylor P.M. Munitions of the Mind. A History of Propaganda

    from the Ancient World to the Present Day. Manchester New York, 1995 P. 303.

    33 Clark T. Art and Propaganda in the Twentieth Century. New York, 1997. P. 117.

  • 41

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  • 42

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  • 43

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    1 Young P., Jesser P. The Media and the Military. From the Crimea

    to Desert Strike. Houndmills etc., 1997. P. 86. 2 . 1998, 25.06 2.07. 3 . 1998, 23 . 4 . 1998, 25.06 2.07. 5 Jovett G.S., O'Donnell. Propaganda and Persuasion. Newbury

    Park etc., 1992. 6 . 1998, 18 . 7 . 1998, 31 . 8 Brown J... Techniques of Persuasion. From Propaganda to

    Brainwashing. Harmondsworth, 1963. P. 106. 9 . 1995, 11 .

  • 56

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  • 62

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  • 63

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  • 71

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  • 72

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  • 75

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  • 76

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  • 77

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  • 78

    , .

    " " - , , - , . - , .

    1 Schwartau W. An Introduction to Information Warfare // War in

    the Information Age. New Challenges for U.S. Security Policy. Washington London, 1997.

    2 Thomas T.L. The threat of Information Operations: a Russian Perspective // Ibid.

    3 McLaurin R.D. Psychological Operations and National Security // Military Propaganda. Psychological Warfare and Operations. New York, 1982. P. 6.

    4 Askenasy A.R. Role of Psychological Operations within the Military Mission // Ibid.

    5 Katz P.P. Communication Theory and Research and their Application to Psychological Operations // Ibid. P. 19.

    6 Katz P.P. Intelligence for Psychological Operations // Ibid P. 127. 7 Taylor .M. Munitions of the Mind. A History of Propaganda

    from the Ancient World to the Present Day. Manchester New York, 1995 P. 258-259.

    8 Clark T. Art and Propaganda in the Twentieth Century. New York, 1997. P. 114.

    9 Taylor P.M. Munitions of the Mind. A History of Propaganda from the Ancient World to the Present Day. Manchester New York, 1995. P. 216.

    10 Clark T. Art and Propaganda in the Twentieth Century. P. 113. 11 Rawnsley G.D. Cold War Radio in Crisis: the BBC Overseas

    Services, the Suez Crisis and the 1956 Hungarian Uprising // "Historical Journal of Film, Radio and Television". 1996. Vol. 16. N 2. P. 204.

    12 PSYOP Essential Elements of Information. 7th PSYOP Group// Military Propaganda. Psychological Warfare and Operations. New York, 1982

    13 .. . ., 1998; .. . . ., 1998.

  • 79

    14 McLaurin R.D. The Role of Research in Psychological Operations // Military Propaganda. Psychological Warfare and Operations. New York, 1982.

    15 McLaurin R.D. Planning for Persuasion // Ibid. P. 114. 16 McLaurin R.D. A Survey of Methods and Media // Military Pro-

    paganda. Psychological Warfare and Operations. New York, 1982. P. 218.

    17 Katz P.P. Intelligence for Psychological Operations // Ibid. P. 138-139.

    18 Orth R.H. Prestigious Persons and Key Communicators // Ibid. 19 Pfalzgraff R.L., Jr. Shultz R.H., Jr. Future Actors in a Changing

    Security Environment // War in the Information Age. New Challenges for U.S. Security policy. Washington London, 1997.

    20 ONeill R.P. Integrating Offensive and Defensive Information Warfare // Ibid.

    21 Katz P.P. Tactical PSYOP in Support of Combat Operations // Military Propaganda. Psychological Warfare and Operations. New York, 1982. P. 42.

    22 Ibid. 23 Rawnsley G.D. Cold War Radio in Crisis: the BBC Overseas Services,

    the Suez Crisis and the 1956 Hungarian Uprising // "Historical Journal of Film, Radio and Television". 1996. Vol. 16. N 2.

    24 MacArthur J.R. Second Front. Censorship and Propaganda in the Gulf War. Berkeley etc., 1992. P. 133-135.

    25 Bairdain E.F and E.M. Effectiveness of PSYOP Messages: a Foundation Study // Military Propaganda. Psychological Warfare and Operations. New York, 1982. P. 237.

    26 Katagiri T. Organization of a National PSYOP Effort: the 4th PSYOP Group in Vietnam // Ibid. P. 80.

    27 Hertz M.F. Lessons from VC/NVA Propaganda // Ibid. 28 McLaurin R.D. U.S. Organization for Psychological Operations //

    Ibid. P. 76. 29 Taylor P.M. Munitions of the Mind. A History of Propaganda

    from the Ancient World to the Present Day. Manchester New York, 1995. P. 295.

    30 Taylor P.M. War and the Media. Propaganda and Persuasion in the Gulf War Manchester New York, 1992.

    31 Taylor P.M. War and the Media. Propaganda and Persuasion in the Gulf War Manchester New York, 1992. P. 154.

    32 Ibid. P. 268-278. 33 Taylor P.M. Munitions of the Mind. A History of Propaganda

    from the Ancient World to the Present Day. Manchester New York, 1995. P. 280

  • 80

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  • 81

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  • 83

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  • 87

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  • 92

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  • 96

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  • 97

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  • 98

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    1 Taylor .M. Munitions of the Mind. A History of Propaganda from the

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    1997. P. 7-8. 3 Taylor P.M. Munitions of the Mind. A History of Propaganda from the

    Ancient World to the Present Day. Manchester New York, 1995. P. 6.

    4 Black S. Introduction to Public Relations. London, 1989. P. 7. 5 Black S. The Essentials of Public Relations. London, 1993. P. 37. 6 Jefkins F. Public relations. London, 1992. P. 13-14. 7 . 1998, 26 . 8 Bentays E.L. The later years. Rhinebeck, 1986. 9 . LTI. . -

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  • 99

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  • 108

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    1 Brown J... Techniques of Persuasion. From Propaganda to

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  • 119

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    Brainwashing. Harmondsworth, 1971. P. 146. 2 Eco U. Strategies of Lying // On Signs. Ed. by M. Blonsky.

    Baltimore, 1985. 3 Jowett G.S., O'Donell V. Propaganda and Persuasion. Newbury

    Park, 1992. P. 42.

  • 130

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  • 138

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  • 143

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  • 145

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    , "" "/". ( ) "". . - , , " ", - " ". "" "" . "" - , "" . .

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    1 Jowett G.S., ODonnell. Propaganda and Persuasion. Newbury

    Park etc., 1992. 2 . 1997, 21 3 . 1997, 4 4 . 1996, 6 5 . 1996, 21 6 Jovett G.S., ODonnell Op. cit. P. 157. 7 . - :

    // . - . , 1996.

    8 . . M., 1981. C. 258.

    9 Adelstein A.S. Total Propaganda Horn Mass Culture to Popular Culture. Mahway, N.J., London, 1997.

  • 149

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  • 150

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  • 151

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  • 152

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  • 153

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  • 157

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  • 158

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  • 164

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    , - . , - . , 1 Jovett G.S., 'Darnell. Propaganda and Persuasion. Newbury Park

    etc., 1992. P. 157. 2 Watts D. Political Communication Today. Manchester etc., 1997.

    P. 121. 3 Kunczik M. Images of Nations and International Public Relations.

    Mahway, N.J., 1997. 4 Ibid. P. 141. 5 . 1997, 26 . 6 Young P., Jesser P. The Media and the Military. From the Crimea to

    Desert Strike. Houndmills etc., 1997. 7 Ibid P. 118. 8 Fiske J., Hartley J. Reading Television. London etc., 1978. 9 Woodward B. The Choice. How Clinton Won. New York, 1996.

    P. 438. 10 Watts D. Political Communication Today. Manchester etc., 1997,

    P. 177-178. 11 Ibid. P. 154. 12 Ibid. P. 102. 13 . 1998, 13-20 .

  • 166

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  • 168

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