封面页 （设计好之后可以删掉这个文本框哦）

Coffee promotion mix

Group 11

Advertising of Karma Coffee House

COFFEE Medias Strategy

print media:brochure,poster,leaflet and so on

propagandacar,newspaper,radio,magazines,outdoor billboards

outdoor media: advertising board,banners,colour bar and so on

Specific Types of AdvertisingNewspaper : open "Karma Coffee House" column and page, make cheap leaderboard

Propaganda car advertising: do some of the " Karma Coffee House” body image advertisings.

Advertising gifts ： beautifully designed suitable for office workers and have the nature of the advertising small gifts, such as ties 、 key chain ， etc.

Online advertising: 　 A 、 publish relevant information on big BBS 　 B 、 set up the " Karma Coffee House"specialized website to connect with the related web site for advertising C 、 propaganda in the microblog, blog, etc.

COFFEE Advertising Area

Print ads: crossroads distribute brochures, posters

Outdoor ads: hang banners near the metro stations

Newspaper ads: the region's major newspapers

过渡页（设计好之后可以删掉这个文本框哦） Sales promotion ：

Monthly ticket

VIP

Giving a little gift

Voucher

目录页 （设计好之后可以删掉这个文本框哦）

Monthly ticket

1.someone can enjoy a lower price ,if he buy the monthly ticket.

2. He also can be given 2 cups of coffee,if he buy the monthly ticket.

内容页 （设计好之后可以删掉这个文本框哦）

VIP

•Free to handle VIP•Bonus points-If the score of fonta reaches a certain number, will send a cup of coffee

结束页（设计好之后可以删掉这个文本框哦）

Giving a little gift

In the customer or his companion's birthday that day, to visit our shop to get a small gift with a logo of the coffee shop

Voucher

Every consumer in our full return by one hundred for 5 yuan voucher at once.Every consumer in our full return 15 yuan voucherof 200 at once.The more consumption,the more return.

Public Relationship

A short film will be played form the TV which is hung on the wall outside the door and in the store. When people pass by ,they can see the new products which may catch their eyes and want to try our produce. When one sit in the store or only wait for their food ,it can deepen their impression of our produce.

We will launch a special institution, which is the old VIP let his friend to become our new VIP ,not only the new VIP enjoy the perferential like the second cup of coffee in half price, but the old VIP is given a special present and the next time consuming in our store enjoy the double perferential. In addition, not on a regular basis, we will do some research to know people’s need so that can present some more new and popular .

Thank You