회사 소개서

I. Project Overview

1) 3D Structure Design System(BIM)

※ BIM : building information modeling

I. Project Overview

2) Problem & Solution

Problem

Too Expensive to buy BIM Tools

Need a lot of labor costs

Difficult to match design period

hard to deal with design change

SmartSystem(Tekla-based Design Automation system)

SmartRebar

SmartDrawing

SmartFoundation

Auto Rebar Modeling System

Auto Drawing Edit System

Auto Foundation Management System Quantity calculation

SmartBOM

Solution

Tekla BIM Model

※ Tekla : model-based software for engineers in construction and plant(건설분야에서 엔지니어를 위한 3차원 모델 기반의 SW )

I. Project Overview

3) Business Model

• Target: Korea Engineers

• Period: February ~ May ( 3 Months )

•Number : 10 Companies

Interview AS-IS

Concrete Modeling

FEM Analysis

Rebar Model

Create Drawing

Edit Drawing

Extract Information

N.G. O.K

Total : 40 days

TO-BE

SmartRebar

SmartDrawing

Total : 10 days

=Business model

II. Enterprise of competence

Project Customers BIM Tool Years

Design/construction/logistics management System using BIM

SAMSUNG C&T Tekla Structures 2013

Consulting Iraq New Town 3D Design HANWHA E&C Tekla Structures 2014

Chemical Steel BIM System Development POSCO Engineering Tekla Structures 2014

Consulting 3D-based PC System YUNWOO PC Tekla Structures 2015

Global Capacity of CEO

Developed export-oriented software(SW) to Japan, China and India

Participated in the International Exhibition in Tokyo and Singapore

Software design/sales to Singapore and India Customers

Announced development case with SAMSUNG and POSCO for Tekla Finland Staffs

Engineering & Development Capacity of CEO

Designed Structures & Developed SW for 16 years

Carried out BIM-related projects over the past 3 years

SmartSystem(Tekla-based Design Automation system)

SmartRebar

SmartDrawing

SmartFoundation

Auto Rebar Modeling System

Auto Drawing Edit System

Auto Foundation Management System Quantity calculation

SmartBOM

Web&SNS

(Youtube,

Facebook,etc)

6,000 TeklaCustomers

Conference&

Seminar

Webinar

Education

(Global Marketing)

III. Business Model

1) SmartSystem : Tekla-based Design Automation System

Cad Data

import

Recognize Symbol

(*.dwg)

Create Rebar

Preferences-Rule set-CoverMain RebarStirrupsOverlap jointsJoint DetailsOpen Details…

Save as C1,C2….,.

G1

C1

C2

C3

C4

G2

Analyze 3D GeometryClassify Structural Type Create Rebar

Structure Symbol

(1) SmartRebar : Auto-Rebar Modeling System

1) SmartSystem

III. Business Model

BIM Model

-Drawing Properties-View Properties-Dimension-Layout

Ruleset

Plan view

Bar Arrangement Drawing

1) SmartSystem

(2) SmartDrawing : Auto-Drawing Edit System

III. Business Model

Footing Type

Pile Setting

Create Plant Foundation

Preview

Footing Types of support

1) SmartSystem

(3) SmartFoundation : Foundation Management System

III. Business Model

-Earthwork Quantity

• Earth work for structural items(㎥)(Excavation/Disposal/Backfilling)

-General Quantity

• Concrete(㎥)• Re-Bar(ton)• PILE(EA)• Form(ton)• Structural Steel(ton)• Grating(ton)• Fire Proofing (㎡)• Total Index Area(㎡)

Tekla basic model

Foundation Component

Rule set

Extract Model Attribute

Founation Qunatity using APIPredefined data

• Project-specific rule• Company-specific rule

1) SmartSystem

(4) SmartBOM : Quantity extract system

※ BOM : Bill of Material

III. Business Model

2) Competitiveness

Apply for Informal cross-section

User-friendly UI

Fitting

Line cut

Edge chamfer

Part cut

Easy Project Management

Support Design Change

400x400 800x600

Change Size, Rebar

III. Business Model

3) Benefit

Setting the goal using MVP

• PJT Type : Building• PJT Size

- Area : 57,000 m² - PC range : 25,941 m²

• PC members- Column : 646- Girder : 583- Slab : 2,551

• Users- 5 years experience

[Target Model]

05

10152025

Concrete Rebar Drawing

As Is To be

(days)

18

4

14

4

[Design Time]Reduce Time

Save Money

III. Business Model

IV. GTM(Go to Market)

1) Global Market

Global Market

Global

vs

Korea

Remark

Korea Market

95%

5%Global

Korea

0

100

200

300

400

2015 2016 2017

Tekla customers

Sales forecast

YearCompare with domestic market

rateGlobal Korea

2015 6000 300 5%

Year Tekla customers Sales forecast rate

2015 300 5 2%

2016 330 35 10%

2017 363 100 28%

Tekla selling country: about 100 (2015 year)

Tekla Customers: about 6,000(average: 60/nation)

Expected National Product sales: India, Singapore,

Philippines, Vietnam, Australia, China, Japan

Tekla Customers: about 300(2015 year)

Tekla copy: about 1,500(average: 5copy/company)

Based on sales growth by 10%

Source : Tekla Source : Tekla Korea

RegionTekla Customers(over 100 copies)

Percentage Country GDP ranking Language

Europe 73 68%61%

Finland 41Finnish,Swedish

Norway 27 Swedish

Sweden 25 Swedish

Netherlands 18 Netherlandic

Germany 4 German

United Kingdom 5 English

Italy 9 Italian

Spain 14 Spanish

Belgium 26 Netherlandic, French

7% etc

other regions 25 32% America, Asia, Middle East, Oceania

Total 108 100%

2) Main customers(1)

IV. Marketability of products

Why Europe is mostly ? Too expensive labor cost

Unsuitable climate

Advanced factory automation

Source : Tekla

2) Main customers(2)

Korea United Kingdom Germany

IV. Marketability of products

Korea Market Overseas Market

3) Sales forecast

IV. Marketability of products

ClassificationUnit Price

(US $)

2016 2017 2018

Copy Sales Copy Sales Copy Sales

Smart-System

SmartRebar 2,000 10 20,000 30 60,000 100 200,000

SmartDrawing 3,000 10 30,000 30 90,000 100 300,000

SmartFoundation 5,000 10 50,000 30 150,000 100 500,000

SmartBOM 3,000 10 30,000 30 90,000 100 300,000

Total 13,000 40 130,000 120 390,000 400 1,300,000

= $ 1.3 million

40

120

400

-

100

200

300

400

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

2016 2017 2018

Estimated revenue

SmartBOM

SmartFoundation

SmartDrawing

SmartRebar

Total Copy

( sales ) ( copy )

V. Go-to-market strategies

Schedule

Road Map

( Patent) ( PCT)

Stand-alone

(2019)

V. Go-to-market strategies

Web-page production

Marketing Strategy

Thank You