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TRANSCRIPT
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2Q u a n t u m D o t P r e s e n t a t i o n
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SIMPLEWORK
Our name
MEETOUR TEAM
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3
What is Quantum Dot
(quantum dot) 1
. 1 .
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4
Why Quantum Dot
TV . . 30 , LED TV 64 .
Real Color
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5
?
, . () nm(1nm 10 1m) . TV TV. (LCD) TV .
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6
ANALYSIS SWOT
1) OLED
2) LCD
3)
4)
STR E NGTH
1) OLED TV
2) TV
3) (EU)
O PPO RTUNITY
1)
2)
3)
4)
W EA K NES S
1) OLED
LCD
2) TV
3) LG
THR EATS
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7
STRENGTH1) OLED TV 65 (KS9500)699, LG 65 OLED TV 1100, E6 940 .
2) LCD LED TV TV . . OLED .
3) HDR . , . DCI(Digital Cinema Initiative: ) TV . TV DCI 75% 97% . .
4) Oled 4~7, 10 . TV 6 7, . . , .
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WEAKNESS
1)
OLED .
2)
3)
4)
OLED . LCD TV OLED . OLED LCD TV .
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OPPORTUNITY
1) OLED TV
UHD LED TV OLED .
2) TV
TV . 20069 TV 1 .
3) (EU)
TV .
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10
THREATS1) OLED LCD
, TV . 2013 OLED
, LCD OLED .
2) TV TV . 1 LCD TV 6108 20.9% 4832 . 1
. 1 6.3% .
3) LG LG LG TV 2017
. TV .
.
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STP
01 STP .
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02
RESEARCH
114 .
R E S E A R C H 1
R E S E A R C H 2
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13
03
1
, (, , ), (, , )
.
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Segmentation + Targeting
2 . , , . 2 ( 50 , ) (, , , , , , 27 ) , , , , , , , 23 . , .
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14
04
Positioning
. TV " " . TV LG TV TV . LG TV OLED . TV . Segmentation, Targeting . LG . , .
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