Super Bowl 2017

2017SUPER BOWL51GAME ON

https://www.youtube.com/watch?v=lX4aXsiSjSE

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http://www.marketwatch.com/story/there-were-just-1206-minutes-of-actual-gameplay-during-the-super-bowl-2015-02-025x more advertising runtime than actual gameplay in Super Bowl XLIXThe average NFL gametypicallyhas 20 commercial breaks, filled with over 100ads.

, . .http://www.fox.com/schedule#day-17-02-053

1.33 B5 M

12.5 M

39 M

325 M

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1.33 12.5 ( 11,000 )5 " ' 39 " 325

$82 million- chicken wings8.7 million new TVs will be bought leading up to the gamehttp://www.marketwatch.com/story/super-bowl-consumption-by-the-numbers-2016-01-29http://abcnews.go.com/US/super-bowl-50-americans-eating-spending/story?id=36637859

$80 million- deli salads$58 million- deli sandwiches$277 million- potato chips$225 million- tortilla chips$71 million- cheese snacks$1.2 billion- beer$594 million- wine$503 million-liquorArmendariz says she expectshttp://www.13wmaz.com/news/local/how-much-will-americans-spend-on-food-for-the-super-bowl/395593717

https://www.thinkwithgoogle.com/articles/football-culture-youtube-videos-recipes-makeup.html?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=20170130-twg-us-think-letter-weekly-insight-a2-OT-OT-OT&utm_content=Trends-img&mkt_tok=eyJpIjoiTUdNd1pqUXdOVGRtTlRaaCIsInQiOiIrMnlnV3daQll0YzhHSFJmVVZPWVAzb3NJanVxeXpENG81K2FPQkFIendaUGNBVDFGNHZ0Q2Nib1ppWW5iNHBNbWVMUmhpVUFFTXMwQ1VIaDROY2tPUEZyUGlTNkJnYWg0MW9ZT0p4RUV5dThEYmJhZDdSYks3SmZCTkdNRm4yMCJ9

http://www.forbes.com/sites/geoffwilliams/2017/01/30/1-33-billion-chicken-wings-to-be-eaten-on-super-bowl-sunday-and-more-food-factoid-fun/#530e8d703811million pizzas on Super Bowl SundayAmericans are set to eat 1.33 billion chicken wings11.2 million pounds of potato chips8.2 million pounds of tortilla chips3.8 million pounds of popcorn

www.forbes.com/sites/geoffwilliams/2017/01/30/1-33-billion-chicken-wings-to-be-eaten-on-super-bowl-sunday-and-more-food-factoid-fun/#530e8d703811

Pizza.According to the folks from the coupon website,RetailMeNot.com, Americans will buy 12.5 million pizzas on Super Bowl Sunday, with an average order value of $26.45.In mid-January,Pizza Hut announcedthat they expected to hire 11,000 employees in time for the Super Bowl. (The company is also in the midst of a major expansion.)Hungry Howie's,

Over the Super Bowl weekend,according to the National Chicken Council's annual report, Americans are set to eat 1.33 billion chicken wings, which is up two percent (or 30 million chicken wings) from last year.Wing Zone

Snacks.Americans will eat a lot of them during the Super Bowl.According to the Snack Food Association, Americans eat approximately:http://www.forbes.com/sites/geoffwilliams/2016/01/30/over-a-billion-chicken-wings-will-be-eaten-during-the-super-bowl-and-other-fun-food-factoids/#76ce5b2c7906

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1.33 B5 M

12.5 M

39 M

325 M

" '"

53$ M

15 M

1.33 12.5 ( 11,000 )5 " ' 39 " 325

$82 million- chicken wings8.7 million new TVs will be bought leading up to the gamehttp://www.marketwatch.com/story/super-bowl-consumption-by-the-numbers-2016-01-29http://abcnews.go.com/US/super-bowl-50-americans-eating-spending/story?id=36637859

$80 million- deli salads$58 million- deli sandwiches$277 million- potato chips$225 million- tortilla chips$71 million- cheese snacks$1.2 billion- beer$594 million- wine$503 million-liquorArmendariz says she expectshttp://www.13wmaz.com/news/local/how-much-will-americans-spend-on-food-for-the-super-bowl/395593717

https://www.thinkwithgoogle.com/articles/football-culture-youtube-videos-recipes-makeup.html?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=20170130-twg-us-think-letter-weekly-insight-a2-OT-OT-OT&utm_content=Trends-img&mkt_tok=eyJpIjoiTUdNd1pqUXdOVGRtTlRaaCIsInQiOiIrMnlnV3daQll0YzhHSFJmVVZPWVAzb3NJanVxeXpENG81K2FPQkFIendaUGNBVDFGNHZ0Q2Nib1ppWW5iNHBNbWVMUmhpVUFFTXMwQ1VIaDROY2tPUEZyUGlTNkJnYWg0MW9ZT0p4RUV5dThEYmJhZDdSYks3SmZCTkdNRm4yMCJ9

http://www.forbes.com/sites/geoffwilliams/2017/01/30/1-33-billion-chicken-wings-to-be-eaten-on-super-bowl-sunday-and-more-food-factoid-fun/#530e8d703811million pizzas on Super Bowl SundayAmericans are set to eat 1.33 billion chicken wings11.2 million pounds of potato chips8.2 million pounds of tortilla chips3.8 million pounds of popcorn

www.forbes.com/sites/geoffwilliams/2017/01/30/1-33-billion-chicken-wings-to-be-eaten-on-super-bowl-sunday-and-more-food-factoid-fun/#530e8d703811

Pizza.According to the folks from the coupon website,RetailMeNot.com, Americans will buy 12.5 million pizzas on Super Bowl Sunday, with an average order value of $26.45.In mid-January,Pizza Hut announcedthat they expected to hire 11,000 employees in time for the Super Bowl. (The company is also in the midst of a major expansion.)Hungry Howie's,

Over the Super Bowl weekend,according to the National Chicken Council's annual report, Americans are set to eat 1.33 billion chicken wings, which is up two percent (or 30 million chicken wings) from last year.Wing Zone

Snacks.Americans will eat a lot of them during the Super Bowl.According to the Snack Food Association, Americans eat approximately:http://www.forbes.com/sites/geoffwilliams/2016/01/30/over-a-billion-chicken-wings-will-be-eaten-during-the-super-bowl-and-other-fun-food-factoids/#76ce5b2c7906

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http://fortune.com/2017/01/30/super-bowl-commercials-marketing/

2016 Last year, 52 companies purchased air time

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https://www.nytimes.com/2017/01/29/business/5-million-for-a-super-bowl-ad-another-millionn-or-more-to-market-the-ad.html?_r=0

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Pre- Game hype

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https://think.storage.googleapis.com/docs/the_big_game_on_youtube_10yr.pdf

Its all a way of maximizing the value of work

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Pre- Game hype

Pepsi & Tostitos | Party popper

https://www.youtube.com/watch?v=dHxq6Cg_PJ411

Pre- Game hype

Avocado from Mexico | Secret Society

Skittels | Romance

Bud Light | Ghost Spuds

https://www.youtube.com/watch?v=VneoEvAJX0ghttps://www.youtube.com/watch?v=f8X8Ygy5VjIhttps://www.youtube.com/watch?v=aYeXldMEpV812

Pre- Game hype

Febreze | Halftime #BathroomBreak

https://www.youtube.com/watch?v=oCWV81-hexw

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Go Daddy | The Internet Wants You

Pre- Game hype

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"The Internet" and GoDaddy will be engaging with viewers in real-time on social media. The campaign goes beyond the game online and on television, as well as in social media, with Onion Labs at the Onion who will serve up their engaging brand of humor with "The Internet" in the months ahead.

https://www.youtube.com/watch?v=-YmnnwFQbpk

ALS ice bucket challengeidentical dressesGrace Hopper Celebration of Women in Computing (GHC)http://fortune.com/2017/02/01/godaddy-super-bowl-2017/Rick Rollsneezing panda.

https://www.bustle.com/p/all-the-godaddy-super-bowl-commercial-internet-references-that-will-spur-serious-nostalgia-video-35394

"easter eggs"or semi-hidden references that will encourage viewers to watch the spot again and again to spot as many as possible

The spot is overflowing with in-jokes about online memes and references

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Pre- Game hype

RT Live

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( .. https://www.youtube.com/watch?v=GhzRbF10MQY) https://www.youtube.com/watch?v=ROHiehEzUcE https://www.youtube.com/watch?v=Mao_sADjiM4

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Game time

RT

Snickers

Hyundai

? https://www.youtube.com/watch?v=_9M_wQDTTdk

, 450K

https://www.youtube.com/watch?v=P7n-GxJBw1k But the shocker at the end and shown live just after the game was when it was revealed thatin a twist on the classic soldier-surprises-familytheir loved ones were in the suite to surprise themWe wanted this year to be an homage to those who actually make the Super Bowl happen,16

Game time

Intel show

Fan-made video

Fan-made video

Drones

360

https://www.youtube.com/watch?v=QG_p0ApzDOE https://www.youtube.com/watch?v=nTw7eten1no http://experiencemore.intel.com/ https://www.youtube.com/watch?v=XzXf2jY8aoM

fan-made video

http://experiencemore.intel.com/On Super Bowl Sunday, Intel will leverage the content created from fans and broadcast a day in the life of Tom Brady on social mediahttp://experiencemore.intel.com/player

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Game time

:

Tmobile https://www.youtube.com/watch?v=pNCG9fHGXB0

https://www.youtube.com/watch?v=Csg1dWgHOFQ

' https://www.youtube.com/watch?v=PwJVbaGZggI

' https://www.youtube.com/watch?v=vNInrUkctc4

https://www.youtube.com/watch?v=pNCG9fHGXB0

https://www.youtube.com/watch?v=2Di1kqa6fiE

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Still on game time

Game time

Taking a stand

Audi | Daughter

Budweiser | Born The Hard Way

Lumber 84 | The Journey

Airbnb | #weacept

Coca cola | America is Beautiful

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https://www.youtube.com/watch?v=G6u10YPk_34

https://www.youtube.com/watch?v=HtBZvl7dIu4

1 https://www.youtube.com/watch?v=J0Uk6ctu7nIhttps://www.youtube.com/watch?v=9W4GXs-J9Oo

https://www.youtube.com/watch?v=yetFk7QoSck https://www.youtube.com/watch?v=LhP5sDUnF6c

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Game time

Using the stand

10 Hair Care | 4 years of awful hair

https://www.youtube.com/watch?v=BH2bCJ5xm9I

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After Game time

Celebrating Tom Brady RTM

Under Armour | The Legend of Tom Brady

Shields Health Care | Tom Brady

Under Armour https://www.youtube.com/watch?v=oJiRXa2D-js

https://www.youtube.com/watch?v=R4WCqCvQBWQ

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Off Field

Heinz !

, , ( REI, ) #SMUNDAY . ( , , )

Rei anti black Friday

http://www.socalhondadealers.com/helpfulbowl/

Hi, were the Southern California Helpful Honda Dealers. And were here to help. Whether thats with loading groceries, squeegeeing your windshield or buying a new Honda, its our job to be helpful. "Squeegeeing" is a word, right?

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Must see

Wix

https://www.youtube.com/watch?v=bcrrxRk-YeQWixTmobile https://www.youtube.com/watch?v=pNCG9fHGXB0

https://www.youtube.com/watch?v=GDzMxlw2Fgo

http://marketingland.com/google-home-star-new-super-bowl-li-commercial-205687Bai https://www.youtube.com/watch?v=2Di1kqa6fiE

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I have always felt that advertising could be something to get excited about .To take pleasure in .To regard as worthwhile, meaningful, respectable.Something to do thoughtfully and well.

Pepsi & Gaga -Halftime Show

https://www.youtube.com/watch?v=QG_p0ApzDOE

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http://heavy.com/sports/2017/01/super-bowl-2017-51-li-date-when-where-location-matchup-football-halftime-show-time-tv-channel-tickets-nfl-championship-teams-houston-events-news-about/28

https://www.youtube.com/watch?v=xT85CFxs-lMTide

Clean http://www.businessinsider.com/sexy-mr-cleans-super-bowl-goes-down-well-with-viewers-2017-2

https://www.youtube.com/watch?v=BvHFM8c7cPM merc http://www.eonline.com/news/826428/super-bowl-commercials-2017-your-complete-guide-to-every-ad-running-during-the-big-game-who-s-already-courting-controversy

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