俞真＠ 漁翁撒網．基督教新媒體運動Calvin Yu @ “NetFish” Christian New Media Movement2012.07.25

聚陳出薪Accumulate to Serve

留神 Attention

留神Attention

• 留白令人留神Attention captured by blank

• 「廣告人告白」的故事A story about James Wong

• 注意力管理技巧Attention Management Skills

• 留神與否，存乎一心Pay attention or not: It’s up to you

例子：JesusDaily@Facebook Example: JesusDaily@Facebook

例子：BibleSummary@Twitter Example: BibleSummary@Twitter

竅門一在選擇分享甚麼資訊和如何分享方面要多花心思，格外留神，才可以讓讀者留神這些資訊！

Tip #1We have to pay special attention in selecting what to share and how to share, in order to make the readers pay attention!

表達 Expression

New Media Map新媒體地圖

Infographics資訊圖

SoYanPui@Pinterest蘇恩佩@Pinterest

表達Expression

• 資訊圖的啟迪Inspiration of Infographics

• 令資訊被看見Make your information visualised

• 情感連繫Emotional Connection

竅門二運用圖像絕不是要取代進深的閱讀和了解。但在資訊充斥的時代，我們要思考吸引服事對象注意力的切入點，令他們對具有生命價值的訊息留下深刻印象！

Tip #2Using pictures is not intended to replace reading. But in the era of information overload, we have to think how to attract attention, trigger interest, and emotionally connect readers towards gospel messages!

細節 Details

細節Details

• 喬布斯的故事The story of Steve Jobs

• 貫徹始終Consistency and Persistency

• 用戶體驗的重要性Importance of User Experience

• 例子：錯別字的代價／聖經經文章節／自動分享的連結Examples: Cost of typos / Bible verses / Auto-Share

竅門三在新媒體帶來的機遇中，如果缺乏對執行細節的專注，不但會令長期努力付諸流水，甚至會影響讀者的信任！

Tip #3The lack of attention to details will not only undermine our efforts but also affect the trust of readers!

匠心 Ingenuity

匠心Ingenuity

• 實際執行：親身參與、累積經驗Execution: Participate and Experience

• 策略制訂：從核心定位起步，並了解讀者習慣的轉變Strategy: Start with core positioning and understand the changes in readers‘ habits

• 團隊組成：要按自身條件，考慮團隊的建立與配搭Team-building: Consider the team formation taking into account the resources and constraints of your organisation

竅門四同樣的內容／資源／團隊，不同的取捨剪裁，會產生不一樣的效果！

Tip #4Different implementation will make a huge difference for the same content / resources / team!

協同效應 Synergy

協同效應Synergy

• 「長尾」的挑戰Challenge of “Long Tail”

• 網站與新媒體平台的整合Platform Integration

• 品牌／項目主導 vs. 專題主導Brand/Event-driven vs. Theme-driven

• 環環相扣，引起共鳴Integrate tightly to arouse echo

• 資源的循環再用Reuse of resources

協同效應Synergy

• 多平台協作 Multi-Platform Synergy

• The Story of Stuff Project

• TheNextWeb

• TED.com

協同效應Synergy

• 整合 Integration

• 媒體：基督教新媒體講座Media: NewMediaTalk.cc

• 訊息：漁翁撒網@真証傳播Message: netfish@gnci

• 平台：經聞有祢Platform: VersePress

• 事工：漁翁撒網｜基督教新媒體運動Ministry: NetFish Christian New Media Movement

Solidify, Deepen, Extend Experience受眾體驗的鞏固、深化、延伸

What do you think?你點睇？

延伸閱讀 Extended Reading

延伸閱讀Extended Reading

• 「漁翁撒網＠真証傳播」文章（http://netfish.cc）

• 〈留神〉

• 〈表達〉

• 〈細節〉

• 〈匠心〉

• 〈整合〉

凡我所行的，都是為福音的緣故，為要與人同得這福音的好處。～哥林多前書9:23

「漁翁撒網」基督教新媒體運動

calvinyu@netfish.cc善用新平台．堅立信望愛

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