《剑桥商务英语》作业——广告欣赏 Advertising appreciation 黄嘉裕 16 号

连营 081 班

CONTENTS

Clear 清扬洗发水广告 FedEx 广告

Visa 广告

I breathe, I move, I sweat with the world watching my hair, my clothes I like black Black is confident Black looks good looking good means no dandruff confidence means no dandruff Clear means no dandruff I trust Clear Dandruff never comes back

CLEAR 清扬洗发水广告 Clear shampoo advertising

advertising verbals广告词

我呼吸，我移动，我挥洒汗水

舞台上的一举一动都被世人关注

我的头发，我的衣服

我喜欢黑色

黑色意味着自信

黑色看起来很酷

酷意味着没有头屑

自信意味着没有头屑

清扬意味着无屑可击

我信赖清扬

头屑永不再来

CLEAR 清扬洗发水广告 Clear shampoo advertising

CLEAR 清扬洗发水广告 Clear shampoo advertising

This advertisement described the international superstar Rain both in life, or to act on the stage, all pretty much like to be dressed in black clothes, with a relaxed and agile black short hair, the sense that gives a person is always very cool, just looked like the new men’s series shampoo of Clear,because it was extremely attracting the customer’s eyeball !

This advertisement drives at informing a kind of concept to the immense men consumer:Clear, having no scraps can shot!After using the new men’s series shampoo of Clear, the hair becomes more pure black, holding out for a long time without scraps, making the person become more self-confident!

Advertising appreciation

FedEx 广告FedEx advertising

广告词

advertising verbals

Package didn’t make it.Did you use FedEx?No.Then you are fired.But FedEx doesn’t exist yet.Not my problem.Next time use FedEx.

包裹还没送达目的地。

你是使用联邦快递的吗？

不是。

那么你被解雇了。

但是联邦快递根本还没存在呢。

这不是我的问题。

下次要用联邦快递。

FedEx 广告FedEx advertising

FedEx 广告FedEx advertising

Advertising appreciation

This advertisement made use of the humorous dialogue of two original human to constitute a jocular scene skillfully , the last sentence of the advertisement“Next time use FedEx! ”even made the finishing point ,and it was explored to help customer better understand it .

This advertisement aim at informing toward the immense consumer that Federal Express provides fast, credibility of high-quality express delivery service, ensure any goods that all arrives punctually.FedEx, mission will be accomplished!

advertising verbals

Visa 广告Visa advertising

广告词

布士南先生？

请送我去鹰众议院。

邦德先生？

很抱歉让您久等了，这样糟糕的交通确实很让人头疼，让人有一种很“想死”的感觉。

布士南先生？

Mr. Brocenam? Eagle House, please.Mr. Bound?Sorry to keep you, traffic was a killer.Mr. Brocenam?

Visa 广告Visa advertising

Visa 广告Visa advertising

Advertising appreciation

This advertisement made use of exaggerated skill to describe the international star Mr. Bound on the way to an appointment and he ran into the traffic jams . For the sake of going to an appointment punctually, he changed to board a three-wheeled motorcycle .The three-wheeled motorcycle was vivid to exercise in the traffic jams, all the way without obstruction, then Mr. Bound reached destination punctually . Just like visa card: Visa card in hand, everything by me.

This advertisement is designed to show us that visa card provide the vast number of consumers with simple, convenient, flexibility ， reliable, and safe service.

Thank you！