Тренды app store. Анастасия Гамезо
TRANSCRIPT
Тренды AppStore
Анастасия Гамезо бренд менеджер, Apalon
Apalon — успешная компания-разработчик мобильных приложений. • Входит в топ-10 паблишеров по количеству
скачиваний iOS-приложений по миру • Top developer на Google Play • Лауреат тематических конкурсов и премий • Суммарный объем установок приложений >150 млн
DISCOVERY • Explore Tab >>> continuous-scrolling interface • Trending Search • Related Search • Spotlight Search • Editors choice CONVERSION • App Bundles • Video Clips • iTC full conversion funnel analytics
ENGAGEMENT • Interconnected apps • Widgets • Notifications MORE OPPORTUNITIES: • Keyboards • Touch ID • Health & HomeKit
• applink.org • internet.org • ads
Browser is dead: Interconnected apps
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Фото/ Видео
анимированные фото
ex. Moju
видео из фото ex. Flipagram
видео из фото ex. Vphoto
статичное фото с озвучкой
ex. Soundpix
Honesty
“In fact, I see Secret, Whisper and Snapchat as part of a larger content and cultural trend centered around a key brand pillar: honesty”
Unbundling
Google Drive > Sheets, Slides, and
Docs.
Foursquare > Swarm Facebook > Messenger
Freemium
Top 100 Grossing: 2 paid apps
2 paid apps with IAPs
LOCAL
Europe
LATAM
Asia
Middle East
TREND IN TRENDS
The next big trend in mobile will not come from the R&D departments.
INTERNET OF THINGS
2. APPLY1. ANALYZE
TREND CANVASCONSUMER
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Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies
Emerging Consumer
Expectations
TREND:
Basic Needs 'ULYHUV�RI�&KDQJH+RZ�DQG�ZKHUH�FRXOG�\RX�DSSO\�WKLV�WUHQG�WR�\RXU�EXVLQHVV"
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Inspiration
Who
TREND SPOTTING: Tools to analyze App Store trends
• appannie.com • appfigures.com • apptrace.com • distimo.com • trends.google.com
Jumping into trends because they’re trendy isn’t the same as identifying opportunities
and ways to create tangible and mutual value
Q&A Session
Tips & Tricks