Ольга Кульбашнк, Наталья Матушкина, avito: Гуманный...
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2020 5 World Bank, GSMA, Apple, Google
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, 50%eMarketer, 2016HIS 2016
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2015 52%
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1) Mobile advertising has grown stronger than any other medium in the last four years and is now a significant proportion of online advertising revenue. 2) In 2015, global mobile advertising grew 71.0% from the previous year and accounted for 44.6% of all online advertising revenue. IHS forecasts that mobile advertising will increase 42.3% in 2016 and for the first time generate more than half of all online advertising revenue (at 54.8%). 3) By 2020, over three quarters of all online display advertising revenue will come from mobile and amount to $84.5bn.4) Native advertising generated $14.1bn in 2015 and accounted for 51.8% of all mobile display advertising. By 2020, native will amount to $53.4bn and 63.2% of all mobile display advertising. This is primarily driven by in-app native advertising, which recorded revenues of $13.6bn in 2015.It is also important to note that the growth of native is also linked with the fast rise of Facebook in-stream ads.
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. Digital Advertisers Barometer, Sostav.ru 2015 , , - . 4-6%.#
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. Digital Advertisers Barometer, Sostav.ru 2015 , , - . 4-6%.#
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his (https://scontent.xx.fbcdn.net/t39.2365-6/12427056_897682517015706_590297266_n.pdf)http://sharethrough.com/resources/in-feed-ads-vs-banner-ads/
native80% ; ; ; ( 2 CTR) ( 1,5 )
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.IHS , , 20-60% , . Polar Google DoubleClick, CTR 0,16% 0,38% . CTR , rich media 0,08%. . comScore, 5-10 -, CTR 0,5-1%. , . Nielsen, - 2,1%, 82%.
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IAB Native Advertising Playbook 2013
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Avito -10 TNS, Desktop, 2016 2015, 0+, 12, monthly reachTNS, Mobile, 2016, 700+, 12, monthly reach Avito ( 2015 2016)
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CTR% 0,35-1,65%
CPM 30 .
BR% > 10%CR% 0,1 1,2%
CPC 30 .
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Avito presentation
White Gardens Business Center, 7 Lesnaya street, Moscow, 125047, www.avito.ru
White Gardens Business Center, 7 Lesnaya street, Moscow, 125047, www.avito.ruThank you foryour attention!
White Gardens Business Center, 7 Lesnaya street, Moscow, 125047, www.avito.ru