廚具產業商業模式之創新 - ba.scu.edu.t...
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Business Model Innovation for Kitchenware Industry
Yu-Ting Huang1
Kai-Chieh Chia2
20%
IKEA
80%
DIY
Abstract
Market demand is originated from humanity. Most companies will focus themselves on the
business innovation, but ignore the most fundamental market demand. Intense competition on the
kitchenware industry in the current situation, I want to analyze this study through literature review
and in-depth interviews content to find out the unsatisfied customer demand.
At present, Taiwan kitchenware companies focus on the same target market that at top 20%
of consumer. However, if we observe the whole kitchen market, it is not difficult to find there is
an unmet market between wholesale home companies (such as IKEA)and current kitchenware.
Thus, the study develop innovative business model which can design kitchen by yourself .
Keywords: Taiwan Kitchenware Industry, Business Model Innovation.
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OEM
1980
50%
BMI
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10 50
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2013
1950 1990
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Business Model
Paul Timmers1998
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Henry Chesbrough Richard S.
Rosenbloom2002
Magretta.J2002
Charles W. L. Hill Gareth R. Jones2007
Alexander Osterwalder2010
Magretta.J2002
Osterwalder Pigneur
2014
Osterwalder
Pigneur
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OsterwalderPigneur2010
2014
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In-depth interview
2005
Structured Interview
Unstructured Interview
2001
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Informal Interview
20022004
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Peter Drucker
Osterwalder & Pigneur2010
Customers
OfferInfrastructureFinancial Viability
Osterwalder & Pigneur
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DIY
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5 DIY
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1. 20% 80%
20% 80%
2. 80%
IKEA
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DIY
5 DIY
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2008Journal of Entrepreneurship Research
ISSN 1993-7504, p.119-145
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