Accurate Timely Customized

Trafficcom Broadcast amp Traffic Onetrade

Co-branded Commercial Real-time Traffic

Information for On-Air and Website

AccurateAccurate TimelyTimely CustomizedCustomized

California 511 Statewide Workshop

2

Traffic

Information

Management

System

Traffic

Information

Management

System

The Trafficcom Integrated SolutionThe Trafficcom Integrated Solution

Processing

In-Vehicle

Wireless

Delivery

Internet

Television

Radio

Collection

Incident and Event Data

DOT Sensor Flow Data

Trafficcom Sensor Network

Other Sources (eg Probe Data)

3

Trafficcom Broadcast Screen (Radio and TV)Trafficcom Broadcast Screen (Radio and TV)

4

3D NexGen Graphics for Television

DesktopDesktopKGTV_flyaviKGTV_flyavi

DesktopDesktopKGTV_Fly2aviKGTV_Fly2avi

TTrraaffffiicc OOnnee CCoonntteenntt

OOnnee--ttoo--MMaannyy

BBBrrroooaaadddcccaaasssttt

TTTVVV Broadcasters working to connect with and impact their

RRRaaadddiiiooo listeners in new ways

PPeerrssoonnaalliizzaattiioonn

IIInnnttteeerrrnnneeettt

Growing influence of web

sites and streaming

TV and Radio

web sites

Radio

co-branded

Trafficcom

web sites

OOnnee--ttoo--OOnnee

WWWiiirrreeellleeessssss

Listener service with

station brand

Phone alerts

with station

branding

Text and

HTML alerts

with station

branding

55

2

Traffic

Information

Management

System

Traffic

Information

Management

System

The Trafficcom Integrated SolutionThe Trafficcom Integrated Solution

Processing

In-Vehicle

Wireless

Delivery

Internet

Television

Radio

Collection

Incident and Event Data

DOT Sensor Flow Data

Trafficcom Sensor Network

Other Sources (eg Probe Data)

3

Trafficcom Broadcast Screen (Radio and TV)Trafficcom Broadcast Screen (Radio and TV)

4

3D NexGen Graphics for Television

DesktopDesktopKGTV_flyaviKGTV_flyavi

DesktopDesktopKGTV_Fly2aviKGTV_Fly2avi

TTrraaffffiicc OOnnee CCoonntteenntt

OOnnee--ttoo--MMaannyy

BBBrrroooaaadddcccaaasssttt

TTTVVV Broadcasters working to connect with and impact their

RRRaaadddiiiooo listeners in new ways

PPeerrssoonnaalliizzaattiioonn

IIInnnttteeerrrnnneeettt

Growing influence of web

sites and streaming

TV and Radio

web sites

Radio

co-branded

Trafficcom

web sites

OOnnee--ttoo--OOnnee

WWWiiirrreeellleeessssss

Listener service with

station brand

Phone alerts

with station

branding

Text and

HTML alerts

with station

branding

55

3

Trafficcom Broadcast Screen (Radio and TV)Trafficcom Broadcast Screen (Radio and TV)

4

3D NexGen Graphics for Television

DesktopDesktopKGTV_flyaviKGTV_flyavi

DesktopDesktopKGTV_Fly2aviKGTV_Fly2avi

TTrraaffffiicc OOnnee CCoonntteenntt

OOnnee--ttoo--MMaannyy

BBBrrroooaaadddcccaaasssttt

TTTVVV Broadcasters working to connect with and impact their

RRRaaadddiiiooo listeners in new ways

PPeerrssoonnaalliizzaattiioonn

IIInnnttteeerrrnnneeettt

Growing influence of web

sites and streaming

TV and Radio

web sites

Radio

co-branded

Trafficcom

web sites

OOnnee--ttoo--OOnnee

WWWiiirrreeellleeessssss

Listener service with

station brand

Phone alerts

with station

branding

Text and

HTML alerts

with station

branding

55

4

3D NexGen Graphics for Television

DesktopDesktopKGTV_flyaviKGTV_flyavi

DesktopDesktopKGTV_Fly2aviKGTV_Fly2avi

TTrraaffffiicc OOnnee CCoonntteenntt

OOnnee--ttoo--MMaannyy

BBBrrroooaaadddcccaaasssttt

TTTVVV Broadcasters working to connect with and impact their

RRRaaadddiiiooo listeners in new ways

PPeerrssoonnaalliizzaattiioonn

IIInnnttteeerrrnnneeettt

Growing influence of web

sites and streaming

TV and Radio

web sites

Radio

co-branded

Trafficcom

web sites

OOnnee--ttoo--OOnnee

WWWiiirrreeellleeessssss

Listener service with

station brand

Phone alerts

with station

branding

Text and

HTML alerts

with station

branding

55

TTrraaffffiicc OOnnee CCoonntteenntt

OOnnee--ttoo--MMaannyy

BBBrrroooaaadddcccaaasssttt

TTTVVV Broadcasters working to connect with and impact their

RRRaaadddiiiooo listeners in new ways

PPeerrssoonnaalliizzaattiioonn

IIInnnttteeerrrnnneeettt

Growing influence of web

sites and streaming

TV and Radio

web sites

Radio

co-branded

Trafficcom

web sites

OOnnee--ttoo--OOnnee

WWWiiirrreeellleeessssss

Listener service with

station brand

Phone alerts

with station

branding

Text and

HTML alerts

with station

branding

55

6

DDeelliivveerryy IInnffoorrmmiinngg tthhee TTrraavveelliinngg PPuubblliicc

SSttaarrttiinngg tthhee DDaayy BBrrooaaddbbaanndd

MMoobbiillee EEmmaaiill

VVooiiccee AAlleerrtt

TTVVRRaaddiioo

RReedd == 551111 SSeerrvviicceess

CCoommmmuuttee HHoommee DDeesskkttoopp IInntteerrnneett

MMoobbiillee EEmmaaiill

VVooiiccee AAlleerrtt

BBrrooaaddbbaanndd

SSMMSS

MMiidd DDaayy DDeesskkttoopp IInntteerrnneett

MMoobbiillee EEmmaaiill

VVooiiccee AAlleerrtt

SSMMSS

OOnn--aaiirr oonnlliinnee aanndd oonn--tthhee--ggoo

7

Map Hotspots and Traffic Summaryhellip In One Place

8

MMoorree LLooccaall CCoonntteenntt aatt--aa--ggllaannccee

Includes

Alerts (weather Amber alerts air quality)

Critical road work

Major Mass Transit problems

Top 10 Key route hotspots

Better Weather

9

Larger Custom Mapping OptionsLarger Custom Mapping Options

10

Enhanced Branding amp Revenue OpportunitiesEnhanced Branding amp Revenue Opportunities

Integrated

Masthead-Station

Branding

11

JamCast Graphics and AudioJamCast Graphics and Audio

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

7

Map Hotspots and Traffic Summaryhellip In One Place

8

MMoorree LLooccaall CCoonntteenntt aatt--aa--ggllaannccee

Includes

Alerts (weather Amber alerts air quality)

Critical road work

Major Mass Transit problems

Top 10 Key route hotspots

Better Weather

9

Larger Custom Mapping OptionsLarger Custom Mapping Options

10

Enhanced Branding amp Revenue OpportunitiesEnhanced Branding amp Revenue Opportunities

Integrated

Masthead-Station

Branding

11

JamCast Graphics and AudioJamCast Graphics and Audio

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

8

MMoorree LLooccaall CCoonntteenntt aatt--aa--ggllaannccee

Includes

Alerts (weather Amber alerts air quality)

Critical road work

Major Mass Transit problems

Top 10 Key route hotspots

Better Weather

9

Larger Custom Mapping OptionsLarger Custom Mapping Options

10

Enhanced Branding amp Revenue OpportunitiesEnhanced Branding amp Revenue Opportunities

Integrated

Masthead-Station

Branding

11

JamCast Graphics and AudioJamCast Graphics and Audio

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

9

Larger Custom Mapping OptionsLarger Custom Mapping Options

10

Enhanced Branding amp Revenue OpportunitiesEnhanced Branding amp Revenue Opportunities

Integrated

Masthead-Station

Branding

11

JamCast Graphics and AudioJamCast Graphics and Audio

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

10

Enhanced Branding amp Revenue OpportunitiesEnhanced Branding amp Revenue Opportunities

Integrated

Masthead-Station

Branding

11

JamCast Graphics and AudioJamCast Graphics and Audio

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

11

JamCast Graphics and AudioJamCast Graphics and Audio

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

12

ldquoldquoMy Custom DrivesMy Custom Drivesrdquordquo AtAt--AA--GlanceGlance

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

13

760x120 Leader 760x120 Leader

boardboard

My TrafficMy Traffictradetrade Reports and AlertsReports and Alerts E-mail Alerts

minus Scheduled update on current road conditions

minus Alerts sent based upon custom user criteria

Scheduled Updates

minus Sent at pre-defined times

minus Contains summary of commuter selected routes

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

--------------------------------------------------------------

--------------------------------------------------------------

--------------------------------------------------------------

TTeexxtt--bbaasseedd EEmmaaiill AAlleerrtt Example ffoorr PPaatt OOssbboorrnnee WWeeddnneessddaayy JJaannuuaarryy 2255 00551155 PPMM EESSTT Coshybranded with KPRI

FFMM ppeerrssoonnaall ttrraaffffiicc aalleerrtt TThhiiss yyoouurr KKPPRRII--

WWoorrkk ttoo HHoommee

JJaamm FFaaccttoorr 6699

66 ((mmooddeerraattee))

IInncciiddeennttss 11 ((sseevveerree))

DDaattaa ffoorr DDrriivvee sseeggmmeennttss ccoovveerreedd

bbyy oouurr ddiiggiittaall sseennssoorrss

DDeellaayy 1177 mmiinnuutteess

TToottaall TTrraavveell TTiimmee 5588 mmiinnuutteess

AAvveerraaggee SSppeeeedd 4477 mmpphh

SSlloowweesstt SSppeeeedd 2288 mmpphh

14

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

15

Trafficcom Wireless Web Service (WAP)Trafficcom Wireless Web Service (WAP)

Listeners get their realshytime custom routes

for San Diego Traffic on hand held devices Local Hotspots All Roads personalized routes

Incident Details Travel Times Delays

Personal Drives for registered users

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

16

VVooiiccee AAlleerrtt

KPRI-FM Branded Sponsorship

ldquoTrafficcom Welcome to your KPRI-FM personal traffic service Your drive called

lsquoHomersquo has a Jam factor of 82 the travel time is 49 minutes with a delay of 30

minutes Just say repeat details alternates or help me with something elserdquo

OutboundCallmp3

17

TTrraaffffiicc MMaaggnneettsstradetrade

Dynamic Traffic Content for your Web Site for Game Day Concerts Events

minus Traffic Magnets-provide a reason to drive visitors users to your websites

minus Customizable at-a-glance traffic data for the SAN DIEGO area

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Weather ChannelWeather Channel Weather Creates Local TrafficWeather Creates Local Traffic

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Questions

Thank You

Richard Turkheimer

Manager of Affiliations West

RichardTurkheimerNAVTEQcom

(office) 336-723-4542

(cell) 504-390-1022

18

Weather ChannelWeather Channel Weather Creates Local TrafficWeather Creates Local Traffic

19

TTaakkee TThhee RRiigghhtt TTuurrnn WWiitthh UUss

Questions

Thank You

Richard Turkheimer

Manager of Affiliations West

RichardTurkheimerNAVTEQcom

(office) 336-723-4542

(cell) 504-390-1022

19

TTaakkee TThhee RRiigghhtt TTuurrnn WWiitthh UUss

Questions

Thank You

Richard Turkheimer

Manager of Affiliations West

RichardTurkheimerNAVTEQcom

(office) 336-723-4542

(cell) 504-390-1022

20

3D NexGen Graphics for Television

DesktopKGTV_flyavi

DesktopKGTV_Fly2avi

httpwwwtrafficcomSan-Diego-TrafficSan-Diego

-Traffic-JamCasthtml