管理學報告 chapter 8

thinking critically about Ethics

組別： 3-2組員： 9733026 楊雨欣 9733049 李佳明

討論議題1.How much profit is too much profit ?

2.Is it okay that BP made $8.6 billion in the second quarter of 2008 (the largest quarterly profit for a British company)?

3.Does it make a difference that consumers were paying record prices at gas pump?

4.How much can –and should– a company ethically earn?

As a business student , what do you think?

How would you explain this situation to your friends who are not business students?

個案分析 -BP

growing from a local oil company into a global energy group; employing over 80,000 people and operating in over 100 countries worldwide

全球前十大石油公司

WHO WE ARE

個案分析 -BP

1.Finding oil and gas

2.Extracting oil and gas

3.Moving oil gas

4.Making fuels and product

5.Selling fuels and product

屬於垂直整合的公司

WHAT WE DO

個案分析 -BP

個案分析 -BP

個案分析 -BP

Supporting education and community needs

A spread of educational investments

EX.

Germany – encouraging green schools

China – supporting business education

UK – inspiring children about science

US and Canada A+ for Energy Programme

社會貢獻

個案分析 -BP

Giving and volunteering

Through the BP Foundation, we committed $744,000 in 2009 to humanitarian aid. We supported relief efforts for the victims of the Washington state,.

In 2009, employees gave around $6.1 million, volunteered their time and raised funds to benefit charitable organizations worldwide. These activities were matched by grants of approximately $8.7 million by the BP Foundation

社會貢獻

討論議題1.How much profit is too much profit ?

2.Is it okay that BP made $8.6 billion in the second quarter of 2008 (the largest quarterly profit for a British company)?

Conclusion

1. 企業的本質在追求最大利益2. 石油為非再生資源，本身價值較高3.BP 的規模甚大，在各國都有許多員工， 其提供的就職機會，也是一種社會貢獻

Conclusion

然而賺錢不是企業唯一目的，若要追求永續發展，其實不是要追求獲利而是穩定 ，簡而言之就是追求資金的流動和循環

企業需要與社會 ( 市場 ) 取得平衡，藉由社會貢獻 (ex. 技術轉移、捐款 ) ，使資金循環，不斷在經濟體系中流動。此外還可替企業贏得美譽

REFERENCE

BP COMANY

http://www.bp.com/bodycopyarticle.do?categoryId=1&contentId=7052055