1

DMZ IMC TEAM ; SWITCH ON

2

3 4

1

[ http://ggtour.or.kr]DMZ

DMZ5 DMZ

(DMZ) .- DMZ .- DMZ . 16 DMZ ' ' 5 5 ,

21 2009 516994, 453,564 . 2004 1141,783 5 3 . 2004 2009 4 .

[, 2010_03_21]3 3(:) DMZ , . . DMZ 25 , 4 7 DMZ ?

28

DMZ .DMZ Search . Thrill Unique. Tomasz Pyrcz1981, DMZ DMZ . . DMZ Curious , Curious Beautiful & Joyful .DMZ PeterTV . DMZ Peaceful. specialty . Kumar Ajith DMZ . Mysterious. DMZ 3 Exciting. Brad JuliaDMZ ? 2CuriousBeautifulJoyfulThrillUniqueMysteriousExcitingPeacefulSpecial 210 2

11

DMZ 3DMZ .

?12 13 .

DMZ . DMZ DMZ . 1 : (11) 2 : (9) 3 : (8) 3 : (8) 5 : (7) 6 : (6)7: (5)7 : (5)7 : (5)10: (4)11: (2)

12: DMZ (1)

313 3 ,

14

DMZ .(:km)

25 DMZ . 3

DMZ ? DMZ DMZ . 76%24% [ 150 DMZ ][ 2011_03_16 ] 3 DMZ 16 3 ? 17[ ] , .

1 ; 2 ; //3 ; 4 ; ; // *[ 2010 , 2011_ 02 ] 18

DMZ . ? 19 3 : Web

- . 2030

DMZ .

DMZ . 1 : DMZ DMZ . 2 : 2030

. (22, ) . . (26, ) (28, ) . (34, )

? DMZ ?50 DMZ

.

DMZ , . , .

ATL / BTL / Promotion

ATL / BTL / Promotion

26

- ATLTV CMDMZ . DMZ .12345

. . . . . DMZ ~DMZ , DMZ

- ATLRadio CMNA. /

. . . . . ? . . . . .

, ! . - BTL ! : Drag

ATL / BTL / Promotion

31 - ATL

Print - ATLPrint

DMZ M.U.F (My unique friends)

DMZ M.U.F (My unique friends)

BTL & Promotion : Augmented Reality Marketing

QR , AR 3D .

.

[ DMZ AR ]

AR DMZ 3D . DMZ 12 .

DMZ

M.U.F .DMZ - PromotionDMZ Guarder

35ATL / BTL / Promotion

36

12345678910 , DMZ TVCMDMZ , . DMZ . - ATLTV CM

! . DMZ . . .. . DMZ . DMZ , DMZ .

1 - ATLRadio CM 2NA. /

- PromotionDMZ Buddy

/

- PromotionDMZ &

DMZ !

IMC -

:)