Emily YT Chen VIP

Emily YT Chen

VIP CEO- Emily Y. T. Chen

LVVincent Bastien Luxury Strategy LBS HEC ParisLV(Vincent Bastien)ITChristian Dior ParfumeQeelinDe russll TaylorMILIN

Emily Y. T. Chen / CEO

V i P

Harvard Business ReviewTIMEDominique Xardel

LVMH- Vincent Bastien

VIP LV Vincent Bastien - Emily YT Chen- - Henry Pai Christian Blanckaert

VIPLVVincent Bastien Vincent BastienVincent BastienLuxury Strategy Dominique Xardel Academy Dominique XardelDominique Xardel Dominique Xardel VIP

Emily YT Chen Luxury Branding Strategy

LBS4P

LBS100?

MIT100?

win

2012.9

2011

2011.11

2011.10

Publication & Media

15

VIP12/4/18V i P Consultancy16

201206

12/4/18V i P Consultancy17

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2012/06 No.456 P130~135

Exclusive for Elites201120115-RimowaVIP:,,,,.

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Exclusive for Elites2011Brand-Off

20118-

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Exclusive for Elites2011BellaVita

,Duncan

20119-,

24

2011

25

2011

VIPCoachMILINDazzling(

2011

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VIPMILIN

Exclusive for Elites2012

ViP

Exclusive for Elites2012

Fun in Myst

39

/ Emily .

, .

ViP12/4/18V i P Consultancy31

-33LVMHLVLV19881990LV1992 - 60LVLANCELYSLFendi Van Cleef & Arpels(1896) - 1 Sanofi (1) . MBA

Vincent Bastien

33

Vincent Bastien-

La marque France-

THE Luxury StrategyLUXE OBLIGE

Vincent Bastien- EMBA2011 , Beijing2010 Paris 5 Plus Forum- Paris in 5 years 2012 , France July 3,42012 , Ukraine April

New York Launch of The Luxury Strategy12010 Paris 5 Plus Forum-

- THE Luxury Strategy ( , ) Vicent Bastien (LV )

36

THE Luxury Strategy

36

-Dominique XardelHarvard Business ReviewTIME(ESSEC)

-Dominique Xardel

Marketing et rseaux dentreprises

The Direct Selling Revolution

Service compris

199620091988199670Comit Colbert1996 Chairman and CEO of Herms Sellier, the main subsidiary of the Herms Group.

Christian Blanckaert2011The rise of luxury brands Chinese luxury brands in travel retail

Christian Blanckaert

Luxe

Vincent Bastien

Dominique Xardel

VIP

V I P Team12/4/18V i P Consultancy43 Brand Consultant FrenchNTU Global MBAAffaires et Innovation Paris IV SorbonnDTFrench, Creole, English, Spanish, Portuguese and MandarinZaka M Toto Brand Consultant French

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French, Thai, English, and MandarinCedric Alviani Brand Consultant Singapore, EuropeNTU Global MBAIntl Marketing, Project & Event Planning & Management

Clare Tan Brand Consultant North America, HK, West AfricaCornell University The Lawrenceville SchoolBrand Building, PR(Mandarin, English & French)Sylvia Rebecca Lee

43

V i P Team12/4/18V i P Consultancy44 Brand Consultant for Nations Steven Lin Cross-Strait Media Consultant , , ,

Henry Pai Marketing & PR ConsultantColumbia Uni, USA, School of International & Public Affairs Ivy League Club Secretary

Alinson Wang

Industrial Design ConsultantMorform

Hau Liu

44

V i P Team12/4/18V i P Consultancy45Intl Sales IP Consultant KSIP CEO

Jay ChenCreative Designer, Parsons School of DesignKeio University

Ginana Chung Intl Media ConsultantUni of New Castle, UK, Interpretation Master,Channel News Asia ,,

Christina Lo

Branding Events onsultant 101 4ALINEAUDIFORD

Joe Chiu

45