Максим Тамбиев, Региональный директор forrester research

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Page 1: Максим Тамбиев, Региональный директор Forrester Research
Page 2: Максим Тамбиев, Региональный директор Forrester Research

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, 2015

Page 3: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 3

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Page 4: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 4

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Page 5: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 5

Turn big data into business

insights

Transform the customer experience

Accelerate your digital business

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Embrace the mobile mind shift

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Page 6: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 6

The challenge of creating valuable cloud metrics

› Tech management is often not entirely sure how performance is regarded by the business.

› Organizations commonly view metrics as an output in their own right

› Technology management organizations often have too many metrics

› Tech managers often overlook the behavioral aspects of metrics

Page 7: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 7

Develop and report objectives and metrics effectively

1) Identify the customer;

2) get in front of the metrics challenge early;

3) create multiple scorecards;

4) use the BSC methodology for a 360 view of cloud success;

5) choose the right number of metrics

Page 8: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 8

Defining objectives and representing four perspectives

Page 9: Максим Тамбиев, Региональный директор Forrester Research

© 2015 Forrester Research, Inc. Reproduction Prohibited 9

Evolution of the balanced scorecard methodology

Page 10: Максим Тамбиев, Региональный директор Forrester Research

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The four perspectives adapted for cloud computing

Page 11: Максим Тамбиев, Региональный директор Forrester Research

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The service perspective: improve internal and external customer satisfaction

Page 12: Максим Тамбиев, Региональный директор Forrester Research

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