圖資三 江如意 詹念琪 歐怡安. introduction wargame concepts selected wargame tools
TRANSCRIPT
USING BUSINESS WAR GAMING TO
GENERATE ACTIONABLE INTELLIGENCE
圖資三 江如意 詹念琪 歐怡安
Introduction
Wargame Concepts
Selected
Wargame Tools
Introduction
Wargame Concepts
Selected
Wargame Tools
•Jay Kurtz
KappaWest 總裁
Jay Kurtz
• Having a basic
understand
of the Business
Wargame
• Do you need a Business
Wargame?
Introduction
Wargame Concepts
Selected War game Tools
• What is a Business Wargame?• Wargame structure• Wargame Purposes• “Green Path” v.s. “Red Path”• Is a Business Wargame appropriate?
What is a Business Wargame?
RPG (role-played game)
What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
Real or fictional situation
What is a Business Wargame?
RPG (role-played game)
Simulation of
business situations
Multiple parties
represented
Real or fictional situation
Team in a Business Wargame
Team in a Business Wargame
Team in a Business Wargame
Team in a Business Wargame
Business Wargame Purposes
Support “Green Path”
planning
Generate the intelligence
“Green Path” V.S. “Red Path”
“Green Path” V.S. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
“Green Path” v.s. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
Future Reality
•Markets
•Channels
•Customers
•Goals
•Competition
•Shareholder
expectations
“Green Path” v.s. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
Future Reality
•Markets
•Channels
•Customers
•Goals
•Competition
•Shareholder
expectations
Red Path
“Green Path” v.s. “Red Path”
Now
•Existing products
•Existing services
•Capabilities &
limitations
•Culture
•Relationships
•Systems
•Technology
•People & skill sets
Future Reality
•Markets
•Channels
•Customers
•Goals
•Competition
•Shareholder
expectations
Red Path
Green Path
Business Wargame Purposes
Support “Green Path” planning
Generate the intelligence
Business Wargame Purposes
Look Forward to
“the Future”
External Situation Internal Situation
Is a Business Wargame appropriate?
External Situation Internal Situation
Is a Business Wargame appropriate?
The market is shifting.
New competitors are
entering the market.
A significant competitor
is shifting it’s strategy.
External Situation Internal Situation
We are over confident.
We have a poor
consensus.
We’re doing “red path”
planning.
Is a Business Wargame appropriate?
The market is shifting.
New competitors are
entering the market.
A significant competitor
is shifting it’s strategy.
Introduction
Wargame Concepts
Selected Wargame Tools
•Where tools fit in Wargame process•“Big Picture”•Mapping
Where tools fit in wargame process
Where tools fit in wargame process
Data
Where tools fit in wargame process
Informatio
n
Data
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Plain
&
Action
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Plain
&
Action
Where tools fit in wargame process
Informatio
n
Intelligenc
e
Data
Success
The “Big Picture”
Mapping
Mapping
Mapping
Mapping
Mapping
Keep investing
Mapping
Mapping
Mapping
Mapping
Keep investing in
B 、 D 、 H 、 J
Selling A & C to
Competitor Green
and let them fight it
out
Not invest much in
E
Question?