看蘋果電腦 ipod 的成功行銷策略分析

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成功行銷策略 看蘋果電腦 iPod 黃正鑫

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Post on 03-Jul-2015

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  • 1. iPod

2. iPod shufe 3. 2001 10 2003 42004 12004 7 2004 10 2004 10iPod 5GB>iPod> iPod mini > iPod > iPod photo > iPod U22005 12005 2 2005 62005 62005 10iPod shufe >iPod mini > iPod U2 >iPod photo >iPod video > 2005 11 2006 62006 11 2006 11iPod nano >iPod videoiPod nano iPod shufeU2> 4. 5. MacuseroikosMacfansclub2006/12/202006/12/30 6. iPod 0 75 150225 300800650iPodiPod 7. iPod iPodiPod mini iPod nanoiPod U2iPod shefe iPod sheffleiPod U2 iPod nano iPod miniiPod0125250375500800 660 iPod1180iPod iPodiPod shefe 8. iPodiPod iPod mini iPod nanoiPod U2 iPod shefeiPod sheffle iPod U2 iPod nanoiPod miniiPod0100200300400 800660 iPod iPodiPod nano 9. 11-2021-30 31-4041-50 51-6051-6041-5031-4021-3011-20 0 100200300400 800590iPod 3140 2130 10. Mac OSWindows MAC + WIN Mac+Win+Linux Other OtherMac+Win+Linux Mac + Win WindowsMac OS 0100 200300400800 610iPodMAC + WIN MAC user 11. 12. 13. Stay hungry, Stay foolish. Steve Jobs 14. THE END