귀사의 홍보전략 집중에 라펜트 (lafent) 가 함께 합니다 . -2011 년도...

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Professional Portal Site Lafent , Landscape Architecture for Entertainment. 조경문화 녹색문화 , 라펜트 (http://www.lafent.com). 귀사의 홍보전략 집중에 라펜트 (Lafent) 가 함께 합니다 . -2011 년도 배너광고 제안서 -. E-mail _ [email protected]. (413-756) 경기도 파주시 교하읍 문발리 529-5 환경과조경 2 층. - PowerPoint PPT Presentation

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  • (Lafent) .-2011 -

  • , !www.lafent.com 1. / 2 2. , (Lafent) / 4 3. (Lafent), 2011 / 6 4. / 7 - / 7 - / 8 - / 9 - / 10 - / 11 - / 18

    1. / 19 - / 19 - / 20 - / 21 - / 22 - / 24 2. (Lafent) / 25 - / 25 - / 26 - / 27 3. / 291/28

    ! ! (Lafent)!

  • , !www.lafent.comInformationsociety IT , , , . 1 , 3,700(2009) (89.4%), (88.4%), (87%), (56.4%), (52.5%) .(, ,2009 )2/28

    1. , , , , , , PC (Everyplace Office) Hybrid Space

  • , !www.lafent.com3/28

    1. 2014 , PC 3.5, 62

    2.0 2010 2014 500( 10 ) 2009 3.5 , 40 2009 62 KT 2.0 , 2 . (, , 2009 )

    : 49.3% : 77.8% : 77.8% : 77.3% : 77.1% : - e-mail(90.7%) - (72.3%) -/ (64.7%), -(67.9%), Informationsociety

  • , !www.lafent.comIntroduction Lafent , (Lafent) 2009 . 200% .

    : 1 2,000 5,000 .( , 1 20% ) : 1 3 10 . : 30~40 , 80% (), 20% : (), (), () 4( ) : (IFLA), (), () 16 : , , 8

    (Lafent) 2008. 1 : ( , ) 2008. 7 : () () _ www.kisti.re.kr 2009. 9 : (Beta) . 1 : 2,000, 1 : 3 2008. 10 : () () _ www.ksla.or.kr 2008. 11 : IFLA() () _ www.iflaonline.org () _ www.landscape.or.kr () _ www.kalc.or.kr () () _ www.enveco.org4/28

    2. , (Lafent)

  • , !www.lafent.comIntroduction Lafent 2008. 11 : () _ www.society.kisti.re.kr/~tsk () () _ www.ecoearth.or.kr () () _ www.kepla.or.kr () () _ www.kila.or.kr 2008. 12 : ()( ()) () _ www.kolanco.or.kr 2009. 1 : (Grand) . 1 : 2,500, 1 : 4 () () _ www.kitla.or.kr () () _ www.kelamia.or.kr (NHN) () 2009. 6 : () () _ www.ktia.or.kr () _ www.klta.or.kr 2009. 12 : () () _ www.elaf.or.kr () _ www.conslove.co.kr 2010. 1 : 2010. 2 : () _ www.housingnews.co.kr () _ www.sanlim.kr () _ www.housingnews.co.kr () _ www.sanlim.kr () _ www.sanlim.kr 2010. 3 : () _ www.nate.com 2010. 5 : & 2010. 8 : () () _ www.koserrt.or.kr () _ www.hjnews.net 2010. 9 : ( ) _ www.daum.com 2010. 10 : 2010. : ( ) _ www.naver.com5/28

    2. , (Lafent)

  • , !www.lafent.comContents of Lafent (www.nate.com) (, ) 2010 9 (www.daum.com) (www.naver.com) , ,

    : 2010 10 () , (, , ) , () (, ) , , ,

    , , : 2011 1 , , , , , ,

    : 2011 , ,

    , , : 2011 , , , , , , 6/28

    3. (Lafent) _ 2011

  • 4. _ , !www.lafent.com7/28

    , 2008 TV . 5 TV 2008 .( : ) () - 1 - - , (:) - 0.2% () - 3% - 20% - - , (:) IAB PricewaterhouseCoopers 2008 .( : $)

  • 4. _ , !www.lafent.com8/28

    () () . () , () . -2000 . , , , , , , .(, , , ) -, , . , . - Comscore Heavy Clicker 20% 80% . . ( 2, . 2008) -Comscore () 6~20 35.4% . - 38% , () 22% . 62 49 . () () , . -() () , 22% .(Atlas.2005)

  • ( ) - : 90% () : 3,000 + 1,500 / 5,000 = 90% - : 0.5% ( 3 + 7) / 1 (20,000,000) = 0.5%

    ( ) - : 44%( ) -(100 ) : 100 44 ( + ) 44 = 50,000 x 44(%)(, ) x 20 -(100 ) : 100 2 ( + ) 2 = 5,000 x 2(%)(, ) x 5004. _ , !www.lafent.com9/28

    .

  • TIP 5 , , (2010. 9) , , , , 4. _ , !www.lafent.com10/28

    (2011 1 ) , TIP 5 () , TIP 2011 1 ( ) () ( ) , , , & TIP & 3 (1) 50% 50% 80% : ,

  • 4. _ , !www.lafent.com11/28

    (1)(12) 1 ( )10,00040400 30,000401,2002-1 ( )50,000301,50016,500()13page 100,000303,00036,0002-2 ( )50,000251,25013,750()14page 100,000252,50027,5003 ( )50,000281,40015,400()15page 100,000282,80030,8005 ( )50,000201,00011,000:3()16page 70,000201,40015,400100,000202,00022,0006 ( )20,000153003,300:7()17page 50,000157508,25070,000151,05011,550100,000151,50016,500

  • 4. _ , !www.lafent.com12/28

    Lafent Main (1) (Standard)40/1(10,000 x 40)

    (Professional) 120/1(30,000 x 40)

    (pixels) : 420 X 100 : SWF, GIF : 20 : : 10

  • 4. _ , !www.lafent.com13/28

    Lafent Main (2-1) (Standard)150/1(50,000 x 30)

    (Professional) 300/1(100,000 x 30)

    (pixels) : 263 X 80 : SWF, GIF : 15 : : 5

  • 4. _ , !www.lafent.com14/28

    Lafent Main (2-2) (Standard)125/1(50,000 x 25)

    (Professional) 250/1(100,000 x 25)

    (pixels) : 263 X 80 : SWF, GIF : 15 : : 5

  • 4. _ , !www.lafent.com15/28

    Lafent Main (3) (Standard)140/1(50,000 x 28)

    (Professional)280/1(100,000 x 28)

    (pixels) : 190 X 142 : SWF, GIF : 15 : : 5

  • 4. _ , !www.lafent.com16/28

    Lafent Sub (5) (Standard)100/1(50,000 x 20)

    (Professional)200/1(100,000 x 20)

    (pixels) : 250 X 200 : SWF, GIF : 15 : : 30

  • 4. _ , !www.lafent.com17/28

    Lafent Sub (6) (Standard)30/1(20,000 x 15)

    (Professional) 75/1(50,000 x 15)

    2(Professional) 150/1(100,000 x 15)

    (pixels) : 250 X 160 : SWF, GIF : 10 : : 30

  • 4. _ , !www.lafent.com18/28

    Banner Advertising . . . , . , .

    : , ( ) : , . . : target=_blank . CPU : CPU 50% , 50% . : *.swf (*.fla) , Font vector Font . . : , . GIF : GIF URL . : . : JAVAScript, iframe

  • , !www.lafent.comIntroduction Laent Co.,Ltd. 28 , . , , .

    (Laent) : Landscape Architecture() + entertainment( ) = Laent : ( ) : 2008 1 4 : ( , ) : 529-5 2 ( : U.S.A.) : (t) 031-955-6042~4, (f) 031-955-4969, (e) [email protected] : (141-81-11184), (-1536), (50100)

    , , , (), () 16 , 8 , ,

    ( ) URL : www.LAFENT.com (Lafent) : Landscape Architecture for Entertainment = Lafent

    , , >>> 19/28

    - 1. _

  • , !www.lafent.comIntroduction Laent Co.,Ltd.20/28

    . , , , . .

    . (story), . 21 . , . , , , (Lafent) . .

    (Lafent-Landscape Architecture for Entertainment) - - . . . . - 1. _

  • , !www.lafent.com

    . .

    , 21 , .

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    , . , , , . 1 28 , , , , . 21/28

    - 1. _ Introduction Laent Co.,Ltd.

  • , !www.lafent.com : 1972 , , , ( ) . 1973 , . 1982 ( ) , 2009 1 .

    1977~1999 : (), (), () 2002~ 2003 : ( ), (),

    , (, , , ) 3( ), , (), , () IFLA ( : ), 1992 IFLA , , ( : 28), 22/28

    Introduction Laent Co.,Ltd.- 1. _ ( )

  • , !www.lafent.com () , , , , , , , , , . ( , ), ( (, , ), ), ( ), ( ), .

    2009 6 IT . . ( ), ( ), ( ), (LOCI ), ( ()), ( ), ( ), ( ), ( ) .

    _ , , ( ) , 750 . 50 , , , , , , , , . 23/28

    Introduction Laent Co.,Ltd.- 1. _

  • , !www.lafent.com 2008. 1 : ( , ) 2008. 7 : () _ www.kisti.re.kr 2008. 10 : () () _ www.ksla.or.kr 2008. 11 : IFLA() () _ www.iflaonline.org () _ www.landscape.or.kr () _ www.kalc.or.kr () () _ www.enveco.org () _ www.society.kisti.re.kr/~tsk () () _ www.ecoearth.or.kr () () _ www.kepla.or.kr () () _ www.kila.or.kr 2008. 12 : ()( ()) () _ www.kolanco.or.kr 2009. 1 : () () _ www.kitla.or.kr () () _ www.kelamia.or.kr (NHN) () 2009. 6 : () () _ www.ktia.or.kr () _ www.klta.or.kr 2009. 12 : () () _ www.elaf.or.kr () _ www.conslove.co.kr 2010. 2 : () _ www.housingnews.co.kr () _ www.sanlim.kr () _ www.housingnews.co.kr () _ www.sanlim.kr () _ www.sanlim.kr 2010. 3 : () _ www.nate.com 2010. 8 : () () _ www.koserrt.or.kr24/28

    Introduction Laent Co.,Ltd.- 1. _

  • - 2. (Lafent) _ , !www.lafent.com25/28

    AboutLafent

  • - 2. (Lafent) _ , !www.lafent.com26/28

    AboutLafent (Lafent) Landscape Architecture for entertainment = Lafent (Lafent) ,

    : 2009 1 1 : 5,000 : 100,000 : 30(30% ), 40~50 (40% ), : _62% : _38% : _74%, _12%, _8%, _5%, _1% : _42%, _28%, _8%, _2%, _1%, _19%

    : , , , : , : , , (e-) : , , : , ()

  • , !www.lafent.comContents of Lafent : , , , (50), , , , , , () , ,

    : , , , , , , , ,

    : , , /, /, , / / ,

    (e-) : , , e- 3 , 3 , , 27/28

    - 2. (Lafent) _

  • - 3. , !www.lafent.com28/28

    Banner Advertising _ : 010-8772-9996 _ : 031-955-6042(211) _ : [email protected] _ : 529-5 2

    _ : 010-4386-3555 _ : 031-955-6042(205) _ : [email protected] _ : 529-5 2 .

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