焦點 market focus - chinacoat furniture, and packaging. the global market for paints and coatings...

5

油漆及塗料市場與多個終端應用行業相關，如住

房、建築、汽車、傢具、包裝等。2014年建設項目及

住房開工的增加、消費者信心的恢復及工業生產的改善

等，使全球油漆和塗料市場健康地增長。全球金融危機

多年後，北美及歐洲的房屋和建築市依然疲弱，相反中

國和印度等亞洲市場相關活動則表現強勁。此外，預計

許多新建築活動在亞太及美國地區即將啟動，這將提高

油漆及塗料市場的需求。

油漆和塗料行業可以分為三個市場領域：建築/裝

飾、工業OEM和特殊用途塗料。建築塗料是最大的細

分，其次是工業塗料和特殊用途塗料。工業塗料的需求

由工業生產和汽車OEM行業帶動。從地理上看，亞太地

區是油漆和塗料的最大消費者，其次是歐洲、北美和

拉丁美洲。塗料製造商不斷在市場上推出新型及技術先

進的產品。很多公司集中發展零VOC（揮發性有機化合

物）和環保塗料，以至消費者對這类產品的需求增加。

塗料市場上的競爭是基於為特定客戶制定產品，

滿足客戶的交貨要求，並在產品應用、新技術及價格方

面向客戶提供技術援助。

粉末環氧塗料市場建築行業是環氧塗料最大的應用範圍。亞太地區

及世界其它地區的城市化帶動建築業的發展，使住宅、

商業及工業基礎設施需求增加。住房貸款低利率也提高

新房子的需求，最終增加環氧塗料施工應用的需求。

粉末技術在環氧塗料的所有技術中增速最高。環

氧粉末塗料的需求預計將由於其不含VOC排放而增加，

從而刺激整體環氧塗料市場的高增長。

在過去的幾年中，環氧粉末塗料因其不含VOC的

塗料技術已經獲得顯著的普及性。該市場預計將在未來

由於新材料、配方的發展，以及設備和應用工藝的進步

而快速增長。環氧粉末塗料的增長也源於最終應用如建

築、運輸和一般工業的高需求驅動。

目前，亞太地區是環氧塗料的最大市場，預計年

複合增長率最高。部分國家，如中國、印度和日本都被

預計能領導亞太地區環氧塗料市場，而當中中國佔了亞

太區需求的最大份額。在市場規模方面，按銷量來說

環氧塗料在世界其它地區則相對較低，但估計2016至2021年的年複合增長率將為溫和。

水性環氧塗料市場在銷量上，中國仍是水性環氧塗料的最大市場，

其次是印度和日本。

中國及印度市場繼續因建築行業的高增長所帶動。

中國是水性塗料發展最有吸引力的國家，就2015

至2020年銷量來說，未來五年估計年均複合增長率達

6.94%。

建築行業是水性環氧塗料的最大應用市場，在

2015至2020年之間年複合增長率達6.76%。

焦點MARKET FOCUS市场建設項目快速增長、消費者恢複信心及工業生產的改善，帶動亞洲塗料市場持續發展

廣州夜景 Night scene of Guangzhou, P.R. China

Asia Coatings Market is Stimulated by Rising Construction Projects, Restoration of Consumer Confidence & Improvement in Industrial ProductionPaints and coatings market is correlated with multiple end-user sectors such as housing, construction, automotive, furniture, and packaging. The global market for paints and coatings experienced a healthy growth in 2014 due to rising number of construction projects, increase in building housing units, restoration of consumer confidence and improvement in industrial production worldwide. While housing and construction markets in North America and Europe remained subdued over the years after the global financial crisis, activity has been strong in Asian markets like China and India. Furthermore, many new construction activities are expected to begin in Asia Pacific as well as American region, which will boost the demand for paints and coatings market.

The paints and coatings industry can be categorized into three markets: architectural/decorative, industrial OEM and speciality coatings. Architectural coating is the largest segment followed by industrial coatings and speciality coatings. The industrial coatings segment was driven by the rise in industrial production and automotive OEM sectors. Geographically, Asia Pacific is

the largest consumer of paints and coatings followed by Europe, North America and Latin America. Paint manufacturers are constantly introducing new and technologically advanced products to the market. Companies are focusing on zero VOC (volatile organic compounds) and green paints hence such products are in high demand among customers.

Competition in coatings segment is based on formulating products for specific customer applications, meeting customers delivery requirements and providing technical assistance to customers in product application, new technology offerings and cost control.

Powder-based Epoxy Coating MarketConstruction is the largest application of epoxy coatings. The construction industry is driven by rising urbanization in Asia-Pacific and RoW (The rest of the World), which has resulted in increased demand for residential, commercial, and industrial infrastructure. Low interest rates on housing loans are also accounted for increasing demand for new houses, eventually driving the construction application of epoxy coatings.

www.chinacoat.net

交通運輸則是2015至2020年之間增長最快的市

場，在產值方面年均複合增長率將達7.05%。

顏料市場在2016至2021年，市場對顏料的需求量預計將受

到油漆和塗料行業和建築行業大大影響，這些行業因消

費者購買力的上漲，以及全球特別是在發展中國家的中

產階級人口不斷壯大而穩步增長。

根據「全球顏料市場分类（按类型、應用）、競

爭預測及機遇，2011至2021年」研究指出，全球顏料

市場規模估計到2021年前將超過$340億美元。在2015

年，無機顏料將主導整體市場，預計這一趨勢將持續到

2021年。

無機顏料廣泛用於油漆、塗料和塑料，以提供各

種功能特性，例如熱穩定劑、抗靜電劑、阻燃劑、抗粘

連和UV穩定化。2015年，由於油漆和塗料、塑料、建

築、印刷油墨等行業的帶動，加上多種行業增加投資，

使亞太地區主導全球顏料市場。

助劑市場根據「中國塗料助劑市場預測及機遇，2 0 1 9

年」，中國塗料助劑市場預計在2014至2019年的年均

複合增長率達12%左右。

中國限制使用揮發性有機化合物帶動塗料助劑的

消費量。特別是在建築行業，低或零VOC塗料在住宅及

基礎建設的需求預計持續增長。

建築用水性塗料和粉末塗料具有低VOC特性，因

而可以代替有毒的溶劑，例如甲醛和芳族烴如甲苯、二

甲苯等。在工業塗料領域，塗料助劑主要應用領域包括

汽車（原產製造和修補）、船舶和航運、罐頭和卷材塗

料、塑料塗料、木器塗料和一般工業塗料。

塗料助劑的最終使用行業大致可劃分為建築和工

業塗料，其中建築塗料具有更大的市場份額。

在塗料配方，流變改性劑，一種塗料助劑，起着

關鍵作用，因為流變改性劑可影響應用對象的工藝及色

彩表現。此外，更廣泛的最終應用及消費模式帶動流變

改性劑的銷量，使其佔中國塗料助劑市場最大份額。其

次為潤濕分散劑和消泡劑。此外，杀菌劑─儘管是一

個較小的細分─在2009至2013期間增長最快。

焦點MARKET FOCUS市场

The powder-based technology is growing at the highest rate among all the technologies of epoxy coatings. The demand for epoxy powder-based coatings is expected to increase in the future owing to their non-VOC emission properties, thus providing high growth opportunity to the overall epoxy coatings market. In the past few years, epoxy powder-based coating has gained substantial popularity as a VOC-free coating technology. This market is expected to grow rapidly in the future with the development of new materials, formulations, and advancement of equipment and application processes. The growth in epoxy powder-based coatings is also driven by high demand from the end-use applications such as construction, transportation, and general industry sectors.

Currently, the Asia-Pacific region is the largest market for epoxy coatings and is estimated to record the highest CAGR. Countries such as China, India, and Japan are expected to lead the Asia-Pacific epoxy coatings market, with China accounting for the largest share in its regional demand. The market size, in terms of volume, of epoxy coatings is comparatively low in the RoW region, but is estimated to witness a moderate CAGR between 2016 and 2021.

Water-borne Epoxy Coating MarketChina remains the largest market for waterborne epoxy coatings in terms of volume, followed by India and Japan.

The market in China and India continues to grow due to high growth in construction industry.

China is the most attractive country for waterborne coatings in the next five years, growing at an estimated 6.94% CAGR in terms of volume between 2015 and 2020.

Construction is the largest application of waterborne epoxy coatings, witnessing a CAGR of 6.76% in terms of volume between 2015 and 2020.

Transportation is the fastest-growing market between 2015 and 2020 at a CAGR of 7.05% in terms of value.

Pigment MarketDuring 2016-2021, the demand for pigments is anticipated to be largely influenced by paints & coatings

industry and construction sector, which are witnessing steady growth due to rising purchasing power of consumers and expanding middle class population across the globe, especially in major developing economies.

According to “Global Pigments Market By Type, By Application, Competition Forecast and Opportunities, 2011-2021”, global pigments market size is estimated to exceed US$ 34 billion by 2021. Segment-wise, inorganic pigments dominated the overall market in 2015, and this trend is anticipated to continue through 2021.

Inorganic pigments are widely used in paints & coatings and plastics to provide various functional properties such as heat stabilization, antistatic, flame retardants, anti-block and UV stabilization. In 2015, Asia-Pacific region dominated the global pigments market, owing to huge presence of paints & coatings, plastics, construction and printing ink industries, coupled with increasing investments across diverse industry verticals.

Additives MarketAccording to the report “China Coating Additives Market Forecast & Opportunities, 2019”, the coating additives market in China is forecast to grow at CAGR of around 12% during 2014-2019.

The consumption of coating additives is driven by increasing regulations limiting the use of VOC emitting coatings in China. In the architecture segment particularly, the demand for low or zero VOC emitting coatings for residence and infrastructural construction is expected to witness a continuing increase.

Water based coatings and powder coatings in architecture have low VOC emitting tendencies, and thus can replace toxic solvents such as formaldehyde, and aromatic hydrocarbons such as toluene, xylene, etc. In the industrial coatings segment, major application areas of coating additives are automotive (original equipment manufacturing and refinishing), marine and shipping, can and coil coatings, plastic coatings, wood coatings and general industrial coatings.

End use industries of coating additives can be broadly segmented into architectural and industrial coatings, of which architectural coatings holds the largest market share, as reported by the comprehensive research report “China Coating Additives Market Forecast & Opportunities, 2019”.

In coating formulation, rheology modifiers - a type of coating additives, plays a critical role as they can affect the process as well as colour performance of the applied subject. Moreover, wider end use applications and consumption pattern helped rheology modifiers increase volume sales. As a result, the segment accounts for majority share in China coating additives market. Rheology modifiers are followed by wetting dispersants and defoamers. In addition, biocides despite being a smaller segment has registered the fastest growth over the period of 2009-2013.

參考資料 References[1] Research and Markets, www.researchandmarkets.com.[2] China Coating Additives Market Forecast and

Opportunities, 2019.[3] Global Pigments Market by Type, by Application,

Competition Forecast and Opportunities, 2011-2021.

7

30/11-2/12/2016 • 廣州 GUANGZHOU

新型尖端塗料技術為智能材料帶來無限商機

Novel Coating Functionalities Drives the Business Opportunity of Smart Materials

Mr. Dip Dasgupta 先生

中國國際塗料展學術會議大會主席Chairman, CHINACOAT Conference

2015年的6.1億美元，增長至2020年的58億美元。

一年一度的「中國國際塗料展」學術會議是展會亮

點活動之一。學術會議大會主席Dip Dasgupta表示：「今

年的會議主題就是探索新型尖端塗料技術的潛力。」

他指出：「本次會議主要介紹各種最新研發的尖端

技術。會議主題包括：防菌、防污、防塗鴉、耐沾污、

石墨烯、熱反射、混合型、納米技術、智能材料、自修

復技術、超疏水性。」

「本次會議旨在提供一個介紹和討論開創性工作的

平台，激發新思路，找出關鍵問題，提供有用的解決方

案，評估可行的藍圖；亦讓學術界及業界的人員在非常

專業的領域中建立聯繫和橋樑。」

會議將於11月29日至30日在廣州中國進出口商品交

易會展館（廣交會展館）會議廳舉行。

在可以預見的

將來，市場需要越來

越多符合環境要求的

塗料配方。把新型尖

端技術帶到聚合物塗

層系統，將會在未來

十年為智能材料帶來

無限商機。據估計，

智能塗料市場將會從

There is increasing need for coatings formulations that actually respond to environment in a predictable and useful manner. Bringing novel functionalities to polymer-coating system, smart materials will be of substantial business opportunity in this decade. Smart coatings market is estimated to grow from $610 million in 2015 to $5.8 billion in 2020.

The annual CHINACOAT Conference is one of the highlights of CHINACOAT2016. "The theme of this year's Conference is 'Exploring the Novel Cutting-edge Coatings Technology'," Dip Dasgupta, Chairman of CHINACOAT Conference Committee said, "This Conference is designed to provide a showcase for the dissemination of new R&D in

cutting-edge technologies. Topics included: anti-bacteria, anti-fouling, anti-graffiti, dirt-pickup, graphene-based, heat reflecting, hybrid, nanotechnology, smart materials, stimuli responsive and superhydrophobicity."

"The aim is to provide a forum to present and discuss ground breaking work, stimulate new ideas, identify critical problems, provide promising solutions and assess possible roadmaps. It also provides an opportunity for establishing new contacts in academic and industrial sectors in this very specialised field." Mr. Dasgupta added.

The Conference will be held on Nov 29-30 at the Meeting Theatre in China Import and Export Fair Complex, Guangzhou, P.R. China.

培训班探讨智能、纳米及功能性技术研究进展

展會期間，主辦單位在展館會議中心內

會議室安排兩場「技術培訓班」，為油墨、塗

料和聚合物生產及產品科研開發人員提供培訓

和學習機會。培訓班採用高度互動性的形式進

行，學員可直接與導師討論各種技術問題。

智能及功能塗料在全球範圍內的需求

不斷上升。來自美國東密西根大學的J a m i l

Baghdachi 教授將於11月30日主講「智能及功

能性聚合物和塗料的研究進展」。

培訓班課程涵蓋內容包括自修復塗料、超

級防水塗料、防汙塗料、防腐塗料、耐高溫塗

料等產品的科學和技術以及發展與製造，講述

塗料創新原則和成本經濟的塗料配方優化，並

討論全球目前的塗料研究進展以及未來的發展

趨勢。

來自英國利茲大學的林瓏教授將於12月1日

主講以「相關智能及納米技術的高品質塗料及

油墨原理」為主題的培訓班。

林瓏教授說：「新型塗料/油墨產品的成功

創造有賴於優化的製造技術，也依靠新型材料

和創新的配方。實際上，高質量塗料及油墨產

品的成功開發和製造真正依賴於對應用相關原

材料的性能、塗料/油墨組分間相互作用，以及

塗料/油墨與基材間相互作用的科學原理的深入

理解 - 具體內容都將通過本次培訓班提供。」

Two Workshops Provide Up-to-date Research Insights on Smart, Nano & Functional Technologies

To provide opportunities of training and learning for industry professionals, 2 workshops will be held alongside the Exhibition in the meeting rooms located at the Meeting Centre in CIEFC (Canton Fair Complex), Guangzhou. The Workshops will be delivered in a highly interactive style and there will be opportunities for delegates to discuss their technical problems with the tutors.

Smart and multifunctional coatings are in high demand globally. In Technical Workshop 1, Prof. Jamil Baghdachi of the Eastern Michigan University wil l present science, technology, development

and manufacturing of products such as self-healing, superhydrophobic, antifouling, corrosion sensing, high temperature resistant, etc. Principles of innovative and cost-effective formulations will be provided in an easy to understand manner. Additionally, current global research and development activities as well as future trends will also be discussed.

Prof. Long Lin of the University of Leeds will conduct Technical Workshop 2 on Principles of High Quality Coatings and Inks - Relevance to Smart/Nano-Technologies.

“ The creation of successful novel coatings/

inks products depends as much on optimised manufacturing technology as on novel materials and innovative formulations. Indeed, successful development and manufacturing of high quality coatings and inks rely on in-depth understanding of the scientific principles that underpin the nature of the raw materials, the interactions between coatings/inks components, as well as the interactions between coatings/inks and the substrates – all specific to the intended applications, which this workshop aims to deliver,” introduced by Prof. Long Lin.

亮點活動Event Highlights




www.chinacoat.net

人士專訪 INSIDER VIEWS业内新型環保及功能塗料逆勢增長

Demand for New Environmentally Friendly & Functional Coatings Increases

國內經濟不穩，貴司

如何面對？目前最大

的挑戰是什麼？

王：是的，目前全球市場的經濟基本

預期偏向負面。但

是新的環保和功能

性塗料仍然能表現出逆勢增長。Afcona也同樣面對傳統

產品的激烈競爭以及增長缺乏動力的問題。我們將積極

為新興的水性和特殊功能塗料市場開發最新結構的產

品，並且已經在歐洲和亞洲主要市場取得進展。新的

合成技術，正在被推廣至上述創新領域，其中一系列

Afcona新合成方法，新結構單元獲得亞洲、歐盟和美國

的專利授權。只有注重這些新技術的推廣應用，Afcona才能成功應對挑戰。

你如何看待全球市場？目前，什麼油漆和塗料最值得關注？

王：今年全球市場總體來看仍然呈穩中略降的趨勢。

中國等新興市場投資低迷，資本在向金融業集中的趨勢

值得警惕。亞太地區和歐洲也不景氣，需求不足，產能

過剩將導致激烈的市場競爭。油漆和塗料作為輔助材料

也不能倖免。我們認為，各生產商應該重視新技術應用

和新型市場的開發，否則容易陷入價格競爭。一些中小

規模而技術保守、守舊的企業將面臨困難。

樹脂/助劑行業近期有什麼發展？

王：目前樹脂和助劑行業存在水性化，更加環保的UV，

全固體分化，更安全（採用無害化學品），更專門地功

能化等各类新趨勢。其中水性和UV及無溶劑化在發展了

多年之後，正在各應用領域擴大產能，逐步替換溶劑型

傳統配方。而電子產品，相關的複合材料行業帶來的新

型功能性塗料的需求，也成為新技術得到應用的廣闊空

間，值得我們重視。

在功能性添加劑行業，我們是客戶問題的解決方

案提供方。例如客戶需要電腦輔助系統，那麼其物料、

中間體、成品，就要適合被電腦系統識別、操作，這時

候，原來的配方可能因為流變問題，或揮發分量問題，

或某些特殊原料問題而不適用，這時就需要功能性助劑

公司來協助修正原來的配方體系，找到新的平衡方案。

所以，助劑公司通常不是引領一個新的趨勢，而是利

用自己調用各类功能性結構的能力，為各種新的技術趨

勢，提供問題解決方案。

那麼，Afcona今年在「中國國際塗料展」為觀眾帶來

什麼展品？

王：今年Afcona開發了重要的水性-溶劑型通用的高分

子量分散劑Afcona 5585。這是一個特殊的水溶嵌段聚氨

酯，環保而且性能卓越；全固份水油兩用的高效潤濕分

散劑Afcona 5281；以及新一代水性矽系消泡劑 Afcona

2592。在溶劑型方面，AFCONA採用可控游離基聚合技

術的產品Afcona 4701也已經推上市場。

以上產品，或為水性工業塗料提供了新的高性能選

擇，或為傳統的溶劑型面漆提供了性能升級。

王志軍先生 Mr. Zhijun Wang 海門埃夫科納化學有限公司董事總經理 Managing Director, AFCONA Chemicals (Haimen) Co., Ltd.

Is your company affected by the unstable China economy in the last two years? What are the biggest challenges?

Wang: Indeed, looking at the current and predicted global economic situation, it will be a challenging year ahead for everybody. However, we think this creates an opportunity for coatings with environmental concept and specific performances to growth further. In AFCONA, we face the same problem as other global players do. Conventional and traditional products are facing high competition from competitors as well as lack of demand from the market. We target to develop new water based and special performance additives based on new chemistry synthesis, and also try to increase our market shares in Asia and Europe. In the last few years, we have successfully developed some new polymer synthesis and have gained the patent protection in Asia, Europe and US. Focusing on commercialized and marketing products based on these new developments will be one of the key factors to allow AFCONA to excel in current difficult market situation.

Has the global market been favourable to your company last year? What factors are challenging the paints and coatings industry at the moment?

Wang: We predict the global coating market will be stable but on a slightly downward trend. The investment atmosphere in emerging markets such as China is still considered not good. The economic situation in Asia Pacific and Europe are remaining uncertain, which leads to several problems such as lack of demand and over production resulting in greater competition. Coatings as supplementary raw materials to the necessity of human daily life cannot be escaped from the current economic

downturn. We believe that all manufacturers should focus on new technology and try to explore new markets to prevent from price competition. Some small- and medium-sized enterprises without developing new technology will face difficulties.

How would you describe the market for resins and additives?

Wang: In the coating world today, many resin and additive manufacturers have already stepped into water based, more environmentally friendly UV systems and certain companies are even into developing non-toxic products in order to identify themselves as a speciality and performance company. Among these, water based and UV systems have been introduced to the market since many years ago and have been successfully replacing, conventional solvent based coating in many industrial applications. In electronic products market, new composite materials also created the need for new performance coating, allowing new technologies and development finding their way out.

To our customers, we are the solution provider to their problems, for example, when our customers need coating manufacturing computerized system, we have to ensure that raw materials, semi-products and finishing products need to be recognized by the computer system. Thus, the original formulations need to be modified due to VOC or other reasons to suite the computerized system. We as a performance additive company will step in to help our customers to find solutions or to balance the formulation to ensure their project can be proceeded. Therefore, additive company is not just a company that introduces new products and technologies. In many cases, it has to be able to provide solutions for any circumstances or changes that our customers face.

What products will Afcona showcase in CHINACOAT2016?

Wang: This year, AFCONA has developed a very important water based high molecular weight dispersing agent, AFCONA – 5585. This is a block polyurethane polymer which is an environmentally friendly product with superior performance. We will also exhibit a 100% solid high performance wetting agent, AFCONA-5281, that can be used in water and solvent based coating. For water based additives, we will exhibit silicone defoamer AFCONA 2592. For solvent based additives, we will focus on our controlled radical polymerization dispersant, AFCONA 4701, which we launched last year.

Pr o d u c t s m e n t i o n e d a b o v e p r o v i d e b e t t e r performance solution and allow traditional coating systems to further improve their performance.

TiONA® 2 for coatings

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What are the latest trends in additive development?

Nakamaru: We keep developing and offering new products of high value based on our core technologies. The most important thing is to understand the needs of customers and of the times.

We give much thought to the environment. It is our responsibility to keep offering eco-friendly products to the market for environment protection. Our main focus is on developing and promoting eco-friendly products as "solutions" for customers globally.

What products are you currently working on? Nakamaru: Our functional additives, DISPARLON are being used in a wide variety of coating applications from automotive, marine, heavy-duty, plastic and wood coating to improve paint performance and also to solve various problems of paints.

Our main products at CHINACOAT2016 will be functional additives for waterborne coatings, e.g. thixotropic agents, dispersants and surface control agents in order to respond to the requests from the market that waterborne coating is becoming more popular.

专业生产:Main Products:

有机膨润土; 水性涂料、钻井泥浆、铸造、造纸、饲料等专用膨润土；活性白土。

Organic bentonite,active bleaching earth and Specialized bentonite for Water-based coatings,drilling mud,foundry,paper and animal feed.

Economic & Devolopment Zone,si an Town,Changxing County, Zhejiang Province,China.

.

Heubach如何面對競爭激烈的

顏料市場？

蔣： Heubach集團是一家顏料以及顏

料製劑的家族企業，Heubach家族有

600多年經營歷史，從事顏料行業也超

過210年。其在歐洲、美國和亞洲都有

全資生產基地。2009年在中國設立了杭

州顏料有限公司，從而進一步拓展了中

國市場。公司下設物流倉庫和應用實驗

室，致力於長期服務使用HEUBACH產品

的國內以及亞太區客戶。

Heubach崇尚客戶滿意至上的原則。作為高品質顏料和顏料製劑的供應

商，我們不斷為客戶的各種應用提供技術支持。針對客戶的特定要求定製解

決方案。Heubach設備齊全的技術實驗室和研究中心，能對所有的應用做測

試，如：印刷油墨、油漆和塗料（包括防鏽）、卷材和粉末塗料以及塑料。

Heubach對2016年「中國國際塗料展」有何期待？

將展出哪些新技術/產品？

蔣： Heubach將展示以下產品：防鏽顏料、無機顏料、有機顏料以及顏料製劑。

Heubach率先開始用其它顏料替代可致癌的鉻系防鏽顏料，並成為這一

行業的國際市場主導者。Heubach現今的防鏽產品系列包括：一系列改性正磷

酸鹽、高性能多磷酸鹽、有機緩蝕劑和各種無鋅防鏽顏料。

Heubach能提供一系列複合無機彩色顏料，其是顏料業發展中性能最穩

定的級別。主要有金紅石型鈦鎳黃和鈦鉻黃、以及尖晶石型藍色、黑色、綠色

和棕色顏料。釩酸鉍系列顏料結合了無機顏料傑出的牢度性能和獨特的高色

度、黃綠色相。

How does Heubach react to the competitive pigment market?

Jiang: Heubach is a 600 years old family owned group of companies with a history of 210 years in the pigment and preparations industry. It has a global presence with production facilities in the United States, Europe and Asia. With the establishment of Hangzhou Heubach Pigment Co., Ltd. in China in 2009, the Heubach group further expanded its Chinese distribution network. In addition, Heubach provides on-site support to customers within the Asia-Pacific region through service centres and laboratory capacities.

At Heubach, customer satisfaction comes first. As a supplier of quality pigment and pigment preparation solutions, we support our customers anywhere where pigments are in use. With active service centers both globally and regionally, we provide our customers with the technical support essential for the implementation of customer-specific requirements and solutions. Fully equipped technical laboratories and centers enable us to carry out tests for all relevant applications, such as printing inks, paints and coatings, including corrosion, coil and powder coatings and plastics.

What products will Heubach show in CHINACOAT2016?

Jiang: We will present products such as anticorrosive pigments, inorganic pigments, organic pigments and pigment preparations.

Heubach initiated the replacement of carcinogenic chrome-based anticorrosives and became the world market leader in this field. Today's portfolio of anticorrosive pigments encompasses a full range of modified orthophosphates, high perfomance polyphosphates, organic inhibitors and a variety of zinc-free solutions.

Heubach are offering a full range of complex inorganic color pigments, which is, to date, the most stable class of pigments developed by the colour industry. Nickel and Chrome Rutile Yellows as well as Spinel Blue, Black, Green and Brown pigments are available in a large variety of colour shades. The line of Bismuth Vanadate pigments combines the outstanding fastness properties of an inorganic pigment with the unique high chroma, greenish yellow colour shade.

使顧客滿意是營銷管理的第一步，讓企業能獲得長期的盈利與發展

蔣偉先生 Mr. Jiang Wei 杭州海博顏料有限公司總經理 CEO, Hangzhou Heubach Pigment Co., Ltd.

Achieving Customer Satisfaction to Maximize Long-term Firm Value

可否分享添加劑的最新發展趨勢？

中丸：我們不斷開發和提供基於我們

核心技術價值高的新產品。最重要的是

要了解客戶和時代的需求。

我們重視環境問題，我們主要重點

是開發和推廣環境友好型產品的「解決

方案」，滿足全球客戶的需求。

楠本化成目前在推什麼產品？

中丸：我們向市場提供DISPARLON功

能性添加劑─DISPARLON適用於汽車、船舶、重防蝕、木器，以改善塗料性

能並解決塗料中存在的各種各樣的問題。

我們在CHINACOAT2016將推出水性塗料功能性添加劑，如觸變劑、分

散劑和表面調節劑，以響應市場對水性塗料的需求。

開發和推廣環境友好型產品解決方案

Developing Eco-friendly Products & Solutions中丸敦志先生 Mr. Atsushi Nakamaru 楠本化成株式會社添加劑事業部，國際銷售部經理 Manager, Additive Division, Int'l Sales Department, Kusumoto Chemicals, Ltd.

www.chinacoat.net

Brilliance inspired by titanium

Organic pigments 有机颜料

Pigment Paste 水性色浆

Fluorescent pigmentEnvironmental protection paint

荧光颜料

环保颜料

HTTP://WWW.LYWON.COM江苏丽王科技股份有限公司

Jiangsu Lynwon Technology CO.,LTD





荧光颜料

环保颜料



业内

因塗料的水性化、環保化是大勢所趨，作為塗料的重

要組成部分，助劑和樹脂在水性、環保、零VOC方面的趨勢

亦日益顯著。

與此同時，在水性化的趨勢下，對助劑、樹脂等不同原

材料的配方研發工作需要更先進而且量化的儀器來提高配

方成功率和研發效率，例如動態表面張力儀可以幫助工程師

快速找到哪幾隻助劑能用於優化配方，而哪些原材料就不用

嘗試，改變過去只能依靠宏觀測試、肉眼判斷的方法。而在

降低人力成本同時提高質量穩定性的趨勢下，使用自動在線

測試儀器對來料、成品進行檢驗是眾多廠家的需求。

翁開爾為「中國國際塗料展」的觀眾帶來

什麼產品／儀器？

陳： “綠色環保，健康持續發展，給後代留下一個干淨

的地球“的理念是我們始終秉持的一貫原則，基於這一理

念，在化工原材料方面，推出了一系列像德國Ultralube水

性蠟，Silcona助劑等產品，主要特點在於不含鹵素、低含

量的乳化劑、不含甲醛、不含重金屬、不含APEO、零VOC、

不含氨水。

其它產品包括：

水性蠟、微粉化蠟。

在檢測儀器方面，包

括美國Q-Lab Q-Fog

CRH循環鹽霧箱、英

國Labman公司TIDAS

全自動塗料研磨細

度測量分析儀、德國

Orontec濕膜測色、

德國SITA（西塔）表

面張力儀及泡沫儀、德國VMA分散機、荷蘭TQC不限制底材

的在線測厚儀及梯度烘箱。

人士專訪 INSIDER VIEWS

Changing Chinese Market Encourages Investment

中國市場變化牽動更多關注和投入陳秀珊女士 Ms. Xiushan Chen 翁開爾有限公司產品規劃經理 Product Planning Manager, H.J. Unkel Limited

李克強總理在2015年政府工作報告中提出了一個概念，

就是「互聯網+」，這個+就是加一些傳統的製造行業，如

塗料行業。這為翁開爾帶來什麼挑戰？

陳：隨着近幾年來的「互聯網+」的日益普及，公司過去幾年

就開始布局的信息化工作開始逐漸顯現成效，有效的彌補了

傳統客戶資源的持續性獲取以及產品推廣的渠道限制，相信

未來一定可以為客戶帶來更多的信息，更便捷的服務。

你如何看今年全球，尤其是中國的市場？

陳：今年全球市場正在復蘇，隨着近幾年亞洲塗料市場佔比

的不斷增加（接近50%），中國市場的佔比也在日益增強，可以

預見未來中國市場變化將牽動更多人的關注和投入。

油漆和塗料業最值得關注的是什麼？

陳：目前，塗料、油漆最值得關注的趨勢還是低VOC排放、

環保化、水性化的趨勢。自2014年以來，國家與各地區政府

部門累計發布超過40條政策，在新《環保法》發布以後，良

好的市場前景激勵着塗料企業做出環保化的轉型，更好地

滿足「新一代」的需求。

China's Premier, Li Keqiang mentioned the concept of “Internet +” in the Report on the Work of the Government (2015). The “+” refers to the addition of some traditional industries, such as paints and coating industry. What are the challenges it brings to H.J. Unkel?

Chen: With the increasing popularity of "Internet +" in recent years, we have started investing in information technology and our internet system is more mature than before. The development of our internet system can be another effective way to provide product information for our customers. I believe we are able to offer customers more information and more convenient services by using information technology in future.

What are your views about the market worldwide, especially China?

Chen: The global market is recovering this year. In recent years, with the increasing market share of paints and coatings produced locally (nearly 50%), China is by far the largest market for paints and coatings in the Asia-Pacific region. For the foreseeable future, China market will change to meet different demands, that will further encourage investment.

What are the main concerns for the industry so far?

Chen: Currently, the most noteworthy trends are still low VOC emissions, environmental protection and water-based technology. Since 2014, the State and the Regional Governments have launched more than 40 policies, and with the release of new "Environment Law", the good market prospects have been stimulating coatings enterprises to create more environmental friendly coatings to better meet the needs of "the new generation".

We can see that the global trend is towards waterborne and environmentally friendly technology, resins and additives, as well as zero VOC systems.

Meanwhile, with the trend towards waterborne technology, the R&D on different raw materials such as additives and resins require more advanced and more quantitative instrument to improve the efficiency and successful rate. For example, dynamic surface tension instrument can help engineers to quickly find out which few additives can be used to optimize formulations and which raw materials cannot be used, changing the ways in the past where only macro testing or visual judgement could be used. With a view to reduce labour cost while improving the quality and maintaining the stability, manufacturers have a higher demand on automatic online testing equipment for finished products.

What are the exhibit highlights for H.J. Unkel in CHINACOAT2016?

Chen: We believe that "Environmental Protection and Sustainability can save the Earth", thus, we have launched a series of water-based wax from Ultralube (Germany) and additives from Silcona (Germany) which are characterized by halogen free, low emulsifier, formaldehyde free, does not contain heavy metal, APEO free, zero VOC and ammonia free.

We will also introduce a new generation of products in line with these ideas, for instance, aqueous wax, micronized wax. In terms of testing equipment, we will showcase Q-Lab Q-Fog CRH Cycle Salt Spray Chamber from USA, Labman TIDAS Automated Paint Fineness Grinding Measurement Analyzer, Orontec Wet Film Color Measurement from Germany, SITA Tensiometer & Bubble Tester from Germany, VMA disperser from Germany, as well as TQC online thickness gauge and gradient oven from the Netherlands.





荧光颜料

环保颜料







荧光颜料

环保颜料



「中國國際塗料展」指定會刊及宣傳刊物 A Publication

中英双语专业杂志面向全球A BILINGUAL COATINGSJOURNAL LINKINGCHINA & THE WORLD

11

30/11-2/12/2016 • 廣州 GUANGZHOU

观众对上届展会的评语

A Chinese Brand, Made for the World

打造高性能「中國製造」品牌

目前油漆和塗料行

業有什麼趨勢？

崔：我司憑借二十多

年在水性聚氨酯樹脂領域的潛心專研及經驗積累，以客戶

發展為導向，結合國內外市場的發展趨勢，致力研發一些高

性能的水性聚氨酯產品，始終堅持走專業化、精細化的思路

來發展。

在我看來，挑戰目前主要來自於下遊客戶對水性聚氨

酯應用技術的不成熟。很多下遊客戶原來是做溶劑型的，後

來才逐步往水性方面發展，很多應用技術思路還是停留在

溶劑型的階段。

那你認為行業近年來最顯著的發展是什麼？

崔：由於全球市場對環保這塊要求越來越嚴格，我們認為

今年全球塗料市場的整體還是處於一個上升發展與整合調

整的過程。

水性木器塗料是室內裝飾裝修和傢具裝飾保護用塗料

的發展方向，與溶劑型木器塗料相比在節約能源和保護環

境方面具有無可比擬的優越性。所以，市場仍是以水性木器

塗料及水性工業塗料最值得關注。環保壓力越來越大，水

性及無溶劑型聚氨酯樹脂是一個必然的發展趨勢。

思盛在今年「中國國際塗料展」的展品有何亮點？

崔：我們的客戶主要來自以下行業：皮革塗飾劑、紡織印花

及鞋材、合成革、塑料及工業塗料、膠粘劑、轉移塗料、水性

木器塗料。其中，合成革和水性木器塗料增長潛力最大。因

此，我司在今年展會上將重點推出幾款應用於水性木器塗

料及工業烤漆方面的水性聚氨酯樹脂，該樹脂具有較高的

硬度，在耐水、耐濕熱及耐醇方面都非常優異。

應用於塑料基材的啞光水性聚氨酯樹脂，該樹脂對塑

膠基材有較優異的附着力，自消光樹脂，能提供優異的啞光

效果及較好的觸感。

應用於金屬表面處理的陽離子水性聚氨酯樹脂，有較

好的耐鹽霧、耐碱、耐化學品及耐腐蝕性。

崔春紅小姐 Ms. Helen Cui 上海思盛聚合物材料有限公司銷售總監 Sales Director, Shanghai Sisheng Polymer Materials Co., Ltd.

What current trends in paints and coatings do you find most interesting?

Cui: Sisheng has been specializing in developing waterborne polyurethane and its derivative products as well as their applications.

In my opinion, the current challenge mainly comes from the immaturity application technology of waterborne polyurethane of downstream customers. Though they have changed to adopt waterborne from solvent based technology, their mindset on the application technology remains unchanged.

What do you consider to be the most remarkable development in recent years?

Cui: Because of the increasing stringent requirement on environmental protection worldwide, we believe the overall global coatings market continues to grow this year but will undergo an integration and adjustment process.

Waterborne wood coatings are the trends for paint interior decoration and furniture decorative and protective markets. Compared with solvent-based, waterborne wood coatings are more energy saving and environmentally friendly. Currently, the market is focusing on waterborne wood coatings and waterborne industrial coatings. Increasing pressure from environmental

protec t ion mak es waterborne and solvent- f ree polyurethane resin to become an inevitable trend.

What kinds of new products/technologies are you going to bring to CHINACOAT2016 Guangzhou?

Cui: Our customers mainly come from the following sectors: leather finishing agents, textile printing and shoe materials, synthetic leather, plastics and industrial coatings, adhesives, transfer coatings and waterborne coatings. Among them, we see synthetic leather and waterborne coatings enjoying the highest growth potential. Therefore, we will launch several waterborne polyurethane resins which are used in waterborne wood coatings and industrial paints during CHINACOAT2016. The resin has high hardness, and is excellent in water resistance, heat resistance and alcohol resistance.

We will launch a matte waterborne polyurethane resin which is used in plastic substrate. The resin has good adhesion to plastic substrates, which can provide excellent matte finish and good touch feelings.

Cationic waterborne polyurethane resin will be launched too for the use in metal surface treatment. It has good salt spray resistance, alkali resistance, chemical resistance and corrosion resistance.

WHAT OUR VISITORS SAID ABOUT CHINACOAT2015

我第一次參觀。展會擁有國際化展商組合和廣泛的展品类別，為我提供多樣的採購選擇。我會再來參觀。It's my first time at CHINACOAT. The global mix of exhibitors and wide

range of products on show provide me with a variety of sourcing options. I will definitely come next year.

Mr. Sanjaya Ranjana Mohapatra先生印度Asian Paints Limited首席研究員Lead Researcher, Asian Paints Limited, India

CHINACOAT是名副其實的國際大展，推動了行業的交流及發展，我會推薦給同業參觀。CHINACOAT lives up to its name as the world's coatings show.

It promotes the exchange and development of the industry. I highly recommend this event to my peers.

Mr. Steve Champion先生澳洲多樂士室外牆面漆產品主管 Product Leader – Dulux Exterior, Dulux Australia, Australia

一個非常全面和具資料性的展會，給予我很大的啟發。

A ver y comprehens i ve and informative exhibition which gave me a detailed insight into coatings

and inks that will be used on future projects.

Mr. Khaled Medhat Ali先生埃及Zahra Chemicals公司D & D部門負責人D & D Section Head, Zahra Chemicals, Egypt

展會讓我有機會了解有哪些新的材料和設備可以提高生產效率和產品競爭力，從而緊貼市場的發展。

It's a good place for me to keep abreast of the market trends in order to improve production efficiency and competitiveness.

崔永周先生 Mr. Yongzhou Cui中國南通儒家新型建築裝飾材料廠總經理General Manager, Nantong Rujia Architectural Ornament & Materials, China

這是一個很好的平台，讓我與不同的供應商會面，增強人際聯繫及尋找更多的解決方案。

This is a very good platform to meet up with various vendors, for great networking sessions, and for finding more solutions.

杜瑞先生 Mr. Dubravko Bressan中國佩特化工（上海）有限公司亞太技術總監Technical Director, Asia Pacific, Peter-Lacke Shanghai Co., Ltd., China

展會質量高，整個產業鏈都在此聚集，令我得益不少。CHINACOAT is a great show and a very rewarding experience for me. The entire industry is

represented here.

Mr. Chand Kashif先生巴基斯坦Diamond Paint Industries 公司粉末塗料生產總監Production Head, Powder Coatings, Diamond Paint Industries Pvt. Ltd., Pakistan

www.chinacoat.net

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