by Mokus

Indie means…No publisherNo officeNo budget

I am

Production

Making games is expensive. Is it?

• Technology is cheap. Flash, Unity, UDK, XNA, PS Suite etc.

• Your time worth nothing for you• Cross platform is free (almost)• Crowd funding

• 5k budget, mono, 7 month, cf sux

Distribution

It was impossible few years ago…

• Digital markets (mobile stores, steam, xbla, psn etc.)

• Social platforms• New monetization models (freemium,

paymium)

Flash, ios, psn, ms – exclusive

MarketingYou need a HUGE marketing budget. Do you?

• Classical advertising doesn’t work• In-store ads (charts, promo campaigns, featuring)• Social advertising (word of mouth, social networks)

Who’s on our sidePlatform vendors (apple doesn’t care), Media, Users

Gotw, goty, steven fry, awards, reviews

Competition

It’s impossible to compete with EA. Is it?

• Innovations in mechanics• Innovations in controls• Weird visuals

Flashgamedev, rovio

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