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SEARCH ENGINE

MARKETING

by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com

Online Marketing


SEM, WHY?


Market Share.

● Google 65.7%● Yahoo 15.7%● Bing 13.9%● Ask 3.1%● AOL 1.6%

99% = Google

US vs Thailand


SEO and PPC


PPC VS SEO


Long Term SEM


SEM, Why??

People FIND ...We SHOW ...

Someone BUY...


Type of Keywords!

Browsing Keywords

Buying Keywords

Relevance Keywords


Ex.

Hotels Resort

Booking, Reservation ...

Thailand, Pattaya, Samui, Cheap, Discount...

BarsTravel, Package, Rooms, Hilton, Marriott ...


Find keywords


Google Insight http://www.google.com/insights/search/#


http://www.google.com/insights/search/#

Google Keywords tools external


SEOSearch engine optimization.


SEO Map.


Something need to know.

Google Panda Algorithm.- Content Quality.- User Experience.- Website Quality.- Social Media sharing.- Fresh!


Spiders or

Robots


Bots problems.

High effect!!● Flash Menus.● Flash Sites.

Medium effect!● Image Menus.● Image Content.

Low effect.● Broken links


SEARCH ENGINEhavemanymanymanymanymanyRANKINGFACTORS>200 FACTORS


Grouping...


Onpage Optimization


On-Page Optimization.


Perfectly Optimized page.

Title: Chocolate Donuts | Mono Bakery.

Desc: Best chocolate donuts in Thailand.The most delicious, sweet, perfectly chocolate donuts.

Keywords:chocolate donuts, perfectly chocolate donuts, mono bakery


Optimize URL.

Keywords in URL.Before : http://www.domain.com/view.php?content_id=1234After : http://www.eblogbiz.com/seo/seo-recipes

Keywords in File Name, Folder Name.files : seo/seo-book.htmlImage files: seo-google-00002.pngfile and folder name: /seo/images/1strank-google-1hour.png

Number of Trailing Slashesex. http://www.eblogbiz.com/seo-book.htm. = 1http://www.eblogbiz.com/seo/images/google-serps.jpg =3


URL & Site Structure

www.domain.com/ ->

category/ ->

content.html ->content.php?p=2 ->

www.domain.com/category/content.html


Presented by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com

WebSite Structure

Hey! you site very confuse and deep. Very tired.Go home, so sleepy.

WebSite re-Structure

}Bravo!


On-Page Problems.Full Flash Site.

- Beautiful.- Interesting.- Brand Image.

I don't understand.


On-Page Problems.Image Site.

Ok, i can do something.


about link.

Off-page Optimization


Link Juice.


Text link

Image link

Beware you

Neighborhooe


Quality optimization.


Break

Question?

PPC : Pay Per Clicks


Major PPC

Free Pay!Google Adwordsby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com

GoogleAdwords


PPC Sale Cycle.


PPC Map.


PPC3 Step:


1

2

3

PPC Campign

}by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com

Sign-up Google Adwords.http://adwords.google.co.th

2.1.

3.


Welcome to Adwords


Create PPC Campaign.

Howto Create Adwords Campaign.

2.

1.



3.Search Network.

Content Network.



5.

4.

by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com


7.

6.



..... .......... .....

8.



10.

9.


Payment.


Landing Pages.

Optimize your landing pages.


About Stat in Google Adwords.

Monitor Campaign.



.

.

Monitor Campaign.


Monitor Campaign.



About Quality Score


PPC Quality Controls.

● Quality Campaigns.● Quality Ad Groups.● Quality Ads.● Quality Keywords.● Quality Landing Pages


In The EndSEM = SEO + PPC


Question


@mormmam

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