刘铁锋

北京百纳信息技术有限公司

Tfliu@bainainfo.com

Quick Uninstaller小M系列

HandDic分歧终端机

开始Android开发

Lenovo合作伙伴

数据

排名前100分类排名前20

TitleTitleTitleTitle CategoryCategoryCategoryCategory OwnerNameOwnerNameOwnerNameOwnerName DownloadCountDownloadCountDownloadCountDownloadCount

Google Maps Travel Google Inc. >250,000

Pandora Radio Multimedia Pandora >250,000

T-Mobile My Account Tools T-Mobile USA >250,000

The Weather Channel News & Weather The Weather Channel >250,000

Movies Entertainment Flixster Inc. >250,000

Facebook for Android Social Facebook >250,000

MySpace Mobile Social MySpace Mobile >250,000

Droidlight LED Flashlight Tools Motorola Inc. >250,000

Handcent SMS Communication handcent_admin >250,000

US Yellow Pages Search Shopping Yellowbook >250,000

Backgrounds Entertainment Stylem Media >250,000

Barcode Scanner Shopping ZXing Team >250,000

Advanced Task Killer Productivity ReChild >250,000

Google Sky Map Reference Google Inc. >250,000

Ringtones Entertainment Mabilo Android Team >250,000

Dictionary.com Reference Dictionary.com, LLC >250,000

Shazam Multimedia Shazam Entertainment Limited >250,000

DailyHoroscope Lifestyle Comitic >250,000

ShopSavvy Shopping Big in Japan, Inc. >250,000

Row LabelsRow LabelsRow LabelsRow Labels Count of TitleCount of TitleCount of TitleCount of TitleSoundroid 2012Soundroid 2012Soundroid 2012Soundroid 2012 10101010

Al Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & Ringtones 1111Bruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi Soundboard 1111Chris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & Ringtone 1111Dumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber Soundboard 1111Looney Tunes SoundboardLooney Tunes SoundboardLooney Tunes SoundboardLooney Tunes Soundboard 1111Madea SoundboardMadea SoundboardMadea SoundboardMadea Soundboard 1111Old Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert Soundboard 1111Peter Griffin SoundboardPeter Griffin SoundboardPeter Griffin SoundboardPeter Griffin Soundboard 1111Star Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & Ringtones 1111Super Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & Ringtones 1111

Google Inc.Google Inc.Google Inc.Google Inc. 6666Gesture SearchGesture SearchGesture SearchGesture Search 1111Google GogglesGoogle GogglesGoogle GogglesGoogle Goggles 1111Google MapsGoogle MapsGoogle MapsGoogle Maps 1111Google Sky MapGoogle Sky MapGoogle Sky MapGoogle Sky Map 1111Google TranslateGoogle TranslateGoogle TranslateGoogle Translate 1111ShopperShopperShopperShopper 1111

handcent_adminhandcent_adminhandcent_adminhandcent_admin 5555Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1 1111Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2 1111Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3 1111Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4 1111Handcent SMSHandcent SMSHandcent SMSHandcent SMS 1111

Scheff's BlendScheff's BlendScheff's BlendScheff's Blend 4444AK-47AK-47AK-47AK-47 1111Ruger - SR9Ruger - SR9Ruger - SR9Ruger - SR9 1111SchottGunnSchottGunnSchottGunnSchottGunn 1111The Schwartz UnsheathedThe Schwartz UnsheathedThe Schwartz UnsheathedThe Schwartz Unsheathed 1111

Swiss CodemonkeysSwiss CodemonkeysSwiss CodemonkeysSwiss Codemonkeys 3333Funny JokesFunny JokesFunny JokesFunny Jokes 1111Love PoemsLove PoemsLove PoemsLove Poems 1111Steamy WindowSteamy WindowSteamy WindowSteamy Window 1111

TitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameHandcent SMS handcent_adminOpera Mini 5 browser Opera Software ASABluetooth File Transfer Medieval Softwaretwidroid for twitter Zimmermann & MarbanEStrongs File Explorer EStrongsantivirus free droidSecurity Inc.Dolphin Browser Dolphin BrowsereBuddy Messenger eBuddychompSMS chompSMSHi AIM EasyroidHandcent Font Pack2 handcent_adminHandcent Font Pack4 handcent_adminHandcent Font Pack1 handcent_adminHandcent Font Pack3 handcent_adminMeebo IM meeboHi MSN Beta EasyroidQQ Labs for Android TencentLookout Mobile Security FREE LookoutMSN Droid MSN

Row LabelsRow LabelsRow LabelsRow Labels Count of OwnerNameCount of OwnerNameCount of OwnerNameCount of OwnerNameEasyroidEasyroidEasyroidEasyroid 5555

Hi AIMHi AIMHi AIMHi AIM 1111Hi AIM pre-cupcakeHi AIM pre-cupcakeHi AIM pre-cupcakeHi AIM pre-cupcake 1111Hi MSN BetaHi MSN BetaHi MSN BetaHi MSN Beta 1111Hi MSN pre-cupcakeHi MSN pre-cupcakeHi MSN pre-cupcakeHi MSN pre-cupcake 1111Hi YahooHi YahooHi YahooHi Yahoo 1111

Michael QuachMichael QuachMichael QuachMichael Quach 5555100 Birthday Quotes!100 Birthday Quotes!100 Birthday Quotes!100 Birthday Quotes! 1111French Verbs 650French Verbs 650French Verbs 650French Verbs 650 1111Legal Terms 500Legal Terms 500Legal Terms 500Legal Terms 500 1111VocabulousVocabulousVocabulousVocabulous 1111Weird Words 500Weird Words 500Weird Words 500Weird Words 500 1111

handcent_adminhandcent_adminhandcent_adminhandcent_admin 5555Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1Handcent Font Pack1 1111Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2Handcent Font Pack2 1111Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3Handcent Font Pack3 1111Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4Handcent Font Pack4 1111Handcent SMSHandcent SMSHandcent SMSHandcent SMS 1111

Superdroid.netSuperdroid.netSuperdroid.netSuperdroid.net 3333NBA ForumNBA ForumNBA ForumNBA Forum 1111Super - Private ConversationSuper - Private ConversationSuper - Private ConversationSuper - Private Conversation 1111Super SMS Faker (Free)Super SMS Faker (Free)Super SMS Faker (Free)Super SMS Faker (Free) 1111

Yermek ZhumagulovYermek ZhumagulovYermek ZhumagulovYermek Zhumagulov 2222aContactsaContactsaContactsaContacts 1111Dialer OneDialer OneDialer OneDialer One 1111

Tom TascheTom TascheTom TascheTom Tasche 2222SayMyNameSayMyNameSayMyNameSayMyName 1111SayMyName DessertSayMyName DessertSayMyName DessertSayMyName Dessert 1111

xScope MobilexScope MobilexScope MobilexScope Mobile 2222xScope Browser Lite (1.5/1.6)xScope Browser Lite (1.5/1.6)xScope Browser Lite (1.5/1.6)xScope Browser Lite (1.5/1.6) 1111xScope Browser Lite (free)xScope Browser Lite (free)xScope Browser Lite (free)xScope Browser Lite (free) 1111

TitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameMovies Flixster Inc.Backgrounds Stylem MediaRingtones Mabilo Android TeamTV.com CBS Interactive, Inc.Zedge Ringtones & Wallpapers ZedgeFunny Jokes Swiss CodemonkeysDiscovery Channel Discovery ChannelWallpapers Mabilo Android TeamSchottGunn Scheff's BlendGuitar : Solo Lite Coding CavemanAK-47 Scheff's BlendSteamy Window Swiss CodemonkeysStep Brothers Soundboard NeatoFunRuger - SR9 Scheff's BlendPeter Griffin Soundboard Soundroid 2012Old Man Herbert Soundboard Soundroid 2012Coin Flip AJASMagic 8-Ball Dennis BondE! Online Comcast Entertainment Group

Row LabelsRow LabelsRow LabelsRow Labels Count of OwnerNameCount of OwnerNameCount of OwnerNameCount of OwnerNameSoundroid 2012Soundroid 2012Soundroid 2012Soundroid 2012 14141414

Al Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & RingtonesAl Pacino Sounds & Ringtones 1111Arnold Sounds & RingtonesArnold Sounds & RingtonesArnold Sounds & RingtonesArnold Sounds & Ringtones 1111Bruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi SoundboardBruce Tobi Soundboard 1111Chris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & RingtoneChris Tucker Sounds & Ringtone 1111Dumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber SoundboardDumb and Dumber Soundboard 1111Looney Tunes SoundboardLooney Tunes SoundboardLooney Tunes SoundboardLooney Tunes Soundboard 1111Madea SoundboardMadea SoundboardMadea SoundboardMadea Soundboard 1111Old Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert SoundboardOld Man Herbert Soundboard 1111Peter Griffin SoundboardPeter Griffin SoundboardPeter Griffin SoundboardPeter Griffin Soundboard 1111Star Trek Sounds & RingtonesStar Trek Sounds & RingtonesStar Trek Sounds & RingtonesStar Trek Sounds & Ringtones 1111Star Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & RingtonesStar Wars Sounds & Ringtones 1111Super Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & RingtonesSuper Mario Sounds & Ringtones 1111Three Stooges SoundboardThree Stooges SoundboardThree Stooges SoundboardThree Stooges Soundboard 1111Transformers Sounds & RingtoneTransformers Sounds & RingtoneTransformers Sounds & RingtoneTransformers Sounds & Ringtone 1111

NeatoFunNeatoFunNeatoFunNeatoFun 9999Anchorman - Ron BurgundyAnchorman - Ron BurgundyAnchorman - Ron BurgundyAnchorman - Ron Burgundy 1111Cheech and Chong soundboardCheech and Chong soundboardCheech and Chong soundboardCheech and Chong soundboard 1111FartDroidFartDroidFartDroidFartDroid 1111Grandma's Boy SoundboardGrandma's Boy SoundboardGrandma's Boy SoundboardGrandma's Boy Soundboard 1111Ricky Bobby SoundboardRicky Bobby SoundboardRicky Bobby SoundboardRicky Bobby Soundboard 1111Step Brothers SoundboardStep Brothers SoundboardStep Brothers SoundboardStep Brothers Soundboard 1111Superbad - Seth SoundboardSuperbad - Seth SoundboardSuperbad - Seth SoundboardSuperbad - Seth Soundboard 1111The Big Lebowski soundboardThe Big Lebowski soundboardThe Big Lebowski soundboardThe Big Lebowski soundboard 1111Tourettes Guy SoundboardTourettes Guy SoundboardTourettes Guy SoundboardTourettes Guy Soundboard 1111

Droid SoundsDroid SoundsDroid SoundsDroid Sounds 8888Boondocks SoundboardBoondocks SoundboardBoondocks SoundboardBoondocks Soundboard 1111Butters - South ParkButters - South ParkButters - South ParkButters - South Park 1111Eric Cartman - South ParkEric Cartman - South ParkEric Cartman - South ParkEric Cartman - South Park 1111Herbert Pervert - Family GuyHerbert Pervert - Family GuyHerbert Pervert - Family GuyHerbert Pervert - Family Guy 1111Ollie Williams - Family GuyOllie Williams - Family GuyOllie Williams - Family GuyOllie Williams - Family Guy 1111Quagmire Family Guy SoundboardQuagmire Family Guy SoundboardQuagmire Family Guy SoundboardQuagmire Family Guy Soundboard 1111Step Brothers Movie SoundboardStep Brothers Movie SoundboardStep Brothers Movie SoundboardStep Brothers Movie Soundboard 1111Stewie - Family Guy SoundboardStewie - Family Guy SoundboardStewie - Family Guy SoundboardStewie - Family Guy Soundboard 1111

TitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameAdvanced Task Killer ReChildASTRO File Manager MetagoAK Notepad SnapticColorNote Notepad Notes NotesVoice Recorder Mamoru TokashikiAstrid Task/Todo List we <3 astridHelixLauncher Faruq RasidOI File Manager OpenIntentsAndroZip File Manager AgileSoft ResourceEasy Note + 2do NoteTimer The Spinning Head3001 Wisdom Quotes - Lite XIMADQuick Uninstaller (Appmanager) B&B (Bread & Butter) ToolNote Everything SoftXPeriencehandyCalc mminBattery Widget mippin.com3banana Notes SnapticDocuments To Go 2.0 Main App DataViz, IncJob Search Indeed.com

Speed Software 2All-in-1 Calc Lite 1Explorer 1

NitroDesk, Inc. 2Exchange By TouchDown 1Exchange for Android 2.0 / 2.1 1

MoaiApps 2Calendar Pad 1Calendar Pad for Android 1.5 1

B&B (Bread & Butter) Tool 2Droid LED Flashlight 1Quick Uninstaller (Appmanager) 1

OpenIntents 2OI File Manager 1OI Notepad 1

Snaptic 23banana Notes 1AK Notepad 1

SoftXPerience 2NE GDocs 1Note Everything 1

TitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameFacebook for Android FacebookMySpace Mobile MySpace MobileTweetcaster HandmarkAIM AOL MobileTruth or Dare MangobirdFood Finder Michael QuachLove Quotes 500 Michael QuachBump Bump Technologies, IncPickup Lines Swiss Codemonkeystwicca BETA R246DesignMatch.com 鈥?Find Your Match! Match.com LLC

U.S. Hot Job Search Kiumiu SoftBars & Clubs Michael QuachSuccess Quotes Michael QuachVZ-Netzwerke VZnet Netzwerke LtdSwift App for Twitter Sebastian DelmontBuddha Quotes Michael QuachParty & Drinking Games SusaSoftXWertago for Nightlife The mobile app for nightlife

Row LabelsRow LabelsRow LabelsRow Labels Count of OwnerNameCount of OwnerNameCount of OwnerNameCount of OwnerNameMichael Quach 10

Anger Quotes 1Bars & Clubs 1Buddha Quotes 1Cool Sex Facts 1Food Finder 1Love Quotes 500 1Love SMS 1Mother Teresa Quotes 1Success Quotes 1Tongue Twisters 500 1

Mob4.com 5Baby Sleep Songs II 1Hangman Spongebob 1Kids Number:CountMe II 1My Daily Astrological Reading 1tic tac toe w/Tom and Jerry 1

SusaSoftX 5505 Motivational Quotes 1Famous Quotes 1Party & Drinking Games 1Pick-Up Lines 1Trivia Genius 1

TitleTitleTitleTitle OwnerNameOwnerNameOwnerNameOwnerNameT-Mobile My Account T-Mobile USADroidlight LED Flashlight Motorola Inc.Compass SnapticGoogle Goggles Google Inc.RealCalc Scientific Calculator Brain OverspillStopWatch sportstracklive.comGoogle Translate Google Inc.Unit Converter - ConvertPad MathPad SoftwareColorFlashlight Fun Flashlight NotesT-Mobile Visual Voicemail T-Mobile USAFlashlight Devesh ParekhTasKiller free Thibaut NicolasUninstaller Rhythm SoftwareBubble Ben ZibbleStopwatch Tom TaylorRetro Clock Widget jSourcePdaNet free edition June Fabrics Technology Inc.Metal Detector Kurt RadwanskiNote Pad AndroidFreeware.ORGGesture Search Google Inc.

Row LabelsRow LabelsRow LabelsRow Labels Count of OwnerNameCount of OwnerNameCount of OwnerNameCount of OwnerNameCurveFish 8

2G-3G OnOff 1AppRemover 1BatteryLife 1Bluetooth OnOff 1Brightness Level 1GPS OnOff 1SilentMode OnOff 1WiFi OnOff 1

T-Mobile USA 5T-Mobile AppPack 1T-Mobile HotSpot Connect 1T-Mobile Mobile Backup 1T-Mobile My Account 1T-Mobile Visual Voicemail 1

Google Inc. 3Gesture Search 1Google Goggles 1Google Translate 1

Notes 2ColorFlashlight Fun Flashlight 1Korean Hangul Keyboard (Beta) 1

tenCube 2WaveSecure Mobile Security 1

WaveSecure UninstallProtection 1

Rhythm Software 2Task Manager 1Uninstaller 1

Andrew Schwimmer 2Save MMS 1ToggleWifi 1

失败经验谈

其他

Google的审查策略

开发者受到的惩罚

背景

沿用以前的工作经验

创意筛选条件

是否为用户所必需？

技术上是否领先？

程序的粘性是否足够？

用户群体是否足够大？

创意Google 联系人+短信管理+邮件+互联网信息同步4人*3月

原因基础程序，用户必需技术门槛不低粘性足够用户群体广

失败原因分析太笨重目标用户在哪里？产品稳定性及性能开发者的信心

不要做过于基础的程序，尤其不要去设想能够预置

时间不要太长，尤其不要超过两个月

想办法验证用户对产品的接受度

开始时间是否会拉太长？

技术难度是否会过高？

用户是否真正接受？

案例Quick Uninstaller无心插柳

状态竞争对手，总排名第50分类排名15

失败原因分析技术门槛不高

更新及维护不及时

品牌认知度不够

案例FML八卦娱乐类型

状态出官方版

已下架

失败经验谈依赖第三方资源

竞争对手攻击

网站提供方限制

案例

直接参考App Store

状态

已下架

失败经验谈

界面不具有竞争力

出名越早，死的越快

创意过滤

不主动检查

被动举报

不得使用和Google相关的名称及内容

下架程序（先下架，后通知）

禁用所有账号（所有程序消失）

VerisionVerisionVerisionVerision

AcerAcerAcerAcer

T-MobileT-MobileT-MobileT-Mobile

China TelecomChina TelecomChina TelecomChina Telecom China UnionChina UnionChina UnionChina Union

Sony-ErissionSony-ErissionSony-ErissionSony-ErissionLenovoLenovoLenovoLenovo MeizuMeizuMeizuMeizu

HTCHTCHTCHTC

MotorollaMotorollaMotorollaMotorolla

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