ทศพล เมธีธารพงศ์วาณิช (topic: impact of new media on online...
TRANSCRIPT
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Impact of New Media on Online Economy
16th March 2016
Srinakharinwirot UniversityCollege of Social Communication Innovation
Guest Speaker: Thotsaphon Maytheetanpongwanit
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Thotsaphon MaytheetanpongwanitHead of Payment Products
Paysbuy Co., Ltd.
Educations :• NIDA Business School (MBA)• Chulalongkorn University (MMM)
Experiences :
• Special lecturer at University of the Thai Chamber of Commerce (Digital Marketing & e-Commerce)
• Guest Speaker for Public events and many University
• dtac | online store (eCommerce Marketing Manager)• Design Online campaign and launch festive campaign for dtac | online store
to growth more than 200% on 2013-2014• Interesting success campaigns: dtac April Fools Days get mentioned from a newspaper
which is one of the most interesting campaign in 2014 Valentine’s Sweet Deal – Using new media to get the best of sale conversions for iPhone 5c
• T.G.I.F. – Every Fridays flash deal to boost up sales revenues and sold out within few minutes
• dtac (Marketing Manager)• Ownerships for all of Apple products (iPhone & iPad)• Interesting success campaigns: iPhone UP Size buy iPhone6 get iPhone6 Plus, Buy 16GB get 64GB • Up look and refreshment campaign Mobile SWAP to “iPhone Trade-in”
Be the first mover of mobile operator which let customer trade-in fastest and easiest does not require any accessories, headsets, charger, and box by given trade-in price similar to MBK• Pre-Booking and Official Launch iPhone 6s in Thailand
• Intel (Bangalore, India) • 1 of 10 Thai who qualified and get selected from Intel to work at the biggest development center of Intel
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Marketing Campaign
Traditional Media
Media
New Media and Communications
Company Goal
New Media
IMC
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Impact of New Media
Traditional ways to create traffics to website
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Impact of New Media
Most Effective ways to create traffics to website
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Impact of New Media
http://visioncritical.com
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http://visioncritical.com
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Omni-Channel
All channels, providing the same products and services so that customers can fully experience the brand regardless of their chosen method of shopping or browsing.
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Sales Avenues
http://dalpayblog.com/
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Promote by New Media Only
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Promote Campaign via LINE
www.dtac.co.thCrash!!!
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iPhone6 Free One Step Upgrade
Get free Media and social buzz from top tech-website,
Smartphone community and Bloggers
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iPhone6 Free One Step Upgrade
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iPhone6 Free One Step Upgrade
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iPhone6 Free One Step Upgrade
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iPhone6 Free One Step Upgrade
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iPhone6 Free One Step Upgrade
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iPhone6 Free One Step Upgrade
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iPhone6 Free One Step Upgrade
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iPhone Trade-in
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iPhone Trade-in
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O2O
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O2O
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Introduction to e-Commerce
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Social e-Commerce
Thailand (IG)
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m-Commerce
Mobile First Concept
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Technology and Purchasing Experience
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Online ROI
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New Media Make a Higher Conversion Rates