沧州职业技术学院

Tourism English

旅游英语精品课

Unit FourAncient Chinese Clothing Accessories

Talking about the Travel Plan& Making Itinerary

Learning ContentsLearning Objectives

Pre-Class Activities

In-class Learning

After-class Learning

Section 1

Section 2

Section 3

Section 4

Section One

Learning objectives:Learning objectives:

Deal with the tourism emergency;

Calm down tourists when meeting problems.

Make an itinerary of tour;

Section Two

Preclass activity

Here are some reading mazes offering situations where customers decide to complain because of bad service or poor quality.

Section Two Preclass Activity

• TRAVEL AGENCY COMPLAINT by Jordi and Montse • You are the owner of a small travel agency and you receiv

e a complaint about a holiday you booked for a client. The problem is that the number of stars of the hotel does not correspond. You promised the customers a four star hotel and when they arrived, they discovered the hotel only had 3 stars.

• You... • ...accept the complaint • ...disagree with the customer's version • ...listen to the customer but don't worry about it• Try to imitate this situation and make conversation.

Section Two Preclass Activityitem

Attitude of travel agency

methods Attitude of client result

TRAVEL AGENCY COMPLAINT

...accept the complaint

offer the customer a discount.

..accept and go home satisfied.

The customers return home satisfied. You are happy with the outcome and this is how you deal with customers in the future. Your business grows and is a success.

...decide to compensate the customers with a present.

...offer the customers one more night in the same hotel.

..disagree with the customer's version

..give them the book, but impolitely. ..

...give them the book without a problem.

...try to convince them it wasn't so bad, and that nobody has complained about this

hotel before

...don't accept and leave very angry.

The customers return home angry and dissatisfied. They complain to the consumer's association and write letters to the local newspaper. Your aganecy receives a bad press which causes it to close down in less than a year.

.listen to the customer but don't worry about it

..tell them that it isn't your fault, and you blame the hotel.

.

...tell them you are very busy and you cannot waste any m

ore time.

...tell them that the manager will come in a while to atte

nd to their complaint.

Section Three In-class Learning

About Itinerary• A: Good morning.• B: Good morning. I was told that you had prepared the itinerary for o

ur group. Could you tell me something about that?• A: My pleasure. Here is the copy of the itinerary for your group. Pleas

e read it carefully and see if there is a need for any changes.• B: Today we are going to visit Yu Garden. That’s marvelous. I’m sure

everyone in the group will be excited to learn more about the visit.• A: A visit to a community centre in Shanghai has also been arranged a

t your request. I think you will be meeting many residents there, and you will have a very good chance to communicate with them.

• B: That’s good. My friend once said to me that if you wanted to know more about the local people in Shanghai, the community centre was the very place for you to visit.

Section Three In-class Learning

• A: Your fax also requests going to Pudong, the newly developing area in Shanghai. That will be done tomorrow afternoon.

• B: That’s great ！ I had learned a lot about Pudong when I was at home. It is said that Pudong has changed completely. It has been built into a modern city within a very short period. Now it is the place that attracts the people of the whole world.

• A: Exactly. I presume that some of your friends may have their own needs and wants, likes and dislikes. Shall we make it a rule for them to approach me directly? I will try my best to satisfy them.

• B: That’s very considerate of you.• A: Please assure your friends that I’ll be doing all that is within my power to

make your visit in Shanghai a pleasant experience.• B: Thank you!• A: Thank you for your understanding and cooperation. Shall I say that we hav

e finalized the itinerary?• B: Yes.

Section Three In-class Learning

• itinerary 旅行指南，行程表• My pleasure. 很荣幸。• marvelous 了不起的，非凡的，不平常的 比较级 more marvelous 最高级 most marvelous ] • Bible was really a marvelous book! 圣经真是一本奇妙的书！ • This entire region is a marvelous place to scan with binoculars. 用望远镜细查，这整个区域是一个令人惊奇的地方。• community centre 社区中心• at one’s request 应某人要求，根据某人需要• the very place for you to visit 恰恰是你要参观的地方

Section Three In-class Learning

• make a rule 应该，需要• That’s very considerate of you. 你考虑的真周到。• within one’s power 能力所及的• finalize 完成，使结束 [ 过去式 finalized 过去分词 finalized 现在分词 finalizing ] to finalize one's plans, arrangements, etc 把计划、安排等确定下来 establish the cost baseline and finalize cost estimates. 建立成本基准和最终确定成本估算。 LJ and the man finalize the details of the transaction and the boys ride

away. LJ 和这个人定下了交易细节，然后这两个男孩骑上车离开

Section Three In-class Learning

How to Become a Tour Guide• Today the profession of tour guide is becoming more and more promis

ing as tourism business is growing rapidly in some areas. Tour guides receive several advantages. First is guide fee or salary from the travel company he/she works for. Second is tips from tourists when they are satisfied with his /her service. Third is commission from art galleries in some areas. In Bali and Yogyakarta there are several art galleries that sell batik garment and handicraft like silver, leather and wood carvings. All of them give commission to tour guides, tour leaders and drivers who lead tourist to buy at their outlets. Besides financial rewards they may have opportunity to widen their social contacts which will lead to other business opportunity. So if you want to become one, here are the tips.

Section Three In-class Learning

Requirements of a tour guide• First is a good command of English or any foreign languag

e. Other promising foreign language is Japanese, Chinese and Korean since their economy are growing rapidly. Next is knowledge of history, culture and social condition of a particular place. You must have a friendly personality. The profession demands you to be helpful and friendly to your clients and people who work closely with you. Although your work alone, you must be a team player. Then you must also meet the administrative requirement like license. In some areas you must take an examination from the tourism authority. Then you must also like traveling. You must have excellent physical and mental condition since conducting tours take long hours. Besides, you must also know well the area that you are visiting.

Section Three In-class Learning

Equipments of a tour guide• Map is an important equipment for tour guides. Maybe you

know well the area but sometimes you need to show tourists about the area you are visiting. Dictionary is also another important equipment. You also need some pictures or photos of places or other objects that you visit. Pictures will make your presentations and explanations more lively. Document is another important equipment. Never forget to bring a small case to save your documents. Cellphones is also a must. If you conduct long-distance then you’d better take the itinerary with you. Always attach it in the hotel lobby to inform your clients.

Section Three In-class Learning

Educations of tour guide• Actually there is no standard of education for tour

guides. Of course graduates of tourism school are good candidates for tour guides but it does not mean that other major cannot work as a tour guide. Graduates of foreign language schools are also good candidates since they have a good command of foreign language. So are graduates of political science department since they know well the social and political situations of a particular country or area. Graduates of other majors are too.

Section Three In-class Learning

Preparations to become a tour guide• If you meet all the requirements of a tour guide, th

en you may apply to travel agencies. In some countries, you must have license first then you apply to companies. After that you will have to go through a probation period. In this period you have to observe professional guides work. Then you will be assigned some short tours like city tour. If you do well, you will be assigned with longer tours.

Section Three In-class Learning

What to show and tell• During tours you will be the one who will make the tour li

vely. A tour will be more interesting and lively if you show and tell interesting facts about any particular places. On the way and when you get to the destination, tell them about its historical background, its style of architecture, events that take place there. When you have finished explaining give them time to enjoy the place. Don’t forget to tell them the time you leave the place and where you will meet. On the way to the hotel you can play local traditional or modern music.

Section Three In-class Learning

Notes ：profession 职业、专业、行业promising 有希望的，有前途advantage 优势、有利条件tip 消费commission 佣金gallery 画廊、走廊Bali （印度尼西亚）巴厘岛Yogyakarta 日惹batik 蜡染、蜡染布garment 服装、外衣handicraft 手工艺、手工艺品silver 银的，银白色leather 皮的，皮革制品

Section Three In-class Learning

carving 雕刻、雕刻品outlets 销售点、批发商点personality 个性、品格client 客户、顾客、委托人license 执照、许可证authority 当局、权威、权力presentation 陈述、介绍explanation 说明、解释candidate 候选人、应试者graduate 毕业生observe 遵守、观察probation 试用、见习destination 目的地、终点

Section Three In-class Learning

• 巴厘岛——风景巴厘岛（ Bali ）是印度尼西亚岛屿，位于小巽他群岛西端，大致呈菱形，主轴为东西走向。面积约 5623 平方千米，人口约 247万。地势东高西低，山脉横贯，有 10余座火山锥，东部的阿贡火山海拔 3140米，是全岛最高峰。日照充足，大部分地区年降水量约 1500毫米，干季约 6 个月。经济发达，人口密度仅次于爪哇，居全国第二位。

Section Three In-class Learning

Section Three In-class Learning

Yogyakarta------ 日惹 日惹因为它悠久的传统与历史，被誉为爪哇中心之中心、“爪哇的灵魂城市”、“爪哇文化摇篮”。这里有世界七大奇迹之一的婆罗浮屠和印尼最大的寺庙群——普兰班南陵庙。

Section Three In-class Learning

Section Three In-class Learning

Ancient Chinese Clothing Accessories

Section Three In-class Learning

China is an ancient country with a very rich heritage. The thousands of years of history have laid a rich basis for the lives of its inhabitants today. While some of the ancient Chinese myths and cultural traditions have been forgotten or are no longer observed, many of them are still remembered and incorporated into everyday life. Taking a look into the cultural traditions of China can reveal a lot about the way that the people live. One of the most interesting bits of Chinese lore can be found in what is known as the Jade Culture. Jade was a very fashionable emblem of ancient Chinese Culture. From very ancient times, during the Western Zhou Dynasty, jade has been used as a decoration that used to hang from the sash holding the Hanfu (a garment that was a part of the Ancient Chinese Clothing) closed. Jade was important in China not only because of its beauty, but also for its virtue and cultural significance. According to Confucius, jade had 11 virtues, some of which include beauty, purity and grace. Jade is of two types, soft jade, known as nephrite, which is native to China, and hard jade (jadeite) which was imported from Burma starting in the 1200's.

Section Three In-class Learning

One of the most recognizable symbols of china is the dragon. A derivative of the serpent, it had a scaly body and five claws. It is a symbol of auspicious power. This symbol is very obviously found in Ancient Chinese Clothing particularly on imperial robes. The rulers considered themselves descendants of the dragon and so the scenes pertaining to dragons on their clothes were indicators of their power. Traditionally, the Chinese being an agriculture-based nation are very dependent on water. So, the dragon is associated with the weather and is the bringer of rain and water in China. The dragon is also the embodiment of the yang (male). The female counterpart is known as the Fenghuang.

Section Three In-class Learning

Some of the other popular motif designs are willow trees, chrysanthemums, cranes and bamboo. These are depicted on pottery, paintings, vases and of course clothes. Imagine owning a piece of Ancient Chinese Clothing complete with rich and elaborate patterns that once belonged to the rulers of this splendid civilization.

No Chinese object is complete without a depiction of at least one of the four favorite plants - the bamboo, the Chinese plum, chrysanthemum and orchid. Of these, the bamboo is used in the most versatile manner. From tableware - chopsticks and utensils - to flutes to paintbrushes and even hair accessories.

Section Three In-class Learning

Combs made of bamboo, ivory, jade and other materials further enhanced the ensemble of Ancient Chinese Clothing of women. Headgear in ancient times included hats for men and hairpieces for women. Traditionally, the Chinese wear their hats indoors as well as outdoors unlike their Western counterparts. This is mainly because most hats are too impractical to take off and carry around.

Fashion of ancient China has constantly evolved through the various dynasties. For example, during the Sui Dynasty in the 500 AD, the emperor declared that only the rich people could wear colors while the poor people had to be dressed in blue or black.

Section Three In-class Learning

Notes: accessory 配件、附件heritage 遗产、传统、继承权inhabitant 居民、居住者myth 神话、虚构、假想incorporate 合并、混合、具体体现emblem 象征、符号lore 口头文字、传说jade 玉、翡翠sash 腰带、肩带virtue 优点、美德purity 纯洁、纯粹grace 优雅、魅力

Section Three In-class Learning

nephrite ['nefrait] 软玉jadeite ['dʒeidait] 翡翠、硬玉Burma 缅甸（东南亚国家）derivative 派生出的、衍生物serpent 蛇（尤指大蛇或毒蛇）scaly 有鳞的claw 爪、鳌、钳auspicious 吉利的、幸运的imperial 帝国的、皇帝的、至高无上的robe 长袍、礼服descendant 后裔、子孙pertaining 附属的、与……有关的

Section Three In-class Learning

embodiment 具体化、浮雕counterpart 配对物、副本motif 主题、意念、主旨willow 柳树chrysanthemum 菊花crane 鹤pottery 陶器、陶器制造术plum 李子orchid 兰花flute 长笛versatile 多才多艺的、通用的ivory 象牙、乳白色ensemble 全体、总效果hairpiece 假发headgear 帽饰，帽子

Section Four After-class Learning

A． F F T T TB. 刺绣，一种有着悠久传统的民间艺术，在中国的工艺美术史上占有重要位置。在其漫长的发展过程中，与养蚕，摇纱和织布是分不开的。现在刺绣作品是高度复杂而精致的。以苏绣的代表作，双面绣“猫”为例。艺术家把头发一样细的丝线再分成细丝用来刺绣，在刺绣中不可思议地把数千个先头和接头藏得看不到。成品两面看都是一只可爱顽皮的小猫。最困难的部分是猫眼的刺绣。为了给猫眼以光彩和生命，使用了超过 20种渐变颜色的丝线。

Section Four After-class Learning

• How do you prepare to be a tour guide?

• Do you know the history of traditional Chinese costume, especially women’s dresss (i.e. cheongsam)?

• Have you worn the academic dress? Do you anything about it?

Section Four After-class Learning

Section Four After-class Learning

博士服（按文、理、工、医四种学科对应为粉色、灰色、黄色和白色）

Section Four After-class Learning

硕士服（按文、理、工、医四种学科对应为粉色、灰色、黄色和白色）

Section Four After-class Learning

垂布领口处绣有学校标识，学位袍袍身下摆处绣有学校校徽

Section Four After-class Learning

学位服是学位获得者、攻读学位者及学位授予单位的校（院、所）长、学位评定委员会主席及委员（或导师）出席学位论文答辩会、学位授予仪式、名誉博士学位授予仪式、毕业典礼及校（院、所）庆庆典等活动所穿着的正式礼服。学位服作为专用服装，着装应符合下列规范： 一、学位帽 学位帽为方型黑色。戴学位帽时，帽子开口的部位置于脑后正中，帽顶与着装人的视线平行。 二、流苏 博士流苏为红色，硕士流苏为深蓝色，校（院、所）长帽流苏为黄色。流苏系挂在帽顶的帽结上，沿帽檐自然下垂。未获学位时，流苏垂在着装人所戴学位帽右前侧中部；学位授予仪式上，授予学位后，由学位评定委员会主席（或校、院、所长）把流苏从着装人的帽檐右前侧移到左前侧中部，并呈自然下垂状。 校（院、所）长、学位评定委员会主席及委员（或导师）及已获学位者，其流苏均垂在所戴学位帽的左前侧中部。 三、学位袍 博士为黑、红两色，硕士为蓝、深蓝两色，校长服为红、黑两色。 穿着学位袍，应自然合体。学位袍外不得加套其他服装。 四、垂布 垂布为套头三角兜型，饰边处按文、理、工、农、医、军事六大类分别标为粉、灰、黄、绿、白、红颜色。 垂布佩戴在学位袍外，套头披在肩背处，铺平过肩，扣绊扣在学位袍最上面纽扣上，三角兜自然垂在背后。垂布按授予学位的文、理、工、农、医、军事六大类分别佩戴。 五、附属着装 内衣：应着白或浅色衬衫。男士系领带，女士可扎领结。 裤子：男士着深色裤子，女士着深色裤子或深、素色裙子。 鞋子：应着深色皮鞋。