Get involved! Beirut September 19th – 23rd 2011

�  Social Media Week sets out to explore how local and regional societies, cultures, and economies are becoming more integrated & empowered through a global network of communication.

�  It’s a set of comprehensive discussion, issues, opportunities and cultures relating to “connectivity”.

�  SMW is a “real-world” manifestation of some of the best that new technology has to offer – ideas, strategies and insights shared by the people who are shaping the future.

What is Social Media Week?

�  The global Social Media Week phenomenon started in 2009, and has hosted more than 1500 individually organized events in 15 countries around the world.

�  Social Media Week is built upon a set of principles that focuses on openness, inclusivity, collaboration and co-creation. 

�  SMW’s concept puts the attendee at the center of the experience in the hands of individuals and organizations who bring a greater depth of knowledge on a broader and more diverse range of topics – the community

What is Social Media Week?

“Tell me and I will forget, Show me and I will remember, Involve me and I will understand” – Confucius

SMW summarized in ONE sentence

�  The most common type of event, has unsurprisingly, been panel discussions.

�  The reason why panel debates are so popular is

because they are the lowest common denominator. 

�  It’s just that in today’s hyper-connected world,

where people demand deeper levels of engagement, they shouldn’t represent the standard for the conference industry

Involve me & I will understand

�  If you broadcast to your attendees they are unlikely to recall any information and you will have created no real lasting impact. 

�  If you involve them, they will not only understand, but they will become your greatest advocates.

Participation is the key

SMW Inspire Participation

Connect Creative Thinkers

Promote openness

and sharing Build flexible network for

participation

Continue the conversation

5 pillars of SMW’ success

Themes Days Venue

Banking & Finance - Business

19th September

ESA

Science, Technology & Gaming

20th September

Berytech

Advertising, Media, Communication & Journalism

21st September

AltCity Hamra Main Street

Fashion, Beauty Luxury & Retail

22nd September

Silkor Headquarters Saifi village

Hospitality 22nd September

Ferdinand

People, NGO, Society 23rd September

AltCity Hamra ain Street

SMW Beirut Schedule

Social Media Week’s Topics Program

SMW summarized in ONE sentence

1.  Discussion panel around the use of social media in the banking sector: �  Are Facebook and Twitter dangerous territories for banks and

financial institutions? �  Benefits Of Social Media For Banking Sector? �  The challenge for the banks to adopt SM

2.  Karine Jazra: E-commerce, challenging the Lebanese

economy, the paypal issue

3.  Planning and Building Integrated Online Presence for Banks: The role of Social Media in customer care and customer relationship management

4.  90:10 Group: “Social Media readiness”

5.  Enterprise 2.0: How social networks are transforming organizations? How did SM change the recruitment process for H.R departments?

Speakers: Karine Jazra Blom Bank, Byblos Bank, Impact BBDO, Living Social Born Interactive Bayt.com Sandy Salloum

Program: Banking & Finance & business

1.  When does content need to be mobile? (panel) Embracing Mobile application

2.  Nokia “Thinking Global, acting local”: Promoting local apps, done by local developers for the local market, Beirut.com app, Pin Pay app in collaboration with Bank Audi, Roadster, Zboota, Star Academy 

3.  Samsung: The Smart concept: Smart phones, smart TVs, Tablets

4.  Living Social presenting How Local can you go? How SMEs are reaping local benefits from global networks and the challenges ahead

5.  Key component of social gaming success - Social Gaming the fastest growing segment of the games market (panel)

�  What is social gaming? Trends in Social Gaming? �  What is the Monetization strategy? Micro-transactions, Lead

generation, Advertisements, Subscriptions.

Speakers: Nokia Samsung Living Social Eastline Marketing Sharp Lemon Dermandar Apps 2 you Wixel Studios Beiruting.com Leo Burnett

Program: Sciences & technology & Gaming

1.  Social Media Evolution and Advertising (Panel)

2.  Mr William Kanaan from Google keynote presentation

3.  Crowd sourcing, Social collaboration and citizen journalism (panel)

4.  Mr Samer Ragheb from Facebook presenting “Word of mouth at scale”

5.  When Nokia engage with the audience, success stories.

5.  Discussion panel: Social Business and PR 2.0 - Can

brands become media?

Speakers: Karine Jazra 90:10 ME 1984 Amphipole An Nahar Eastline Marketing Facebook Google Impact BBDO Mindshare Leo Burnett Wunderman

Program: Advertising, Media & Communication & Journalism

1.  Discussion panel : SM, a reason for change? (panel)

2.  Zaatar W Zeit – The viral effect – The Buzz

3.  Crepaway: “Never Serious, Forever Sincere” 

4.  Roadster Diner, the Social Media experience

Speakers: Zaatar W Zeit Crepaway Ferdinand Brisk Living Social Roadster Le Gustav Eastline Marketing

Program: Hospitality

1.  Can we talk about fashion and beauty 2.0? (panel)

2.  Silkor’s presentation “Beauty and Engagement”

3.  When fashion blogs come to life 4.  Social commerce: How social media are

creating a whole new commercial experience and changing the way we make decisions and shop? (panel)

Speakers: Silkor Elie Turky AZZI & OSTA Bassam Fatouh Hala Ajam Fady Kataya Fady Roumieh Mistile.com Mizalla.com Rectangle Jaune

Program: Fashion & Beauty, Luxury & Retail

1.  Cheyef 7alak inititative in Lebanon “the viral effect”: Engaging with the community to bring awareness and encouraging using ones’ civic rights

2.  SMEX social media exchange workshop: NGO’s initiative to

Educate people on SM, tutorials, online courses…

3.  Clearer, sharper, funnier, how-to-shake the SM tree to get your customer hooked: keeward presentation

4.  Nasawiya: “How Social Networks have changed women’s condition in the region” (panel)

5.  Slutterhouse: How SM has changed the relationship between Artists and Fans

6.  Antoine online, the Lebanese Amazon.com that embraced engagement strategy

Speakers: Nasawiya Cheyef 7alak (impact BBDO) SMEX Keeward – Amphipole Slutterhouse

Program: Art & Culture, NGO, People & Society

Our media & event partners

Sponsoring Packages

City Headline 1.  Brand Positioning: Including SMW Beirut naming rights, placement

across website on sidebar and sponsors & partners page, and across local printed signage (Banners, poster boards, AV graphics etc…)

2.  Content integration, including curation and production of all events mentioned in the program, speaking opportunities for brand representatives, Q&A interview & partner profile on Beirut blog

3.  Product Integration, including virtual or physical integration of products, applications or services; facilitation of product giveaways & competitions; or custom development of web and/or mobile apps

4.  Promotion & Marketing, including mention in press releases, in blog posts, email marketing, newsletters, Radio, TV, mentions at select events, during opening and closing events.

Sponsoring Packages

Hub Sponsor � Deliverables/Requirements:

1.  Hosting an event as either the People & Society, Business, Media & Communications, Entertainment & Gaming, Science & Technology or Art & Culture Content Hubs

2.  Provide event space, logistics, AV, staffing 3.  Curate a minimum of five events/sessions during the

week 4.  Key brand positioning in participating city as Content Hub,

in press and marketing materials and across Hub and city specific signage

5.  Cost: In-kind

Sponsoring Packages

Event Sponsor � SMW Beirut Deliverables:

1.  Brand inclusion on local city website on sidebar and Sponsors page, on local signage and premium placement within event partners page on schedule, TV & Radio

2.  Featured promotion of event including dedicated blog posts/interviews, sharing /mention on Facebook & Twitter and inclusion in email marketing

Sponsoring Packages

Partners Packages

Event Partner �  Partner Deliverables:

1.  Brand inclusion on Partners page on local city website & Social Networks communication

2.  Delivery of agreed services during SMW Beirut

3.  SMW signage, including AV graphics in partners locations

4.  Cost: In-kind �  SMW Beirut Deliverable:

1.  Promotion & Marketing: including mention in press releases, in blog posts, email marketing, newsletters, Radio, TV, mentions at select events, during opening and closing events.

1.  VIP access to opening and closing parties

Partner of SMW Beirut

Media Partner �  Partner Deliverables:

1.  Outreach/promotion on media partner’s Twitter/Facebook channels

2.  Inclusion in newsletter mailing list 3.  List SMW on events page 4.  Display SMW banner ads on media partner’s

website 1.  Communication of SMW Beirut according to

agreement (Radio spots, Advertorial, TV spot etc…) �  SMW Beirut Deliverable:

1.  Inclusion of media partner logo on SMW main city website

2.  Inclusion of logo on signage across select events 3.  Mentions in marketing/press materials 4.  Speaking, moderating & presenting opportunities 5.  Distribution of media partner’s materials (ie,

magazines, etc) 6.  VIP access to opening and closing parties

Partner of SMW Beirut

http://socialmediaweek.org/beirut/

For more info:

http://www.facebook.com/SMWBeirut

http://twitter.com/#!/SMWBeirut

http://www.slideshare.net/SMWBEIRUT

Monica Karam Social Media Strategist & Managing Partner

monica@ninety10group.com

To contact us:

Patrick Attallah CEO 90:10 Middle East patrick@ninety10group.com