151202 테헤란로 커피클럽 3_claps
TRANSCRIPT
Zara for Kids
글로벌 역직구 회사?
미국에 어떻게 진출?
2013 ~ 2014
Execution
Data Analytics
왜 아동복?
TOWS
SWOT analysis
• Unlimited product lines- We are No.1 in terms of number of clothes in US market.
• Competitive price• Offer worldwide shipping
• No strong brand value yet • No offline presence
• Moms spend more on online• High entrance barrier
- US company covers design, manufacture, distribute, marketing.
- 3CLAPS covers marketing only.
• Copycat with stronger branding• Fail to create brand value
어떻게 했니?
Execution
Data Analytics+
Customers love 3CLAPS!
Hollywood celeb loves 3CLAPS too!
Data Analytics
$105Avg. $$/order
60%Mobile Purchase
30%Repeat Purchase
Quick Number
13 DaysAvg. D of Return
What’s next?
