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Adweek Media (2009). Game on! The action-packed world of videogame advertising, http: //www. adweek.com/aw/photos/sty-

lus/43082-1020VideoGames-lo-res.pdf.

Chen, J. & Ringel, M. (2001). Can advergaming be the future of interactive advertising? http://www.locz.com.br/locz-

games/advergames.pdf.

Culp, J., Bell, R. A., Cassady, D. (2010). Chracteristics of Food Industry Web Sites and "Advergames" Targeting Children, Journal

of Nutrition Education and Behavior, 42 (3), 197-201.

Lee, M., Choi, Y., Quilliam, E. T., & Cole, R. T. (2009). Playing with content analysis of food advergames, Journal of Consumer

22

Affairs, 43 (1), 129-154.

Lee, M. & Youn, S. (2008). Leading National Advertisers' Uses of Advergames, Journal of Current Issues and Research in

Advertising, 30 (2), 1-13.

Moore, E. S. & Rideout, V. J. (2007). The online marketing of food to children: is it just fun and games? Journal of Public

Policy & Marketing, 26 (2), 202-220.

Nielsen Media Research (2010).

http://www.adresearch.co.kr/Nielsen/Default.asp.

Perreault, W. D. & Leigh, L. E. (1989). Reliability of nominal data based on qualitative judgements. Journal of Marketing Research,

26 (2), 135-148.

Quilliam, E. T., Lee, M., Cole, R. T., & Kim, M. (2011). The Impetus for(an Limited Power of) Business Self-Regulation: The

Example of Advergames, Journal of Consumer Affairs, 45 (2), 224-247.

Reena, J. (2006). Visa's virtual olympic challenge, Business Week (15, February).

Santos, E., Gonzalo, R., & Gisbert, F. (2007). Advergames: overview, Information Technologies & Knowledge, 1 (3), 203-208.

1 23

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