2012 pri-med brochure aboutus

7/31/2019 2012 Pri-Med Brochure AboutUs

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Pepecte on te Fte o Poeona Meca Ecaton

A conuence of factos and eents fom wtn and outsde ealtcae ae apdl adancng te need

to etnk and enent ow pofessonal medcal educaton s conceptualzed, deleed and ecanged.

As one of te most ecognzed podes of ongong pofessonal medcal educaton fo pma cae

pscans (PCPs) acoss te U.S., P-Med s ected to be at te foefont of ts sea cange.

Te global open educaton moement, popelled b an a a of tecnologcal adancements, as

pompted a moe dstbute, collaboate and tanspaent leanng enonment fo clncans seekngnfomaton and educaton. Content now emanates fom moe dese souces, and s saed feel

n eal tme among colleagues. Pscans ae becomng actel engaged n te leanng pocess and

demandng addtonal oppotuntes to sae and dscuss nfomaton wt te pees. Te tadtonal

fomat of le meetngs s eolng towads a moe nteacte and ncluse leanng enonment,

wt an empass on dgtal and multmeda tools as pat of te epeence. Wt a steadl nceasng

need fo on-demand nfomaton to suppot clncal cae, pscans ae supplementng le medcal

meetng attendance wt onlne and new meda pogams, as well as socal meda platfoms, tat

enable accessble, tmel, ubqutous and affodable leanng on a contnual bass. Fundng models ae

eolng, as well: stocall naow n scope, fundng fo medcal educaton s epandng to mult-

souce models ncluse of stakeoldes wo pla a ole n te pma cae contnuum.

B anessng ou deep undestandng of te pscan leanng pocess and leeagng te eseo

of tust and loalt we ae bult wt ou ast communt of pscan leanes, P-Med s posed

to lead and acceleate te tansfomaton at and. We ae collaboatng wt ou cuent patnes to

deelop noel models fo educaton and new dgtal esouces fo ou leanes and facult netwok.

Amdst ts eoluton, we wll buld on ou tadton of deleng st-n-class content, and eman

woll focused on ou msson to pode meanngful educaton tat dectl mpacts and mpoes

patent cae.

We tank ou fo ou nteest n P-Med and nte ou to jon us as we use n ts emakable

new pase n pofessonal medcal educaton.

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We Ae P-Me

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Accredited CME Programs

Man of te CME acttes poded toug

P-Meds natonwde netwok of le meetngs,

onlne and moble cannels ae sponsoed

b pmCME, te accedted dson of DBC

P-Med, LLC, wc s accedted b te

Accedtaton Councl fo Contnung Medcal

Educaton (ACCME) to pode ceted

educaton fo pscans; te Accedtaton

Councl fo Pamac Educaton (ACPE) topode ceted educaton fo pamacsts; and

te Amecan Academ of Nuse Pacttones

(AANP) to pode ceted educaton fo nuse

pacttones. Ou copoate stuctue enables

us to eac clncans b offeng sepaate

accedted CME and non-CME engagement

oppotuntes tat ae accessble, pactcal,

mult-fomat and coss-cannel.

pmCME dects te plannng and eecuton of

eac actt n accodance wt te equed

accedtaton ctea, as well as ts own best-n-class

polces and pocedues fo ntenal opeatons.

Establsed ewalls ae n place to mantan

g qualt standads fo content deelopment,

tanspaenc, complance and appopate

nteactons wt bot facult and ndust.

Non-Accredited Promotional Education

Te pamaceutcal, dagnostc and dece

ndustes ae a ctcall mpotant souce

of nfomaton fo clncans on te latest

dagnostcs and teatments aalable fo

patent cae. Focusng on best pactces and

appopate nteactons wt ndust, P-Med

ceates constucte and complant leanng

enonments wc pode pscans wt teopton to ecange nfomaton wt ndust

epesentates o tougt leades on bealf of

te compans eseac. Snce tese nteactons

wt ndust take place outsde te pscans

pactce and do not compete wt da-to-da

patent cae, P-Meds eseac sows tat most

pscans welcome te oppotunt fo tese

addtonal tools and nfomaton. Te content of

tese acttes ae te sole esponsblt of te

ndust suppote.

Our ExPErTisE:

Pri-MEd By ThE NuMBErs

15+ y xp pm

300,000+ mmy gwg m

1,500+ p PcP y mmb

65+ p m m, p m mm mp

17 mon+ g m (cMe) w

300+ p p v

Educated69% f-b PcPw u.s.1

1 SKA DATA BASED ON APPrOxiMATELy 240K US OFFiCE-BASED PCPS MATChED TO TOTAL Pri-MED ALUMNi, 1995- 2011


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Te Emeence o Co-

Patom Meca Ecaton

We ae long undestood tat PCPs stand at

te font lnes of patent cae n te U.S. and

need g-qualt medcal educaton deleed

close to ome. in 1995 we ceated P-Med

Confeence & Ebton, te st to podete qualt of a natonal assocaton eent on

a local scale, at mnmal cost. Snce ten we

ae epanded to bng natonall-ecognzed

epets to educate PCPs wtn 30 to 50

mles fom te pactce. Tese smalle, local

educatonal meetngs ae eld n collaboaton

wt te Amecan College of Pscans

(ACP), te pemee natonal membe

assocaton fo ntensts n te U.S.

Ou P-Med leanes tell us tat te

patcpate n ou le eents because te ae

naluable medcal educaton acttes tat

ae close to ome and et, we and te

ecognze tat close to ome as taken on a

wole new meanng n te nfomaton age.

45% u.s. PcP v

v P-M v p

y.290% xp

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Fo todas tec-sa pscans (te

Google doc geneaton), ncopoatng

tecnolog nto te post-medcal scool

leanng pocess s a gen. To meet ts

demand, we ae wokng collaboatel wt

tecnolog podes and cannel patnes to

offe nnoate onlne, moble and satellte

ado pogams as standalone optons as well

as ntegated wt ou le eents. We ae

contnung to epand ou offengs toug

onlne and new meda cannels to meet all

pscan needs, suc as keepng up to date

on te latest medcal news, and een testng

te and at medcal gamng, wc s a new

nteacte fomat tat P-Med ntoduced

n 2011.

Epanded mult-platfom offengs also enable

PCPs to pesonalze te epeence based

on te specc pefeences and leanng

stles. We contnuall ste to ceate coss-

platfom solutons tat allow fo seamless

nfomaton ow wle leeagng te alue

and etendng te mpact of eac cannel.

We are committed to ensuring that

clinicians can access information and

education covering critical information

and timely topics wherever and whenever

they need it.

A ChAllENgiNg TiME

FOr PhysiCiANs

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2 SKA DATA BASED ON 149,468 US PCPS MATChED TO 2007-2009 Pri-MED LivE EvENT ATTENDEES3 Pri-MED 2010 Pri-MED CONFErENCE & ExhiBiTiON SUrvEy, N=2,835


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Content to Meet PCP

Nee, impoe Patent Cae

recognzng te need fo PCPs to sta nfomedon multple dseases and ealt ssues, pmCME

woks wt a dese goup of facult and

content collaboatos to ceate meanngful andaldated content. in addton to dsease-focusedcontent coeng a wde ange of teapeutcaeasncludng conc pan, cadoascula,endocne and nfectous dseasewe also elppscans nagate pactce-elated and genealealtcae ssues wt pogams on commonadese dug eactons, electonc medcal

ecod selecton and mplementaton, cultualcompetences, ealtcae efom and moe.We dentf clncal and non-clncal educatongaps toug etense eseac and quepscans dectl to cuate topcs of nteestn CME. Tese nsgts, wc we tack oetme, enable us to deelop cuculum desgnedspeccall to addess clncans needs today.

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Pri-MEd COMMuNiTy: MEET

ThE Pri-MEd PrACTiTiONEr

Sees100+ p w m

158 pecpton p wk4

35%donotseeindustryrepresentativesin

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Hasanaverageof15 ea xp p

Isapeerinuencerinpractice 58%

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Representsthefullhealthcareteam

86,000 n P/

Py a

4 Pri-MED 2010 Pri-MED ACCESS ATTENDEE SUrvEy, N=7265 Pri-MED 2010 Pri-MED ACCESS ATTENDEE SUrvEy, N=726

P-Me mt-canne appoac actate

ea-tme commncaton between cncan,pee an epet act. Oe tme, knowee

nceae an patent otcome ae mpoe

to onon commnt nteacton.


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CME Content Coaboaton

To bng eleant and aluable content to

clncans, we pde ouseles on collaboatng

wt moe oganzatons tan anone else n

medcal educaton. We wok wt a aet

of content patnesncludng academc

nsttutons, clncan assocatons, patent

goups and medcal educaton companes

to dentf knowledge gaps and deelop

nnoate, mult-cannel educatonal

nteentons tat empowe clncans wt te

nfomaton te need to mpoe patent cae.

We ae patneed wt te ACP, Amecan

Dabetes Assocaton (ADA), haad Medcal

Scool and Jons hopkns Scool of Medcne,

just to name a few.

Throughourpartnership,

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CME Fact Netwok

Connecting our community with

world-renowned experts across a

wide range of disease areas

Ou facult netwok s moe tan 1,500 stong and

ncludes PCPs at te font lnes of dsease dagnossand management, as well as specalst pscans

wt a deep knowledge of specc teapeutc

aeas. P-Med facult ae deepl nested n te

powe of CME to de mpoements n patent

cae and stand ead to ead to lsten, engage

and ntepet ke leanngs fo mmedate use n

pactce. And, te pocess goes bot was: as te

teac, P-Med facult gan unque, on-te-gound

pespecte on ow clncans ae pactcng n

aous geogapes, and can use tose nsgtsn te own eseac and to de mpoements

n patent outcomes as te educate pscans at

P-Med eents acoss te count.

in addton to ou coe facult netwok, we ae

been fotunate to engage a ange of ntenatonall-

ecognzed eseaces and clncansncludng

James D. Watson, P.D., best known fo s

dscoees of te stuctue of DNA; Benjamn S.

Cason, MD, known fo s poneeng wok n tesepaaton of twns joned at te ead; Senato Bll

Fst, MD, a natonall ecognzed eat and lung

tansplant sugeon and fome U.S. Senate Majot

Leade; and Lsa Sandes, a pscan, clncan

educato and wte of te popula Dagnoss

column fo te New yok Tmes.

Pri-MEd OFFErs WOrld

ClAss CONTENT ON AN

uNPArAllElEd sCAlE

Youreabletoapplytheinformationthatyou

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iTs hiP TO BE livE:

iNNOvATiONs iN ThE

CME sEssiON rOOM

ChooseYourOwnPathAudience

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Townhalldiscussionswithrovingmicrophone

Medicaltriviaandgaming

AsktheExpertsessions

Livepatientinteractions

Point-Counterpointdebates


7/12

reacn Pcan

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Live Meetings

Toda, we engage moe tan 50,000 PCPs at

face-to-face eents eld n 40 ctes acoss

te U.S. annuall. At tese eents, PCPs

attend scentc o case-based lectues on a

wde ange of dsease aeas tat eect tends

n dal pactce. inteacton wt epet

facult toug audence pollng and questonand answe sessons deepens te leanng

epeence, as does onste dscusson and

nteacton among colleagues.

Snce 2004, P-Med as poduced a wde

aa of specalt-focused pogams n clncal

aeas algned to pma cae, wt te most

pomnent beng ou egonal cadolog

pogams. Tese meetngs ae poded an

oppotunt fo cadologst specalsts todebate and dscuss cuent ctcal ssues n

cadoascula cae. Te educatonal settng

epesents an ntmate leanng enonment,

led b natonall known epets.

NATiONAl ONliNE COMMuNiTy,

lOCAl livE PrEsENCE

50+ v mg y

30+

168,000+ bb P-M

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50,000 v v y

72%

NetPromoters(recommendPri-Med

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P-Me Natona Peence

6 Pri-MED 2010 Pri-MED CONFErENCE & ExhiBiTiON SUrvEy, N=2,835


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tack te acttes and engage n onlne

educatonal pogams tat addess te latest

eseac and ndngs n multple topc

aeas. Te epeence s use-fendl, wt

a focus on qualt educaton taloed to te

needs of nddual leanes and desgned to

facltate moe nfomed pactce decsons.

Acttes ae aalable n a ange of fomats

to accommodate fo nddual leanng

pefeences, ncludng inteacte Patent

Case Studes, Epet Pespectes, Epet

inteews, Multmeda Webcasts, vtual

Patent Smulatons, Clncal reews and

Pefomance impoement CME.

recognzng te need fo pscans to

mamze te tme awa fom te ofce wle

patcpatng n a le CME eent, P-Med

podes addtonal leanng oppotuntes

fo attendees to engage and to boaden

te undestandng of te latest ealtcae

poducts and seces wc ma benet te

patent populaton. Fo eample, P-Med

Poduct Teates ae 30-60 mnute ndust-

wee epeenced speakes sae new data

on teatments and teapes n an nteacte,

goup settng.

30,000+ pma cae pscans patcpate

n P-Med Poduct Teates annuall

More than80% ntend to ncopoate te

nfomaton n te decson makng7

More than 90% of pscan attendees st

companes on te ebt oo wle at a

P-Med pogam8

P-Me.com: Te Commnt

hb o vta leann

Deeloped b and tageted speccall to

clncan membes, P-Med.com s a leadng

onlne esouce fo PCPs. Snce 2003 we ae

seen eplose gowt n bot te numbeof egsteed membes and te fequenc

wt wc te etun to ou ste to access

clncal and non-clncal nfomaton. At P-

Med.com, clncan membes can egste fo

le meetngs, download pactce esouces,

Pri-MEd.COM KEy sTATisTiCs

250,000+ g mmb

65,000 my v

61% v m bk w 30 y

72% cMe mp p vy,

vg

Pri-MEd MOBilE

KEy sTATisTiCs

60% PcP mp

search m9

25,000 mb w

45% PcP mp

download m10

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7 Pri-MED 2010 Pri-MED ACCESS ATTENDEE SUrvEy, N=7268 Pri-MED 2010 Pri-MED CONFErENCE & ExhiBiTiON SUrvEy, N=2,8359 MANhATTAN rESEArCh, 201010 MANhATTAN rESEArCh, 2010


9/12

P-Med.com also podes pscans wt

on-demand access to mad esouces

ncludng medcal news, patent educaton and

dsease management tools, as well as ealtcae

poducts and seces nfomaton.

Pe in: dn dta

leann wt P-Me

New Mea

Today, nearly two-thirds of clinicians are

using a smartphone device.11As clncans

access to nfomaton epands, so do epectatons

fo qualt nfomaton and educaton at te

pont of cae. P-Med ecentl launced a fee

moble applcaton fo te Apple Pone, Pod

touc, Andod and Blackbe, podng a

platfom fo ou clncan communt to ecangedeas wt pees and patcpate n medcal case

callenges, wle eang fom wold-enowned

facult a sot, audo webcasts desgned fo

potable, smatpone access. it was an mmedate

success and as oe 25,000 cuent egstants.

P-Me satete rao

on reacMd

Snce 2009, P-Med as educated oe 200,000

PCPs acoss a wde ange of educatonal

pogammng on satellte ado. Tese pogams

pode a unque leanng oppotunt fo

clncans to lsten to epet facult nteews

as well as P-med.com, eacmd.com, Tunes

and moble applcatons. Eac pogam s

unquel desgned to ge clncans access to

antme/anwee leanng, and s compsed

of a 15- mnute epet nteew coeng

common o contoesal ssues along wt

oppotuntes fo nteacte Q&A wt epets.

ThE risE OF sOCiAl MEdiA

& COMMuNiTy NETWOrKs

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11 Pri-MED 2010 Pri-MED ACCESS ATTENDEE SUrvEy, N=726


10/1210

stent n Nmbe:

refnn O Poam

to Pcan reeac

At P-Med, we belee tat data geneaton

and mnng ae ctcal to effecte educaton

plannng. We conduct ongong popeta

pscan eseac to nfom and nspe tepogams we dele. Tese data pode

unque nsgts nto ou audence of pscan

leanes and te patents, elpng us bette

undestand te nteests, assess leanng

needs and pefeences and connect te gt

patcpant to te gt pogams.

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rEsEArCh CAsE sTudy

Morethan96%ofphysiciansbelievedthatmoreemphasisshouldbeplacedonnutritiontotreat

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11/12

Mean Poam

Eectene an Otcome

P-Med s a ecognzed leade n measung

educaton pogam effecteness, and ou

ast epeence as sown tat enfoced

and pesstent leanng des cange n

clncal beao.

P-M, g pmcMe,

m y

ppxmy 4,000 CME

poam 75 eae

tate mg m

100,000 patcpant.

We belee tat a sstems-based appoac to

measung pefomance mpoement not

onl aldates te mpact of educaton on

clncan pefomance and patent outcomes,

but s essental to ensung qualt ealtcae.

Utlzng ou nnoate and ceate outcomes

measuement pocess, we ae demonstated

edence of mpoements n PCPs

knowledge, competence and pefomance.

We conduct sgncant quanttate eseac

to measue te mpact and outcomes of ou

le meetngs, utlzng a m of metodologes

ncludng eal tme Audence response Sstem

(ArS), et sues and s-week post-eent

sues tat compae patcpant peceptons,

competences and clncal pactce beaos

to tose of nonpatcpants. We also offe

customzed eseac pogams to eld fute

nsgts and analss.

Epane Foc on New

Otcome Metoooe

an den

We ae eoled ou metodologes based on

multple studes eecuted oe te past decade

to measue te mpact of ou educatonal

pogams. We conduct ntense, customzedquanttate and qualtate pscan-focused

eseac to undestand ow ou pogams

de eal canges n clncal beao,

teatment decsons and management of

dsease, b compang goups of pscans

wo ecee ongong educaton to tose wo

do not. in addton, we can conduct patent-

focused sues to tack canges n pscan-

patent nteacton and communcaton post-

educaton. Ts wndow nto te patent-leelmpact of CME podes poweful aldaton.


12/1212

diABETEs OuTCOMEs CAsE sTudy

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Markedchangesandimprovementswereseeninapproachestopatienteducation,

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Trendsinearlierandmoreaggressiveinterventiontobringpatientstotherapeuticgoals

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Patientsofattendeesreportedimportantchangesintheircliniciansapproachto

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About Pri-Med

P-Med, a DBC P-Med, LLC band, s a tusted souce fo medcal educaton and pode of pofessonal

leanng enonments fo ealt cae pofessonals acoss te naton. P-Med deles a netwok of meetngs anddgtal, mult-meda content and onlne tools desgned to meet te clncal educaton and nfomaton needs of

actel pactcng ealt cae pacttones. Te P-Med communt of ealt cae pofessonals eles on P-Med

as te pma pofessonal esouce fo oppotuntes to engage wt te pees, epet facult and wold-class

content. Utlzng ou collaboatons wt leadng nsttutons, assocatons, medcal centes and educaton patnes,

P-Med elps ts clncan communt dele ge-qualt patent cae. DBC P-Med, LLC s a dson of

Desed Busness Communatons. vstwww.pri-med.com fo moe nfomaton about P-Med.

101 huntngton Ae, Boston, MA 02199 | 1-877-Pri-MED8

2012 pri-med brochure aboutus

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