혁신의 탄생: 비영리 단체에게 혁신은 어떻게 오는가?

KAIST 바이오및뇌공학과

정재승

MIT-designed "Musical Bench" that composes music from people's "galvanic skin response.”

비영리 단체는 혁신을 어떻게 이루는가?

I. From Reward-oriented to Motivation-oriented

Tom Sawyer effect

II. From Outcome-oriented to Procedure-oriented

Motivation to get started is important, and motivation to sustain is more important!

평범한 사람들도 서로를 자극하고 아이디어를 나누면천재적인 혁신을 이룰 수 있다.

More is different! (1+1= 2 가 아니다.)

III. Open Innovation: From closed to open

IV. From organization to networks

V. From sacrifice to creative ideas

VI. From Uniformity to Diversity

• Graphical display of studies reviewed: Blue, lower brain integrity measures associated with higher creativity measures; Red, higher brain integrity measures associated with higher creativity measures; (A) left lateral hemisphere; (B) left medial hemisphere; (C) right lateral hemisphere; (D) right medial hemisphere.

• When the brain is improvising, the large section responsible for monitoring one’s performance shuts down, as indicated by the large blue region in the image on bottom row, second from right. Conversely, a much smaller, centrally located region at the foremost part of the brain increases in activity, which is indicated by the two yellow spots at the top of the image on the top row, second from right. This part of the brain is involved in self-initiated thoughts and behaviors. (Allen R. Braun et al., the Johns Hopkins University School of Medicine and faculty member at the university’s Peabody Conservatory of Music.)

VII. From labor/time to technology

ANAR (Aid to Children and Adolescents at Risk) Foundation, a Spanish child-advocacy organization, used lenticular printing in this powerful outdoor ad to send different messages to children and adults.

VIII. From micromanagement to empowerment

행복/만족감, 몰입의 핵심은자율권/선택권, 자기통제권

Insula (뇌섬, 형평성을 측정하는 뇌영역): 창의성 증진을 위한 ‘자발적 참여’를 유도하는 제도를

악용하는 사례를 용납 못 한다.

Exploration and Exploitation

Exploitation (지식 활용): 빠르고 효율적이며 예측가능한 수준의 결과를 제공한다

.

exploration (해답 탐색): 실패의 가능성이 있으나 혁신이 가능하다.

혁신은 계획되지 않는다. 나중에 설명될 뿐이다.