2015 iw preshowguide

700+ EXHIBITORS|1,000s OF IDEAS|CE CREDIT EDUCATION|STELLAR NETWORKING

PLAN YOUR VISITp. 16

FIND YOUR ZENp. 25

CHECK YOUR TECHp. 25

AUGUST 18 + 19, 2015 NORTH BUILDINGMETRO TORONTO CONVENTION CENTRETORONTO, ONTARIO

YOUR INDUSTRYCONNECTIONS

Grow

YOURPREVIEWGUIDE TO

ATTENDING

BENEFITING THE MPI FOUNDATION

A party so big it covers the entire country

Make plans to celebrate at the 10th anniversary of Canada Rocks. As the official opening reception to IncentiveWorks 2015, the fun-filled night includes networking with the industrys best, entertainment, hosted bars, an incredible silent auction and much more!

GET TICKETSMonday, August 17, 20158:00 - 11:00 PMThe Carlu, 444 Yonge Street, 7th Floor, Toronto

Proceeds help fund the MPI Foundation Education Endowment

www.mpiweb.org/foundation/ canadarocks

#cdarox15, #mpif, #mpi

HOST SPONSOR:

MPI FOUNDATION PRESENTS:

CANADA ROCKS10Th YEARANNIVERSARY

INCENTIVEWORKS 2015|3meetingscanada.com/incentiveworks

ANYONE WHOS ATTENDED INCENTIVEWORKS WILL TELL YOU,

YOU WILL:

GENERAL INFORMATION

Make valuable connections with your peers.1

Learn with affordable, world-class education.2

Find exciting new vendors and suppliers.3

Choose from 13 expert Education Sessions, including 2 daily by MPI for only $99.

4

Earn Continuing Education Credits for most sessions.5

Attend FREE Knowledge Pods offering mini sessions on emerging topics.

6

Pick up great ideas, concepts and inspiration to apply to your work.

7

Use our custom Appointments Tool to book exhibitor meetings on the show floorsee who you want, when you want.

8

Get even more networking with our partner MPI Foundation and Site Canada events

9

Find powerful networking opportunities on the show floor with over 700 local, national and international suppliers to choose from.

10

10CONTENTS

THE CONFERENCE

10 Keynote: Scott Stratten UnSelling: The New

Attendee Experience

11 Session Descriptions

14 Collect CE Credits

15 Keynote: Pamela Meyer How to Spot a Liar

THE TRADE SHOW

16 Show Floor Plan

18 Exhibitor Listings

20 Appointments Meet with who you want,

when you want

23 Coaching Corner One-on-one advice

just for you

24 Knowledge Pods Free education on

the show floor

25 Wellness Lounge Find your zen

25 Discovery District Check your tech

2 MPI Foundation Canada Rocks

4 Show Information Hours, location + more

6 Hosted Buyers Program

7 Local Host Program

8 Agenda at a Glance Your guide to IW2015

and all events

26 Sponsors + Partners They make the show

come alive

28 Closing Party

29 Travel + Accommodation

30 Passes + Prices

31 IncentiveWorks Staff Meet the team

TOP

REASONS TO ATTEND

Download the Mobile Appeventmobi.com/iw2015

4|INCENTIVEWORKS 2015 meetingscanada.com/incentiveworks

SHOW HOURSTuesday, August 18

EDUCATION8:00 a.m. 12:00 p.m.

TRADE SHOW12:00 p.m. 5:30 p.m.

Wednesday, August 19EDUCATION

8:45 a.m. 11:30 a.m.

TRADE SHOW11:30 a.m. 4:00 p.m.

CLOSING PARTY6:00 p.m. 12:00 a.m.

LOCATIONMetro Toronto Convention CentreNorth Building255 Front Street WestToronto, ON M5V 2W6

Visit mtccc.com for parking information and maps

CHARGING STATIONS

Need a quick boost of power for your devices during IncentiveWorks? Thanks to Charge Bar, well have two charging kiosks conveniently located in our Connection Lounge

a place to recharge your batteries!

This years Connection Lounge is the perfect place to catch up with peers and meet new colleagues in the indus-try. Pick up a bite to eat or simply relax in our stylish and comfortable seating. We have reserved tables for First-Time attendees and One-on-One meetings.

CONCIERGEWere here to help make your experience great before, during and after IncentiveWorks. Our event coordinator, Stephanie Rapko, can assist with your pre-show questions. Contact her at [email protected] or 416.442.5600 x3213. During the show, our entire team, including our amazing vol-unteers, will be at the education sessions and on the show floor ready to help in any way they can. Team members will also be attending all official events. PLUS, our Concierge desk is conveniently located at the top of the escalators where our concierge will be happy to answer any questions you have about IncentiveWorks 2015.

FREE WIFIThe Metro Toronto Conven-tion Centre is pleased to offer attendees Free WiFi in the convention and common areas. To connect to the WiFi, please select MTCCPublicWifi.

SHOW INFORMATION

REGISTER ONLINE meetingscanada.com/incentiveworks

See page 30 to determine the Pass thats right for you.

ONSITE REGISTRATION opens at 7:00 am on Tuesday August 18th and 7:45 am onWednesday August 19th.

Registration is located in the Main Lobby of the Metro Toronto

Convention Centre, North Building


Three new events are taking place pre-IncentiveWorks to grow your network and broaden your planning skills.

SHOW INFORMATION

MOBILE APPIncentiveWorks is offering attendees a rich, interactive mobile option to experience the show this year.

App features include:

+Events in progress

+ Full session descriptions and room assignments

+Event schedules and updates

+ Interactive trade-show map with full exhibitors list

+ Social media links to keep connected to our community

RECEPTIONMonday, August 17TH 2015

5:00 p.m. to 7:30 p.m.

Chelsea Hotel, Toronto Outdoor Patio

PCMA Members: FREE! Non-members: $25

FOR MORE DETAILS www.pcma.org/ce

EVENT BUSINESS BLUEPRINT 1 DAY CONFERENCEGetting Your Event Planning Business Started on the Right Foot

Monday, August 17th 2015 7:30 a.m. to 6:00 p.m.

Intercontinental Toronto Centre Early Bird Rates Expire August 1st 2015

+ Member Registration: $195 + Industry Rate: $210 + Non-member Planner Registration: $230 + Supplier Registration: $230For more details visit www.canspep.ca

SITE CIS CERTIFICATION PROGRAM

Saturday, August 15TH- Sunday, August 16TH, 2015

InterContinental Toronto Centre

Professionals will acquire in an efficient manner a broad comprehension of the incentive travel industry.

All emerging professionals, faculty members and students aspiring to enter this specialized segment of the meetings

and events industry may use CIS as a stepping stone to reach higher levels of professionalism.

FOR FULL PROGRAM DETAILS AND REGISTRATION,

www.sitecis.com

In partnership with


The first program of its kind in Canada, IncentiveWorks Hosted Buyer Program is open to planners from Canada and the United States who live and work outside of the Greater Toronto Area. This years program will be bigger and better than ever!

Program includes:

+ Airport/train station transfers from airport to your host hotel

+ Return transportation from your home city airport/train station to Toronto

+ Shuttle transportation during your stay in Toronto+ Accommodation over event dates+ IncentiveWorks All-Access Pass (Education/

Trade Show, lunch Tuesday & Wednesday)

+ Ticket to MPI Canada Rocks Party Monday night+ Ticket to IncentiveWorks Closing Party+ Private Hosted Buyer only events

IN RETURN FOR THIS INVITATION, INCENTIVEWORKS AND ITS PARTNERS REQUIRE THE FOLLOWING OF PROGRAM PARTICIPANTS:

Participation in all planned Program events including all private Hosted Buyer Events, Site Tour Event, Official IncentiveWorks and Meetings + Incentive Travel Events.

Book and attend 8 one-on-one appointments per show day for a total of 16 one-on-one appointments. A minimum of 10 one-on-one appointments over the two days must be booked with Hosted Buyer Program Partners. LIMITED SPACES REMAIN IN THIS EXCLUSIVE PROGRAM! Contact Lori Winch at 416-442-5600, ext 3214 or [email protected] to discuss program availability.

INCENTIVEWORKS WOULD LIKE TO THANK THE FOLLOWING INDUSTRY PARTNERS

WHO HAVE COME TOGETHER TO SUPPORT THE 2015 HOSTED BUYERS PROGRAM


HOW TO APPLYVisit www.meetingscanada.com/incentiveworks and click on Register Today to apply for the Hosted Buyer Program or the Local Host Program. All applications will be reviewed and upon approval you will receive notification via the email you registered with. For the Local Host Program, the type of Pass you will receive will be determined during the review.

*YOUR COMMITMENT: In exchange for this pass, you are required to book and attend 6 appointments (15 minutes each) with exhibitors. The appointments are made with the IncentiveWorks Appointment Tool and must be booked by August 1, 2015.

Appointments Pass (Value of $149)*Available for: All levels of experience (planners only)

+ Choose from 13 sessions over two days and earn CE credits+ Internationally recognized keynote speakers+ Hall of Fame Awards ceremony LIVE+ Daily lunch vouchers (for use at IW Kiosks and in the

Connection Lounge)+ Closing Party ticket

VIP Buyer Pass (Value of $149)*Available for: Senior level planners with a minimum annual spend of $250k and ten years experience.

Includes the Appointments Pass PLUS:+ Access to private Hosted Buyers lounge+ Participation in Meetings + Incentive Travels Think Tank,

helping to shape the industry (this is an invitation only discussion)

+ Receive first access to senior level sessions+ Distinction as an experienced VIP Buyer

* Passes will be awarded based on your qualification criteria.

For any questions, please contact Stephanie Rapko, 416-442-5600 x3213, [email protected]

TORONTO AREA PLANNERSLet us host you at IncentiveWorks!

Give a little of your time and be rewarded with complimentary high quality education and networking. Local planners who commit to our

appointments program* will receive a full WORKS Pass, including daily lunch vouchers and a ticket to the Closing Party.

There are two pass types both in limited quantity and available on a first-come-first-served basis. Only two people per company

can apply for the Local Host Program.


TUESDAY, AUGUST 18, 2015

7:00 a.m. 5:00 p.m. ON-SITE REGISTRATION

8:00 a.m. 9:00 a.m. BREAK OUT SESSIONS

INCENTIVE TRAVEL RFPS AND RESPONSESPresented by Jennifer Glynn, Meeting Encore

APP STORM: EVENT APPS & SOLUTIONS THAT CAN CHANGE YOUR EVENT-PLANNING UNIVERSEPresented by Dahlia El Gazzar, CMP, The Meeting Pool

WHAT SPONSORS WANTPresented by Rebecca Shanks, TrojanOne

9:15 a.m. 10:15 a.m. BREAK OUT SESSIONS

INCREASE YOUR LIKEABILITY FACTOR AND WIN WITH RELATIONSHIPSPresented by Nikki Pett, Author of Relationship ROI

EFFECTIVELY MANAGING YOUR EVENTS OUTSIDE THE INBOX!Presented by Tara Thomas, The Meeting Pool

INCENTIVE TRAVEL RESOURCE MANAGEMENT: TECHNOLOGY, SOCIAL NETWORKS AND STAFFPresented by Kathryn Anderson, Maritz Travel

8:30 a.m. 10:15 am WORKSHOPS

CHANGE YOUR MINDSET: SALESPERSON OR STRATEGIC PARTNER?Presented by Jessie States, MPI

ADVANCING FROM MEETING MANAGER TO STRATEGIC DIRECTORPresented by Angela Duncan, CMP, CMM, BCD M&I

10:30 a.m. 12:00 p.m. HALL OF FAME LIVE / KEYNOTE PRESENTATION

UNSELLING: THE NEW ATTENDEE EXPERIENCEPresented by Scott Stratten, Expert in Viral, Social and Authentic Marketing

12:00 p.m. 5:30 p.m. TRADE SHOW FLOOR OPEN

1:00 p.m. 3:00 p.m. KNOWLEDGE PODS (on trade-show floor)

1:00 p.m. 4:00 p.m. COACHING (on trade-show floor)

5:30 p.m. 11:00 p.m. SUPPLIER PRIVATE EVENTS (by invitation only)

LOCALNATIONALINTERNATIONALEXHIBITORS SPECIALIZING IN:

Audio Visual

Registration

Catering

Transportation

Hotels + Resorts

Hotel Chains from all the Major Brands

Convention Centres

Convention + Visitors Bureaus

Destination Management Companies

Cruise Lines

Unique Venues

Team-Building

And a host of additional services and products to help you deliver memorable events!

PLUSPREMIUM + INCENTIVE MERCHANDISE

APPAREL

GIFT CARDS

AWARDS

BAGS

CONFERENCE GIFTS

AND MUCH MORE

AGENDA AT A GLANCE

WHO EXHIBITS AT


WEDNESDAY, AUGUST 19, 2015

7:45 a.m. 3:30 p.m. ON-SITE REGISTRATION

8:45 a.m. 10:15 a.m. WORKSHOPS

WHATS TRENDING? THE NOW AND FUTURE OF MEETINGS AND EVENTSPresented by Jen Traeger, Maritz Travel

CREATING WOW INCENTIVES: COMMUNICATION AND THE CUSTOMER EXPERIENCE Presented by Kathryn Anderson, Maritz Travel

DESIGNATION DRILL-DOWNPresented by Angela Layton, CMP, CMM, National Association of State Boards of Accountancy

CONTENT MARKETING AND CURATIONPresented by Dahlia El Gazzar, CMP, The Meeting Pool

SOCIAL SELLING: OPTIMIZING YOUR PERSONAL ONLINE BRANDPresented by Mark R. Thompson, McKinley Solutions Exchange

10:30 a.m. 11:30 a.m. KEYNOTE PRESENTATION

HOW TO SPOT A LIARPresented by Pamela Meyer, Certified Fraud Examiner

11:30 a.m. 4:00 p.m. TRADE SHOW FLOOR OPEN

12:00 p.m. 3:00 p.m. COACHING (on trade-show floor)

1:00 p.m. 3:00 p.m. KNOWLEDGE PODS (on trade-show floor)

6:00 p.m. 12:00 a.m. INCENTIVEWORKS CLOSING PARTY

AGENDA AT A GLANCE

OFFICIAL PARTNER EVENTS

SITE CANADA GOLF TOURNAMENT

Monday, August 17 7:30 a.m. 3:00 p.m.

MPI FOUNDATION CANADA ROCKS! Monday, August 17

8:00 p.m. - 11:00 p.m.

+ MEETING PLANNERS Corporate

Government

Association

Independent

+ INCENTIVE TRAVEL MANAGERS

+ SPECIAL EVENT PLANNERS

+ CONVENTION + TRADE SHOW MANAGERS

+ SALES + MARKETING MANAGERS

+ EXECUTIVE ASSISTANTS + ADMINISTRATION SPECIALISTS

+ HUMAN RESOURCE MANAGERS + TRAINERS

+ CORPORATE TRAVEL AGENTS

+ PR SPECIALISTS

+ COMMUNICATIONS MANAGERS

PLUS

ANYONE RESPONSIBLE FOR:

+ Selecting promotional items to reward and motivate employees

+ Launching new products and services

+Corporate gifts

WHO SHOULD

ATTEND


UnSelling is about the big picture: creating

repeat attendees, not one-timers. Create

audiences that refer others, not faceless

numbers. Become the go-to event for your

industry.

In this highly energetic and engaging talk,

audiences will learn:

+ Why one negative review can outweigh a

thousand social media followers if it isnt

handled correctly.

+ Why social media can be the wrong

choice for your conference. Actually, most

conferences.

+ Why the people you hire for your

event matter more than the tasks

you hire them to do.

+ Where Canada is going digitally

and how it impacts your event today.

These and countless other underappreciated

truths add up to a new way of thinking about

audiences that will completely change the way

you run your event, for the better.

You dont need social media, but you can be

connecting with your audience socially. Your

event video doesnt have to be viral in front

of a million people, just contagious in front of

your specific attendees. Content, connection,

engagement. Its time to separate from

the pack of noise. Its time to UnSell.

Follow Scott on Twitter@unmarketing

UNSELLING: THE NEW ATTENDEE EXPERIENCE

ABOUT SCOTT STRATTENFormerly a music industry marketer, national sales training

manager, and a professor at the Sheridan College School of Business, Stratten ran his UnAgency for nearly a decade before

focusing on helping companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and

Fidelity Investments navigate their way through the viral/social media and relationship marketing landscape. He now has over

175,000 people follow his daily rantings on Twitter and was named one of the Top Five Social Media Influencers in the World on

Forbes.com. He has written four bestselling business books, the newest being UnSelling: The New Customer Experience.

See Scott Stratten as part of an Education or WORKS Pass. See page 30 for details

SCOTT STRATTENExpert in Viral, Social and Authentic Marketing

KEYNOTE PRESENTATION

TUESDAY, AUGUST 18, 2015Metro Toronto Convention Centre


EDUCATION AT2015

EDUCATION 2015

EDUCATION MATTERS TO

PLANNERS. At IncentiveWorks,

we understand that. Our education

sessions and workshops are

designed to provide insight, tips

and applicable learning experiences

for every level of planner, regardless

of where you are at in your career.

We enlist professional speakers

and industry experts to bring you

engaging, relevant content to help

you deliver better events.

The program is designed by

the events and editorial team

of the award-winning

Meetings + Incentive Travel (M+IT)

magazine. With more than 40 years

of experience covering the meetings

industry, M+IT knows what planners

want. IncentiveWorks education

program brings the pages of the

magazine to life.

BONUS: We pre-qualify our

education sessions with the

Convention Industry Council (CIC)

so that time spent at

IncentiveWorks may help you

gain your certification or

re-certification!

TUESDAY, AUGUST 18, 2015BREAKOUT SESSIONS8:00 a.m. 9:00 a.m.

INCENTIVE TRAVEL RFPS AND RESPONSESPresented by Jennifer Glynn, Meeting Encore

Requests for Proposals (RFPs) are the primary tool that buyers use to express requirements for an incentive trav-el experience. The re-sponse to the RFP is the suppliers opportunity to demonstrate how they can fulfill these requirements and provide a memorable solution for the buyers community of qualifiers. In this session, attendees will explore both sides of this process, con-sidering best practices in both develop-ing RFPs and in responding to them and learn more about special considerations. This session is appropriate for sales pro-fessionals, buyers, and brokers who have more than five years of experience in the Incentive Travel industry.

APP STORM: EVENT APPS & SOLUTIONS THAT CAN CHANGE YOUR EVENT-PLANNING UNIVERSEPresented by Dahlia El Gazzar, CMP, The Meeting Pool

Get the latest info on game-changing apps and solutions for event planners. Break the status quo and see what

else is out there that can save you

time and keep you organized. From

Evernote for site inspections to apps

you can use on-site and in your event

marketing that break the status quo,

there are plenty of tech tools out there

that will catapult your productivity

into ultra-high gear. Whats more,

youll learn how to create buy-in and

educate your office team on using

the new tools, so you can become the

office rock star you were meant to be!

WHAT SPONSORS WANT

Presented by Rebecca Shanks,

TrojanOne

Each year event organ-

izers create sponsorship

packages in the hopes

of attracting support

for their events. But

are they really creating

cant-pass-up opportunities for po-

tential sponsors, or simply following the

pack? Spanning agencies and brands,

Rebecca Shanks will leverage her years

of event marketing, brand activation,

and sponsorship experience to highlight

some of the most innovative examples of

conference and event sponsorships shes

seen to illustrate what sponsors really

want. Shell show you how to be both in-

novative and create a smart investment

opportunity, and how you can appeal to

both sponsors and attendees.


EDUCATION 2015

why not capitalize on project management platforms already out there to help us get or-ganized, communicate more effectively and collaborate with our internal and external teams? Easy-to-use project management platforms such as Basecamp, Planning Pod and OneLobby can help tremendously. In this session, well delve into a few of these platforms, and show you how you can cus-tomize them to best suit your (and your teams) needs, and transform the way you plan your next event.

INCENTIVE TRAVEL RESOURCE MANAGEMENT: TECHNOLOGY, SOCIAL NETWORKS AND STAFFPresented by Kathryn Anderson, Maritz Travel

Managing resources for your incentive travel pro-gram is more than simply managing staff. Technol-ogy can be your biggest ally in achieving program goals. In this session, youll learn how collaboration tools and social networks can help you achieve re-sults. Youll also discuss how new technol-ogies and business trends impact the way we share information with clients, partici-pants and staff. Along with peers, youll discover how to leverage technologies in the context of broader business and social trends to ensure your incentive travel pro-gram delivers.

BREAKOUT SESSIONS9:15 a.m. 10:15 a.m.

INCREASE YOUR LIKEABILITY FACTOR AND WIN WITH RELATIONSHIPSPresented by Nikki Pett, Author of Relationship ROI

How do you form mean-ingful connections with people you meet? And once youve met them how do you deepen that business relationship? In this session, youll dis-cover five strategies to instantly form genuine connections, which will help you do business. This is more than a net-working session, its a relationship-build-ing session, where our expert will show you proven ways to up your likeability factor, and create meaningful relation-ships with clients, partners and suppliers.

EFFECTIVELY MANAGING YOUR EVENTS OUTSIDE THE INBOX!Presented by Tara Thomas, The Meeting Pool

When youre planning an event, you get a lot of emails. And keeping things organized, especial-ly when you get busy, can be stressful. But it doesnt have to be. Producing an event is much like managing a project, so

EDUCATION WORKSHOPS8:30 a.m. 10:15 a.m.

CHANGE YOUR MINDSET: SALESPERSON OR STRATEGIC PARTNER?Presented by Jessie States, MPI

The meeting cycle looks a lot different than it did 10 years ago, and the challenges meeting pro-fessionals face continue to stymie their progress and impede the success of their events. But what does that mean to you, the supplier? It means that you are no longer being tasked with just providing a product, but also with providing education, leader-ship and strategic solutions. Discover what challenges meeting professionals encounter regularly, and start think-ing and brainstorming with your peers about how you can help your partner clients exceed their goals.

Learner Outcomes:+ Learn about the challenges

facing modern meeting and event professionals

+ Discover how you can provide solutions to these challenges

+ Begin to see yourself as a strategic partner and not a salesperson

EDUCATION TRACKSOur education sessions have been designed to focus

on what you want to learn about the most. Each session has been categorized into a specific track to help you determine what session will best suit your

needs. Each of the Education Sessions has been colour coded to indicate the track:

BUSINESS OF EVENTS

INCENTIVE TRAVEL

MARKETING & TECHNOLOGY

SUPPLIER

CAREER DEVELOPMENT


EDUCATION 2015

WEDNESDAY, AUGUST 19, 2015

EDUCATION WORKSHOPS8:45 a.m. 10:15 a.m.

WHATS TRENDING? THE NOW AND FUTURE OF MEETINGS AND EVENTSPresented by Jen Traeger, Maritz Travel

Discover the current challenges and oppor-tunities facing you and your peers and preview the future based on the most recent research in the meeting and event space. Then, deep dive into a series of trends. Learn how to adapt some key business practices to help you navigate the current sellers market environment, how to approach the ever-changing technology environ-ment and how other meetings profes-sionals are keeping up with change.

Learner Outcomes:+ Review the forecast for events

in the coming year, including budget, attendance and business conditions

+ Deep dive into trends that matter and discuss next steps with your peers

+ Learn how these trends affect you and the future of your meetings

ADVANCING FROM MEETING MANAGER TO STRATEGIC DIRECTORPresented by Angela Duncan, CMP, CMM, BCD M&I

In order to progress your career and ensure that you continue to be a val-ued member within your organizationespecially if there is a structured meeting management program in placeyou need to do more than successfully manage a meetings department. You must challenge your-self, expand your skills and evolve from management to strategic director, and thats not always as instinctive and effort-less as it seems. Learn how to develop a road map to purposefully achieving the next level in your career path. Through individual and group exercises, examine core competencies required to demon-strate that you are qualified to move up to the role of meeting director.

Learner Outcomes:+ Know and understand the necessary

competencies for a director-level position, and compare those to your current skills

+ Pinpoint gaps and areas of development for yourself

+ Create and execute a plan to upgrade your capabilities and advance your career

CREATING WOW INCENTIVES: COMMUNICATION AND THE CUSTOMER EXPERIENCE. Presented by Kathryn Anderson, Maritz Travel

Designing an incentive travel experience that wows participants and accomplishes goals is what every incentive travel planner strives for. And in this session, well discuss how communication and the customer experience play a key role in delivering the WOW factor. Attendees will explore what makes incentive travel a memorable experience that has a last-ing effect on participants and take away practical ideas for conveying a service culture in their communications.

DESIGNATION DRILL-DOWNPresented by Angela Layton, CMP, CMM, National Association of State Boards of Accountancy

CEM, CMP, CMM, CSEP OMG! Your role as a meeting professional is evolving quicklyand so are the professional designations available to you as a new industry landscape takes shape. If you are looking to enhance your career with professional


EDUCATION 2015

win-win. So how do you find the right content to use in these marketing initia-tives? What will speak to your audience? And are there tools to help you curate content in a meaningful way? In this ses-sion, youll learn more about how con-tent curation can help you engage with your prospective attendees and mem-bers and bolster your marketing efforts.

SOCIAL SELLING: OPTIMIZING YOUR PERSONAL ONLINE BRANDPresented by Mark R. Thompson, McKinley Solutions Exchange

Branding has long been relegated to companies, but today every sales-person has a personal brand. While not many of us have consciously cultivated these brands, they exist nonetheless. Whether you are a seasoned veteran, a young professional, work for a large corporation or run your own shop, your personal brand is critical to your success. It is not only about being on the latest social platform, it is about de-signing and managing a plan that allows you to be a part of the conversation. The question is no longer if you have a person-al brand, but if you choose to guide and cultivate the brand or let it be defined on your behalf. The conversation is happen-ing, the question is are you invited? In this session you will learn tips and techniques on how you can grow and maintain a great per-sonal brand through a credible web pres-ence and a well thought out strategy.

development that is globally relevant and aligned with the latest standards, this session will introduce you to desig-nations and certifications you need to find success. Learn about the global Certified Meeting Professional (CMP) program, including the newly developed healthcare subspecialty; the Certificate in Meeting Management (CMM); and many, many more.

Learner Outcomes:+ Gain an understanding of new or

enhanced professional development programs in the meeting and event industry

+ Understand which programs best match your professional development needs

+ Understand how to access tools and resources available for gaining professional certification

CONTENT MARKETING AND CURATIONPresented by Dahlia El Gazzar, CMP The Meeting Pool

Its getting tougher and tougher to engage with attendees. That is un-less youre giving them something they can use. Thats where content marketing comes into play. If you can market your company and your event to members, clients and attendees and also provide them with useful, relevant content, well thats

We tailor our in-depth education sessions to not only be relevant to your day-to-day job but also benefit your career. Thats why we pre-qualify our education sessions with the Convention Industry Council (CIC) so that time spent at IncentiveWorks may also help you gain your certification or re-certification.

+ Register and attend any of our IncentiveWorks Education Workshops

+ Keep your registration receipt or name badge as proof of attendance

+ After the event, log on to your CIC online account or create one (https://myaccount.convention industry.org) and upload proof of attendance

+ Under the continuing education tab, enter in your hours and domain

+ For more information visit the CICs website: www.conventionindustry.org

Note: All sessions that qualify for clock hours will list their domains and hours with the online session description in advance of the event


WEDNESDAY, AUGUST 19, 2015Metro Toronto Convention Centre

We all do it. And so do the people around us

our co-workers, clients, friends. In fact, studies

show that people encounter anywhere from

10-200 lies a day. But what if you could spot a

liar? Pamela Meyers mission is to help people

get to the truth. Extensively trained in the use of

visual cues and psychology to detect deception,

Meyer teaches audiences how to go from lie-

spotting to truth-seeking to trust-building. A

certified fraud examiner, Meyer reveals which

personality types lie, how deception is expressed

in email, on the phone, and in person, and how

to detect deception through body language.

Learn how you can gain the upper hand and close

deals that last by mastering deception detection

techniques. In a multimedia presentation featuring

real-life examples and scientific findings, Meyer

keeps her audience laughing while they learn and

presents a path toward trust that emphasizes

integrity, maturity, and the importance of having

difficult conversations during difficult times.

Follow Pamela on Twitter @Pamela_Meyer

HOW TO SPOT A LIAR

ABOUT PAMELA MEYERMeyer believes that everything a CIA operative knows

about deception, everyone else should know, too. Meyer holds an MBA from Harvard, an MA in Public Policy from Claremont Graduate School, and is a Certified Fraud Ex-aminer. She was previously an executive who spent over

20 years in media, as well as starting several successful ventures and working as a senior executive at National

Geographic, Vestron, and Electronic Arts. Recently, Meyer was named to Business Insiders list of People to Follow on Twitter which was compiled as a guide

for the most influential users on Twitter.

PAMELA MEYERCertified Fraud Examiner

KEYNOTE PRESENTATION

See Pamela Meyer as part of an Education or WORKS Pass. See page 30 for details

meetingscanada.com/incentiveworks16|INCENTIVEWORKS 2015Hotel Chains

International + Cruise Lines

USA

Associations

Caribbean

Coaching+ International Lounge + Wellness Lounge

Sponsors + Hosted BuyerProgram Partners

Canada

Premiums + Incentives

INTE

RNAT

ION

AL

LOU

NG

E

WELLNESSLOUNGE

COACHINGCORNER

GRAB & GOKIOSK

MariottInternational

Meetings+

ConventionsCalgary

Ban Lake

LouiseTourism

TourismToronto

Tour

ismSa

skat

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INCENTIVEWORKS 2015|17meetingscanada.com/incentiveworksHotel Chains


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Metro Toronto Convention Centre, North Building255 Front Street W.Toronto, ON

Visit mtccc.com for parking information and maps.

LOCATION

TUESDAY AUGUST 18

EDUCATION8:00 a.m. 12:00 p.m.

TRADE SHOW12:00 p.m. 5:30 p.m.

WEDNESDAY AUGUST 19

EDUCATION8:45 a.m. 11:30 a.m.

TRADE SHOW11:30 a.m. 4:00 p.m

CLOSING PARTY6:00 p.m. 12:00 a.m.See page 8 for our full event agenda.

SHOW HOURS

TRADE SHOW FLOOR

USA

Associations

Caribbean



THE EXHIBITORS *Listings as of June 16, 2015WESTERN CANADABANFF LAKE LOUISE TOURISM Booth# 909, 911, 913, 1008, 1010, 1012

CONVENTIONS REGINA Booth# 1123, 1125

EDMONTON TOURISM Booth# 1023, 1025, 1027, 1122, 1124, 1126

HARRISON HOT SPRINGS RESORT & SPA Booth# 1032

MEETINGS + CONVENTIONS CALGARY Booth# 1011, 1013, 1015, 1017, 1019, 1110, 1112, 1114, 1116, 1118

PAN PACIFIC VANCOUVER HOTEL Booth# 922

SUTTON PLACE HOTEL COMPANY Booth# 926

THE COVE LAKESIDE RESORT Booth# 1022, 1024

THE PARKSIDE HOTEL & SPA Booth# 930

THE ST. REGIS HOTEL Booth# 924

TOURISM JASPER Booth# 1127

TOURISM KELOWNA Booth# 1022, 1024

TOURISM RICHMOND Booth# 1030

TOURISM SASKATOON Booth# 1117, 1119

TOURISM VANCOUVER Booth# 923, 925, 927

TOURISM VICTORIA Booth# 917, 919

TOURISM WHISTLER Booth# 931, 933

TOURISM WINNIPEG Booth# 1031, 1033

TRAVEL ALBERTA Booth# 1041

WATERMARK BEACH RESORT & CONFERENCE CENTRE Booth# 938

WESTJET AIRLINES Booth# 1113, 1115

CENTRAL CANADAALLSTREAM CENTRE Booth# 1323, 1325, 1327

BARTENDERONE Booth# 1444

BB BLANC INC. Booth# 1230, 1232

BLUE MOUNTAIN RESORTS LP Booth# 638

BMO INSTITUTE FOR LEARNING Booth# 1324

CAESARS WINDSOR RESORT & CONVENTION CENTRE Booth# 535, 537

CANADIAN NIAGARA HOTELS Booth# 809, 811, 908, 910

CCR SOLUTIONS Booth# 1905

CHELSEA HOTEL, TORONTO Booth# 1136

CINEPLEX GROUPS & EVENTS Booth# 1326

CLUBLINK Booth# 709, 711, 713

CROWNE PLAZA NIAGARA FALLS-FALLSVIEW Booth# 809, 811, 908, 910

DISTILLERY EVENTS Booth# 1130

ELEMENT VAUGHAN SOUTHWEST Booth# 1243

EMINENCE CANADA Booth# 2016

ePLY EVENT REGISTRATION Booth# 1442

ESTREL RESORT Booth# 608, 610

EVENTMOBI Booth# 1226

EVENTS DRIVEN Booth# 639

EXPOSOFT SOLUTIONS Booth# 1426

FAIRMONT ROYAL YORK Booth# 1233

FALLSVIEW CASINO RESORT Booth# 823, 825

FOOD STUDIO CATERING Booth# 1239

FRISCHKORNMEDIACO Booth# 1132

G ADVENTURES Booth# 2238

GEORGIAN COLLEGE CONFER-ENCE AND EVENT SERVICES Booth# 631

GREAT WOLF LODGE Booth# 827

HARD ROCK CAFE Booth# 1143

HI 5 CANADA Booth# 1443

HILTON HOTEL AND SUITES NIAGARA FALLS Booth# 823, 825

HOCKLEY VALLEY RESORT Booth# 633

HOTEL BONAVENTURE MONTRAL Booth# 615, 617, 619, 714, 716, 718

HOTEL LE CRYSTAL Booth# 615, 617, 619, 714, 716, 718

HOTEL PLACE DARMES Booth# 624

HOTEL QUINTESSENCE Booth# 608, 610

JPdL DESTINATION MANAGEMENT COMPANY Booth# 614

JW MARRIOTT THE ROSSEAU MUSKOKA RESORT & SPA Booth# 637

KEMPENFELT CONFERENCE CENTRE Booth# 631

LOFT HOTEL Booth# 626

LONG POINT ECO-ADVENTURES Booth# 632

MANOIR SAINT-SAUVEUR Booth# 609, 611, 708, 710

MARRIOTT FALLSVIEW Booth# 809, 811, 908, 910

MARRIOTT GATEWAY ON THE FALLS Booth# 809, 811, 908, 910

MCKINLEY SOLUTIONS Booth# 738

MEETING ENCORE LTD. Booth# 1524

MEGA MAGIC- MAGICIAN MIKE DURZO Booth# 1343

METRO TORONTO CONVENTION CENTRE Booth# 1212, 1214

EXHIBITORS


MOBILE BUSINESS COMMUNICATIONS Booth# 1236

MY EVENT APPS Booth# 1237

NAV CENTRE Booth# 630

NIAGARA FALLS TOURISM Booth# 815, 817, 819, 914, 916, 918

NIAGARA PARKS COMMISSION Booth# 812, 814

NOTTAWASAGA RESORT & CONFERENCE CENTRE Booth# 634

OLD MILL TORONTO Booth# 1330

ONE KING WEST HOTEL & RESIDENCE Booth# 1322

ONTARIOS CENTRAL COUNTIES TOURISM Booth# 831

OTTAWA TOURISM Booth# 623, 625, 627, 722, 724, 726

OUTAOUAIS TOURISM Booth# 616, 618

PEARSON CONVENTION CENTER Booth# 1238

PELLER ESTATES WINERY Booth# 823, 825

PETERBOROUGH & THE KAWARTHAS TOURISM Booth# 736

PORTER AIRLINES INC. Booth# 1611, 1613, 1710, 1712

PSAV - PRESENTATION SERVICES AUDIO VISUAL Booth# 937, 939, 1036, 1038

QUBEC CITY BUSINESS DESTINATION Booth# 609, 611, 708, 710

QUEST AUDIO VISUAL Booth# 1424

RAVINE VINEYARD Booth# 826

RICK DAVIS PROMOTIONS INC. Booth# 1137, 1139

RIPLEYS AQUARIUM OF CANADA Booth# 1216, 1218

ROSEDALE LIVERY LIMITED Booth# 1342

SCOTIABANK CONVENTION CENTRE Booth# 816, 818

SHANGRI-LA HOTEL, TORONTO Booth# 1144

SHERATON ON THE FALLS Booth# 809, 811, 908, 910

SHERATON PARKWAY TORONTO NORTH HOTEL & SUITES Booth# 1242

SKYLINE HOTELS & RESORTS Booth# 1227

SPEAKERS SPOTLIGHT Booth# 1526

ST. CLAIR CENTRE FOR THE ARTS Booth# 539

STARWOOD HOTELS & RESORTS - TORONTO METRO MARKET Booth# 1223

SUMMIT TEAM BUILDING Booth# 636

THE HAZELTON HOTEL Booth# 1142

THE INTERNATIONAL CENTRE Booth# 1222, 1224

THE SCOTCH EXPERIENCE Booth# 1332

THE TORONTO CONGRESS CENTRE Booth# 1231

EXHIBITORS

Welcome to Our New Exhibitors!

Antigua/Barbuda Tourism Office

Blackhawk Engagement Solutions

Distillery Events

Element Vaughan Southwest

Events Driven

Fontainebleau Miami Beach

Food Studio Catering

Greater Boston Convention & Visitors Bureau

Hi 5 Canada

Icebreaker Merino Clothing Inc.

Karisma Hotels & Resorts and SellOffVacations.com

Mega Magic Magician Mike DUrzo

My Event Apps

NV Hotelmaatschappij Torarica (Torarica Group of Hotels)

Oasis Hotels & Resorts

Ontarios Central Counties Tourism

Pacific World

Rick Davis Promotions Inc.

St. Clair Centre for the Arts Convention Centre / Waterfront Hotel

The British Virgin Islands Tourist Board

Topnotch Resort

Tourism New Zealand

Tourisme Laurentides

Turning Stone Resort & Casino

Watermark Beach Resort & Conference Centre

Weichlein Tours + Incentives

Wellington Music

Xtra Airways


MEETINGS & CONVENTIONS PEI Booth# 517, 519

MEMBERTOU TRADE & CONVENTION CENTER Booth# 515

RENDEZ-VOUS FREDERICTON Booth# 531, 533

NORTHERN CANADAARCTIC KINGDOM Booth# 936

UNCOMMON CANADA TRAVEL COLLECTION Booth# 936

USA1001 EVENTS - A GLOBAL DMC PARTNER Booth# 1519, 1618

360 DESTINATION GROUP Booth# 1735

ALLIED PRA Booth# 1932

ALOHA HOLIDAYS Booth# 1811, 1813, 1910, 1912

BLACKHAWK ENGAGEMENT SOLUTIONS Booth# 840

CHOOSE CHICAGO Booth# 1639

COMMUNE HOTELS+RESORTS Booth# 1936

CVENT Booth# 1541

DESTINATION HOTELS Booth# 1916

DESTINATION MEXICO, A HOSTS GLOBAL ALLIANCE MEMBER Booth# 1522

EQUILIBRIUM EVENTS, INC. - A GLOBAL DMC PARTNER Booth# 1519, 1618

ETOUCHES Booth# 1427

TOURISM SAULT STE. MARIE Booth# 837

TOURISM THUNDER BAY Booth# 833

TOURISM TORONTO Booth# 1313, 1315, 1412, 1414

TOURISME LAURENTIDES Booth# 608, 610

TOURISME LAVAL Booth# 622

TOURISME MONTRAL Booth# 615, 617, 619, 714, 716, 718

TREMBLANT RESORT Booth# 612

UNIVERSAL EVENT SPACE Booth# 1243

VIAMEDE RESORT Booth# 730, 732

VIA RAIL CANADA Booth# 1422

VINTAGE HOTELS Booth# 822, 824

WATERLOO REGIONAL TOURISM Booth# 1037, 1039

WELLINGTON MUSIC Booth# 1540

WHITE OAKS RESORT & SPA Booth# 808, 810

EASTERN CANADACROWNE PLAZA FREDERICTON LORD BEAVERBROOK HOTEL Booth# 531, 533

DESTINATION HALIFAX Booth# 509, 511, 513

DESTINATION ST. JOHNS Booth# 523

DISCOVER SAINT JOHN Booth# 527

FREDERICTON CONVENTION CENTRE Booth# 531, 533

EXHIBITORS

MEET WITH WHO YOU WANT

WHEN YOU WANT!Making appointments at IncentiveWorks can help you maximize your time on the show floor. Weve all been there you arrive at a booth only to find a lineup of people waiting to engage that exhibitor. You usually walk away and come back later hoping they are free.

Appointments give you direct access to exhibitors so your time is well spent.

Booking Appointments is as Easy as 1-2-3:1. Select who you want to meet with from our

comprehensive exhibitors list2. Include a personal note so exhibitors know why

you want to meet with them3. Drop all confirmed appointments into Outlook or

Google Calendar or print a master schedule

You can also allow exhibitors to contact you for an appointment. But dont worry, your contact information is not revealed until you accept their appointment request. Both options allow you to maximize your experience before you even step foot on the show floor!

FREQUENTLY ASKED QUESTIONS:How many appointments are there? Length?There are several appointment times per day. They are booked in 15-minute increments.

Is this program mandatory?No, the program is only mandatory for those planners who have an Appointments or VIP Buyers Pass. They have committed to six appointments and are required to fulfill that commitment.

Is there a cost to participate?No. This program is complimentary for both exhibitors and planners/buyers.

When and how do I book my appointments?In early July, all registered attendees will be sent a link to begin making appointments. Through this link, you will have full access to the entire program.

Questions about the Appointments Program? Contact Stephanie Rapko, Event Coordinator

at [email protected]


EVENTIONS OF FLORIDA, A HOSTS GLOBAL ALLIANCE MEMBER Booth# 1522

FAIRMONT CHICAGO MILLENNIUM PARK Booth# 1639

FAIRMONT KEA LANI, MAUI Booth# 1817

FAIRMONT ORCHID Booth# 1817

FONTAINEBLEAU MIAMI BEACH Booth# 1844

GLAMOUR DESTINATION MANAGEMENT - A GLOBAL DMC PARTNERS Booth# 1519, 1618

GLOBAL DMC PARTNERS Booth# 1519, 1618

GREATER BOSTON CONVEN-TION & VISITORS BUREAU Booth# 1734, 1736, 1738

GREATER MIAMI CONVENTION AND VISITORS BUREAU Booth# 1737, 1739

GREATER PALM SPRINGS CON-VENTION & VISITORS BUREAU Booth# 1819

GROUP SERVICES INC., PUERTO RICO, A HOSTS GLOBAL ALLIANCE MEMBER Booth# 1522

HAVAS CREATIVE TOURS - A GLOBAL DMC PARTNER Booth# 1519, 1618

HOSTS GLOBAL ALLIANCE Booth# 1522

IVY BOUTIQUE HOTEL Booth# 1637

KIMPTON HOTELS OF SAN FRANCISCO Booth# 1831, 1833

LAS VEGAS CONVENTION AND VISITORS AUTHORITY Booth# 1723, 1725, 1727, 1822, 1824, 1826

LOEWS MIAMI BEACH HOTEL Booth# 1735

LOS ANGELES TOURISM & CONVENTION BOARD Booth# 1918

MAVERICK AVIATION GROUP Booth# 1818

MEET HAWAII Booth# 1811, 1813, 1910, 1912

MEMPHIS CONVENTION & VISITORS BUREAU Booth# 1719

MIAMI AIR INTERNATIONAL Booth# 1641

MONTEREY COUNTY CONVEN-TION & VISITORS BUREAU Booth# 1832

NYC & COMPANY Booth# 1631, 1633, 1635

SAGUARO SPRINGS SPRINGS Booth# 1936

SAN DIEGO TOURISM AUTHORITY Booth# 1837, 1839

SAN FRANCISCO TRAVEL ASSOCIATION Booth# 1831, 1833

SANTA MONICA TRAVEL & TOURISM Booth# 1834

SCOTTSDALE CONVENTION & VISITORS BUREAU Booth# 1711, 1713, 1810, 1812

SHACKMAN ASSOCIATES NEW YORK - A GLOBAL DMC PARTNER Booth# 1519, 1618

TAM TRAVEL, A GLOBAL DMC PARTNER Booth# 1519, 1618

THE BEACHES OF FORT MYERS & SANIBEL Booth# 1733

THE WESTIN LA PALOMA RESORT & SPA Booth# 1816

THOMPSON MIAMI BEACH Booth# 1936

TOPNOTCH RESORT Booth# 1730

TURNING STONE RESORT CASINO Booth# 1732

VISIT FLORIDA Booth# 1742, 1743, 1744, 1843

VISIT NAPA VALLEY Booth# 1830

VISIT PHOENIX Booth# 1717

VISIT SANTA BARBARA Booth# 1836, 1838

VISIT TUCSON Booth# 1816

WESTGATE RESORTS Booth# 1640

WESTWARD LOOK WYNDHAM GRAND RESORT & SPA Booth# 1816

INTERNATIONAL/CRUISE LINESAZAMARA CLUB CRUISES Booth# 1926

BELMOND ITALY AND MALLORCA Booth# 1623, 1625

BELMOND, PERU Booth# 1623, 1625

BUY THE SEA Booth# 1922

HAIMARK CRUISE LINE Booth# 1926

HOLLAND AMERICA LINE Booth# 1922

INDIA TOURISM Booth# 2010, 2012

JUMEIRAH HOTELS & RESORTS/EMIRATES Booth# 1939

KOREA TOURISM ORGANIZATION Booth# 1933

EXHIBITORS

CHECK OUT

THE FLOORPLAN ON PAGE 16

TO HELP PLAN YOUR

VISIT IN ADVANCE!

DONT FORGET

TO DOWNLOAD OUR MOBILE

APP!

eventmobi.com/iw2015


JAMAICA TOURIST BOARD Booth# 2123, 2125

MEXICO TOURISM BOARD Booth# 2023, 2025, 2122, 2124

PLAYA HOTELS & RESORTS Booth# 2034

PROCOLOMBIA Booth# 2039

SAINT LUCIA TOURIST BOARD Booth# 2036

SANDALS & BEACHES RESORTS Booth# 2131

SONESTA RESORTS SAINT MAARTEN Booth# 2134

ST. KITTS MARRIOTT RESORT Booth# 2132

ST. KITTS TOURISM AUTHORITY Booth# 2132

THE ISLANDS OF THE BAHAMAS Booth# 2027, 2126

HOTEL CHAINSACCOR - NOVOTEL AND SOFITEL HOTELS Booth# 1622

ASSOCIATED LUXURY HOTELS INTERNATIONAL Booth# 1617, 1619, 1716, 1718

BARCELO HOTELS & RESORTS Booth# 2138

BELMOND Booth# 1623, 1625

CARLSON REZIDOR HOTEL GROUP Booth# 1722, 1724, 1726

COAST HOTELS Booth# 1026

FOUR SEASONS HOTELS & RESORTS Booth# 1627

FRHI HOTELS & RESORTS AND FAIRMONT CANADAS WEST-ERN MOUNTAIN REGION Booth# 1016, 1018

HILTON WORLDWIDE Booth# 1213, 1215, 1217, 1219, 1312, 1314, 1316, 1318

HYATT HOTELS & RESORTS Booth# 1317, 1319, 1416, 1418

INTERCONTINENTAL HOTELS GROUP Booth# 1423, 1425

KARISMA HOTELS & RESORTS Booth# 2042

LANGHAM HOTELS & RESORTS Booth# 1138

MARRIOTT INTERNATIONAL Booth# 1413, 1415, 1417, 1512, 1514, 1516

METROPOLITAN HOTELS (SOHO MET & METROPOLITAN VANCOUVER) Booth# 1142

MILLENNIUM HOTELS & RESORTS Booth# 2030

OASIS HOTELS & RESORTS Booth# 2130

OMNI HOTELS & RESORTS Booth# 1624, 1626

PREFERRED HOTELS & RESORTS Booth# 1823, 1825, 1827

STARWOOD HOTELS & RESORTS WORLDWIDE, INC. Booth# 1513, 1515, 1517, 1612, 1614, 1616

THE LEADING HOTELS OF THE WORLD Booth# 1523

THE PENINSULA HOTELS Booth# 1938

THE RITZ-CARLTON HOTEL COMPANY Booth# 1527

TRUMP HOTEL COLLECTION Booth# 1419, 1518

WYNDHAM HOTEL GROUP Booth# 1525

LANDRY & KLING EVENTS AT SEA Booth# 1924

LIBERTY INTERNATIONAL TOURISM GROUP Booth# 2032

MANDARIN ORIENTAL HOTEL GROUP Booth# 1931

MARRIOTT HOTELS PERU Booth# 1413, 1415, 1417, 1512, 1514, 1516

MELIA HOTELS INTERNATIONAL Booth# 2116, 2118

MSC CRUISES (USA) Booth# 1922

MUNICH CONVENTION BUREAU Booth# 1937

PACIFIC WORLD Booth# 1942

ROYAL CARIBBEAN INTERNATIONAL Booth# 1922

SELECT GROUP MARKETING Booth# 1911, 1913

SKYTEAM C/O DELTA KLM AIR FRANCE ALITALIA Booth# 1917, 1919

SWISSOTEL CHICAGO Booth# 1639

SWITZERLAND CONVENTION & INCENTIVE BUREAU Booth# 1923

THE DMC GROUP Booth# 1925

TOURISM IRELAND Booth# 2018

TOURISM NEW ZEALAND Booth# 1935

TOURIST OFFICE OF SPAIN Booth# 1927

VOX INTERNATIONAL/OCCI-DENTAL HOTELS & RESORTS Booth# 2133

WEICHLEIN TOURS + INCENTIVES Booth# 1937

WINDSTAR CRUISES Booth# 1926

WORLDWIDE CRUISE ASSOCIATES Booth# 1926

CARIBBEANAIR CANADA Booth# 2019 ALL SEASONS RESORT EUROPA Booth# 2011, 2013, 2110, 2112

AM RESORTS Booth# 2031, 2033, 2035

ARUBA CONVENTION BUREAU Booth# 2111, 2113

BARBADOS TOURISM MARKETING INC. Booth# 2011, 2013, 2110, 2112

BARCELO MAYA BEACH RESORT Booth# 2138

BELMOND LA SAMANNA Booth# 1623, 1625

BELMOND MAROMA RESORT & SPA Booth# 1623, 1625

BRITISH VIRGIN ISLANDS TOURIST BOARD Booth# 2037

CAYMAN ISLANDS DEPARTMENT OF TOURISM Booth# 2139

CUBA TOURIST BOARD Booth# 2043

DOMINICAN REPUBLIC TOURISM Booth# 2115, 2117, 2119

IBEROSTAR HOTELS & RESORTS Booth# 2127

EXHIBITORS


BOBBY UMARNetworking Coachwww.raeallan.com

CHALA DINCOYMarketing Coachcoachtactics.com

PREMIUMS + PROMOTIONSBRAND BLVD.

Booth# 731, 733

COYOTE PROMOTIONS

Booth# 727

FOXY ORIGINALS

Booth# 830

INCREDIBLE NOVELTIES

Booth# 842, 843

MADISON AVENUE, INC.

Booth# 725

MAUI JIM SUNGLASSES

Booth# 719

PC/NAMETAG

Booth# 839

PLUM GIFT

Booth# 832

SCORE PROMOTIONS

Booth# 742, 743

SOMCAN MARKETING & SALES

Booth# 715, 717

SOURCING CENTRAL PROMOTIONAL PRODUCTS

Booth# 838

TWO CRAZY LADIES INC.

Booth# 723

UNIVERSAL LINKS INC.

Booth# 737, 739

ASSOCIATIONSCANADIAN ASSOCIATION OF EXPOSITION MANAGEMENT Booth# 2218

CANADIAN HOTEL MARKETING & SALES EXECUTIVES (CHMSE) Booth# 2214

CanSPEP CANADIAN SOCIETY OF PROFESSIONAL EVENT PLANNERS Booth# 2226

CONNECTONCAMPUS Booth# 2234

FINANCIAL & INSURANCE CON-FERENCE PLANNERS (FICP) Booth# 2232

GREEN KEY GLOBAL Booth# 2210

ISES TORONTO Booth# 2224

MEETING PROFESSIONALS INTERNATIONAL Booth# 2309

MPI FOUNDATION Booth# 2309

MPI TORONTO Booth# 2309

PCMA CANADA EAST CHAPTER Booth# 2222

SENIOR PLANNERS INDUSTRY NETWORK - SPIN Booth# 2216

SITE CANADA Booth# 2212

EXHIBITORS

TRAVELLING TO TORONTO FOR INCENTIVEWORKS?

Our partner airlines Porter and

Westjet are offering discounted flights.

See page 38 for details.

COACHING CORNER BACK BY POPULAR DEMAND!

ONE-ON-ONE COACHINGDo you have a question about marketing, social media or career development? Looking for advice on how to make a great first impression or network your way to your next job? Sign up for a personal 15-minute coaching session with one of our four experts. All advice is tailored specifically to you and your situation.

FREE on the trade-show floor:

August 18th August 19th 1:00 p.m. to 4:00 p.m. 12:00 p.m. to 3:00 p.m.

SIGN UP EARLY ON-SITE! These coaching sessions will fill up fast and SPACE IS LIMITED.

Coaching Corner is located at the top of Hall A.

INCENTIVEWORKS 2015|23

ON THE SHOW FLOOR!

MEET YOUR PERSONAL COACHES

KATIA MILLARSocial Media Coach

positivefabulouswomen.com

PATRICIA MUIRCareer Coach

maestroquality.com


Take a load off and learn on the trade-show floor in these complimentary 20-minute mini sessions. 1 p.m. to 3 p.m. daily

Heres a sneak peek at the lineup:

How to Work With Social InfluencersPresented by: Cher Jones, Socially Active TrainingSession style: Single speaker + discussion

They exist in every industry those high-profile members with a large social media following, ex-perts in the field with a lot of credibility, or avid fans with an unmatched level of engagement. Theyre key social influencers, and they can help

bolster attendance at your event. Whether they tweet about you, blog about you, or cheerlead on your behalf, what they say matters. In this session, youll find out how to identify and work with influencers in your industry to build attendance and boost your events profile.

How to Turn Online Interactions into Business RelationshipsPresented by: Mariella Irivarren, CMP, Corporate Event ManagerSession style: Single speaker + discussion

Do you connect with people on LinkedIn, retweet others on Twitter or comment on others Facebook posts. Have you sent a few quick nice-to-meet you emails but havent quite gotten over the ac-quaintance hump yet? In this session, well discuss

how to turn simple online interactions via social media into business relationships with vendors, potential employers or cli-ents. Social media may be a timewaster for some, but for smart and savvy planners, its another way of expanding your network!

KNOWLEDGE PODS

ON THE SHOW FLOOR

Six Degrees of Connectedness Facilitated by: Sara Vanderbilt, SPINSession style: Peer-to-peer discussion

Weve all faced challenges at some point in time projects, technology, work/life balance, etc. Often, we are just one or two people away from having our needs/wants met all we have to do is be willing to ask for it and help others. Inspired

by the Six Degrees of Separation theory, in this interactive session youll connect with other industry professionals and receive resources that will help you attain your need or want, and help others on their quest. Expect a purposeful, focused, result-driven networking opportunity and bring your needs and ideas.

How to Handle A Complaint at Your EventFacilitated by: Jennifer Dela-Cruz, CMP, RBCSession style: Peer-to-peer discussion

Complaints happen. After all, you cant please everyone. So what do you do when an exhibitor, sponsor or attendee complains on-site at your event? How can you smooth things over or better

yet, turn a negative situation into a positive customer service experience? In this peer-to-peer discussion, well discuss some of the best strategies for handling a complaint while on-site at your event and youll walk away armed with ideas so youre prepared next time something goes awry.

Sponsored by:

FOR A FULL LIST OF ALL KNOWLEDGE POD MINI-SESSIONS GO TO:

meetingscanada.com/incentiveworks


ON THE SHOW FLOOR

WELLNESS LOUNGENeed a break to clear your headspace? Find your

zen in the Wellness Lounge, sponsored by Banff

Lake Louise Tourism at IncentiveWorks! Enjoy a

quiet space to relax and recharge, both mentally

and physically. Our wellness expert will guide you

through a short meditation where youll practice breath-

ing exercises that will help you discover your calm now and after

the conference. Get back to nature in a serene environment

right on the show floor.

HI-TECH?LO-TECH?NO-TECH?

What tech is the right tech? With so much technology readily available

with the swipe of a finger, how do you decide

what is the best tech for your event?

Maybe you dont even NEED tech. Visit the

2015 Discovery District to Check Your Tech

and learn about the latest in event technology,

team building and unique program elements

that will enhance your attendees experience.

Sponsored by:

Tech Clinic sponsored by:


SPONSORS & PARTNERS

THANK YOU SPONSORS for your continued support of IncentiveWorks and

the Canadian business events community

WELCOME SPONSOR PLATINUM SPONSORS

SILVER SPONSORS

ENTERTAINMENT PARTNER

LANYARDSPONSOR

a place to recharge your batteries!

CHARGE STATION SPONSOR

OFFICIAL SHOW DECORATOR + FURNITURE SUPPLIER

CONTINUING EDUCATION SPONSOR

PREMIER CONTENT PROVIDER

GOLD SPONSORS

KNOWLEDGE POD SPONSOR

MOBILE APP PARTNER

OFFICIAL AUDIO VISUAL PARTNER

OFFICIAL AIRLINE PARTNER + EDUCATION ROOM SPONSOR

WELLNESS LOUNGE SPONSOR

CLOSING PARTY VENUE SPONSOR

CLOSING PARTY SPONSOR

INTERNATIONAL LOUNGE SPONSOR

TECH CLINIC SPONSOR

AISLE SIGN SPONSOR


SPONSORS & PARTNERS

is proudly supported by

MEDIA + STRATEGIC PARTNERS

HOSTED BUYERS PROGRAM PARTNERS

Hosted by: Venue Partner: Entertainment Partner:

Wed

nesd

ay August 19th

2015

6:00 PM to Midnight

Spice Route499 King Street West, Toronto, ON M5V 1K4

Closing Party

tickets: Purchase your ticket for $50 when you register for IncentiveWorks,

or buy a WORks education Pass (a ticket is included).

Were proud to donate $25 from every ticket sold to charity: water. Lets work together to make this the fourth year in a row we raise enough money

to build a well in our global community.

Dress CoDe: Smart casual

Sponsored by:


TRAVEL + ACCOMMODATION

ACCOMMODATION

INTERCONTINENTAL HOTEL TORONTO CENTRE (Connected to the Metro Toronto Convention Centre)225 Front Street WestToronto, ON M5V 2X3

Rate: From $199 per night, plus taxes(includes high-speed internet)

ReservationsPhone: 1-800-235-4670Online: https://resweb.passkey.com/go/IncentiveWorks2015Block Name: IncentiveWorks 2015

Rates eligible until July 13, 2015.

FAIRMONT ROYAL YORK (approximately a 5-minute walk to the Metro Toronto Convention Centre)100 Front Street WestToronto, ON M5J 1E3

Planner Exclusive Rate: From $139 per night, plus taxes (includes complimentary WiFi)

You will receive information in your confirmation email once you register for IncentiveWorks.

Rates eligible until July 27, 2015.

TRAVEL

PORTER AIRLINES is proud to offer a 15% DISCOUNT on available base fares (with the exception of the lowest class fare during a public seat sale) for travel

to and from IncentiveWorks 2015. The discounted fares are avail-able for booking from March 31, 2015 to August 23, 2015. See meetingscanada.com/incentiveworks for full details on travel date availability.

Please book online at www.flyporter.com or through your travel agent using promo code IW2015

WESTJET is pleased to offer a 10% discount on applicable fares by utilizing Promo Code

YYZ01 and Coupon Code URPNLAN using their simple online booking process. The discount is available across WestJets exten-sive network for flights in to and out of Toronto. This discount ap-plies to travel beginning August 11, 2015 and ends August 26, 2015.

To book your reservations using the Promo Code and Coupon Code visit www.westjet.com.

Please note that BOTH the Promo Code AND the Coupon Code must be used in order to receive the discount.

VIA RAIL is pleased to be a participant as a major ground transportation company for IncentiveWorks 2015. The discounted fares are valued from August 17 to August

21 and includes all stations throughout the VIA system to Toronto, Ontario and return. Participants must reference the events VIA convention discount code: 13043 on viarail.ca.

The discount applies 10% off the best available fare in Economy, Economy Plus, Business, Business Plus, Sleeper or Sleeper Plus class.

Hosted by: Venue Partner: Entertainment Partner:

Wed

nesd

ay August 19th

2015

6:00 PM to Midnight

Spice Route499 King Street West, Toronto, ON M5V 1K4

Closing Party

tickets: Purchase your ticket for $50 when you register for IncentiveWorks,

or buy a WORks education Pass (a ticket is included).

Were proud to donate $25 from every ticket sold to charity: water. Lets work together to make this the fourth year in a row we raise enough money

to build a well in our global community.

Dress CoDe: Smart casual

Sponsored by:


We offer many ways to attend through our flexible pass options. Choose the one that meets your needs!

Register online: meetingscanada.com/incentiveworks

INTERESTED IN BEING HOSTED AT INCENTIVEWORKS?

See pages 6 + 7 for information on our Local and National Hosted Buyer Programs.

PASSES + PRICES

WORKS PASS

Includes:Trade-show Pass, all Education Pass

benefits

PLUS

Closing Party ticket

EDUCATION PASS

+ Choose from 15 sessions over 2 days and earn CE credits

+ Internationally recognized keynote speakers

+ Hall of Fame Awards ceremony LIVE

+ Daily lunch vouchers (for use at IW Kiosks and in the Connection Lounge)

TRADE-SHOW PASS

+ Access to over 700 companies on the Trade-show floor

+ Knowledge Pods to discuss emerging topics with your peers

+ Inspiring event ideas as you explore the Discovery District

+ A customized experience to maximize your time through the Appointments Program

+ Our Connection Lounge to network and converse in a more intimate setting

For qualified planner buyers

Includes:Trade-show Pass plus in-depth education

$149$99FREE

Canadas Best Conference Value!


THE TEAM

MEET THE TEAM

CHRISTINE OTSUKAConference Content Manager416.442.5600 [email protected]

STEPHANIE RAPKOEvent Coordinator416.442.5600 [email protected]

KEVIN LEGALLAISTrade Show [email protected]

CORI-ANN CANUELSenior Account Manager,Canada + [email protected]

ROBIN PAISLEYManaging Director

[email protected]

SIM FRAYNESenior Event Coordinator

[email protected]

MEGAN MEHLENBACHEREvent Coordinator

[email protected]

LORI WINCHEvent Manager

416.442.5600 [email protected]

PETER RIDOUTAccount Manager

[email protected]

ALANNA MCQUAIDInternational Business Development [email protected]

IncentiveWorks is owned and operated by Newcom Business Media Inc.

WHAT IS YOUR

FAVOURITE SUMMER TREAT?

Popsicles!

Homemade iced tea

7eleven Slushie (any flavour)

Loganberry with A LOT of ice

Anything that fits on my BBQ!

Ice Cream

Dairy Queen Blizzards

Watermelon!

Menchies

Strawberry Lemonade

AUGUST 18 + 19, 2015Metro Toronto Convention Centre|North Building

www.meetingscanada.com/incentiveworks

eventmobi.com/iw2015

www.facebook.com/IncentiveWorks

@Incentive_Works #IWshow

www.linkedin.com/groups/ IncentiveWorks

2015 iw preshowguide

Documents