1. 2015/4/13 1 2. 2 , BOND MBA 2003420067IBM 200682013 1UFJ - M&A - M&A 2014-2 - M&A - - NPO Startup Weekend/ BOND MBA 3. 3 30 VS 70 4. 4 MBA:Master of Business Administration etc. 5. 5 6. 6 Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) 10008500 7. 7 MBA:Master of Business Administration etc. ZZZ.. 8. 8 9. 9 10. etc. GET 11. 130 11 12. Agenda 12 13. 32.5 13 10008500 14. 1000VS 30 14 15. 1 15 16. 16 17. () 17 18. 18 300 250 19. 19 20. 20 5() 21. 21 Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013) 22. 22 23. 23 1. Ford Model T 20(1908-27) 2. 3. 4. 24. 24 25. 25 26. 26 27. 27 28. 28 29. 29 30. 30 31. P.F. 31 32. 32 33. ()() 33 1. 2.() 3. 1. 2. 3. 34. ()() 34 1. 2.() 3. () 1. 2. 3. 35. ()() 35 1. 2.() 3. () 1. 2. 3. Amazon 36. ()() 36 1. 2.() 3. () 1. 2. 3. QuizDS 37. 37 38. 38 39. 39 40. 40 ? / // / PEST, 3C,SWOT,STP 4P/4C Value Proposition 41. 41 ? / // / PEST, 3C,SWOT,STP 4P/4C Value Proposition 42. 42 43. 43 / // / PEST, 3C,SWOT,STP 4P/4C AIDMA Value Proposition 44. 44 Q. 45. 45 46. Q. A. 46 47. 47 48. 48 49. 49 50. 50 51. 51 / // / PEST, 3C,SWOT,STP 4P/4C AIDMA Value Proposition 52. 52 LOTTE 53. 53 LOTTE LOTTE 54. 54 PEST Political() Economic() Social() Technology() IT 55. 55 PEST Political() Economic() Social() Technology() 56. 56 3C Customer (/) Competitor () Company () 2003 6 57. 57 SWOT Strength () Weakness Opportunity Threat 58. 58 PEST 3C SWOT 59. 59 60. 60 SWOT 100 20 10R 61. 61 SWOT Strength () Weakness Opportunity Threat) 62. 62 SWOT Strength () 10R Weakness Opportunity 10R 40 Threat 63. 63 PEST 3C SWOT STP 64. 64 = One size fits all One size fits no one 65. 65 (S) (T) 2040 66. 66 (P) 67. 67 68. 68 69. 69 Quiz 70. ? 70 71. 71 72. 72 73. 73 IT ? 74. 74 ? 75. 75 ? 76. 76 PEST 3C SWOT STP 4P/4C 77. 77 / // / PEST, 3C,SWOT,STP 4P/4C AIDMA Value Proposition 78. 78 Price Place P Promotion / / Customer Solution Customer Cost Communication C Convenience // (??) Product 79. 79 Price Place P Promotion / / Customer Solution Customer Cost Communication C Convenience // (??) Product 80. 80 81. 81 Price Place P Promotion / / Customer Solution Customer Cost Communication C Convenience // (??) Product 82. 82 Q. 83. 83 84. ()() 84 1. 2.() 3. () 1. 2. 3. 85. 85 Price Place P Promotion / / Customer Solution Customer Cost Communication C Convenience // (??) Product 86. 86 87. 87 88. 88 1979 89. 89 19792 wikipedia 90. 90 91. 91 Quiz. 92. 92 93. 93 = 94. 94 95. 95 96. 96 Price Place P Promotion / / Customer Solution Customer Cost Communication C Convenience // (??) Product 97. 97 98. 98 Interest Memory AIDMA Desire Attention Action Interest Action AISAS Search Attention Share() Facebook,Twitter 99. 99 Q. ??? 100. 100 A. 1 101. 101 102. 102 Thinking time 15 103. 103 1 2 3 4 5 6 104. 104 1 / // or / . / PEST, 3C,SWOT,STP 4P/4C AIDMA Value Proposition 105. 105 3 106. 106 107. 107 108. etc. GET 109. 109 / // / PEST, 3C,SWOT,STP 4P/4C AIDMA Value Proposition 110. 110 Price Place P Promotion / / Customer Solution Customer Cost Communication C Convenience // (??) Product 111. 111 300 112. 112 113. 113 114. 1000VS 30 114 115. 115 VS 1000VS 30 30 1000 116. 116 10008500 117. 117 118. 118 119. 119